Matthew F. Hersch

Second Vice President – Wealth Management Financial Planning Specialist Financial Advisor

Comprehensive Wealth Management

601 Union Street, Suite 2900

Seattle, Washington 98101

Phone: 206.224.4220

© 2013 Morgan Stanley Smith Barney LLC Member SIPC

Mission

As a Financial Advisor focusing on financial planning, I go far beyond

providing investment advice. The right investments matter, yes. But a great

investment program does not come solely from knowing investments; it

comes from knowing you. So we will have conversations you might not

expect from a Financial Advisor, having less to do with the arcane details of

asset allocation strategy, and more to do with the details of your life. Only

then can I help develop the wealth management strategies aimed at helping

you grow and preserve your wealth.

Vision

I seek to strengthen each client relationship over the long term by attaining a

deep understanding of what matters most to them. I continuously strive to

meet, and hopefully exceed, my clients’ expectations while working to make

a meaningful difference in their lives. My consultative approach has

positioned me as a dedicated partner and primary advisor who delivers

sound financial advice that my clients deserve. My clients, in turn, have

entrusted me with long-lasting relationships.

Matthew F. Hersch Financial Advisor

Matthew is a Second Vice President and Financial Advisor with Morgan

Stanley. Prior to joining the firm, Matthew was a student at Western

Washington University, where he obtained his Bachelor’s degree in

Finance.

As a Financial Planning Specialist, Matthew takes a comprehensive

approach to wealth management, helping provide his clients with tailored

strategies to their specific needs. Given this landscape is ever changing, he

continuously seeks additional training to deepen his knowledge and build

upon his existing skill sets.

Matthew also strives to provide his clients with an excellent experience

and a high level of communication. As such, he has been recognized by

Morgan Stanley as a 2011 Pacesetter Club Member and by Seattle

Magazine as a 2010 , 2011 FIVE STAR: Best in Client Satisfaction Wealth

Manager.*

Matthew is a native to Western Washington and now resides in Seattle.

He understands that with the unpredictability of our weather, one must

have a range of activities for those hours away from work. For the rainy

days, it is off to the slopes and on those days without rain, you might find

him attempting a round of golf or cycling through Seattle.

My Wealth Management Process

DISCOVERY MEETING

Complete discovery process,

learning specifics regarding

your values, goals, concerns,

and which relationships

matter to you most.

INVESTMENT PLAN

PRESENTATION

Present detailed Investment

Plan, outlining account

structure, investment

allocation, and asset

transition.

WEALTH MANAGEMENT

NETWORK MEETING

Morgan Stanley’s team of

specialists applies its skills to

evaluate all aspects of your

financial situation and devise

appropriate strategies.

PRESENTATION OF

THE WEALTH

MANAGEMENT PLAN

Comprehensive evaluation of

the entire range of your

financial needs with our

recommendations for moving

forward.

MONITOR

I will help monitor both the

investment plan and the

wealth management plan on

an ongoing basis.

WHAT’S NEW?

Discussing changes within

your family’s circumstances

annually, unless immediate

attention is required.

Client Experience

Estate Planning

Wills

Health Care POA

Living Will

Durable POA

Trusts

Living Trust

Credit Shelter

Special Needs

Generation Skipping

Residence Trust

Heirs

Beneficiary Planning

Annual Gifting

Estate Transfer

Transfer on Death

Asset Titling

Charitable Giving

Charitable Trusts

Bequests

Donor Advised Funds

Legacy Planning

Financial Planning

Family Planning

Education Savings

Special Needs

Parental Care

Tax Planning

Taxable vs. Tax Free

Tax Reduction Plan

Cash Flow Analysis

Income vs. Expenses

Establishing Financial

Goals

Establishing Short &

Long-Term Goals

Retirement Planning

Accumulation

Income Distribution

Investment Policy

Statement

Allowable Investments

Risk Tolerance

Asset Allocation

Stocks/Bonds/Cash

Alternative Investments

Rebalancing

Manager Selection

Mutual Funds

Separate Accounts

Asset Management Risk Management

Liability Insurance

Umbrella Coverage

Income Protection

Disability Insurance

Asset Protection

Life Insurance Review

Long Term Care

Commercial Lending

Business Banking

Commercial Financing

Lending Needs

Tailored Lending

Personal Lending

Business Lending

Access to Lending

Services

Securities-Based

Lending

Portfolio Loan Account

My Wealth Management Capabilities

I work with each of my clients to

help create a tailored financial

plan, encompassing strategies that

address the specific needs of their

situation.

When appropriate, I engage our

team of Morgan Stanley’s

specialists to assist with the

complexities that your situation

may bring. This may include the

utilization of our Estate Attorney,

Insurance Specialist, or Banking &

Lending Professionals.

I look forward to working with you

to help develop a comprehensive

plan and manage, with care, the

wealth that you have worked to

build throughout your lifetime.

