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HI, I AM ALICÍA, DESIGNER
Through the last years of development, studying architecture, conceptual design, I have developed skills and precision in concept development and the use of materials. My experiences included designing in different sites in many cities and cultures, which involved working with research method and strategy process like branding when I worked on the project for Saatchi & Saatchi, DaVinci Furniture. In addition to my degrees, as an artist I have been in the team for the exhibitions of Frank Gehry, showroom design of Roberto Cavalli, in close cooperation with the Swire Group in Hong Kong, I made a new art park for NY Arts. I have also developed skills in service and team management while working in the project development department team at KCA Partners Ltd. With these qualities and strong belief in my design, in myself, I wish my dreams could come true, I wish to become a real night templar.
A DESIGN TOUR OF
El diseño, en su etimología inglesa, significa “plan mental”.
Arquitectura y decoración son cuestiones de armonías, una pura creación del espíritu.
DECORATION & INTERIOR
DAVINCI FURNITURE “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Armani/Casa Bottega Veneta Home Cerruti Fendi Kenzo Roberto Cavalli Versace Home America furniture Europe furniture All in
Visual Merchandiser, take care all 5 floors the Showroom of different international brands, coordinate with almost all department and people within company, partner and client, organize activity. Design space, model house of villa, retail, shops. Help sales department. etc
DECORATION & INTERIOR
DAVINCI FURNITURE “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Armani/Casa Bottega Veneta Home Cerruti Fendi Kenzo Roberto Cavalli Versace Home America furniture Europe furniture All in
DECORATION & INTERIOR
DAVINCI FURNITURE “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Armani/Casa Bottega Veneta Home Cerruti Fendi Kenzo Roberto Cavalli Versace Home America furniture Europe furniture All in
ARCHITECT & INTERIOR
BMW BEC “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) BMW China : ShangHai BEC Decoration & Construction Datrans Architecture Office 3 Form
ARCHITECT & INTERIOR
BMW M-series “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) BMW China : training Center design & Construction
ARCHITECT & INTERIOR
BMW OUR DESIGN AND ARCHITECT GIVE THE FIRST IMPRETION OF “LOVE IN ACTION, BUITDING STRONG FOUNDATIONS, THE ART OF COMMUNICATION, RESOLVING CONFLICT, THE POWER OF FORGIVENESS, PARENTS AND IN-LAWS, GOOD LIFTSTYLE, ESPRESS OURSELF, FASHIONABLE & INNOVETIVE”. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) BMW China : Beijing BEC Concept design
ARCHITECT & INTERIOR
Mercedes Benz Smart Car EC “ WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT…” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDing”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Mercedez Benz China : Smart Car BEC Design & Construction
ARCHITECT & INTERIOR
Mercedes Benz Art Works “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Mercedez Benz China : Training Center Design & Construction
ARCHITECT & INTERIOR
Mercedes Benz Art Works “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Mercedez Benz China : Office Artwork
ARCHITECT & INTERIOR
Mercedes Benz Art Works “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Mercedez Benz China : Truck
ARCHITECT & INTERIOR
iSoftStone; Saatchi&Saatchi; MacAfee Design will “GO to future, back to nature”…
According to our satisfied client and independent designe, these projects set an example of modern design and quality of project management and construction.
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Way To Life Design & Solution Red House Design: Antonio
ARCHITECT & INTERIOR
MacAfee Office Building & Expo Design will “GO to future, back to nature”…
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Way To Life Design & Solution Design & Construction
ARCHITECT & INTERIOR
iSoftStone Office Building / Smart City Branding Exihibition Center Design will “GO to future, back to nature”…
an array of people and companies I work for and with: Unibail-Rodamco: Richard van de Berg (shopping mall work for Inditex Madrid) Rabobank: Sjouke Postma ( Beijing office design) Swissotel: KCA partners Hong Kong interior and lobby works NY Arts: Exhibition Beijing Kennedy Road 1: van Ginkel; Zetland Hall , Masonic Centre (work in progress) Way To Life Design & Solution Design & Construction
ARCHITECT & INTERIOR
Swill Bell Hotel Project Design will “GO to future, back to nature”…
Swiss bell hotel design in Bali Malaycia. Landscape, Architect, Hotel room decoration Service Concept Drawing
“Atrápame si puedes. Soy la caminando branding”
VISUAL IDENTITY
Branding an Architect Corp. My Branding give an AIR, SPACE, PROTECT BY FREE MAISON IMPRETION OF “COLORS & LINES, LOVE & FRIENDSHIP, FASHION & STYLE, POWER & COMMUNICATION, KEENING TO EXPRESS MYSELF, CREATION & INNOVETION”. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
BRANDING
Branding Projects Summer lotus Japanese Cuisine My motive is USE NATURE SHAPE TO CREAT NATURE DESIGN, FLOWER AND TREE LOGO DESIGNS, WHICH I Breath tranquilly with Antonio Gaudí, FOR EXPRESSING HAPPYNESS. Based in oriental cultura. Locat in 381 Art Garden. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
BRANDING
Branding Projects Aux Délices Chocolatier “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
BRANDING
Branding Project Xcaffe Italian brand Franchise “ “ WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT…” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDing”
PUBLIC RELATIONS
an array of people and companies I work for and with: Xc********** (An Italian Brand) Saatchi & Saatchi (world top 4A ADvertising) Roberto Cavalli (showroom design) Ketchum (US Public Relation) Versace Cholé Runway Show Design Host (spanish) of Spainish Cuisine Festival
Versace Runway Show / Spain Cuisine Festival Branding is movable, vivid, Participate, communicate, let people know it, so I call it walking brand. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
Branding VMX I have been working in Saatchi & Saatchi design project team, “Vivaki exchange” logo of Saatchi’s sisterhood media company, which all belongs to Group Publicis, took us a big effort to approach. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
MEDIA
La moda es algo que no es real, Es algo que no es real pero acerca de la realidad y creo que lo conseguí de una manera muy moderna mostrada.
