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1 Raúl Choque
Bellaterra, September 2003
Project
“Conceptual design in the online course:
Educational Communication Plan in Health,
aimed at people responsible for Health
Promotion of Huancavelica - Peru”
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Introduction
• It’s a Communication Project in the educational field: Planning and implementation of communication actions within the space of distance education.
• It’s related to the Master’s degree because it is a long-distance educational program and the subject is an educational communication plan in health.
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1.1- Presentation of the Project
Long Distance
Course
The long distance learning course "Educational Communication Plan in Health", through a virtual campus, is aimed at people responsible for communication and health education of the public hospitals and will be implemented in the Huancavelica Region.
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1.2- Definition of the Requirement
Long Distance Course
• The Ministry of Health has created The Health Education and Health Communication Office.
• People responsible for Health Education and Health Communication don´t have enough technical skills for the design and implementation of an educational communication plan in health.
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1.3- Objetives
• General purpose:
Design a long distance learning course to develop skills in people responsible for health promotion, planning and implementation of an educational health communication plan.
• Specific objectives:
– Manage the conceptual bases, models and communication strategies and health education.
– Design an educational communication plan in health.
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2.1- Conceptualization
Objects of study
• Long distance education
− Concepts
− Characteristics
• Interactivity
− Concept
− Model
• Pedagogical mediation
− Concept
− Instances
Roberto Igarza (2003)
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2.2- Project Design
1. Morphological: How is it?, What shape is it?
2. Funtional: What is the role?
3. Structural: Which are the elements?
4. Operational: How does it work?
5. Technological: How it is done?
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Morphologic
2.2- Project Design
• Online distance courses, through a virtual campus
• Participants: 40 professionals responsibles for health education and health communication in the Health Centers of Huancavelica Region.
• Structure: 4 modules
• 250 hours of work
• Four months of length
• Two meetings: at the beginning and at the end of the course
• Applicative work: Educational communication plan in health
• Every 10 students will have a tutor
• An academic and an administrative coordinator will be designated.
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Funtional
2.2- Project Design
• Breaks the space - temporary limitations.
• Focus on the student. Meet their needs and characteristics.
• Students manage their rhythms.
• It allows the use of multimedia resources.
• It provides synchronous and asynchronous communication
tools.
• Economic and steady update.
• Spread training to more people.
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Structural
2.2- Project Design
The elements of the course:
• Protagonists of the course: Students, tutors, academic
coordinator and administrative coordinator.
• The educational context: Collaborative learning, contents,
communication and assessment.
• Infrastructure and management: Online course design,
student guide and tutor guide.
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Structural
Navigation Model
Hierarchy: Acyclical
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Structural
Navigation Model
GUIDE THEORY PRACTICES COMMUNICATION STUDENTS
Objetives
Calendar
Assessment
Contents
Documents
Glossary
Project
Tasks
Expositions
Chat
Forum
Students
Record
Password
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E-mail Chat
Forum
Structural
Communication Resources
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Operational
2.2- Project Design
• Virtual education is based on Virtual Learning Environments.
- The goal is to pursue learning without a match between
the teacher and the student either space or time.
• Bring flexibility and interactivity.
• Linking to a virtual community of learners. • Access to study materials and resources funds which are
located on the Internet.
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Technological
2.2- Project Design
Specialist in
Instructional Design
Graphic
Designer
Author of
contents
Html
designer
Exercises
Designer
Telelearning
Platform
Administrator
Gross course
material
Structured and
processed course
materials
Topics already
processed Exercise Planning
Designer and
resources
Virtual course
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This region is composed by 7 provinces, 94 districts y 1443
peasant communities.
Huancavelica
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And also through the internet...
Health Educational
Communication Campaign
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Communication Resources Available for
the Online Tutoring
Communication tools are essential for the development of the tutor’s functions and to encourage the interaction thereof with the students and among them.
Synchronous: The interaction of the actors is subject to the temporal coincidence: chat and interactive board.
or Asynchronous: It doesn´t require coincidence between the actors in the educational process: discussion forum, e-mail and calendar.
Types of tools
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Chat
- Participation of the interlocutors at the same time.
- Four general purpose chat rooms.
- Conversations are recorded.
* Script of the contents
* Number of students by chat session:10
* The appointment (day and time) for the chat will be announced in advance and seek to be adapted to the needs of the participants.
