MatthewSchwartzADGDResume2017

As a skilled, pro-active communications professional, I have the knowledge, experience and commitment to create successful programs.

I increased member participation 25% in an Anthem health care program, generated the most Toyota cars and trucks sold during a promotional period, created work which became one of Southern California Edison’s most successful promotions with Home Depot, Sears, LG, GE and Samsung.

Through collaborative leadership and hands-on partnership I provide strategy, direction, writing, management and production for physical and virtual media, including branding, print, packaging, online, direct, electronic and broadcast advertising and communications programs.

All stakeholders receive my attention and commitment to create, produce and manage initiatives which engage, inform, inspire, influence and motivate people.

As a member of your team I know I can make a positive contribution to your marketing, advertising and communication programs.

Let’s get to work.

Sincerely,Matthew J. Schwartz

MATTHEW J. SCHWARTZ

A L W A Y S T H I N K I N G

WEB: mjaycreative.com CELL: 714.272.7468 EMAIL: [email protected] LINKEDIN: Linkedin.com/in/mjaycreative

STRATEGIC

INSIGHTFUL

TACTICAL

MATTHEW J. SCHWARTZ


PRO-ACTIVE


PREVIOUS CLIENTS INCLUDE: Toyota, Epson, Samsung, Motorola, Bluetooth SIG, Mitsubishi Electronics, Sony, TASCAM, IOGEAR, Anthem, Inc., DaVita, Experian, Southern California Edison, Pavilions, Conroy’s/1800flowers, Intuit, Burger King, Cinnabon, Taco Bell, Pizza Hut, Tony Romas, Del Taco, Verizon, Dish Network, Charter Cable, Canon, bundlepower.com, Yamaha Motorcycles & Snowmobiles, Kawasaki, Qantas Airline, Catalina Tourist Board, IBM, Websense, Ingram Micro, Intuit, Jabra, Targus, Zebra Technology, Pfizer, Tandem Diabetes Care, Hanger Prosthetics & Orthotics, The Oprah Winfrey Show, Columbia Pictures Television, Knott’s Berry Farm, bassmanblainehome.com, barbuzzogifts.com, urbantrend.com, kidsfunwares.com, targus.com, Washington Mutual, Citizens Bank, Mitsubishi Bank of California

[email protected]

STRATEGY ¡ CONCEPT ¡ WRITING ¡ DESIGN ¡ PHOTOGRAPHY ¡ PROJECT MANAGEMENT

PROVEN RESULTSCREATED AWARENESS AND MOTIVATION A 25% increase in member program participation compared with previous years. Over 111,000 members participated in the Anthem House Call in-home health care initiative. Direct mail, web. Role: Senior Graphic Designer

ENHANCED ANTHEM MEMBER EXPERIENCE Created all-new, member-friendly Anthem Member Welcome Kit comprised of Member Benefits Book, unique Quick Start Guide, Member Contact Card and member information. Role: Senior Graphic Designer

ENGAGED AND INFLUENCED CONSUMERS Generated the most Toyotas sold during a promotional period.Television, web, in-store signage, direct mail.Role: Senior Art Director

NEW BUSINESS ACQUISITIONS Involved in strategy, positioning and creative development. Saatchi & Saatchi new business acquisitions: Yamaha, Pavilions, Toyota Dealer Associations and Conroys. Role: Senior Art Director

INCREASED SALE Over 3,000 Yamaha snowmobiles sold in a depressed market. Exceeded client goal by 2,000 units, Print, radio, outdoor, in-store. Role: Senior Art Director

NEW CONSUMER BUSINESS One of SCE’s most successful promotions! Cross-promotion in- store campaign between Southern California Edison, Home Depot and Sears to sell energy-efficient LG, GE and Samsung refrigerators. Role: Senior Art Director

AWARDS Gold and Bronze Lions Awards at Cannes Advertising Festival, New York One Show, AAF Addy. Telly Awards. Anthem Awards for Innovation, Accountability and Values In Action. ClearMark Awards from the Center for Plain Language. Communications Arts and Print magazines.

CAPABILITIES Translate brand goals, objectives and messaging into

engaging, informative, influential and motivational advertising and marketing materials.

