Masters and mba fairs catalogue

MASTERS & MBA FAIRSCATALOGUE

www.borderconcepts.biz/master-marketing

HAMBURG, Nov 15VIENNA, Nov 20MUNICH, Nov 22STUTTGART, Nov 27*BERLIN, Dec 06MÜNSTER, Dec 08

2012

p. 14p. 15p. 16p. 18p. 06p. 07p. 17

p. 05p. 06p. 07p. 08p. 10p. 12

GAIN DIRECT ACCESS TO YOUR TARGET MARKET OF POTENTIAL MASTERS AND MBA STUDENTS

COLOGNE, May 08HANOVER, May 14HALLE/LEIPZIG, May 16LEEDS, Nov 07 VIENNA, Nov 14 MUNICH, Nov 20*FRANKFURT, Nov 23

2013STUTTGART, Nov 26*MÜNSTER, Nov 30HAMBURG, Dec 03 BERLIN, Dec 05*

*Fairs including theMBA Lounge

p. 08p. 12p. 05p. 10

100%

ORIGINAL

TRUSTED

CONCEPT

YOUR GUIDE TO POSTGRADUATE AND MBA STUDENT RECRUITMENT IN EUROPE

2MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Fairs

MASTER AND MORE FAIRS

“I like everything about the fair. It’s organised perfectly, we received very friendly and competent support and the organisers are very reliable. I think MASTER AND MORE is the only fair organiser able to put together a fair so well.” NICOLE BANDION, UNIVERSITY OF LUGANO

EXHIBITOR TESTIMONY

MASTER AND MORE FAIRSAttract postgraduates and young professionals to your Masters programmes at the MASTER AND MORE Fairs in Germany, Austria; and Great Britain.

OUR CONCEPTEvent format: Fair with seminar schedule Visitor target group: 2;000 - 3;000 Bachelor students, postgraduates, young professionalsExhibitors per fair: 50 -100 universities, business schools, and universities of applied science

UNIQUE CHARACTERISTICS 100% of our visitor target audience is made up of

individuals interested in a Masters programme Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversation Exhibitors have the opportunity to give a presentation about their institution to a large and targeted audience

Pre-scheduled appointments at the fair booths International orientation of our fairs – 70% of all visitors consider studying abroad; 50% of all exhibitors are from across Europe Attractive packages for exhibitors (booth equip- ped with power, counter, table, chairs, Wi-Fi, catering, etc.) Excellent satisfaction with previous MASTER AND MORE Fairs among exhibitors

Detailed information about the MASTER AND MORE Fair concept is available on: www.borderconcepts.biz/graduatestudent-recruitment-fair

3 MASTERS & MBA FAIRS CATALOGUE | MBA Lounges

MBA LOUNGES

MBA LOUNGESAttract postgraduates and professionals to your MBA and EMBA programmes at the MBA Lounges in Germany.

OUR CONCEPTEvent format: Individual consultations, round table discussions and expert presentationsVisitor target group: 250 - 400 visitors interested in MBAs and EMBAsExhibitors per fair: 20 - 30 business schools, universities, and universities of applied sciences

UNIQUE CHARACTERISTICS 100% of the target group has a serious interest in

MBA and EMBA programmes Academically educated visitors Very well prepared target audience Plenty of thorough and in-depth conversations Effi cient one-on-one conversations through the “Match- maker” online planning tool: Exhibitors receive consultation requests by candidates and decide whether to schedule the appointment or not Exhibitors have the opportunity to hold round table discussions Presentation schedules with renowned national and international experts Attractive packages for exhibitors (venues are equip- ped with power, table, chairs, Wi-Fi, catering, ) Each exhibitor receives one programme profi le, as well as one institution profi le on www.mba-lounge.de for one year

Detailed information about the MBA Lounge concept is available on: www.borderconcepts.biz/mba

IN-DEPTH CONSULTATIONS

ROUND TABLE

RECEPTION AREA

4MASTERS & MBA FAIRS CATALOGUE | Cross-media campaign strategy

EFFECTIVE MARKETING WITH OUR CROSS-MEDIA CAMPAIGN STRATEGYOur Masters Fairs and MBA Lounges are part of a cross-media information campaign for the promotion of Masters and MBA programmes. The campaign’s media mix is complemented by the Masters portal www.master-and-more.de - the most popular portal for Masters programmes in Germany – and the print publication MASTER AND MORE Guide (Germany, Austria/Switzerland and Great Britain). The study portals www.master-and-more.ch, www.master-and-more.at, www.masters-and-more.co.uk as well as the portal www.mba-lounge.de for MBA, EMBA and executive education Masters further enhance the online offer. With its cross-media approach the MASTER AND MORE campaign and MBA Lounge campaign are particularly effective for institutions of higher education as they offer several points of contact with potential students.

REVIEW 2011 – VERY SUCCESSFUL, HIGHLY SATISFIEDIn the past year, we held MASTER AND MORE Fairs in the student cities Münster, Stuttgart and Berlin. They proved very successful for participating institutions because:

100% of the visitors were interested in a Masters programme. Fair visitors were very well prepared and had many specifi c questions for exhibitors. Most of the visitors had registered online in advance for consultation sessions and presentations. Exhibitors were optimally supported by the fair organisers.

