Materi Short Functional Text

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Short Functional Text

ADVERTISMENT, ANNOUNCEMENT,INVITATION,PERSONAL LETTER, JOBAPPLICATION LETTER

1.ADVERTISEMENT

Meaning of Advertisement:a)Advertisement is the act of advertising.b)Advertisement is a notice s!ch as a "oster or a "aid anno!ncement in the

"rint broadcast or e#ectronic media designed to attract "!b#ic attention or"atronage.

c)Advertisement is an$ "!b#ic notice as a "rinted dis"#a$ in a ne%s"a"ershort fi#m on te#evision anno!ncement on radio etc. designed to se##goods "!b#ici&e an event etc.

d)Advertisement is a "!b#ic "romotion of some "rod!ct or service.

e)DE'INITI(N of ADVERTISEMENT :

1. The act of advertising.. A notice s!ch as a "oster or a "aid anno!ncement in the "rint broadcast ore#ectronic media designed to attract "!b#ic attention or "atronage.

The *haracteristics:a)Strategica##$ so!nd

Ever$ great advertisement is strategica##$ so!nd. In other %ords it iscaref!##$ directed to a certain a!dience it is driven b$ s"ecific ob+ects itsmessage is crafted to s"ea, to that a!dience-s most im"ortant concernsand it is r!n in media that %i## most effective#$ reach that a!dience. Themeas!re of an advertisement-s s!ccess is ho% %e## it achieves its goa#s

%hether the$ are increased sa#es memorabi#it$ attit!de change or branda%areness.b)ave an origina# creative conce"t

The creative conce"t is a centra# idea that gets the attention and "revai#sin the cons!mer-s mindset. A concern of creative thin,ing drives the entirefie#d of advertising. /#anning the strateg$ ca##s for creative "rob#emso#ving research efforts are creative0 the b!$ing and "#acing of theadvertisements in the media ne%s"a"ers 2 te#evision) are creative.

c)3se e4act#$ the right e4ec!tion for the message5ood advertisers ,no% that ho% a message is conve$ed is +!st asim"ortant as %hat is being said in the advertisement. 6hat is said comesfrom the strateg$0 %hereas ho% the message is conve$ed is a "rod!ct ofcreativit$ and e4ec!tion.

'!nction of advertisement:

/romotion

*omm!nication

Information


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*ommercia# Advertising*ommercia# advertising media can inc#!de %a## "aintings bi##boards street f!rnit!recom"onents "rinted f#$ers and rac, cards radio cinema and te#evision ads %ebbanners mobi#e te#e"hone screens sho""ing carts %eb "o"!"s s,$%riting b!s sto"benches maga&ines ne%s"a"ers "osters and the bac,s of event tic,ets and

s!"ermar,et recei"ts. An$ "#ace an 7identified7 s"onsor "a$s to de#iver their messagethro!gh a medi!m is commercia# advertising.

*overt Advertising*overt advertising is %hen a "rod!ct or brand is embedded in entertainment and media.'or e4am"#e in a fi#m the main character can !se an item or other of a definite brandas in the movie Minorit$ Re"ort %here Tom *r!ise-s character 8ohn Anderton o%ns a"hone %ith the No,ia #ogo c#ear#$ %ritten in the to" corner or his %atch engraved %iththe 9!#gari #ogo.

In ma,ing an advertisement ,ee" the fo##o%ing "oints:

1.ang!age of advertisement :

3sing the correct or s!itab#e %ords.

3sing the interesting and s!ggestive e4"ression.

3sing "ositive e4"ression.

Te4t of advertisement sho!#d be directed to the goa#s.

.*ontent of advertisement :

a.(b+ective and honest.

b.9rief and c#ear.

c.Not a##!de gro!" or other "rod!cer.

d.Attractive attention.