Print, web, packaging campaigns and project management for consumer facing Fortune 500 accounts contributing concept, writing, design, retouching and production.

Brand Identity (Logo marks to Brand Guides)

Integrated Campaigns (Develop interactive design)

Digital (Web, email, banners)

Broadcast & Video (Storyboards through production)

Print (Ads, OOH, POP, Direct Mail, Packaging, Exhibits)

Lead interactively and work collaboratively

Organized to efficiently work on multiple projects

Clean, modern & colorful aesthetic

Experienced presenting finalized ideas and concepts to clients or account managers creative for new business, customer retention and consumer experience

Encourage and inspire exceptional thinking and craftsmanship

Proficient in Creative Suite including Photoshop, Illustrator, InDesign and Acrobat

Use technology to produce great work efficiently

A never-ending enthusiasm to make a difference

Friendly

MATTHEW J. SCHWARTZ



STRATEGY BASED CREATIVEEngage, inform, influence, inspire and motivate people. Increase brand awareness, decision making, internal and stakeholder communications plus sales.Pro-actively build business and solidify relationships. Facilitate product/service trial, new customer acquisition, retention and enhance consumer experience. Connect consumer wants and needs with company products and services

ACCOUNT SCOPEFOOD Cinnabon, Aramark, Burger King, Taco Bell, Pizza Hut, Tony Romas, Del Taco, Ajinomoto USA, Contessa Premium Food. HEALTH CARE Anthem, Inc. (Eight Brands), Pfizer, Tandem Diabetes Care, Hanger Prosthetics & Orthotics.CONSUMER Verizon, Dish Network, Charter Cable, Canon, Epson, Samsung, Conroy’s Flowers, Pavilions, Mitsubishi Electronics, TASCAM, Audiovisions, American Toy Company, IOGEAR, urbantrend.com, bundlepower.com. AUTOMOTIVE, TRAVEL & RECREATION Toyota Motors, Yamaha Motorcycles & Snowmobiles, Kawasaki, Qantas Airline, Catalina Tourist Board, Toyota Dealer Associations. TECHNOLOGY Bluetooth SIG, Epson, IBM, Websense, Ingram Micro, Experian, Intuit, Motorola, Jabra, Targus, Zebra Technology ENTERTAINMENT The Oprah Winfrey Show, Columbia Pictures Television, Sony, Knott’s Berry Farm. DIGITAL AND WEB urbantrend.com, kidsfunwares.com, barbuzzogifts.com, bassmanblainehome.com, targus.com. FINANCIAL Experian, Intuit, Washington Mutual, Citizens Bank, Mitsubishi Bank of California.

PROFESSIONAL EXPERIENCEmjaycreative, Fullerton, CA Jan 2015 to PresentCreative Direction Concept, direction, writing and design for L.A., O.C. and N.Y. ad agencies and corporate accounts. Branding / new business development. Including: IBM, Kofax, Kareo, MicroVention, Experience Unlimited (California EDD)

Anthem, Inc. Thousand Oaks, CA Sept 2013 to Jan 2015Senior Graphic DesignerLead/collaborated with writers, designers and other stakeholders. Managed multiple marketing projects simultaneously. Engaged, informed and influenced senior-aged consumers to enroll in Anthem plans. Enhanced the member experience. Provided strategy, copy, art direction and project management. Supported 123% attainment of Anthem new member goal, gained nearly 100,000 new members, developing system of

templates automating content population in marketing materials. �Achieved over 111,000 member participation in Anthem House Call In-Home Health Care Program. Increased visits by over

125% compared previous years. Letters, brochures, poster and direct mail. � Introduced major Anthem/Provider Partner Program. Ads, direct mail, posters, OOH. �Enhanced Anthem member experience, consolidating all new member materials into user-friendly,

all-in-one, easy-to-understand and navigate Welcome Kit book.

MATTHEW J. SCHWARTZ



mjaycreative, Fullerton, CA Jan 2011 to Sept 2013Creative DirectionConcept, direction, writing and design for L.A. and O.C. ad agencies and corporate accounts. Developed cross-promotion campaign between Southern California Edison, Home Depot and Sears to sell energy-efficient

refrigerators. Major brands included LG, GE and Samsung. Results: One of the most successful promotions done.