CROSS-MEDIA CAMPAIGN STRATEGY

“I am a regular exhibitor at fairs and this fair is certainly unique among education fairs. I can’t fi nd anything to critique!”EBERHARD VON MASSOW, MARTIN LUTHER UNIVERSITY HALLE-WITTENBERG

“Very high levels of activity, many interested students, plenty of high-quality conversations. A successful fair!”JESSICA WERNER, INTERNATIONAL SCHOOL OF MANAGEMENT

“The fair was a very valuable experience for us and the potential Masters students. It was great!”HEIDI CLAASSEN, LONDON SCHOOL OF BUSINESS & FINANCE

...exceeded.

...met.

...partially met.

...not met at all.

Has your participation in the MASTER AND MORE Fairs met your expectations? My expectations were …

A detailed fair evaluation for all 2011 Masters Fairs can be accessed on www.borderconcepts.biz/graduatestudent-recruitment-fair. 51%

36%

1%12%

5 MASTERS & MBA FAIRS CATALOGUE | Masters Fair Hamburg

Dates:

Opening hours:Venue:

MASTERS FAIR HAMBURG

MASTERS FAIR HAMBURG

15th November 201203rd December 20139:00 – 17:00Millerntor-Stadion

FACTS There are 1.8 million people living in Hamburg, 63,000

of which are students 8.1 million people live in the wider catchment area of

the fair, 173,000 of which are students

FEATURES & ADVANTAGES More than 20 different public and private universities and universities of applied science

are located in Hamburg. This northern German metropolis thus offers a high diversity of potential fair visitors. The population in Hamburg is known to be affl uent. The fair location in Hamburg is situated centrally and known well beyond the Hamburg city limits through its as-

sociations with the football team FC St. Pauli. Furthermore, among a high proportion of the target audience, the stadium is considered to be a cult classic.

Millerntor-Stadion

University of Hamburg/Dichant

HAMBURG

6

FEATURES & ADVANTAGES With 183,000 students, Vienna is the largest German-speaking student city. For our marketing we cooperate with the trans-regional Austrian daily newspaper “Der Standard”, as well as the

“Oesterreichische Fachhochschul-Konferenz” and with the promotion partners “Young Enterprise” and ”Media in Pro- gress” from Vienna.

Vienna offers a particularly international student community.

MASTERS & MBA FAIRS CATALOGUE | Masters Fair Vienna

MASTERS FAIR VIENNA

MASTERS FAIR VIENNA

FACTS There are 1.7 million people living in Vienna, 183,000

of which are students 4.2 million inhabitants live in the wider catchment

area of the fair, 95,000 students are living in adjoining student cities

Dates: 20th November 2012 14th November 2013Opening hours: 9:00 – 17:00Venue: Austria Center Vienna Vienna University

of TechnologyAustria Center Vienna

University of Vienna

VIENNA

7

FEATURES & ADVANTAGES There are two elite universities in Munich (Technical University Munich, Ludwig-Maximilians-University), which are

located within the general catchment area of the fair. Munich’s population is known to be affl uent. The fair venues, Kleine Olympiahalle and Event Arena, are very popular venues that are located very centrally and

easy to reach.

MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Munich

MASTERS FAIR MUNICH+ MBA LOUNGE

MASTERS FAIR + MBA LOUNGE MUNICH

FACTS 1.3 million people live in Munich, 106,000 of which are

students 7.2 million people live in the wider catchment area of

the Munich fair, 22,000 are students from student cities nearby

Dates: 22nd November 2012 20th November 2013* (*incl. MBA Lounge)Opening hours: 9:00 – 17:00 14:00 – 21:00 MBA LoungeVenue 2012: Kleine OlympiahalleVenue 2013: Event Arena

Kleine Olympiahalle

TU Munich/Albert Scharger

MUNICH

MUNICH

8MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Stuttgart

MASTERS FAIR STUTTGART+ MBA LOUNGE

MASTERS FAIR + MBA LOUNGE STUTTGART

“Today, we made a high number of contacts with students who have specifi c interests. The fair was very well done and we will happily participate again next year.”PROF. GERHARD JÄGER, DUALE HOCHSCHULE BADEN-WÜRTTEMBERG

“Participating at the fair makes sense as the programme provisions for Masters are often confusing. The fair provides an opportunity to fi nd information personally and without complications. Our stand was very popular, which was great!”DIPL.-ING. CHRISTINE DOS SANTOS COSTA, UNIVERSITY OF STUTTGART

FEATURES & ADVANTAGES Stuttgart was host to the most successful MASTER AND MORE Fair to date with 2,400 visitors in 2011. This year, for the fi rst time, the MBA Lounge will be held in parallel to the MASTER AND MORE Fair in Stuttgart. This

means we will expect a particularly high number of graduates and young professionals, in addition to Bachelor students, who are specifi cally interested in MBA, EMBA programmes, and executive Masters programmes.

The percentage of visitors interested in engineering subjects was particularly high at the MASTER AND MORE Fair Stuttgart in 2011.