;inds of Advertisement:

1. 'ami#$ Advertisement. Invitation Advertisement


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are /ress Re#ease in ne%s"a"er boo,#et cata#og form or notice thatanno!nces a s"ecific o""ort!nit$ to a""#$ for a grant.

b)Anno!ncement is something said %ritten or "rinted to ma,e ,no%n %hathas ha""ened or more often) %hat %i## ha""en. Anno!ncement is !sed togive informations abo!t something in a "!b#ic "#ace.

c) Anno!ncement is "!b#ic or forma# notice anno!ncing something.Theanno!ncement a""eared in the ne%s"a"ers.d)Anno!ncement is the act of anno!ncing.e)Anno!ncement is a short message or commercia# es". a commercia#

s"o,en on radio or te#evision.f)Anno!ncement is a card or "iece of forma# stationer$ containing a forma#

dec#aration of an event as a %edding.

g)DE'INITI(N of ANN(3N*EMENT :

a.The act of ma,ing ,no%n "!b#ic#$.

b.Something anno!nced.

c.A broadcast message es"ecia##$ a "rogram note or commercia#.The characteristics:

The tit#e or t$"e of event.

Date and time

/#ace.

*ontact "erson.

The f!nctions of anno!ncement:a)To ma,e a meetingb)Ne%s from "eo"#e died

c)A com"etitiond)Ne%s a born bab$e)Etc.

6e can find the anno!ncement on te#evision radio ne%s"a"er bi##board maga&ineand Co! can find anno!ncement b$:

a)A!diob)Vis!a#c)A!dio vis!a#

3.INVITATION

The meaning of Invitation:

a)Invitation is the act of inviting.b)Invitation is so#icitation.c)Invitation is the re>!esting of a "erson-s com"an$.d)Invitation is as an invitation to a "art$ to a dinner or to visit a friend.

A doc!ment %ritten or "rinted or s"o,en %ords 2onve$ing the message b$%hich one is invited.

e)Invitation is an inviting to come some%here or do something.f)Invitation is the message or note !sed in inviting.


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g) Invitation is a s"o,en or %ritten re>!est for someone-s "resence or"artici"ation.

h)Invitation is an a##!rement enticement or attraction.

i)DE'INITI(N of INVITATI(N :

1. a re>!est s"o,en or %ritten) to "artici"ate or be "resent or ta,e "art in something

. a tem"ting a##!rement

!esting of a "erson-s com"an$0 as an invitationto a "art$ to a dinner or to visit a friend.

The f!nction of invitation is to as, some one to go to a "#ace or to do something.

6e !s!a##$ !se the invitation in o!r dai#$ #ife for e4am"#e if %e %ant to ho#d an event#i,e a birthda$ "art$ . 6e !se the invitaion and if %e %ant some one to do something #i,e if %e %ant o!r friend to he#" !s. 6e !se the invitation too.

There are t$"es of Invitation:

a.Invitation 'orma#:'orma# Invitation is the officia# invitation !s!a##$ %ritten re"#$ came from s!chinstit!tions and com"anies etc.

b.Invitation Informa#:Informa# invitation is not an officia# invitation %ritten or ora# and this invitationis !s!a##$ given to friends fami#$ and others

In %riting an invitation ,ee" the fo##o%ing "oints:

The name of the "erson s"onsoring the event %ho is the host2hostessF).

E4act#$ %ho is invited can someone bring a g!est s"o!se chi#dF).

6hat t$"e of socia# event is being he#d. The date address and time of the event.

Directions or a sim"#e ma" if the #ocation ma$ be diffic!#t to find.

6hat t$"e of dress is a""ro"riate or "referred.

The "hone n!mber and dead#ine to re"#$0 "recede these facts %ith RSV/RSV/ is the abbreviation for the 'rench "hrase rG"onde& sHi# vo!s "#atmeaning J"#ease ans%erH #etters "rinted on an invitation as,ing the "ersoninvitedto re"#$.

KIf there is a dress code state the "referred dress in the #o%er #eftLhand corner of the card.

