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Mastermind Webinar
11am Pacific Time
August 28, 2019
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Giving your firm the advantage of access to information, insights, strategies, and advances not available to non-members.
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Director of EducationAttorney & CEO
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❏ Developing strong page titles and headers
❏ Intro to titles/headers
❏ Elements of compelling titles/headers
❏ Examples of strong titles/headers
❏ Common title/header mistakes we see
❏ Q&A and suggestions
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● Importance is often overlooked
● For both readers and search engines:
○ They represent key concepts
○ They convey levels of importance
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● Write for your potential clients● Descriptive but concise● Unique● Local
Compare:
“Vehicular manslaughter charges”
vs.
“Distracted Driving Accidents May Result in Vehicular Manslaughter Charges in San Diego”
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● Write for your potential clients● Descriptive but concise● Unique● Local● Does the header tell you what’s
underneath without any additional context?
Compare:
“What happens?”
vs.
“What happens if you’re convicted of vehicular manslaughter in San Diego?”
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Scenario:
This potential client was injured in a car wreck in Nashville, but she was on the phone when the wreck occurred. She’s concerned she won’t be compensated because she was on the phone.
Instead of:
“Compensation For Car Accident Personal Injury Tennessee”
Try:
“Can I still get compensation for a car accident injury in Nashville if I was on the phone?”
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Scenario:
This potential client has recently been divorced. She’s got a good job and lots of assets. She wants to change her will.
Instead of:
“Estate Planning Attorney in Montana”
Try:
“How do I change my will after a divorce in Billings?”
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Page:
“If I’m driving in Maricopa County and I get into an accident, can my passenger sue me?”
Strong headers might look like:
● Determining liability in a one-car accident in Maricopa County
● Determining liability in a multiple-car accident in Phoenix
● If my passenger is a family member or friend, can they file a claim against my insurance policy in Arizona?
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Page:
“Will I go to jail if I’m arrested for a DUI in Denver?”
Strong headers might look like:
● An overview of penalties for DUI convictions in Denver
● When can you receive a suspended sentence for a DUI conviction in Denver?
● What happens if you violate your probation after a drunk driving conviction in Denver, Colorado?
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● Vague titles and headers
● Titles and headers that don’t include local elements
● Keyword-stuffed titles and headers
Compare:
“What You Need to Know About Fighting Felony Drug Charges in Reno, Nevada”
vs.
“Reno Criminal Defense Lawyer, Criminal Defense Lawyers, Criminal Defense Attorney, Reno
Criminal Defense Attorneys”
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