Binary Pulse Technology Marketing, Irvine, CA Jan 2006 to Jan 2011Art DirectorBrand strategy, concept, writing, art direction and production. Managed photosessions. Client meetings and presentations. Creative for all print, web, social media. Integrated campaigns. Project management. Increased sales by 15%. Rebranded/reintroduced TASCAM, professional audio components manufacturer to professionals in

film, theater, sound, recording, institutions. Renewed professional and consumer interest in the brand. Increased consumer and provider awareness of company products. Introduced new medical products from Hanger Prosthetics, ReWalk, and Tandem Diabetes. Increased sales by 10%. Created Epson/Staples cross promotion campaign, on-line to point-of-sale advertising engaging

photographers, designers, craft artists and businesses.

mjaycreative, Fullerton, CA Jan 2004 to 2006Creative DirectionConcept, direction, writing and design for L.A. and O.C. ad agencies and corporate accounts.

Saatchi & Saatchi, Los Angeles, CA Jan 1988 to Jan 2004Senior Art DirectorContributed to brand strategy, concept, writing, design, presentations, storyboards, photography supervision, commercial production and post-production, project management, retouching and production. Broadcast, print, web. Toyota National $500M billings, Regional $170M billings. Engaged and influenced consumers to consider the purchase or lease of a Toyota product. Involved in agency new business acquisitions: Yamaha - Win!, Pavilions - Win!, Conroys - Win!. Generated the most Toyotas sold during a promotional period. Generated record sales of over 3,000 Yamaha Snowmobiles exceeding goal by 2,000 units,

Print, radio, outdoor, and in-store advertising. Educated young adults about dangers of taking drugs, creating Partnership for Drug-Free America campaign.

Jimi Hendrix, Jim Morrison, Janis Joplin, River Phoenix, and John Belushi.

EDUCATION, PROFESSIONAL DEVELOPMENT AND SKILLSBS, Graphic Communication, California Polytechnic State University, San Luis Obispo, CAAAAA, Advanced Advertising Studies, USC, Los Angeles, CATelevision Commercial Production, UCLA, Los Angeles, CAAdobe CS InDesign | Illustrator | Photoshop | PDF |MUSE

AWARDSGold and Bronze Lions Awards at Cannes Advertising Festival, New York One Show Award, American Advertising Federation Addy AwardSilver and Gold Telly Awards for Toyota commercials.Anthem Award for Innovation and Accountability. Anthem Award for Values In Action.ClearMark Awards from the Center for Plain Language. (Healthcare Industry Awards)


CRITIQUES

‘‘Matthew is an extremely talented designer. He always manages to take the jumble of thoughts in my head and bring them to life in creative, compelling and visually-pleasing pieces. Matthew thinks out-of-the box and helps our Medicare members by providing them with educational materials that are easy-to-understand. I highly recommend Matthew for any creative design role!’’

Jennifer DavisMarketing Communications Manager

Anthem, Inc.

‘‘I had the pleasure of working with Matthew on many high-profile channel marketing initiatives over the past 5+ years. Aside from being incredibly easy to work with, Matthew has a very keen sense of what is going to resonate with the client. He was always on target with his design concepts and messaging which made my job immensely easier. I am proud of the work with did with companies like Intuit, Zebra Technologies and Motorola. Our clients were always pleased. I contribute our success to Matthews creative talent!’’

Michele HentgesVP, Marketing, ChannelsWorks

Cisco System Global Partner Organization

‘‘Matthew was probably the most prolific art director I ever worked with. It was an important skill when working on the Toyota Retail business. Matthew could analyze an assignment and offer many creative choices from which to choose. His willingness to go above and beyond was very much appreciated by both agency and clients. Feel free to contact me at [email protected] if you’d like to hear more great things about Matthew Schwartz.’’