FACTS 600,000 people live in Stuttgart, 52,000 of which are

students 10.9 million people live in the wider catchment area

of the Stuttgart fair, 310,000 are students from student cities nearby

University of StuttgartLiederhalle/Bernhard Frei

STUTTGART

Dates: 27th November 2012* 26th November 2013* (*incl. MBA Lounge)Opening hours: 9:00 – 17:00 14:00 – 21:00 MBA LoungeVenue: Kultur- und Kongresszen- trum Liederhalle

9

Date: 29th November 2011Venue: Kultur- und Kongress- zentrum LiederhalleVisitors: 2,400Exhibitors: 66

MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Stuttgart 2011

IMPRESSIONS MASTERS FAIR STUTTGART 2011

IMPRESSIONS MASTERS FAIR STUTTGART 2011

Exhibitors from 14 countries

Attractive programme of lectures

Catering for exhibitorsThe audience Fair venue – Liederhalle

10MASTERS & MBA FAIRS CATALOGUE | Masters Fair + MBA Lounge Berlin

MASTERS FAIR + MBA LOUNGE BERLIN

“Today, we have met a lot of very good and interested students. And, as we are from Berlin and know many education fairs here, we can say that this is by far the best fair we have attended in Berlin.” DR. HOLGER ENDRÖS, ESCP EUROPE BERLIN

FEATURES & ADVANTAGES We cooperate with TUBS (a subsidiary of the Technical University Berlin) and with WIWEX (a consultancy

company at the Faculty of Economics at Humboldt University Berlin) for our visitor marketing in Berlin. Several exhibitors stated that MASTER AND MORE Berlin 2011 was the best education fair they had ever attended

in Berlin. The fair takes place at the Postbahnhof which is a popular event venue among students.

FACTS 3.9 million people live in Berlin, 143,000 of which are


the Berlin fair, 81,000 are students from nearby student cities

Postbahnhof Humboldt University/Heike Zappe

BERLIN

MASTERS FAIR BERLIN+ MBA LOUNGE Dates: 06th December 2012 05th December 2013* (*incl. MBA Lounge)Opening hours: 9:00 – 17:00 14:00 – 21:00 MBA LoungeVenue: Postbahnhof

11 MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Berlin 2011

IMPRESSIONS MASTERS FAIR BERLIN 2011

AUSSTELLER AUS 14 LÄNDERN

Patron – Edelgard Bulmahn, Germany‘s Former Federal Minister of Education and Research The audience Fair venue – Estrel Berlin



Dates: 24th November 2011Venue: Estrel Hotel & Convention Center BerlinVisitors: 1,700Exhibitors: 65

IMPRESSIONS MASTERS FAIR BERLIN 2011

12MASTERS & MBA FAIRS CATALOGUE | Masters Fair Münster

MASTERS FAIR MÜNSTER

“MASTER AND MORE opens the door to a suitable target audience. A very successful series of fairs” MICHAEL HEUTERS, RWTH AACHEN - INSTITUTE OF NUCLEAR FUEL CYCLE

“The MASTER AND MORE Fair is important and successful. Important for those interested in a Masters programme and successful for us as exhibitors. The fair should continue to take place and we will continue to participate in future fairs”ULRIKE PARADIES, MÜNSTER UNIVERSITY OF APPLIED SCIENCES

MASTERS FAIR MÜNSTER

FEATURES & ADVANTAGES After two successful years of fairs, the MASTER AND MORE Fair returns to Münster for a third time in 2012. The fair venue, Mensa am Ring, is well known among students and easy to reach. The wider catchment area of the fair location Münster is, from our experience, far reaching: students from the

Ruhr region and the neighbouring Netherlands attend the fair.

FACTS 279,000 people live in Münster, 48,000 of which are

students 13.5 million people live in the wider catchment area

of the Münster fair, 290,000 are students from student cities nearby

Mensa am Ring Münster University of Applied Sciences

MÜNSTER

University of Münster

Dates: 08th December 2012 30th November 2013Opening hours: 9:00 – 17:00 Venue: Mensa am Ring

13 MASTERS & MBA FAIRS CATALOGUE | Impressions Masters Fair Münster 2011

IMPRESSIONS MASTERS FAIR MÜNSTER 2011

The audience Individual consultations



Fair venue – Mensa am Ring

Date: 26th November 2011Venue: Mensa am RingVisitors: 1,700Exhibitors: 53

IMPRESSIONS MASTERS FAIR MÜNSTER 2011

14MASTERS & MBA FAIRS CATALOGUE | Masters Fair Cologne

MASTERS FAIR COLOGNE

MASTERS FAIR COLOGNE

FEATURES & ADVANTAGES The fair takes place at the E-Werk, which is a very trendy event venue known very well among the target audience. It is diffi cult to get a university place in Cologne itself. That is why many Bachelor students look for pos-

sibilities to study a Masters elsewhere in Germany or abroad. Cologne is one of the most popular media cities in Germany. This has given rise to many programmes in media and

the creative fi elds within the wider catchment area of the fair.

FACTS 1 million people live in Cologne, 70,000 of which are

students 17,2 million people live in the wider catchment area

of the Cologne fair, 450,000 are students from nearby student cities

E-Werk University of Cologne

COLOGNE

Date: 08th May 2013 Opening hours: 9:00 – 17:00 Venue: E-Werk

15 MASTERS & MBA FAIRS CATALOGUE | Masters Fair Hanover

MASTERS FAIR HANOVER

FEATURES & ADVANTAGES State capital Hanover has excellent transport links to the student cities Braunschweig, Goettingen, and Hildesheim.

We reach out to the student populations in all these cities as well. The MASTER AND MORE Fair Hanover takes place at a well known and very easily reachable venue in the centre of

the city (Hanover Congress Centre). Many universities in the vicinity offer programmes focusing on technology, medicine, biology or health.

