Matrix Promotions August 2012

Promotions August ‘10

PromotionsAugust 2012PromotionsAugust 2012

August Presenter 2012 AW.indd 1 18/07/2012 16:26

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SOLD OUT

1

NEW

July Presenter 2012 v7.indd 3 30/05/2012 16:03

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NEW

Did you know…

Over 92%* of women would like their hair to be:

3 Shinier 3 Softer3 More manageable 3 Less frizzy3 Easier to detangle 3 Less dry

Shine is the # 1 reason why women buy haircare products?*

imagine... meeting their needs with the power of nature.

*Kantar World Panel (KWP) Usage TOTAL haircare 12 m/e December 2011.

would like their hair

meeting their needs with the power of nature.


3

Biolage introduces Nature's Most Precious Essence - Moringa

Known in Africa as the ‘tree that never dies’, because of its ability to survive the harshest African deserts. Moringa Oil is obtained by pressing the seeds of the Moringa Tree.

imagine...what it can do for your client’s hair.

MORINGA OIL BLEND

• Known for its abundant and potent antioxidants.

• Shields hair against dulling impurities.

• Replenishes dull and lacklustre hair.

The Moringa Tree is native to Africa, Egypt and India.


4

OIL RITUAL MASQUE

150ml

dna ssentfos ,enihs yssolg serotseR •manageability to stressed strands.

riah sneklis taht tnemhsinelper liO •without silicones.

.esae htiw sezzirfed dna selgnateD •

MICRO-OIL SHAMPOO

250ml, 1000ml

sesnaelc rehtal hcir suoiruxul A •impurities.

sehsiruon dnelb lio-orcim thgiewthgil A •hair leaving it healthy-looking.

,htooms rof tnemhsinelper sselthgieW •shiny and silky results.

CLEANSE CONDITION

Paraben-free. Paraben-free, silicone-free.

NEW


5

REPLENiSHiNG TREATMENT

92ml

• Replenishes, shields and protects against environmental aggressors.

• Softens, tames frizz and adds control.• Exquisite shine without build-up.

DEEP REPLENiSHiNG TREATMENT10 x 10ml

• Provides the ultimate in-salon deep conditioning treatment.

• Use as part of the Exquisite Shine Ritual, as a luxurious hot oil service.

CARE iN-SALON

THiS iS SHiNE REDEFiNED.EXQUISITE WEIGHTLESS NOURISHMENT.iMAGiNE...iNTENSE SOFTNESS WiTHOUT BUiLD-UP.

NEWExquisite Shine Ritual

imagine...a hot oil ritual offering you exquisite shine. Offer your clients the New Exquisite Shine Ritual.


6

NEW

Our Exquisite launch…

As seen in the following titles:

Visit www.matrixhaircare.co.uk to discover the secrets of the Exquisite Oil range!

Why not join us on Facebook to win free Exquisite Oil samples?*

Want to learn more about Exquisite Oil?

Watch our new video on YouTube for the latest tips.

Join us on Facebook/matrixhaircare

Follow us on Twitter/matrixhaircare

Subscribe to our videos/matrixhaircareuk

*Terms and Conditions apply.

*

5ml Sample(not to scale)


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Make your salon Exquisite

BRAND COMMUNICATION

A2 BioServices Step by Step Poster

Exquisite OilFull Range Display

Replenishing TreatmentHero Display

EDUCATION

Exquisite Shine Ritual Brush & Bowl

BRAND COMMUNICATION

Exquisite Oil Replenishing Treatment

Biolage Stylist Handbook

A1 Exquisite Oil Double Sided Poster Exquisite Shine Ritual Totem


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DEAL 1: BUY6 x NEW Micro-Oil Shampoo 250ml

6 x NEW Oil Ritual Masque 150ml

8 x NEW Replenishing Treatment 92ml

4 x NEW Deep Replenishing Treatment 10x10ml

Total Price:

NEW


£201.709

*All deals and stock subject to regional availability. Whilst stocks last.