KE4"ress that $o! are #oo,ing for%ard to seeing the "erson.ANN(3N*EMENT no!n)

The no!n ANN(3N*EMENT has senses:

1. a forma# "!b#ic statement

. a "!b#ic statement abo!t something that is ha""ening or going to ha""en

Familiarity information: ANNOUNCEMENT used as a noun is rare.
http://www.audioenglish.net/dictionary/announcement.htm#nounhttp://www.audioenglish.net/dictionary/announcement.htm#noun


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Dictionar$ entr$ detai#s

ANN(3N*EMENT no!n)

Meaning:

A forma# "!b#ic statement

*#assified !nder:

No!ns denoting comm!nicative "rocesses and contents

S$non$ms:

anno!ncement0 "roc#amation0 ann!nciation0 dec#aration

*onte4t e4am"#es:

the government made an anno!ncement abo!t changes in the dr!g %ar 2 a dec#aration

of inde"endence

$"ern$ms 7anno!ncement7 is a ,ind of...):statementa message that is stated or dec#ared0 a comm!nication ora# or %ritten)

setting forth "artic!#ars or facts etc)

$"on$ms each of the fo##o%ing is a ,ind of 7anno!ncement7):

edicta forma# or a!thoritative "roc#amation)

"rom!#gationthe officia# anno!ncement of a ne% #a% or ordinance %hereb$ the #a% or

ordinance is "!t into effect

Meaning:

A "!b#ic statement abo!t something that is ha""ening or going to ha""en

*#assified !nder:


S$non$ms:

"rom!#gation0 anno!ncement

*onte4t e4am"#es:

the anno!ncement a""eared in the #oca# ne%s"a"er 2 the "rom!#gation %as %ritten inEng#ish

$"ern$ms 7anno!ncement7 is a ,ind of...):

statementa message that is stated or dec#ared0 a comm!nication ora# or %ritten)

setting forth "artic!#ars or facts etc)

$"on$ms each of the fo##o%ing is a ,ind of 7anno!ncement7):
http://www.audioenglish.net/dictionary/proclamation.htmhttp://www.audioenglish.net/dictionary/annunciation.htmhttp://www.audioenglish.net/dictionary/declaration.htmhttp://www.audioenglish.net/dictionary/statement.htmhttp://www.audioenglish.net/dictionary/edict.htmhttp://www.audioenglish.net/dictionary/promulgation.htmhttp://www.audioenglish.net/dictionary/promulgation.htmhttp://www.audioenglish.net/dictionary/statement.htmhttp://www.audioenglish.net/dictionary/proclamation.htmhttp://www.audioenglish.net/dictionary/annunciation.htmhttp://www.audioenglish.net/dictionary/declaration.htmhttp://www.audioenglish.net/dictionary/statement.htmhttp://www.audioenglish.net/dictionary/edict.htmhttp://www.audioenglish.net/dictionary/promulgation.htmhttp://www.audioenglish.net/dictionary/promulgation.htmhttp://www.audioenglish.net/dictionary/statement.htm


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"rogram0 "rogrammean anno!ncement of the events that %i## occ!r as "art of a

theatrica# or s"orting event)

necro#og$0 obit0 obit!ar$a notice of someone-s death0 !s!a##$ inc#!des a short

biogra"h$)

noticean anno!ncement containing information abo!t a f!t!re event)

hando!t0 "ress re#ease0 re#easean anno!ncement distrib!ted to members of the "ress

in order to s!""#ement or re"#ace an ora# "resentation)

bannsa "!b#ic anno!ncement of a "ro"osed marriage)

advisor$an anno!ncement that !s!a##$ advises or %arns the "!b#ic of some threat)

%anted notice0 %anted "ostera "!b#ic anno!ncement b$ a #a% enforcement agenc$

that the$ desire to >!estion or arrest some "erson)

Instance h$"on$ms:

Ann!nciation*hristianit$) the anno!ncement to the Virgin Mar$ b$ the ange# 5abrie#of the incarnation of *hrist)

E4am"#e anno!ncement :