MASTERS FAIR HANOVER

FACTS 523,000 people live in Hanover, 36,000 of which are


the Hanover fair, 198,000 are students from nearby student cities

Hanover Congress CentrumUniversity of Applied Sciences and Arts

HANOVER

Leibniz University Hanover

HANOVER

Date: 14th May 2013 Opening hours: 9:00 – 17:00 Venue: Hanover Congress Centre

16MASTERS & MBA FAIRS CATALOGUE | Masters Fair Halle/Leipzig

MASTERS FAIR HALLE/LEIPZIG

MASTERS FAIR HALLE/LEIPZIG

FEATURES & ADVANTAGES The MASTER AND MORE Fair Halle/Leipzig takes place equidistant from the two student cities Halle and Leipzig

and can be reached within 20 minutes by tram. Having two comprehensive universities in Halle and Leipzig provides a rich offer of Bachelor programmes

within the general catchment area of the fair. Students within this region are known to be particularly open and mobile.

FACTS 756,000 people live in Halle/Leipzig, 56,000 of which

are students 7.5 million people live in the wider catchment area of

the Halle/Leipzig fair, 146,000 are students from nearby student cities

University of Leipzig/Volkmar Heinz

Globana Trade CenterMartin Luther UniversityHalle-Wittenberg

Martin Luther UniversityHalle-Wittenberg

HALLE/LEIPZIG

Date: 16th May 2013Opening hours: 9:00 – 17:00 Venue: Globana Trade Center

17 MASTERS & MBA FAIRS CATALOGUE | Masters Fair Frankfurt

MASTERS FAIR FRANKFURT

MASTERS FAIR FRANKFURT

FEATURES & ADVANTAGES The catchment area of the fair comprises the entire Rhine/Main area, including the student cities Frankfurt,

Offenburg, Wiesbaden, Mainz, Darmstadt, and Worms. Frankfurt is the fi nancial capital of Germany and offers a wide range of specialised higher education programmes

in business and economics. MASTER AND MORE visitors and candidates with an interest in economics and business programmes are likely to be well represented at this fair.

Our event location is the “Goethe-University Frankfurt”, a very well known location among all Bachelor students in Frankfurt.

FACTS 680,000 people live in Frankfurt, 44,400 of which

are students 16 million people live in the wider catchment area of

the Frankfurt fair, 332,600 are students from nearby student cities

Frankfurt am Main

Goethe-University Frankfurt European Central Bank

FRANKFURT

Date: 23rd November 2013 Opening hours: 9:00 – 17:00 Venue: Goethe-University Frankfurt

Goethe-University Frankfurt

18MASTERS & MBA FAIRS CATALOGUE | Masters Fair Leeds

MASTERS FAIR LEEDS

MASTERS FAIR LEEDS

FEATURES & ADVANTAGES The catchment area of the MASTER AND MORE Fair Leeds comprises, among others, the student cities Leeds,

York, Bradford, Huddersfi eld, Manchester, Bolton, and Sheffi eld. For our marketing we cooperate with the national British daily newspaper “The Independent”. Leeds is one of the most important student cities in the UK, but to date is lacking a national event comparable to

the MASTER AND MORE Fairs.

FACTS 443,000 people live in Leeds, 75,000 of which are stu-

dents 9 million people live in the wider catchment area of

the Leeds fair, 338,000 are students from nearby student cities

Leeds

Leeds University

Leeds Metropolitan UniversityRoyal Armouries Museum

LEEDS

Date: 07th November 2013 Opening hours: 9:00 – 17:00 Venue: Royal Armouries Museum

19 MASTERS & MBA FAIRS CATALOGUE | MASTER AND MORE Campaign Overview

MASTER AND MORE CAMPAIGN OVERVIEW MASTER AND MORE is a cross-media campaign in which institutions of higher education can participate for their student marketing and recruitment. Its goal is the promotion of Masters programmes among Bachelor students and young professionals in Germany, Austria, Switzerland, and Great Britain.The campaign comprises:

MASTERS FAIRS & MBA LOUNGESAt our fairs, students interested in Masters, MBA, and EMBA programmes have the opportunity to have a focused conversation with admissions professionals of various universities. For further information, see pages 2 and 3.

MASTER AND MORE CAMPAIGN OVERVIEW

MASTERS PORTALS ( GERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAIN)

MASTERS GUIDES ( GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN)The printed Masters Guides provide background information about universities and Masters programmes. The next editions will be published in October 2012 and October 2013. In these guides, universities have the opportunity to present their Masters pro-grammes through editorials and in a visually appealing way. Featuring a modern design and high-quality production standards, the guides set a higher bar for the Master mar-keting landscape with our focus on editorial profi les rather than traditional adverts. For further information, see page 20.

Students interested in a Masters and MBA programme are able to fi nd detailed information about universities and other higher education insti-tutions, as well as Masters programmes on our portals. The con-cept ties in closely with social media (Facebook, Twitter, Flickr & YouTube) and offers targeted search functions for Masters programmes. From visual design to language, the portal is fully geared toward Bachelor students and young professio-nals between 20 – 35 years. Universities can showcase their strengths in comprehensive institution or programme profi les. Presently, this comprises the following portals: www.master-and-more.de, www.master-and-more.at, www.master-and-more.ch, www.masters-and-more.co.uk and www.mba-lounge.de. For further information, see page 21.

MASTER AND MORE MEDIA KIT Our media kit and further details are available for download at www.borderconcepts.biz/master-marketing

s

FIND YOUR MASTERS!