DEAL 1: RECEIVE FREE*

Worth: £55.11

1 x 1 x 1 x

A1 Exquisite Oil Double Sided Poster

1 x1 x 1 x

Exquisite Shine Ritual Totem Biolage Stylist Handbook




NEW Micro-OilShampoo 1L

2 x 1 x 2 x 1 x

NEW Oil RitualMasque 150ml

NEW ReplenishingTreatment 92ml

1 Litre Pump


1 x


10

DEAL 2: BUY4 x NEW Micro-Oil Shampoo 250ml

4 x NEW Oil Ritual Masque 150ml

4 x NEW Replenishing Treatment 92ml

2 x NEW Deep Replenishing Treatment 10x10ml

Total Price: £99.86

NEW


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Worth: £36.78

1 x 1 x 1 x

A1 Exquisite Oil Double Sided Poster

1 x1 x

Exquisite Shine Ritual Totem

1 x 1 x 1 x 1 x



1 Litre PumpNEW Micro-OilShampoo 1L

NEW Oil RitualMasque 150ml




1 x


12

DEAL 3: BUY


Worth: £16.16

NEW


2 x





1 x 1 x

6 x



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NEW CERA-REPAIR RELAUNCH

January Sales Presenter v6.indd 3 12/12/2011 15:48

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imagine…giving your salon a unique service difference

Everyday, women experience many factors that ultimately damage their hair cuticles.

Introducing NEW Cera-Repair powered by Matrix science and nature’s botanicals.

imagine a salon service experience to address these client needs.

Heat-styling rituals

over-processed services

Stress & environmentalaggressors


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imagine…our Cera-Repair treatments just got even better

NEW paraben-free formulas contain patented ceramide technology with conditioning emollients.

+

=

CERAMiDE a natural, pliable, intercellular substance that binds individual cuticles and all 6-10 layers of the cuticle structure together†

CoNDiTioNiNg EMolliENTS are softening and smoothing agents used to correct dryness and scaling.

STRENgTHENED AND CoNDiTioNED HAiR

• paraben-free

• synthetic dye-free

• eco-packaging††

NEW Cera-Repair gives your clients hair that is even

✓ Stronger

✓ More Resilient

✓ Healthier-looking

†A sealed cuticle has important benefi ts including: • A protected cortex, which prevents split ends• A structurally strong, very shiny, very healthy strand of hair • Hair that is more manageable and less affected by humidity ††PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled ) content.


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The Science of NEW Cera-Repair Customised for every hair type by balancing conditioning vs strengthening*

* This chart illustrates the relative role of cosmetic conditioning agents and strenthening ceramide in the formulas. It is not intended to be an actual refl ection of ingredient levels.

hydrathérapie for extra conditioning

fortethérapie for extra strengthening

colorcarethérapie for a balance of both

CoNDiTioNiNg

STRENgTHENiNg

CoNDiTioNiNg

STRENgTHENiNg

CoNDiTioNiNg

STRENgTHENiNg


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imagine…giving your salon a unique service difference

Maximise...

YouRAvERAgE

SERviCE bill

YouRprofessional

difference

YouRCliENT loYAlTY

& SERviCEDEligHT

...by introducing Cera-Repair in your salon


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Introducing The BioserviceOne Service. A bespoke haircare experience.

HAiR NEEDSCoNSulTATioN

bACK WASH/CHAiRTAKE HoME

CoNvERSATioNCliENT HoME

RouTiNE

2 MiNS 1 MiNS

✓ Identify your client haircare needs

✓ Give an expert, tailor-made advice

✓ Wash hair and towel dry

✓ Apply one full dose of Cera-Repair, section by section, and massage into hair

✓ Leave treatment on hair for up to 5 minutes, then rinse thoroughly. Style as usual

✓ Once the service is complete, remind the client of the products you used

✓ Create a bespoke home care plan for every client

LAUNCH SUPPORT EDUCATION

Biolage Thérapies – The Complete Service• Suitable for Biolage users

• Educates on the benefits of offering a treatment service in your salon

• Shows you how to execute the complete Biolage Thérapies service

• Interactive theory sharing format

Duration: 3 hoursValue: £35 / €50, free to Matrix Biolage stockists

0-5 MiNS

Biolage Thérapies – The Complete Service• Suitable for Biolage users

• Educates on the benefits of offering a treatment service in your salon

• Shows you how to execute the complete Biolage Thérapies service

• Interactive theory sharing format

Duration:Value:

UNLIMITED FREE EDUC ATION


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• Offer detailed treatment information• An opportunity to build in homecare• Display at the Styling Station

• Offer a bespoke hair care plan• Easy to use• Offer to every client

every time

• Advertise your treatments• Bespoke pricing for your salon• Display in Reception /

Waiting area

Maximise The Bioservice In Salon

New Service Menu

New bioServiceConsultation Card

New Reception Display Card


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2 x NEW Hydrathérapie Cera-Repair 10x10 ml 2 x NEW Fortethérapie Cera-Repair 10x10 ml 2 x NEW Colorcarethérapie Cera-Repair 10x10 ml 6 x Any Biolage Back Wash

DEAL 1: BUY

†PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled) content.

Total price:

• paraben-free


• eco-packaging†

†PE (polyethylene) tubes, a form of PCR (Post Consumer Recycled) content.



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2X 3X

1X 2X 50X

Any Biolage Back Wash

Reception Display Card

Service Menus Consultation Cards

NEW Forte Cera-Repair 10 x 10 ml

free stock Value:

*All deals and stock subject to regional availability. Whilst stock last.


22

2 x NEW Hydrathérapie Cera-Repair 10x10 ml 1 x NEW Fortethérapie Cera-Repair 10x10 ml 1 x NEW Colorcarethérapie Cera-Repair 10x10 ml

DEAL 2: BUY

*All deals and stock subject to regional availability. Whilst stock last.

Total price:


free stock Value:

1X 1X 25X

Service Menu Consultation CardsNEW Forte Cera-Repair 10 x 10 ml


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Limited Edition Supersize Miracles


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Size DOES Matter…

*Limited Edition Supersize Miracles are available across, Miracle Treat 12™ Lotion Spray, Silk Wonder™ Smoothing Oil and Moisture Cure™ 2-Phase Treatment. Subject to availability. Whilst stocks last. All retail sizes still remain available in the catalogue.

™

SUPERSIZE your savings with Limited Edition professional sized miracles* for your back wash and styling stations.

More blow-dries per bottle = more profi t!

Miracle Treat 12™Lotion Spray

Silk Wonder™Smoothing Oil

Moisture Cure™2-Phase Treatment

150ml89ml150ml

LIMITED EDITION 500ml LIMITED EDITION

250mlLIMITED EDITION 400ml


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FOR SALES PRESENTER USE ONLYSources: newstylishfashion.net, clichemag.com, fanpop.com

Vibrant VixenInspired by Florence Welsh

Hair Type: Colour-treatedDesired Results: Colour protection + Condition

Prep with: Miracle Treat 12™ Lotion Spray

Sleek ChicInspired by Kim KardashianHair Type: Frizzy, CoarseDesired Results: Smoothness + Shine Finish with: Silk Wonder™ Smoothing Oil

Glistening GoddessInspired by Pixie LottHair Type: Dry, FineDesired Results: Softness + ShinePrep with: Moisture Cure™ 2-Phase Treatment

Offer Miracle Makeovers in your salon…


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SUPERSIZE your savings!

SUPERSIZE your sales!**

™

Up to

saving!*

50%

BELIEVE IN MIRACLES!Offer testers to encourage clients to experience the instant benefi ts.

TRY ME TOTAL LOYALTY!Offer clients a free miracle when they buy any 5 TR products using our new loyalty cards!

*Based on price per ml of Supersize Miracles versus retail sizes. Depends on product purchased.**Offers are at the discretion of the salon manager and not directly linked to this deal.Loyalty cards and tester stickers are subject to availability. Whilst stocks last.


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*Subject to availability. Whilst stocks last.

™

4 X 4 X 4 X


500ml


250ml


400ml

Total Results Shampoo

1L

Total Results Conditioner

1L

ANY 2 X ANY 1 X

DEAL 1: BUY*

Worth: £27.27


DEAL 1: RECEIVE FREE


28


™

2 X 2 X 2 X


500ml


250ml


400ml

Total Results Shampoo

1L

ANY 1 X

DEAL 2: BUY*

Worth: £8.49




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Total ResultsStarter KitSuggested

Order

Total ResultsStarter KitSuggested


30

™™

MOISTURE

Solve the challenges of dry, dull hair.Fiber Gloss TechnologyTM, infuses hair with instant moisture, layer by layer.Salon Perfect Results: Anti-dry, touchable, radiant, replenished.