FASHION DESIGN & DISPLAY
an array of people and companies I work for and with: Group INDITEX (The biggist fashion group in the world, original from Spain) VERSACE(world top fashion house) BESTSELLER (Denmark fashion group)
Groupo Inditex (Spainish Brand) Bershka I won a competition which hold by Group INDITEX, My assignment was to go to the design hangar in Spain, designing escaparat of bershka in Madrid. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
FASHION DESIGN & DISPLAY
Cholé concept design Concept design for Cholé fashion house custom design “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
v
Cholé Store Design & Construction Branding is movable, vivid, Participate, communicate, let people know it, so I call it walking brand “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
an array of people and companies I work for and with: Xc********** (An Italian Brand) Saatchi & Saatchi (world top 4A ADvertising) Ketchum (US Public Relation) Versace Cholé
FASHION DESIGN & DISPLAY
PATTERN DESIGN
BESTSELLER fabric design. Fabrics and patterns, which were very interesting to design them, from analysis all fashion market, and cooperate with great profesional designers. “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
FASHION DESIGN & DISPLAY
VERSACE concept design Concept design for VERSACE fashion house custom design “WE WILL DO IT, WE WILL LEAD OTHERS TO DO IT” “WE BLIEVE IN OURSELF, WE BLEIVE IN BRANDING”
v
DEJA SOLPAR EL VIENTO, EL MAR SUENA, EL MAR HABLA, CUANDO NO TENGAS NADA EN LA VIDA, OYE EL SONIDO DEL MAR, SU SON VA LLENANDO AL MUNDO DE SOMBRAS, POR DENTRO ES DE LLOVIA, POR FUERA ES DE HOJA. CUANDO EL SILENCIO SE LEVANTA Y HABLA SU VOZ, PARECE SOLA MURMURA
PROJECTS
Sail paint of yate project with SanDong; Danmark; Alacant in Spain; Italy. Sandle design, service and trading
PROJECTS
Storyboard artist of US movie “A***** e* e* p**** **********” since 2011 Project in progress
Storyboard drawing
Film scenario
protagonist
El arte nunca debe ser popular. El público debe intentar de ser artístico
Visual design Design both for publics and internal, clients including, Mercedes Benz; Mini cooper; Coca-Cola; samsung; Ping An; Siemens technology; L'Oreal show,etc. Lots of design work going on in ShangHai EXPO, graphics, painting works, website, medias, camera works, animation works, etc.
COMMERCIAL ART & PR
an array of people and companies I work for and with: Saatchi & Saatchi Ketchum
NY Art exhibition In cooperation with NY Art megazin, NY Art Publication, Swiss artist Babarra.S, Dutch design artist Paulus.S, Alicia ZhangXin. Oil painting on canvas; digital arte; watercolor on paper. Multimaterial art.
COMMERCIAL ART & PR
2008 Olympic game Beijing, Portrait painting for german Champion athlete During Beijing 2008 Olympic Game, I have assigned to paint portraits and dress customed design for German athletes, including basketball champion ring Dirk Nowitzki ; Gymnastics silver medal Fabian Hambüchen ; Fancing Individual Épée gold medal Britta Heidemann. Alicía ZhangXin was named on gernman newspaper sueddeutsche
COMMERCIAL ARTS & PR
UN CORAJE SIN LIMITAS, ES MUY DE MODA
TECHNOLOGY
an array of people and companies I work for and with: Amoco (french technology corp.) China Mobile French Telecon Apple Bank Of Chinam
GUI Mainly take in charge of graphic design of applications Software and hardware design
PHOTOGRAPH & DIGITAL GRAPHIC
REFERENCE LETTER
REFERENCE LETTER
FESTIVAL DE TOMATE