2012 2

HAMBURG, NOV 15VIENNA, NOV 20.MUNICH, NOV 22STUTTGART, NOV 27BERLIN, DEC 06MÜNSTER, DEC 08

COLOGNE, MAY 08HANOVER, MAY 14HALLE/LEIPZIG, MAY 16LEEDS, NOV 07VIENNA, NOV 14MUNICH, NOV 20FRANKFURT, NOV 23STUTTGART, NOV 26MÜNSTER, NOV 30HAMBURG, DEC 03BERLIN, DEC 05

2013

HIGH-QUALITY

MASTERS ROGRAMMES

RENOWNED UNIVERSITIES

AND BUSINESS SCHOOLS

MASTERS ABROAD

STRATEGIES FOR

THE RIGHT CHOICE

FSMHBMBA Lounge

STUTTGART, NOV 27, 2012

MÜNCHEN, NOV 20, 2013


BERLIN, DEC 05, 2013

S

20

FINDE DEINEN MASTER!

2012 12

HAMBURG, 15.11.WIEN, 20.11.MÜNCHEN, 22.11.STUTTGART, 27.11.BERLIN, 06.12.MÜNSTER, 08.12.

KÖLN, 08.05.HANNOVER, 14.05.HALLE/LEIPZIG, 16.05.LEEDS, 07.11.WIEN, 14.11. MÜNCHEN, 20.11.FRANKFURT, 23.11.STUTTGART, 26.11.MÜNSTER, 30.11.HAMBURG, 03.12. BERLIN, 05.12.

2013

HOCHWERTIGE

MASTER-ROGRAMME

RENOMMIERTE UNIS, FHS

UND BUSINESS SCHOOLS

MASTER IM AUSLAND

STRATEGIEN ZUR

MASTER-WAHL

FRSTMÜHABEMBA Lounge

STUTTGART, 27.11.2012

MÜNCHEN, 20.11.2013


BERLIN, 05.12.2013

GERMANY

s

FIND YOUR MASTERS!

2012 12

HAMBURG, NOV 15VIENNA, NOV 20.MUNICH, NOV 22STUTTGART, NOV 27BERLIN, DEC 06MÜNSTER, DEC 08

COLOGNE, MAY 08HANOVER, MAY 14HALLE/LEIPZIG, MAY 16LEEDS, NOV 07VIENNA, NOV 14MUNICH, NOV 20FRANKFURT, NOV 23STUTTGART, NOV 26MÜNSTER, NOV 30HAMBURG, DEC 03BERLIN, DEC 05

2013

HIGH-QUALITY

MASTERS ROGRAMMES

RENOWNED UNIVERSITIES

AND BUSINESS SCHOOLS

MASTERS ABROAD

STRATEGIES FOR

THE RIGHT CHOICE



MÜNCHEN, NOV 20, 2013


BERLIN, DEC 05, 2013

GREATBRITAIN

S

FINDE DEINEN MASTER!

2012 12

HAMBURG, 15.11.WIEN, 20.11.MÜNCHEN, 22.11.STUTTGART, 27.11.BERLIN, 06.12.MÜNSTER, 08.12.

KÖLN, 08.05.HANNOVER, 14.05.HALLE/LEIPZIG, 16.05.LEEDS, 07.11.WIEN, 14.11. MÜNCHEN, 20.11.FRANKFURT, 23.11.STUTTGART, 26.11.MÜNSTER, 30.11.HAMBURG, 03.12. BERLIN, 05.12.

2013

HOCHWERTIGE

MASTER-ROGRAMME

RENOMMIERTE UNIS, FHS

UND BUSINESS SCHOOLS

MASTER IM AUSLAND

STRATEGIEN ZUR

MASTER-WAHL



MÜNCHEN, 20.11.2013


BERLIN, 05.12.2013

AUSTRIA

MASTERS & MBA FAIRS CATALOGUE | Masters Guides (Germany | Austria / Switzerland | Great Britain)

MASTERS GUIDES GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAINOur MASTERS GUIDES offer targeted information about your Masters programmes to Bachelor students. We focus on editorial promotions in the respective local language of the target market.

MASTERS GUIDES (GERMANY | AUSTRIA/SWITZERLAND | GREAT BRITAIN)

MASTERS GUIDE GERMANY (TERM START 2013 + 2014)Language: German | E-Paper published on www.master-and-more.de | Print Run: 50,000 | Dis-tribution: Direct mailings to student organisations in Germany | Direct distribution through pro-motion teams at student hot spots | Display at universities in the display systems of Deutsche Hochschulwerbung and Campus Direkt | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fairs in Germany

“We guarantee that you reach your target audience of Masters candidates without any divergent losses”MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH

FACTSTarget audience: Masters candidatesFormat: A5 (16.5 x 22.5 cm)

Edition for Term Start 2013Publication date: 02nd October 2012 Copy deadline: 17th September 2012

Edition for Term Start 2014 Publication date: 02nd October 2013 Copy deadline: 16th September 2013

MASTERS GUIDE AUSTRIA/SWITZERLAND (TERM START 2013 + 2014)Language: German | E-Paper published on www.master-and-more.at & www.master-and-more.ch | Print Run: 50,000 | Distribution: 50% in Austria and 50% in Switzerland | Direct mailings to student organisations in Switzerland and Austria | Direct distribution through promotions teams at student hot spots in Austria and Switzerland | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Vienna

MASTERS GUIDE GREAT BRITAIN (TERM START 2014)Language: English | E-Paper published on www.masters-and-more.co.uk | Print Run: 50,000 | Distribution: Direct Mailings to student organisations such as the student union in the UK | Direct distribution through promotions teams at student hot spots in the UK | A copy of the MASTERS Guide is also provided to each visitor in the fair goody bag for the MASTER AND MORE Fair in Leeds

21

AUSTRIA

SWITZER-

LAND

GERMANY

GREAT

BRITAIN

GERMANY

MASTERS & MBA FAIRS CATALOGUE | Masters Portals (Germany, Austria, Switzerland & Great Britain)

MASTERS PORTALSGERMANY | AUSTRIA | SWITZERLAND | GREAT BRITAINShowcase your institution and your Masters programmes with editorial promotions on regional portals to recruit from your specifi c target market.