Moisture Shampoo

Moisture Conditioner

Moisture Shampoo

Moisture Shampoo

Moisture Conditioner

Moisture Cure™2-Phase

Treatment

1 Litre 1 Litre 500ml 300ml

3250ml

1150ml

2

Repair

Solve the challenges of fragile, sensitised hair.Cuticle Rebond TechnologyTM, leaves hair feeling stronger*, softer and smoother..Salon Perfect Results: Revitalised, protected, stronger*, nourished.

Repair Shampoo

Repair Conditioner

Repair Shampoo

Repair Shampoo

Repair Conditioner

Strength PakTM

Intensive Treatment


3250ml

1150ml

SLEEK

Solve the challenges of unruly, frizzy hair. 24HR Smooth Repair TechnologyTM, resists frizz and repairs damage to provide smoothness that lasts 24 hours.Salon Perfect Results:Controlled, defrizzed, moisturised, repaired.

SleekShampoo

SleekConditioner

Sleek Shampoo

Sleek Shampoo

Sleek Conditioner

Sleek Blow Down Leave-in Cream

Sleek Iron Smoother

SleekSilk WonderTM

Smoothing Oil


3250ml

1150ml 250ml 89ml

1

AMPLIFY

Solve the challenges of fi ne, limp hair.24HR Full Boost TechnologyTM, adds strength to lift and provides volume that lasts 24 hours.Salon Perfect Results:Volume up, full-bodied, strong, lightweight.

Amplify Shampoo

Amplify Conditioner

Amplify Shampoo

Amplify Shampoo

Amplify Conditioner

Amplify Foam Volumizer

Wonder BoostTM

Root LifterAmplify

Hairspray


3250ml

1270ml 250ml

2400ml

1

COLOR CARE

Solve the challenges of dull, colour-treated hair.Fade Guard TechnologyTM, helps protect against fading and extends the life of colour vibrancy.Salon Perfect Results:Anti-fade, shine, protected, nourished.

Color Care Shampoo

Color Care Conditioner

Color Care Shampoo

Color Care Shampoo

So Silver Shampoo

Color CareMiracle Treat 12TM

Lotion Spray

Break FixTM

Leave-In Elixir

Color Care Intensive Mask


3300ml

1250ml

1150ml

1

195ml

2

89ml

Color CareConditioner

STARTER KITSUGGESTED ORDER

*Measured as resistance to brushing after applying Total Results Repair Shampoo, Repair Conditioner /Strength PakTM Intensive Treatment and Break Fix™ Leave-In Elixir versus a non-conditioning shampoo.


ONLY£99

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Get on the pulse of style


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BUY:6 X Any Design Pulse Products

Total Price From:

Try any 2 for FREE!

Worth up to:


£30.90

£11.90

33

34

35

58

SOLD OUT

36

37

60

SOLD OUT

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Give your business a competitive edge!The client trend in consumer tone – on – tone colour is growing*, however…

• 2 out of 10 women choose not to colour their hair as they are afraid of damage**.

• 3 out of 10 women choose not to colour their hair as they are afraid of commitment†.

Maximise this business opportunity with your technical expertise and our technology

*Source: Nielsen Scantrack, MAT to 15.5.2011 vs. previous MAT**Source: KANTAR Usage panel Sept’ 2010†Source: TNS World Panel 2009 Usage Care 6 m/e March 2009

as they are afraid of commitment†.

Maximise this business opportunity with your technical expertise and our technology

*Source: Nielsen Scantrack, MAT to 15.5.2011 vs. previous MAT

†Source: TNS World Panel 2009 Usage Care 6 m/e March 2009


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Have it all with Color Sync!

• Beautiful colour results

AMMONIA FREE

• Unlimited creativity more than 60* intermixable shades

• Ammonia-Free formula is gentle on hair

• Gel : Cream application, easy to use

*Subject to regional availability


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How does Color Sync Technology work?