Communication Resources Available for
the Online Tutoring
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Communication Resources Available for
the Online Tutoring
Forum
Professors and students can edit their messages to be viewed by all participants in the course.
Every message is stored and arranged in chronological order in which the interventions occurred.
Use the forum at least every two day.
-Notices on academic issues related to the course.
- Study guidance
-FAQ´s
-Discussion topics of interest for the course.
-Issues related with the different working groups performed.
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Communication Resources Available for
the Online Tutoring
• Asynchronous
• Bidirectional
• Text-based
• Scope two or more users
• It allows interaction among participants
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Modules
• 1st module: Diagnostic
‒ The health problem: problem identification, causes and effects of the problem.
– Situational analysis: internal and external environment.
• 2nd module: Strategy Design
– Audience segmentation
– Behaviors prioritizing
– Communication target
– Messages
– Media selection
– Workplan
• 3rd module: Intervention
– Production of materials
– Validation of materials
• 4th Module: Assessment
– Needs
– Processes
– Results
– Impact
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HOURS OF WORK
ACTIVITY
HOURS
Reading and analysis of subjects
36
Self-Assessment 9
Bibliography reading 40
Discussion and case study analysis with health equipments 24
Video
1
Dialogue with tutor and teachers 20
Assessment cases solving
30
Field work 10
Subtotal of academic hours 170
Final workplan 60
Exploration and familiarity with Internet 20
TOTAL HOURS
250
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Long Distance Education
“It is any form of study not under the continuous or immediate supervision of tutors, but has guidance, planning and training of an organization. There is a large component of independent learning, which depends on the educational design that replaces the teacher - student interactivity against each other”.
Memorándum European Community, Brussels, (1991).
“Education is a general social commitment that not only affects educators and educational institutions. Education has become a dimension of coexistence and sociability and everyone is forced to participate”.
José M. Pérez Torneo, Barcelona (2000)
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Long Distance Education
“Distance learning is a technology bidirectional communication system (multi-directional) which can be massive, based on systematic and joint action of educational resources and support of an organization and a tutorial, which, physically separated from students, foster in them independent learning (cooperative).
Lorenzo García Aretio, Barcelona (2003)
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Long Distance Education
• Separation student - teacher
• Use of technical means
• Organization of tutoring support Independent and flexible learning
• Bidirectional communication
• Technological approach
• Mass communication
Characteristics
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Interactivity
Concept
Interactivity is the "pedagogical relationship where one or both components of the teaching and learning situation promote and trigger the process of learning. It is the activation of intellectual abilities that produce learning "
"Interactivity is the quality of communication characterized by an increased control that the transmitter and receiver have on the communication process"
Beatriz Fainhole (1999).
Bienvenido León (2000)
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Interactivity Model
Immediacy
• Access to information anytime
• Merit permanent update of information
• Interact with classmates, tutors
• Intervene in class scheduling, evaluations
• Fosters cybercommunities
• Get more information
• Analyse themes of interest
• Provide wide supplementary information
• Ability to choose information of the user's preference.
• Become producer or collaborator in the organization of the course.
• Enable student to build speech by organized sequences.
• Organize the content of his/her work.
Participation Deepening
Personalization Non-linear script
Bienvenido Leon
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Pedagogical Mediation
Concept
“It´s the promotion of learning
on the horizon of education conceived as participation, creativity, expressiveness and rationality”
Francisco Gutiérrez Pérez (1994).
“Facilitate intercommunication between students and counselors to encourage, through intuition and reasoning, a comprehensive approach of ideas”
E. Eisner (1992).
“Set of actions or interventions, resources and teaching materials as articulated set of components involved in the educational process, facilitating the teaching-learning process.
Beatriz Fainhole (1999).
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Instances
Educator Materials Group
Context Student
• Listening skills, empathetic relationship.
• Communicability.
• Appeal to experience
• Material showing examples, experiences, questions, variety of approaches, stories, anecdotes, personalization
• Media
• Collaborative learning
• Learn and broaden knowledges, others´experiences, tolerance, consensus, think towards the future.
• The context educates.
• Reading of context: conceptual analysis, search for causes, consequences, confrontation of experiences.
• Interrogate oneself about feelings, aspirations, personal memory, childhood, successes and failures.
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Viability
The implementation of the project is viable to be a priority of the Ministry of Health the issue of health communication and health education, the existence of technical assistance and international cooperation by PAHO and UNICEF.
Viability