MASTERS PORTALS (GERMANY, AUSTRIA, SWITZERLAND & GREAT BRITAIN)

WWW.MASTER-AND-MORE.DEThe Masters portal for Germany

“We guarantee a wide reach in communication 365 days a year!”MICHAEL LÜLF, CEO OF BORDER CONCEPTS GMBH

WWW.MASTER-AND-MORE.ATThe Masters portal for Austria

WWW.MASTER-AND-MORE.CHThe Masters portal for Switzerland

WWW.MASTERS-AND-MORE.CO.UKThe Masters portal for the UK

WWW.MBA-LOUNGE.DEThe MBA portal for Germany

22MASTERS & MBA FAIRS CATALOGUE | Exhibitors 2011

EXHIBITORS MASTER AND MORE FAIRS 2011

EXHIBITORS 2011

23 MASTERS & MBA FAIRS CATALOGUE | Exhibitors 2011

EXHIBITORS 2011

24MASTERS & MBA FAIRS CATALOGUE | Services and Rates

SERVICES AND RATES*

SERVICES AND RATES

PARTICIPATION RATES FOR THE MASTER AND MORE FAIRSRates for full-service participation are €2,500* net. It is also possible to book a double booth with double equipment at a rate of €4,500*. 20-minute presentation slots can be booked for €250* net.

Services provided (comprehensive package for an 8-hour fair day, 9:00 - 17:00) 9qm fair booth Fair counter Bar table Two bar stools Waste basket Electric plug Wi-Fi Entry in the exhibitor listing (online/offl ine) Catering for two persons

PARTICIPATION RATES FOR THE MBA LOUNGESInstitutions that are exhibiting at the MASTER AND MORE Fair can upgrade their booking to include the participation at the MBA Lounge at the same location for a reduced launch rate of €1,750* in 2012 only. (Regular rate: €2,500*)

It is also possible to book a space for the MBA Lounge independently of participation at the MASTER AND MORE Fairs. This is offered at a reduced launch rate of €2,500* in 2012 only. (Regular rate: €3,500*)

30-minute round table slots can be booked for €350*. They can be held as either a presentation or an alumni chat with participants.

Services provided (comprehensive package for a 7-hour lounge day, 14:00 – 21:00) Conference set (two chairs, one table) with space for a banner stand Catering for two persons Catering for MBA Lounge guests (coffee, tea, water) Access to “Matchmaker“ online planning tool Electric plug Wi-Fi one institution profi le and one programme profi le on www.mba-lounge.de for one year

* All fees are valid until 31st December 2012. An additional 19% in VAT apply.

25 MASTERS & MBA FAIRS CATALOGUE | Packages

BOOK YOUR PACKAGE FOR 2013 AND SAVE

PACKAGES

UNITED KINGDOM PACKAGE 1 fair (Leeds 9 sqm) 1 presentation (20 min.) 10 profi les on www.masters-and-more.co.uk 1 page in the Masters Guide for the UK; Full Colour;

DIN A5 Oversized

Package Price: € 5,000 – Saving: € 330

AUSTRIA + SWITZERLAND PACKAGE 1 fair (Vienna 9 sqm) 1 presentation (20 min.) 10 profi les on www.master-and-more.at 10 profi les on www.master-and-more.ch 1 page in the Masters Guide for Austria and

Switzerland; Full Colour; DIN A5 Oversized


GERMANY PACKAGE 3 fairs in Germany (9 sqm) 3 presentations (20 min.) 10 profi les on www.master-and-more.de 1 page in the Masters Guide for Germany;

Full Colour; DIN A5 Oversized

Package Price: € 10,000 – Saving: € 1,310

FAIR PREMIUM 3 fairs (9 sqm) 3 presentations (20 min.)


FAIR COMPLETE 11 fairs (9 sqm) 11 presentations (20 min.)


MBA LOUNGE TOTAL 3 MBA Lounges 3 round table sessions (30 min.)


MASTER AND MORE COMPLETE 11 fairs (9 sqm) 11 presentations (20 min.) 10 profi les on www.masters-and-more.co.uk 10 profi les on www.master-and-more.at 10 profi les on www.master-and-more.ch 10 profi les on www.master-and-more.de 1 page in the Masters Guide for UK; Full Colour;

DIN A5 Oversized 1 page in the Masters Guide for Austria/Switzerland;

Full Colour; DIN A5 Oversized 1 page in the Masters Guide for Germany;

Full Colour; DIN A5 Oversized


NOT THE RIGHT PACKAGE FOR YOU? We are happy to tailor a package to your individual needs

26MASTERS & MBA FAIRS CATALOGUE | Booking Form

BOOKING FORM 1/2

BOOKING FORM | MASTER AND MORE 2012 & 2013

Please return by fax to: +49 2562 99 38 10 or by email to: [email protected]

Please indicate your bookings in the table below. Once we have received your completed booking form we will get in touch with you immediately.