Porous hairWeak, Fragile and DullEven daily shampooing and styling can leave hair damaged.

CeramideConditioning Complexrebalances porosity to help smooth the way for the colour to process.

Color SyncProcess unifomly for seamless, even, brilliant looking colour.

AMMONIA FREE

Color Sync Activator• Use with Color Sync

shades

• Timing: 10-20 minutes, depending on porosity.

• Use only with Extra Coverage Shades

• Timing: 25 minute

Color Sync Extra Coverage Activator

I have a lot of clients who are shy when it comes to colour. Color Sync is the perfect colour option for them. The ammonia-free, rich formula is very gentle, whilst also adding shine and gloss to enhance dull looking hair. With a comprehensive range of shimmering shades delivering consistent natural colour results, my clients are always happy.

Errol Douglas MBE. Errol Douglas, London


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Experience the unique versatility of Color Sync*…

*Subject to regional availability**Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges

• Enhances natural colour

• Adds gloss and shine

• Tones pre – lightened hair

• The perfect tool for colour correction

• Covers up to 75% grey**

Featuring:Color Sync 8MG†

Featuring:Color Sync 6BC and 7MM

Featuring:Color Sync SPVand SPA

Featuring:Color Sync 3WN, and 5WN†

Featuring:Color Sync Extra

Coverage 6WG, 8WG and 8NM

lightened hair

versatility of Color Sync


42

imagine…

• Electrifying red & copper shades

• High-visibility, vivid colours

• Lasting colour clarity

AMMONIA FREE

NEW

HD5 REDshades by

COMING IN SEPTEMBER


43

Attract more clients…

Educate your team… Quick

Reference Guide

Quick Reference

GuideReference

Colour SyncQuick Reference Guide

Color Sync Consultation

Understanding Matrix Haircolour • Learn all about Matrix Permanent, Tone-On-Tone & Highlighting colours.

• Leave with confidence of how to get great results.

Speak to your local Sales Consultant to find your nearest course



44

DEAL 1: BUY*

Total Price:

Color Sync shades of choice (including Color Sync Extra Coverage shades)

24 X

*Subject to availability.


£124.56

45



4 X

Color Sync Activators 1L (including Color Sync Extra Coverage Activator)

1 x Color Sync A2 Quick Reference Guide

1 x NEW Color Sync Shade Chart

Quick Reference Guide

At Matrix our aim is to work in partnership with you to create beautiful hair, all with the safety of you, your staff and all of your clients in mind. We invest in research and development to create the latest in new product innovation. Our products should always be used according to the safety instruction leaflet inside the packs and in our technical guides. Following these instructions, along with the recommended best practice at all times in your salon, will help ensure not only best results but a safer environment for everyone everyday.

Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional Safety booklet for more information.

The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix Colouration.

Step 1: Professional ConsultationStep 2: How to carry out a skin allergy testStep 3: How to carry out a colour application

Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be done 48 hours before each application every time.

Hair colourants can cause an allergic reaction, which in certain rare cases may be severe for you and your client. To help reduce the risk of an allergic reaction, it is essential to follow these precautions:

.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el basopsi d el bati us r ae W •

• Do not apply to clients under the age of 16.

• DO NOT USE a hair colourant product if:

. st nar uol oc ri ah ot noit caer a decnei r epxe yl suoi ver p sah t neil c r uoY -

. pl acs dega mad r o yhcti , eviti snes a r o ecaf ri eht no hsar a sah t neil c r uoY -

pu- eka m t nena mr ep dna soott at r of kcehC •

a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehs/eh fi , t neil c r uoy hti w kcehC : soott aT anne H kcal B - long time ago as he/she may have become allergic without knowing it. Never use this product unless you have done the skin allergy test 48 hours before use.

, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o epyt yna ot noit caer ci gr ell a na dah sah t neil c r uoy fI •the risk of allergy may be greater.

IN EVERY CASE, A SKIN ALLERGY TEST MUST BE DONE 48 HOURS BEFORE EACH APPLICATION OF THIS HAIR COLOURANT, AS AN ALLERGY CAN DEVELOP SUDDENLY.

