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EDITOR COPYWRITER BRAND MARKETER CONTENT STRATEGIST MATTHEW O’CONNELL 2020 EDITION

MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

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Page 1: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

EDITORCOPYWRITER

BRAND MARKETERCONTENT STRATEGIST

M AT T H E W O ’ C O N N E L L

2 0 2 0E D I T I O N

Page 2: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

5 0 8 . 9 6 3 . 9 1 1 5MATTHEWGOCONNELL .COM

MATTHEWGOCONNELL@GMAIL .COM

C O N T A C TM E

Page 3: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

A R T I C L E S

Page 4: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

@

@POWER PLANT

CYBER CRIME

THE ELECTRIC GRIDTHREATENS

@

79% rate advancedpersistent threats as their

#1 BIGGEST WORRY

POWERING UP SOLUTIONSImprovements in three key areas can help

IT managers meet the cybersecurity challenge:

TECHNOLOGY PEOPLE PROCEDURES

90%need new

security software

33%fail to deploy a quarterto half of the security

technology they purchase

Assess your existingtechnology to find gaps,

then fine tune yourinvestment strategy.

78%don’t deploy cybersecurity

because it’s too difficult

54%lack in-house

securityexpertise

Train and empower your team to rise above crisis management and begin

proactive threat analysis.

34%lack a formal process for

investing in security technology

19%are not proactivein their security

investments

Develop a maturecybersecurity posturewith procedures thatsupport Intelligence

Driven Defense®.

ON

OFF

ON

OFF

ON

OFF

The message is clear:

OVERCOME INTERNAL OBSTACLESTO COMBAT EXTERNAL THREATSAND AVOID CYBER CONSEQUENCES.

For more information on deploying a forward-looking cybersecurity strategy visit:

cyber.lockheedmartin.com

Asset owners responsible for securing electric utilities are uniquely driven by both security and safety. Breaches in an operational environment put revenue and lives at risk. Increasing concerns around cyber threats make the stakes higher than almost any other industry. Still, many cybersecurity initiatives are stifled by organizational challenges.

A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked business leaders about the most significant factors affecting the cybersecurity landscape in the electric utilities industry.The results are compelling.

Mobile devices

Lack of system connectivity/ visibility

Organizational misalignment and complexity

Negligent insiders

APT

AND IT PROS CAN’T KEEP UP84%

surveyed say theseverity of attacks

is increasing

70%see an increase in attack frequency

71%admit they are

unprepared to defendagainst new cyber threats

CYBERATTACKS

ARE ON THE RISE

plaguing utilities:#2 BIGGEST THREAT

MALICIOUS INSIDERS

THREATSFOR IT PROS

TOP 5

#4malware

#5denial ofservice

#3phishing and

social engineering

DANGERCloud computing

CHALLENGES TOCOMBATTING

THREATS

TOP 5

Where are you onthe cloud adoptionjourney?There are three generalphases to cloud adoption:

Moving tothe Cloud?

The move to the cloud is on.

Consider YourApplications First

Among medium and large organizations (as of 2016):

invested incloud services84%

of corporate application workloads to public clouds.

Investment in cloudservices is real.Medium and large organizations madethese investments (as of 2016):

Nearly half migrated

more than50%

So�ware asa service(SaaS)

Security asa service

Infrastructureas a service

(IaaS)

Disasterrecovery as

a service(DRaaS)

57%51%

39%34%

The business drivers vary.

Business agility

Reduced operating costs/maximized IT investment

Security management

System reliability/availability

Managing, analyzing,and sharing data

Better customer experience

Innovation

49%

43%

37%

35%

34%

34%

30%

45%

3. We are truly fail-fast (seeing return

on investment).

2. Give me a road map (ready to implement

the strategy).

1. I’m kicking the tires (planning the strategy).

45%

10%

No ma�er yourstage,take anapplication-centric approach.Follow these best practices:

Analyzeworkloads.

Classifyworkloads.

Map dependencies.

RetireRebuildRehostRetain

Determineoperational

readiness.

Perform costanalysis.

Vet applicationdependencies.

Analyzenetworkimpact.

What’s the ultimate payo�?

Be more agile. Gain acompetitive advantage.

Optimize mobile apps.

Open new revenue streams.

Monetize the Internet of

Things (IoT).

Cloud adopters report these benefits:

Request your Hybrid Cloud Assessment. Click here

Increasedcollaboration

49%

Bettermanagement, analysis, and sharing of data

43%Increasedinnovation

40%

Improvedbusiness agility

45%Better customer experience

43%

Sources:Insight’s “2017 Intelligent Technology Index” Harvard Business Review. (May 2017). “Adopting Hybrid Cloud Becomes a Strategic Imperative”

Human beings are capable of incredible things. We constantly push our minds and bodies to the absolute limits, reaching greater heights all the time. The results of our efforts are evident in our towering accomplishments:

1,454 FEET

EMPIRE STATE BUILDINGCOMPLETED: 1931

29,029 FEET

MOUNT EVERESTFIRST SUMMIT: 1953

359 MILES

SPUTNIKFIRST SATELLITE: 1957

And when we pair that intrinsic passionwith advanced technology, our achievements can really take off...

238,900 MILES

MOONFIRST LANDING: 1969

33,900,000 MILES

MARSVIKING 1FIRST LANDING: 1976

Our dreams can fly farther than we ever thought possible

12,753,988,581 MILES AND COUNTING

VOYAGERLAUNCHED: 1977HASN’T LANDED AND NEVER WILL

Technology helps the human spiritexceed our physical limits…

…even reaching beyond the boundariesof our solar system, with no end in sight

AND TODAY, TECHNOLOGY TRAVELS FASTER THAN EVER…

A PC with 16GB of memory has

400,000X the memory of Voyager.

MORE DATAhas been created in the past two yearsthan in the entire history of thehuman race.

288 MILLIONPCs sold in 2015 44 TRILLION GB

By 2020, our digital universe will grow to $

SO WHATEVER YOUR DREAMS…

REMEMBER:We aim higher every day. And we don’t just

shoot for the stars, we get there.

To learn more about how to power your passions with technology, visit us HERE.

…GIVING EVERY ONE OF US UNLIMITED POTENTIAL. Because as technology skyrockets, so does our capacity to dream bigger, fly farther,

and break boundaries. The sky isn’t even the limit for us anymore.

I NF O

G R A P H I CS

Page 5: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

W H I T EPA P E R S

Page 6: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

S OM A N Y

W H I T EPA P E R S

Page 7: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

C O P Y

W R I T I N G

Page 8: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

V I D E O S

FEMALE FOUNDERS

FORUM

FEMALE FOUNDERS

FORUM

Page 9: MATTHEW€¦ · industry. Still, many cybersecurity initiatives are stifled by organizational challenges. A Lockheed Martin-sponsored survey conducted by the Ponemon Institute asked

@ O C O N N E L LW R I T I N G

/ IN /MATTHEWOCONNELL5150

@MATTHEWOCONNELL5150

T H A N K S !