Matt Mahoney, Olivia Vitali, Amanda Esposito, Zachary Evans, Christopher

Tamanini

Mission Statement Main Line Munchie’s  seeks to provide a

quick, easily accessible, and affordable food service to the Main Line’s population of college-aged individuals.

Environmental Scanning Food Trucks are “Trending”

› Rutgers, Drexel, Penn…why not Main Line?› 100 colleges have university-run food trucks

Lifestyle of College Students› Low-price, quick, affordable options› Late night crowd

Main Competitors› Campus Corner› Winger’s / Nova Grill› On-Campus Dining

Core Functions Core Competencies

› Location and Accessibility› Speed› Low Cost

Core Processes› Service Logistics and Delivery› Market Research and Analysis

Market Analysis College students and Main Line Residents

ages 18-25 Mobile Solution along Lancaster Ave 4 Colleges/Universities

› Bryn Mawr College› Haverford College› Rosemont College› Villanova University

Average Tuition: $53,000 Local Average Income: $144,500

Operations Strategy Most similar to a service process

› Customization › Consistent quality› Customer driven

High customer involvement› Hoagie contest

Flexible but routine processes Flexible workforce

Focus on:› Convenience› Speed› Price

Customer satisfaction primary goal

Defined guidelines in place

Quality Strategy

Analyze

Correct

Analyze

Correct

Inputs

Outputs

Quality Control

Our Suppliers Honor Foods – Philadelphia, PA

› 275 brand name suppliers of frozen/dairy products; McCain, Hormel, Perdue, etc.

› Ranked #1 amongst customers in area Penn Jersey Paper Company –

Philadelphia, PA› Paper products and commercial grade

equipment› Diverse product line › Proximity to location

Supply Chain Inventory Management Periodic Review System

› Most efficient in terms of stock› Large quantity order discounts› Ex: Annual Demand (D) 10608.00

Order Cost (S) 0.18Unit Holding Cost (H) 0.01Optimal Order Quantity (EOQ) 617.97

# of working days/weeks 32.00Review Period (P) 1.86Expected demand/time (d) 331.50Standard deviation of demand per unit time 32.67Lead Time 0.00Expected demand during protection interval 617.97Standard deviation of demand during protection interval44.61Cycle/Customer Service Level (CSL) 0.95Safety Stock (SS) 73.37Target Inventory Level (T) 691.34Expected Annual Cost 6.91

Demand Management Customer demand

› Seasonal (open for 32 weeks a year)› Highest demand: Thursday-Saturday› Lowest demand: Sunday-Tuesday› 1683 customers to break even

Range: 50 customers (Mon)- 450 customers (Fri-Sat)

Average product profit: $2.57› 2,188 products a week, 312 products a day› Each customer will buy 1.3 products

Weekly Demand

We plan to manage any potential queues, or lines, that form by having some product ready to meet demand › Maintain fast service › Menu items can be customized to

individual taste › We also plan to have efficient staff

Managing Queues

Pricing – Consumer Trends One out of every four nights out,

students choose to buy late night food 36.71% are only willing to walk 0-5

minutes to get food 88.61% are only willing to walk 0-10

minutes to get food 49.37% of customers do not want to

wait longer than 10 minutes for their food

Pricing – Our Strategy We bring fast, cheap food to you!

Menu Item Price Cost ProfitLevel 1 Hoagie (1/2 lb) $5.50 $2.34 $3.16Level 2 Hoagie (3/4 lb) $6.50 $3.51 $2.99Level 3 Hoagie (1 lb) $7.50 $4.68 $2.82Sides $3.50 $1.17 $2.33Egg and Cheese $3.50 $1.24 $2.26Bacon, Egg and Cheese $4.50 $1.89 $2.61Drinks/Sodas $2.00 $0.21 $1.79