How to carry out a skin allergy test:

esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o elttil a yl ppa , dub nott oc a gni s U . sgni rr ae yna evo me R •behind the ear. Apply sufficient product to cover 1cm

2 - 2cm

2 (the size of a small coin). Re-apply 2 or 3 times

allowing it to dry between each application. Leave for 48 hours without washing, covering or touching.

r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit on t neil c r uoy r o uoy doi r ep si ht f o esr uoc eht gni r ud fI •swelling in or around the test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks medical advice before any further colour applications are made.

Furthermore, when using technical products and in cases of prolonged exposure to water:

.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el basopsi d el bati us r ae W •

After application:

For technical products, discard any left over mixtures immediately. They cannot be kept or used again.

For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty Suppliers Association on +44 (0) 1707 649 499.

When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or SOFT ALLOY 1200 18µm. (NORMS: EN573) Procare.

HEALTH & SAFETY INSTRUCTIONS

Enhance? Tone? Refresh? Correct? Why compromise? Have it all with Color Sync!*

Experience the unique versatility of Color Sync…

COLOURED HAIR WITHOUTCERA-OIL COMPLEX• The cuticle may be compromised.• The cortex may be weakened.• Hair may appear dull.

COLOURED HAIR WITHCERA-OIL COMPLEX• Improved surface smoothness.• Reinforces hair structure.

ruoloc ,erbif riah eht tcetorp spleH • after colour

JOJOBA OILJojoba Oil to helpnourish the surface

HEXAFORCE POLYMERHelps strengthen the inner cortex.

CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity foran even surface.

MIXINGMix equal parts Color Sync shade with Color Sync Activator (1:1). For Extra Coverage shades use Color Sync Extra Coverage Activator

APPLICATIONApply on dry hair.

Virgin applicationApply Color Sync formula to the scalp area. Immediately work formula through the mid-lengths and ends. Process using the timing chart overleaf.

Retouch applicationApply Color Sync formula to the scalp area. Process for half the total time, then work formula through the mid-lengths and ends. Finish processing.

TIMING10-20 minutes depending on porosity. 25 minutes for Color Sync Extra Coverage.

ruoloc lufituaeB •results

ytivitaerc detimilnU •with more than 60 intermixable shades

alumrof eerF-ainommA •is gentle on hair

noitacilppa maerC : leG •easy to use

AMMONIA FREE

ruoloc larutan ecnahnE •

enihs dna ssolg ecnahnE •

riah denethgil-erp enoT •

ruoloc riah gnitcerroc rof tcefreP •

yerg %57 ot pu revoC • *

FeaturingColor Sync 8MG†

FeaturingColor Sync 6BC and 7MM

FeaturingColor Sync Sheer Pastel Violet and Ash†

FeaturingColor Sync 3WN and 5WN†

FeaturingColor Sync Extra Coverage 6WG, 8WG and 8NM

*Color Sync Extra Coverage Shades deliver up to 75% grey coverage†Please note: these formulas have been used in conjunction with shades from the wider Matrix SOCOLOR.beauty and Colorgraphics2 ranges

CO

LOR

SY

NC

EX

TRA

CO

VE

RA

GE

CO

LOR

SY

NC


Color Sync QRG 2012 V7.indd 127/06/2012 16:39

Quick Reference

Guide


Worth: £76.55

46



18 X


DEAL 2: BUY*


47

Worth: £13.13

2 X







Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional

The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix

Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be


.t cudor p eht f o gni sni r dna noit acil ppa , no

. st nar uol oc ri ah

. pl acs dega mad r o yh

a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehlong time ago as he/she may have become allergic without knowing it. Never use this product unless you

, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o


esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o el - 2cm



r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit oDO NOT APPLY THE COLOURANT. Recommend that your client seeks

medical advice before any further colour applications are made.