9ab$ca,es 5ir# 9irth Anno!ncements
http://www.audioenglish.net/dictionary/program.htmhttp://www.audioenglish.net/dictionary/programme.htmhttp://www.audioenglish.net/dictionary/necrology.htmhttp://www.audioenglish.net/dictionary/obit.htmhttp://www.audioenglish.net/dictionary/obituary.htmhttp://www.audioenglish.net/dictionary/notice.htmhttp://www.audioenglish.net/dictionary/handout.htmhttp://www.audioenglish.net/dictionary/press_release.htmhttp://www.audioenglish.net/dictionary/release.htmhttp://www.audioenglish.net/dictionary/banns.htmhttp://www.audioenglish.net/dictionary/advisory.htmhttp://www.audioenglish.net/dictionary/wanted_notice.htmhttp://www.audioenglish.net/dictionary/wanted_poster.htmhttp://www.audioenglish.net/dictionary/annunciation.htmhttp://www.audioenglish.net/dictionary/program.htmhttp://www.audioenglish.net/dictionary/programme.htmhttp://www.audioenglish.net/dictionary/necrology.htmhttp://www.audioenglish.net/dictionary/obit.htmhttp://www.audioenglish.net/dictionary/obituary.htmhttp://www.audioenglish.net/dictionary/notice.htmhttp://www.audioenglish.net/dictionary/handout.htmhttp://www.audioenglish.net/dictionary/press_release.htmhttp://www.audioenglish.net/dictionary/release.htmhttp://www.audioenglish.net/dictionary/banns.htmhttp://www.audioenglish.net/dictionary/advisory.htmhttp://www.audioenglish.net/dictionary/wanted_notice.htmhttp://www.audioenglish.net/dictionary/wanted_poster.htmhttp://www.audioenglish.net/dictionary/annunciation.htm


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An adorable baby girl in a pink diaper sits

holding a bottle. The Babycakes Girl Birth

Announcement is so cute and perfect toannounce the birth of your baby daughter.

INVITATIONThe no!n INVITATI(N has senses:

1. a re>!est s"o,en or %ritten) to "artici"ate or be "resent or ta,e "art in something

. a tem"ting a##!rement


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Familiarity information: INITATION used as a noun is rare.


INVITATI(N no!n)

Meaning:

A re>!est s"o,en or %ritten) to "artici"ate or be "resent or ta,e "art in something

*#assified !nder:


*onte4t e4am"#es:

an invitation to #!nch 2 she thre% the invitation a%a$

$"ern$ms 7invitation7 is a ,ind of...):

#etter0 missivea %ritten message addressed to a "erson or organi&ation)

as,ing0 re>!estthe verba# act of re>!esting)

$"on$ms each of the fo##o%ing is a ,ind of 7invitation7):

bidding0 s!mmonsa re>!est to be "resent)

invitea co##o>!ia# e4"ression for invitation)

Meaning:

A tem"ting a##!rement

*#assified !nder:

No!ns denoting attrib!tes of "eo"#e and ob+ects*onte4t e4am"#e:

she %as an invitation to tro!b#e

$"ern$ms 7invitation7 is a ,ind of...):

a##!re0 a##!rement0 tem"tingnessthe "o%er to entice or attract thro!gh "ersona# charm)

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E4am"#e invitation :

Invitation etter

August 2!" 2!!#

The ord is the so!rce of #ovefrom im f#o%s o!t a #ove"rod!cing the #ove andfaithf!#ness bet%een t%o creat!resand the %i## of im a#so ma,es eterna# this bond of #ove
http://www.audioenglish.net/dictionary/letter.htmhttp://www.audioenglish.net/dictionary/missive.htmhttp://www.audioenglish.net/dictionary/asking.htmhttp://www.audioenglish.net/dictionary/request.htmhttp://www.audioenglish.net/dictionary/bidding.htmhttp://www.audioenglish.net/dictionary/summons.htmhttp://www.audioenglish.net/dictionary/invite.htmhttp://www.audioenglish.net/dictionary/allure.htmhttp://www.audioenglish.net/dictionary/allurement.htmhttp://www.audioenglish.net/dictionary/temptingness.htmhttp://businessletters.wordpress.com/2008/08/20/invitation-letter/http://www.audioenglish.net/dictionary/letter.htmhttp://www.audioenglish.net/dictionary/missive.htmhttp://www.audioenglish.net/dictionary/asking.htmhttp://www.audioenglish.net/dictionary/request.htmhttp://www.audioenglish.net/dictionary/bidding.htmhttp://www.audioenglish.net/dictionary/summons.htmhttp://www.audioenglish.net/dictionary/invite.htmhttp://www.audioenglish.net/dictionary/allure.htmhttp://www.audioenglish.net/dictionary/allurement.htmhttp://www.audioenglish.net/dictionary/temptingness.htmhttp://businessletters.wordpress.com/2008/08/20/invitation-letter/