Tim MurphyPartner, President

Siltanen & Partners AdvertisingFormerly Group Account Director

Saatchi & Saatchi

Stanley BeckerChief Creative Officer

Saatchi & Saatchi

‘‘Dependable, original, not a bone of hack in him. Whomever he teamed with benefited from the partnership. Matthew is one of those creatives that you can always count on. ’’

Jay MontgomeryExecutive VP, Creative Director

Saatchi & Saatchi

‘‘Who’s going to be lucky enough to hire Matthew? I was. He was a vital part of a dynamic group at Saatchi LA, and he was as good conceptually as he was at execution. I know Matthew as a hard worker, too - always in the thick of new business presentations and “jam time”. It’s rare to find an art director who thinks strategically, but Matthew is that guy. ’’

Bruce BoggsAssociate Creative Director

Saatchi & Saatchi

‘‘ While serving as Associate Creative Director at Saatchi & Saatchi, Matthew and I were partnered as a Copy/Art team for nearly 5 years. As such, we won more creative awards for Toyota than all other teams combined. Matthew continually explored and searched for new, cutting-edge graphic, production and editorial techniques for our work. I unhesitatingly recommend Matthew for any position. He can handle it.’’

Jenny ByersProduct Manager

Experian

‘‘The kits look fantastic. Everyone who has seen this kit (hard copy and soft copy) has loved it and asked who did it. ’’ (Referring to a direct mail kit created to

engage key political campaign strategists)

MATTHEW J. SCHWARTZ



Drew MehlCreative Director

Binary Pulse

‘‘Matthew Schwartz has been a valuable partner of Binary Pulse for more than five years. In both contract and full-time engagements, Matthew has played an instrumental role in our growth. It is with confidence and genuine earnestness that I suggest you consider including Matthew as part of your team. As an Art Director, Matthew wore many hats for us. The overused statement of “everything from concept to final production” certainly applies to his skillset, but fails to capture all the finer details in between. Matthew has a keen knack for pursuing the big idea and portraying it in unique and memorable ways. He is as comfortable crafting headlines and visuals as he is building mechanical mockups for client review. (He once earned a nickname here as the “paper sensei”.) Among Matthew’s most prominent virtues, in my book, is his work ethic. Matthew is a tireless worker and vocal team cheerleader. He is willing to pitch in where and whenever needed. Matthew’s ego is always in the right place – entirely for the benefit of a project or the agency and never for his own self-serving pride. He understands how to compromise when necessary and when to run the gauntlet when sensible. In Matthew, you’ll find a deep reserve of good ideas and an even deeper commitment to excellence.’’

‘‘ No one should consider hiring Matthew unless they plan to leave the lights on late into the night. Skip him if you can’t handle a tenacious and talented Art Director. Look elsewhere if you aspire to mediocrity. Keep the search going if you’re a micro manager that detests self-starters. Oh, one last thing...plan more media for your clients because Matthew will make every effort to bring in jobs under budget.’’

Marty KlarCreative DirectorSaatchi & Saatchi

Miles TurpinSVP Creative Director

Saatchi & Saatchi

‘‘Matthew is an inspired art director. He gives everything his all. I enjoyed working with him because of his ability to find the sweet spot in the most difficult assignments.’’

Paul WalradExecutive VP, Account Director

Saatchi & Saatchi

‘‘I worked with Matthew for several years at Saatchi and Saatchi on the Toyota Dealers Retail Account. No other person in the Creative Department worked harder, logged in more hours and was more dedicated to Saatchi and the client, than Matthew. On this very difficult account, Matthew continuously managed endless TV and Print projects ranging from week end sales, in dealership promotions, special events, point of purchase materials and basic product advertising. When you hire Matthew you are not only gaining a tremendous talent you will also benefit from his unyielding dedication and very credible work ethic.’’

Jeremy BearArt DirectorBinary Pulse

‘‘I’ve had the pleasure of working with Matthew for the past 4+ years and during that time found him to be a consistently pleasant, positive presence. He tackles the assignments handed to him with enthusiasm and dedication, seasoned by many years of professional experience. Matt has always been quick to volunteer for projects needing a shepherding voice or even just a helping hand. He has more experience and mileage than any two creative professionals combined, having worked with clients of the biggest Fortune 500. Matt’s a team player and any employer would do well to consider him.’’

CRITIQUES

MATTHEW J. SCHWARTZ



Documents

MatthewSchwartzADGDResume2017