.t cudor p eht f o gni sni r dna noit acil ppa , no


For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty

When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or













AMMONIA FREE







CO

LOR

SY

NC

EX

TRA

CO

VE

RA

GE

CO

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NC


27/06/2012 16:39

Quick Reference

Guide


48

DEAL 3: BUY*



12 X

Worth: £6.65



1 X





Matrix has designed a protocol for Professional Hairdressers only, which will enable you to manage your clients’ colour experience and determine the need to carry out a skin allergy test. Refer to your Professional Safety booklet for more information.

The protocol follows a 3-step consultation with your colour client, to accompany the application of a Matrix

Professional Consultation How to carry out a skin allergy test How to carry out a colour application

Please note: If you do not follow the 3-step professional safety protocol A SKIN ALLERGY TEST must be done 48 hours before each application every time.


.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el ba

• Do not apply to clients under the age of 16.

a hair colourant product if:

. st nar uol oc ri ah ot noit caer a decnei r epxe yl suo

. pl acs dega mad r o yhcti , eviti snes a r o ecaf ri eht no h

pu- eka m t nena mr ep

a neve oott at anneh kcal b a , ecno neve , dah r eve sah ehs/eh fi , t neil c r uoy hti w kcehC :long time ago as he/she may have become allergic without knowing it. Never use this product unless you have done the skin allergy test 48 hours before use.

, pu- eka m t nena mr ep r o anneh gni dul cni oott at ni ks f o epyt yna ot noit caer ci gr ell a nathe risk of allergy may be greater.


How to carry out a skin allergy test:

esu ot dnet ni uoy t cudor p t nar uol oc dexi mnu eht f o elttil a yl ppa , dub nott oc a gni s U behind the ear. Apply sufficient product to cover 1cm

2 - 2cm



r o ssender , gni hcti sa hcus snoit caer l a mr onba yna ecit on t neil c r uoy r o uoy doi r ep si ht fswelling in or around the test area DO NOT APPLY THE COLOURANT. Recommend that your client seeks medical advice before any further colour applications are made.


.t cudor p eht f o gni sni r dna noit acil ppa , noit ar aper p eht gni r ud sevol g el ba


For safe storage and disposal of waste see the COSHH booklet and Matrix product guide. For a copy call customer services on (+44)0800387608(UK) (+33)1800509472(ROI) or contact the Hairdressing & Beauty Suppliers Association on +44 (0) 1707 649 499.

When performing highlights using foil, use exclusively ref SOFT ALLOY 8079, 20µm or SOFT ALLOY 1200 18µm. (NORMS: EN573) Procare.

HEALTH & SAFETY INSTRUCTIONS




COLOURED HAIR WITHCERA-OIL COMPLEX• Improved surface smoothness.• Reinforces hair structure.

pleH • after colour



CERAMIDE COMPLEX & CATIONIC POLYMER Help balance porosity foran even surface.




Retouch applicationApply Color Sync formula to the scalp area. Process for half the total time, then work formula through the mid-lengths and ends. Finish processing.

TIMING10-20 minutes depending on porosity. 25 minutes for Color Sync Extra Coverage.





AMMONIA FREE







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Quick Reference

Guide


49

BUY


Any mix SOCOLOR.beauty shades of choiceincluding Collection Recommended shades

12 x

Big

ger 90ml tube

Up

to 2 a p plication

s

GREATVALUE

June Presenter 2012 v8.indd 16 14/05/2012 14:07

Total Price from: £71.88

29

RECEIVE FREE *

SOCOLOR.beauty Cream Developer 1L (Any)

1 x 1 x

1 x Passion For Colour Collection A2 Double Sided Banner

4750

Highlights are the number one summer accessory!Brighten up hair with beautiful multi-tonal shades!

Colorgraphics2 delivers amazing bespoke colour, tone and condition. It has allowed us to reinvent the way we approach colour and offer something unique to our clients.Gary Hooker & Michael young. Hooker & young, North East

Maximise this opportunity with your technical expertise and our bespoke highlighting system…

Maximise this opportunity with your technical expertise and our

highlighting

Created by Gary Hooker & Michael YoungCreated by Gary Hooker & Michael Young


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Use Colorgraphics2 to create fantastic bespoke highlights!

StrawberryEnhances strawberry/beige and red tones.

MochaEnhances neutral tones.

BananaEnhances golden tones.

GrapeSoftens gold tones.