MASTER AND MORE FAIRS 2013

COLOGNE, MAY 08

HANOVER, MAY 14

HALLE/LEIPZIG, MAY 16

LEEDS, NOV 07

VIENNA, NOV 14

MUNICH, NOV 20

FRANKFURT, NOV 23

STUTTGART, NOV 26

MÜNSTER, NOV 30

HAMBURG, DEC 03

BERLIN, DEC 05

LOCATION SERVICE | PRICE SERVICE | PRICE SERVICE | PRICE TOTAL

9 qm (incl. facilities)€ 2,500 per fair

18 qm (incl. facilities)€ 4,500 per fair

Presentation (20 Min.)€ 250 per presentation

MASTER AND MORE FAIRS 2012

HAMBURG, NOV 15

VIENNA, NOV 20

MUNICH, NOV 22

STUTTGART, NOV 27

BERLIN, DEC 06

MÜNSTER, DEC 08

LOCATION SERVICE | PRICE SERVICE | PRICE SERVICE | PRICE TOTAL

MBA Lounge Upgrade (only for fair exhibitors in Stuttgart, Munich and Berlin) (incl. facilities)

€ 2,500 per fair

MBA Lounge(incl. facilities)€ 3,500 per fair

Round Table(30 Min.)

€ 350 per round table

MBA LOUNGES 2012 & 2013

STUTTGART, 2012

MUNICH, 2013

STUTTGART, 2013

BERLIN, 2013

27 MASTERS & MBA FAIRS CATALOGUE | Booking Form

MASTER AND MORE GUIDES 2013 & 2014 (Published in October 2012 & October 2013)

MASTER AND MORE PACKAGESPease indicate name and price of the package you would like to book (see page 25).

BOOKING FORM 2/2

ENQUIRIES

MASTER AND MORE WEB I am interested in your services with regards to MASTER AND MORE Web in Austria, Switzerland, Germany, and UK.

MASTER AND MORE CONSULTATION I am interested in MASTER AND MORE and would like to talk to a customer service advisor about it.

MBA LOUNGE WEB I am interested in your services with regards to the MBA Lounge Web.

SEARCH ENGINE MARKETING (SEM) / SOCIAL MEDIA MARKETING (SMM) I am interested in tailored online marketing campaigns such as Google AdWords or Facebook, for example, prior to the fairs.

SERVICE PRICE GERMANYAUSTRIA /

SWITZERLANDGREAT

BRITAINTOTAL

2013 2014 2013 2014 2014

1 Page A5 €2,100 per issue

Double page A5 €3,500 per issue

NAME OF PACKAGE PRICE

................................................................................................................................................ ..............................................

TOTAL (EXCL. VAT)

INFORMATION ABOUT YOUR INSTITUTION

Institution Name:

Department: Your Function:

Your Name:

Address: Post Code: City:

Telephone: Email:

Date: Signature:

Online booking form: this form is available online at www.borderconcepts.biz/master-marketing

CONSULTING TEAM

Karel Otte

Carina Bornemann

Felix Siedhoff

Frauke Wolf

Inga Deters

Sjaik Djorai

RECRUITING LEVEL� Marketing for Bachelor programmes � Marketing for Masters programmes� Marketing for MBA programmes � Marketing for PhD programmes

TARGET COUNTRIES� Germany� Austria� Switzerland� Luxemburg � The Netherlands� Belgium� United Kingdom� Ireland

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CONTACT DATA & CONSULTING TEAM

border concepts GmbH

Bahnhofstrasse 40

48599 Gronau (Westf)

Germany

T: 0049 (0) 2562 99 38 200

E: [email protected]

I: www.borderconcepts.biz/master-marketing

No two universities are alike! Every institution has different needs and priorities – that’s why individually tailored strategies are often the path to success in effective student recruitment.

Projects we regularly realise for our clients include, for example, the following:

University Consulting Request“We would like to recruit 20 students for our international Masters programme in Eco-nomics.”

Our Services1. Development of a bespoke marketing plan for the recruitment of 20 students from European countries 2. Implementation of the marketing plan

University Consulting Request“We would like to know what the market potential for the recruitment of students to our university is in Germany.”

Our Services 1. Creation of a capacity analysis in order to realistically determine the number of students that a specifi c university could recruit. 2. Recommendations for marketing strategies

University Consulting Request“We would like to promote our Bachelor programmes in a number of countries in Europe and simultaneously would like to establish our university sustainably as an inter-national brand.”

Our Services 1. Setting realistic goals, together with the client, for the recruitment of students2. Creation of a bespoke marketing plan which meets the following goals: a. Recruitment of students from various European countries b. Sustainably establish university brand in the respective countries3. Implementation of the marketing plan

CONSULTING & BESPOKE SERVICE

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WHY RECRUIT STUDENTS FROM GERMANY?

• Germany is one of the largest student markets in Europe with 2,377,000 students.

• 4.8% of all German students are studying abroad (out-going); the most popular countries for studying abroad among Germans are Austria, The Netherlands, Great Bri-tain, Switzerland and the USA.

• 70-80% of all Bachelor students would like to continue with a Masters programme after their fi rst degree.

• Many Bachelor students in Germany will not be able to start a Masters programme due to a drastic shortage of university places.

• There is still only a limited number of Masters programmes available in English lan-guage.

• Many high-school graduates in Germany will not be able to study the desired sub-ject due to restrictions in Bachelor programme admissions.

• German students receive a student loan for studies abroad.• 70% of MASTER AND MORE Fair visitors in 2011 indicated that they consider going

abroad to obtain a Masters degree.

FACTS AND FIGURES ON MARKETING IN GERMANY AND THE UNITED KINGDOM

WHY RECRUIT STUDENTS FROM THE UNITED KINGDOM?

• The UK also has one of the largest student populations in Europe with 2,501,295 students.