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groom-s nameOthirdO son of Mr. P Mrs. names of his mother P father)

and

bride-s nameOsing#eO da!ghter of names of her mother P father)

o#$ Matrimon$ :da$O date month $earQtimeO at 1. /.M. end"#ace-

6edding Rece"tion :da$O date month $earQtimeO at 1. /.M. end"#ace-

Co!r "resence at this *e#ebration of ove6i## be a S"ecia# onor to A## of 3s

*oLhost :'ami#$ of groom-s fatherPmother-s namesO'ami#$ of bride-s fatherPmother-s namesO

'ami#$ R. ;ama#!din P Mrs.'ami#$ of Andreas Ave#ino P Mrs.

'ood Ref /art$ Invitation

A seasoned referee declares the food tabletouchdown worthy! The Food Ref party

invitation is one of our eclusive designs andperfect for your uper Bowl party invitation"

football party invitation" tailgating invitationand more...#ust change the wording to reflect

your event.

Rose 9riar Invitations

'i#m Stri" /art$ Invitation

ADVERTISING$ronunciation %&'(

Dictionar$ entr$ overvie%: 6hat does advertising meanF

ADVERTISIN5 no!n)

The no!n ADVERTISIN5 has senses:
http://www.audioenglish.net/dictionary/advertising.htm#nounhttp://www.audioenglish.net/dictionary/advertising.htm#noun


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1. a "!b#ic "romotion of some "rod!ct or service

. the b!siness of dra%ing "!b#ic attention to goods and services

Familiarity information: A$E%TI&IN' used as a noun is rare.


ADVERTISIN5 no!n)

Meaning:

A "!b#ic "romotion of some "rod!ct or service

*#assified !nder:


S$non$ms:

ad0 advert0 advertisement0 advertising0 adverti&ement0adverti&ing

$"ern$ms 7advertising7 is a ,ind of...):"ac,aging0 "romotion0 "romotiona# materia#0 "!b#icit$a message iss!ed in beha#f of

some "rod!ct or ca!se or idea or "erson or instit!tion)

$"on$ms each of the fo##o%ing is a ,ind of 7advertising7):

teaseran advertisement that offers something free in order to aro!se c!stomers-

interest)

bi##0 broadsheet0 broadside0 circ!#ar0 f#ier0 f#$er0 handbi##0 thro%a%a$an advertisement

!s!a##$ "rinted on a "age or in a #eaf#et) intended for %ide distrib!tion)

commercia#0 commercia# messagea commercia##$ s"onsored ad on radio or te#evision)ne%s"a"er ad0 ne%s"a"er advertisementa "rinted advertisement that is "!b#ished in a

ne%s"a"er)

mai#eran advertisement that is sent b$ mai#)

advertoria#an advertisement that is %ritten and "resented in the st$#e of an editoria# or

+o!rna#istic re"ort)

"revie%0 "rev!e0 trai#eran advertisement consisting of short scenes from a motion

"ict!re that %i## a""ear in the near f!t!re)

direct mai#advertising sent direct#$ to "ros"ective c!stomers via the mai#)to" bi##ingthe advertisement of a star-s name at the to" of a theatrica# "oster)

Meaning:

The b!siness of dra%ing "!b#ic attention to goods and services

*#assified !nder:

No!ns denoting acts or actions
http://www.audioenglish.net/dictionary/ad.htmhttp://www.audioenglish.net/dictionary/advert.htmhttp://www.audioenglish.net/dictionary/advertisement.htmhttp://www.audioenglish.net/dictionary/advertizement.htmhttp://www.audioenglish.net/dictionary/advertizement.htmhttp://www.audioenglish.net/dictionary/advertizing.htmhttp://www.audioenglish.net/dictionary/packaging.htmhttp://www.audioenglish.net/dictionary/promotion.htmhttp://www.audioenglish.net/dictionary/promotional_material.htmhttp://www.audioenglish.net/dictionary/publicity.htmhttp://www.audioenglish.net/dictionary/teaser.htmhttp://www.audioenglish.net/dictionary/bill.htmhttp://www.audioenglish.net/dictionary/broadsheet.htmhttp://www.audioenglish.net/dictionary/broadside.htmhttp://www.audioenglish.net/dictionary/circular.htmhttp://www.audioenglish.net/dictionary/flier.htmhttp://www.audioenglish.net/dictionary/flyer.htmhttp://www.audioenglish.net/dictionary/handbill.htmhttp://www.audioenglish.net/dictionary/throwaway.htmhttp://www.audioenglish.net/dictionary/commercial.htmhttp://www.audioenglish.net/dictionary/commercial_message.htmhttp://www.audioenglish.net/dictionary/newspaper_ad.htmhttp://www.audioenglish.net/dictionary/newspaper_advertisement.htmhttp://www.audioenglish.net/dictionary/mailer.htmhttp://www.audioenglish.net/dictionary/advertorial.htmhttp://www.audioenglish.net/dictionary/preview.htmhttp://www.audioenglish.net/dictionary/prevue.htmhttp://www.audioenglish.net/dictionary/trailer.htmhttp://www.audioenglish.net/dictionary/direct_mail.htmhttp://www.audioenglish.net/dictionary/top_billing.htmhttp://www.audioenglish.net/dictionary/ad.htmhttp://www.audioenglish.net/dictionary/advert.htmhttp://www.audioenglish.net/dictionary/advertisement.htmhttp://www.audioenglish.net/dictionary/advertizement.htmhttp://www.audioenglish.net/dictionary/advertizing.htmhttp://www.audioenglish.net/dictionary/packaging.htmhttp://www.audioenglish.net/dictionary/promotion.htmhttp://www.audioenglish.net/dictionary/promotional_material.htmhttp://www.audioenglish.net/dictionary/publicity.htmhttp://www.audioenglish.net/dictionary/teaser.htmhttp://www.audioenglish.net/dictionary/bill.htmhttp://www.audioenglish.net/dictionary/broadsheet.htmhttp://www.audioenglish.net/dictionary/broadside.htmhttp://www.audioenglish.net/dictionary/circular.htmhttp://www.audioenglish.net/dictionary/flier.htmhttp://www.audioenglish.net/dictionary/flyer.htmhttp://www.audioenglish.net/dictionary/handbill.htmhttp://www.audioenglish.net/dictionary/throwaway.htmhttp://www.audioenglish.net/dictionary/commercial.htmhttp://www.audioenglish.net/dictionary/commercial_message.htmhttp://www.audioenglish.net/dictionary/newspaper_ad.htmhttp://www.audioenglish.net/dictionary/newspaper_advertisement.htmhttp://www.audioenglish.net/dictionary/mailer.htmhttp://www.audioenglish.net/dictionary/advertorial.htmhttp://www.audioenglish.net/dictionary/preview.htmhttp://www.audioenglish.net/dictionary/prevue.htmhttp://www.audioenglish.net/dictionary/trailer.htmhttp://www.audioenglish.net/dictionary/direct_mail.htmhttp://www.audioenglish.net/dictionary/top_billing.htm


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S$non$ms:

"!b#ici&ing0 advertising

$"ern$ms 7advertising7 is a ,ind of...):

b!siness0 b!siness enter"rise0 commercia# enter"risethe activit$ of "roviding goods

and services invo#ving financia# and commercia# and ind!stria# as"ects)

$"on$ms each of the fo##o%ing is a ,ind of 7advertising7):

hard se##forcef!# and insistent advertising)

soft se##s!ggestive or "ers!asive advertising)

circ!#arisation0 circ!#ari&ationcirc!#ating "rinted notices as a means of advertising

Advertising is a form of comm!nicationintended to "ers!adean a!dience vie%ers

readers or #isteners) to "!rchase or ta,e some action !"on "rod!cts ideas or services.