SpearmintSoftens red tones.

BlueberrySoftens copper tones.

FOR SALES PRESENTER USE ONLY Images sources: www.fashionfame.com; www.easyhairstyler.com; www.celebrityhaircolorguide.com/hair-color/sienna-miller*Subject to regional availability.

CELEBRiTy PiGMENT CELEBRiTy PiGMENT

Sienna Miller

Jennifer Lopez

Holly Willoughby

Millie Mackintosh

Carey Mulligan

Claire Danes

Give your clients the best possible highlighting service

3 High speed lightening: Lifts and tones in one simple step.

3 Dual-Conditioning: Omega 3 and Provitamin B5 smooth and protect hair during the lightening process.

3 Versatility: Cool or warm precision for personalised results.

Choose your celebrity style with one of the 6 fruity pigments*!


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Mocha and grape tone highlights for multi-tonal blondes.

Warm and lifting tones for shiny, sun-kissed brunettes.

for multi-tonal blondes.Warm and cool tones for beautiful dimensional blondes.

Cool and subtle tones for stunning Nordic blondes.

Grape

BlueberryBlueberry

Mocha

Discover our three hero pigments*

Offer your clients : a personalised service using a combination of pigments to create bespoke highlights

GrapeMocha GrapeGrapeGrape

*Based on last 12 months Sell Out data.


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• Suitable for Matrix colour users to learn all about Colorgraphics2.

• Learn how to make the most of this unique highlighting system.

• Leave knowing how to make more money from Colorgraphics2

.

• Interactive theory sharing format.

Duration: 3 hours

Value: £35 / 50, free to Matrix colour users

Make sure you are providing the perfect highlighting service. Book your place now!

✓ 3 HOURS ✓ FUN

✓ INTERACTIVE✓ ALL LEVELS



Sheffield Mi:Lights 15/05/2012

Venue Course Date

Leeds Mi:Lights 16/05/2012Warrington Mi:Lights 03/07/2012Stockport Mi:Lights 31/07/2012Rochdale Mi:Lights 01/08/2012Bolton Mi:Lights 21/08/2012Blackburn Mi:Lights 05/09/2012Wigan Mi:Lights 18/09/2012Preston Mi:Lights 02/10/2012

54

1 X

Colorgraphics2 Powders 454g

Colorgraphics2 Powders 454g


Worth: £20.95


DEAL 1: BUY3 X

May Presenter 2012 v8.indd 38 12/04/2012 10:31

4055

DEAL 2: BUY6 X

Colorgraphics2 Pigments and/or Promoters

Colorgraphics2 Pigment or Promoter


Worth: £11.25


1 X

May Presenter 2012 v8.indd 39 12/04/2012 10:31

4156

PRIZMSPRIZMS


57

2 X

BUY *:

Prizms.PLUS Clear Backbar Size**

Total Price:

RECEIVE FREE:

Worth: Total Price: *Subject to availability. Whilst stocks last.**actual size 946ml

1 x Prizms.PLUS Clear Backbar Size**

1 x Pump

GLASS FINISHSERVICEBeautiful, reflective shine and condition for up to 12 shampoos

Featuring Prizms.PLUS Clear.

Experience intense shine and colour brilliance with Prizms.PLUS hypershine conditioning gloss


£45.72

£25.11

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59

60

61

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V-LIGHT BENEFITS:• Up to 7 levels of lift

• Average of 11 applications per tub

• On and off scalp diversity

Conditioning Panthenol protects•the hair through lightening

• Easy mixing and smooth spreading

V-Light

£9.97per 500g tub

Opti Collection - Full range

£2.97 each

All Vavoom products

£3.97 each

Opti.curl (firm curls)1 applicationEster-free formula that adaptsto differences in hair porosity.Delivers springier, firmer curlsfor normal, resistant and colourtreatedhair (up to 20 volume).

EverydayLow Prices...

Vavoom HairsprayAmazing Value!The modern, salon styling and finishing line for instant high glam styles. Mix and match any products in the collection for endless styling possibilities.

250SHEETS

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Product Collection Web Brochure.pdf 1 31/07/2012 15:22

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Documents

Matrix Promotions August 2012