• Tuition fees for Bachelor and Masters programmes have drastically risen from just over £3,000 to up to £9,000 per year. Many students are unable or unwil-ling to afford such increased prices and leave to go abroad to study.

• Recent research shows a huge increase in student mobility - 72% of university applicants in the UK consi-der studying abroad, but the majority still feels ill-infor-med about the possibilities.

• UK students easily integrate into programmes taught in English language.• Unemployment for Bachelor graduates in the UK is presently very high. Studying

abroad is widely seen as benefi cial to job perspectives. • The top fi ve study destinations for UK students going abroad are the USA, France,

Ireland, Germany, and Australia.

WHY RECRUIT STUDENTS FROM AUSTRIA?

• Total number of students in Austria: 350,247• With 180,000 students Vienna is the largest

student city in the German speaking region. Focus your marketing activities on Vienna alone and you will reach more than 50% of all students in this country.

• In Austria there are only a limited number of English language Masters program-mes available.

• The annual per capita income is high with $49,000 per annum. • Students in Austria have a high level of English language skills. This makes it parti-

cularly interesting to recruit students for English language Masters programmes. • The most popular destinations for studying abroad among Austrian students are

Germany, United Kingdom, USA, Switzerland, and France.

FACTS AND FIGURES ON MARKETING IN AUSTRIA AND SWITZERLAND

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WHY RECRUIT STUDENTS FROM SWITZERLAND?

• Total number of students in Switzerland 213,855• 4.7% of all Swiss students are studying abroad (outgoing).

The most popular destination countries for Swiss students are the United Kingdom, Germany, France, USA, and Italy.

• 21% of Swiss students are international students. This international target market has a strong interest in Masters programmes at universities outside of Switzerland.

• The annual per capita income is very high with over $80,000. This means that pro-grammes at higher fee levels are generally feasible for this target audience.

• Switzerland is a relatively small country, which means that the diversity of study programmes offered is limited. Promoting your more unusual or specialised pro-grammes is thus particularly interesting to this audience.

• Swiss students typically have a high level of English language skills. This makes it particularly interesting to recruit students for English language Masters programmes.

5

For a number of regions in Germany we arrange presentations in schools for the rec-ruitment of Bachelor students. The presentations are organised as tours, so-called road shows, in various states throughout Germany. During each road show 20 schools are visited to introduce the programme offers of fi ve universities in 90 minute-presentations.

All current target regions for our road shows are available on www.borderconcepts.biz/Roadshows.

Of course we also offer tailored road shows for individual universities. Get in touch if you are interested.

Our Services

• Planning the road show schedules• Creating presentations with participant information• Realisation of the road shows with a study advisor at the respective school • Digitalisation and making available of information requests by participants

ROAD SHOWS

RECRUITING LEVEL� Marketing for Bachelor programmes

TARGET COUNTRIES� Germany

IN THE ACADEMIC YEAR 2012/2013 ROAD SHOWS WILL BE OFFERED IN � North Rhine - Westphalia (Mid-GER)� Lower Saxony (Northern GER)� Baden-Württemberg (South West GER)� Bavaria (Southern GER) � Hesse (Mid-GER)

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Events on university premises are an important component of the marketing mix for many universities, as potential students are able to get an impression of the institution fi rst hand.

We know from experience: Once a potential student has visited the university, the probability of an enrolment is very high!

Upon request we offer consultations to help you with the conception of your event. We can assist you, for example with crea-ting a target-group appropriate program-me and/or with the logistics for your visitor registrations. You then successfully imple-ment the event. In the second phase, bor-der concepts creates, in consultation with you, a comprehensive marketing plan to ensure that your event is well attended.

Our Services

• Creation of the event concept • Creation of a marketing plan • Implementation of the marketing plan • Documentation and reporting

EVENT MARKETING



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Example

event marketing

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ONLINE PORTALS CAMPAIGNS

Each country offers a broad range of online student portals, on which universities can showcase their programmes in various ways. The options are vast. Unfortunately it is often diffi cult to separate the wheat from the chaff. We are familiar with the different student portals and know which ones are effective for your promotions. With our assistance you will be represented on the most important student portals across Europe.

Our Services

• Analysis, selection, and negotiation with portal operators• Design and implementation of profi les• Development of adverts, banners, and advertorials • Reporting

... and many more!

GOOGLE ADWORDS CAMPAIGNS

Throughout our key markets Google is the most important search engine. We place your message exactly where your target group will go to fi rst in their quest for informa-tion: the keyword search.

Our Services

• Defi nition of the target group• Keyword analysis• Creation of adverts • Creation of landing pages• Implementation, monitoring and optimisation• Reporting

ONLINE MARKETING SERVICES



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FACEBOOK AD CAMPAIGNS

Your target group of potential students is represen-ted in great numbers in social networks such as Fa-cebook and can easily be identifi ed. Facebook is therefore an ideal platform for student recruitment in Europe.

Our Services• Development of the campaign concept • Advert placement and targeting • Implementation, monitoring, and optimisation• Reporting

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High School Undergraduate Recruitment

Bachelor

Masters/Employee

PhD/ Employee

Postgraduate Recruitment

MBA Recruitment

Postgraduate Recruitment

Student Recruitment in Europe

Online Marketing p. 2-3Event Marketing p. 4

Road Shows p. 5

Concepts that work!

Applicable for

� Bachelor Marketing

� Masters Marketing

� PhD Marketing

Facts & Figures p. 6-7

Contact Information p. 8

The four Student Recruitment Levels of our Services

Documents

Masters and mba fairs catalogue