It inc#!des the name of a "rod!ct or service and ho% that "rod!ct or service co!#d

benefit the cons!mer to "ers!ade a target mar,et to "!rchase or to cons!me that"artic!#ar brand. These messages are !s!a##$ "aid for b$ s"onsors and vie%ed via

vario!s media. Advertising can a#so serve to comm!nicate an idea to a #arge n!mber of

"eo"#e in an attem"t to convince them to ta,e a certain action.

*ommercia# advertisers often see, to generate increased cons!m"tionof their "rod!cts

or servicesthro!gh branding %hich invo#ves the re"etition of an image or "rod!ct name

in an effort to associate re#ated >!a#ities %ith the brand in the minds of cons!mers. NonL

commercia# advertisers %ho s"end mone$ to advertise items other than a cons!mer

"rod!ct or service inc#!de "o#itica# "arties interest gro!"s re#igio!s organi&ations and

governmenta# agencies. Non"rofit organi&ationsma$ re#$ on free modes of "ers!asions!ch as a "!b#ic service anno!ncement.

Modern advertising deve#o"ed %ith the rise of mass "rod!ctionin the #ate 1th and ear#$

th cent!ries. Mass mediacan be defined as an$ media meant to reach a mass

amo!nt of "eo"#e. Different t$"es of media can be !sed to de#iver these messages

inc#!ding traditiona# medias!ch as ne%s"a"ers maga&ines te#evision radio o!tdoor or

direct mai#0 or ne% medias!ch as %ebsites and te4t messages.

In 1 s"ending on advertising %as estimated at more than U


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to face comm!nication can be done b$ mai#. The #etter is one means of %rittencomm!nication to conve$ information from one "art$ "erson instit!tion ororgani&ation) to another "art$ "erson instit!tion or organi&ation).

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T$"e of etter

9ased on its !se #etters divided into three t$"es the fo##o%ing.1. /ersona# etter/ersona# #etter is a #etter that is !sed for "ersona# gain. The #etter re#ates to "ersona#affairs. 'or e4am"#e the #etter of a chi#d to his "arents or a #etter to a friend.

The characteristics of a persoa! !etter as fo!!o"s#$%& Not 'si( !etterhea) * hea) !etter$+& Not 'si( the sae !etter$-& .ai! /ar0 the opei( a) c!osi( !etters$1& The 'se of !a('a(e free!0, i accor)ace "ith the "ishes of the "riter of the!etter#$2& free ai! 3oratS'rat Resi

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An officia# #etter is a #etter that is !sed for officia# "!r"oses either %ritten fromindivid!a#s agencies instit!tions and organi&ations. E4am"#es: invitation #etter #etter ofnotification and circ!#ars

The characteristics of a fora! !etter, as fo!!o"s#$%& Usi( the !etterhea) if the iss'i( istit'tio or or(ai4atio is$+& Usi( the '5er of !etters, attachets, a) s'56ect$-& Usi( the opei( (reeti( a) c!osi( the coo or officia!, s'ch as7Assa!a'a!i8', "ith respect, "e respectf'!!0$1& Usi( the !a('a(e "ith a /ariet0 of officia! or sta)ar)$2& Usi( the sea! * stap if it coes fro a or(ai4atio or officia! a(ec0$9& :riti( a !etter to fo!!o" a partic'!ar !etter forat $ot free&S'rat Dias

(fficia# #etter is a #etter that is !sed for the benefit of the %or, d!ties of the office or

officia# activities. This #etter comes from the agenc$ or instit!tion either "rivate or "!b#ic.

E4am"#e: the #etter tas, #etter orders memoranda and the decision #etter. The #etter is

officia# %ho berifat individ!a# +ob a""#ication #etter #etter of a""#ication for #icense and

the #eave a""#ication #etter.

The characteristics of officia# #etters as fo##o%s.