*Five Star Professional, as a third-party research firm, administers a survey, by mail and phone, to 1 in 4 high-net-worth households and registered financial services representatives to evaluate the wealth

managers in a metropolitan area. The evaluation is based on nine criteria, including customer service, integrity, knowledge/expertise, communication, value for fee charged, meeting of financial objectives, post-sale

service, quality of recommendations, and overall satisfaction. After review by a panel of local industry experts and a review of regulatory history, Five Star Professional determines the final list of Five Star Wealth

Managers scoring highest in overall satisfaction and representing less than 7% of the wealth managers in the metropolitan area.

� Five Star Wealth Managers do not pay a fee to be included in the research or the final list of Five Star Wealth Managers.

� Only wealth managers with more than five years of experience in the financial services industry are considered.

� The overall evaluation score of a wealth manager reflects an average of all respondents and may not be representative of any one client's experience.

� The Five Star award is not indicative of the Financial Advisor's future performance.

� Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets.

� The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional.

� Neither Morgan Stanley Smith Barney LLC nor its Financial Advisors pay a fee to Five Star Professional in exchange for the rating.

� Please keep in mind that working with a Five Star Wealth Manager is no guarantee as to the future investment success nor is there any guarantee that the selected wealth managers will be awarded this

accomplishment in the future. For more information on the Five Star Award and the research/selection methodology, go to: fivestarprofessional.com

This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and/or

investments discussed in this material may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments and strategies, and

encourages investors to seek the advice of a Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives.

The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. Neither the

information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Past performance is no guarantee of future results.

The investments listed may not be suitable for all investors. Morgan Stanley recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial

advisor. The appropriateness of a particular investment will depend upon an investor's individual circumstances and objectives.

Diversification does not guarantee a profit or protect against a loss.

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Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. This material was not intended or written to

be used, and it cannot be used, for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their

attorney for matters involving trust and estate planning and other legal matters.

Portfolio Loan Accounts are provided by Morgan Stanley Bank, N.A. All credit facilities are subject to the underwriting standards and independent approval of Morgan Stanley Bank, N.A. Portfolio Loan Accounts

may not be available in all locations. Rates, terms and programs are subject to change without notice. To be eligible for a Portfolio Loan Account, applicants must have a brokerage account at Morgan Stanley Smith

Barney LLC, which shall serve as collateral for the Portfolio Loan Account. The ongoing availability of a Portfolio Loan Account is contingent on the client maintaining sufficient eligible collateral. The proceeds from

a Portfolio Loan Account may not be used to purchase, trade, or carry margin stock, and cannot be deposited into a Morgan Stanley Smith Barney LLC or other brokerage account.

Securities Based Lending (SBL) Risks: Borrowing against securities may not be suitable for everyone. You should be aware that securities-based loans involve a high degree of risk and that market

conditions can magnify any potential for loss. Most importantly, you need to understand that: (1) Sufficient collateral must be maintained to support your loan(s) and to take future advances

(2) You may have to deposit additional cash or marginable securities on short notice (3) Some or all of your securities may be sold without prior notice in order to maintain account equity at

required collateral maintenance levels you will not be entitled to choose the securities that will be sold. These actions may interrupt your long-term investment strategy and may result in adverse

MATTHEW F. HERSCH

Financial Advisor 601 Union Avenue, Suite 2900

Seattle, WA 98101

Phone: 206.224.4220

Toll-Free: 800.733.4873

Fax: 206.464.5928

matthew.f.hersch@ms.com

www.morganstanleyfa.com/hersch

tax consequences or in additional fees being assessed. (4) Morgan Stanley Smith Barney LLC or its affiliates (the Firm) reserves the right not to fund any advance request due to insufficient collateral

or for any other reason (5) The Firm can increase your collateral maintenance requirements at any time without notice (6) The Firm may have the right to call securities-based loans at any time and

for any reason.

Morgan Stanley Smith Barney LLC is a registered Broker/Dealer, not a bank. Where appropriate, Morgan Stanley Smith Barney LLC has entered into arrangements with banks and other third parties

to assist in offering certain banking related products and services. Investment services are offered through Morgan Stanley Smith Barney LLC, member SIPC. Unless specifically disclosed in writing,

investments and services offered through Morgan Stanley Smith Barney LLC are not insured by the FDIC, are not deposits or other obligations of, or guaranteed by, any bank and involve investment

risks, including possible loss of principal amount invested.

Trust and other fiduciary services are provided by third parties, including Morgan Stanley Private Bank National Association, a wholly-owned subsidiary of Morgan Stanley.

Tailored Lending is provided by Morgan Stanley Private Bank, National Association. All credit facilities are subject to the underwriting standards and independent approval of Morgan Stanley Private

Bank, National Association. Tailored Lending may not be available in all locations. Rates, terms and programs are subject to change without notice. To be eligible for Tailored Lending, applicants must

maintain a sufficient amount of assets under management at Morgan Stanley or any of its affiliates. The ongoing availability of a credit facility of line of credit is contingent, in part on, the borrower

maintaining sufficient eligible collateral, unencumbered liquidity, cash flow or any combination thereof. Some restrictions apply to loans used to purchase, trade, or carry margin stock.

Morgan Stanley Smith Barney LLC. Member SIPC. / Version 0.01.2011 CRC#: 619335