1)3sing the header 2 head of the #etter and the re#evant agencies or instit!tions

) 3sing the n!mber of #etters attachments and s!b+ect


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=) 3sing a standard #ang!age or officia# variet$?) 3sing the sea# 2 stam" of agenc$ or office #etter ma,er@) The format of certain doc!ments. If coming from government agencies t$"ica##$!se the ne% Indonesian officia# #etter format or formats and a ha#f straight version b.

3se of ang!age in the etters As noted above that the !se of #ang!age in the #etter

de"ends on the t$"e of !se of the #etter and "!r"ose of the #etter. 'or "ersona# #etters!se of #ang!age is s!b+ective de"ending on the %ishes of the a!thor and to %hom the#etter is addressed. 6rite a #etter to his "arents %as going to !se the #ang!age moreforma# and "o#ite !n#i,e %ith %riting #etters to friends or com"anions. Simi#ar#$ "ersona##etters %ere forma#i&ed as a +ob a""#ication #etter #etter of a""#ication for #icense and#eave. Des"ite the "ersona# nat!re b!t beca!se it is addressed to an instit!tion orcom"an$ of the %riter m!st !se #ang!age that is officia# and forma#. Another case %ith aforma# #etter and mai# service !se of #ang!age tends to !se a standard vocab!#ar$ andsentence str!ct!re are com"#ete. This is beca!se a forma# #etter and mai# services !sedfor "!r"oses or f!nctions that are officia# or officia#.

8ob A""#ication etter

8ob cover #etter can be hand%ritten or t$"ed. Sometimes a "artic!#ar com"an$ oragenc$ s"ecifica##$ re>!ires a cover #etter sent to a""#icants be hand%ritten or t$"ed.Even if the #etter %i## be hand%ritten +ob a""#ications the te4t sho!#d be c#ear readab#eand neat. The #etter %ritten as it %i## he#" "eo"#e %ho read it.

8ob a""#ication #etters section as fo##o%s.1. /#ace and date of #etter %riting. Abo!t


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or agenc$. That information can be obtained either thro!gh mass media or a!diovis!a#media. In addition there is a#so a +ob a""#ication #etter that %as made at the initiative ofthe "ros"ective a""#icant-s o%n. Sam"#e +ob a""#ication #etter common: S!b+ect:

A""#ication of %or, in 8a,arta Ma$ Dear. The %or, of the TS 'or!m for Co!th'irst Street no. 1 8a,arta Dear Sirs 9ased on the anno!ncement that a""eared on the

genera# dai#$ Merde,a dated Ma$ 1@ I hereb$ %ish to s!bmit themse#ves to thestaff of Mar,eting at /T 6ahana 6or, that Mr 2 Mrs #ead. M$ "ersona# data as fo##o%s.Name: S"rott N!r Ramadhani /#ace date of birth: 8a,arta B Se"tember 1B astEd!cation: 9ache#or of Economics 3niversit$ of Indonesia 8a,arta Address: 8a#an5ri$a Indah No. Va##e$. 1 De"o, 'or $o!r consideration I enc#ose here%ith:

1.one "age c!rric!#!m vitae. one co"$ of the #ast di"#oma


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c. *#osing 2 eg etter1) the name of a b!siness entit$) "ositions


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a. #etter head

1) 6riting 7*IR*3AR7 is %ritten entire#$ in ca"ita# #etters 7thing7 given the bottom #ine.

) The #eft to": 3nder the 7It7 %as %ritten the name and address of the intended officia#.


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Recr!itment P /ersonne# Manager Indar$antoWiss.co.id2 SemarangWiss.com

E4am"#e advertisement

8obs ,a"ster and st$#ish

6ANTED IMMEDIATEC XXXXXXX;a"ster 2 St$#ish co!#d a## +obs sa#on "referab#$ fema#e honest #o$a# serio!s %or,Sa#ar$ s$stem the "resence of mone$ and commissionsIf interested: direct#$ come into ;3S3MA SA(N N S/A 8# 8!anda No. 1 D red #ight/ertigaan 8!anLMargonda De"o,Ta,es +ob a""#ications a#ong %ith %or, e4"erience and '* ;T/
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