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Mastering Promotions
Pat Adams
Regional Manager
Scotts Valley, CA
A recording of this webinar will be available at www.nspwebinars.com
A phone recording will be available at
1-712-432-0453 PIN 5889256
(not a toll-free call)
Recordings available 9/13
Type in Your Questions!
New Business Topic Everyday!
Monday, Sept. 9th ‒ Julie DeVisser (Recording) Mentor Like you Mean It!
Tuesday, Sept. 10th ‒ Lynda Hammons (Recording) Pure Sunshine: NSP’s Uncompromising Quality it Your Competitive Advantage
Wednesday, Sept. 11th ‒ Mary Ward(Recording) Do You Use and Education Station?
Friday, Sept. 13th ‒ LaDonna Frantz How I Gave Myself a Raise!
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Las Vegas, Nevada
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star speaker line-up
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Meet Dr. Matt Tripp, NSP’s new Chief Scientific Officer, and learn how NSP leads the industry with a unique blend of superior science and herbalism.
National Convention 2014
March 26—29, 2014 Cincinnati, OH
Dr. Mark Hyman
• Passionate advocate for resolving the root cause of chronic illness through whole-systems approach, Functional Medicine
• Medical Editor for the Huffington Post
• On Medical Advisory Board to the Dr. Oz Show
Come to National Convention 2014 and Discover the New Transformational Power of
Nature’s Sunshine Bring your entire group for: • New Breakthrough Products • Best-in-Class Speakers • New Duplicable Business Systems • New Internet Tools • Convenient location • Much More!
www.naturessunshine.com
Patricia Adams, BS, CNC, NHC, NE
Regional Manger, CA
Board-Certified in Holistic Nutrition
Bachelor of Science, Clinical Nutrition
Certified Nutritional Consultant
Nutrition Educator
Doctor of Naturopathy
I Use NSP Promotions to….
1. Increase Sales
2. Promote Sponsoring
3. Build and Retain Managers
And YOU can too!
Increase Sales
Don’t assume your group has already seen the promotion
• Own it
– Send it from you, their contact/mentor/friend
• Jazz it up
– Re-name it
– Make the subject line exciting
Marketing the Promotion
Use words such as…
• New
• Now
• Secrets
• Truths
• Today only or
• “Look what if found!”
Use the numbers 3, 5, 7, 9
Examples:
• Three ways to boost your immune system
• Nine ways to save
• Five ways to impress your friends
Add Personal Experience
Examples:
• I like to use this product for ____________
• My son loves this product when he feels_____
You’ll see the most benefit when you’re excited!
What If I Don’t Have a Story?
Find one:
• The Little Herb Encyclopedia
• The Comprehensive Guide to Nature’s Sunshine Products
• Google Search
Keep it short- a small paragraph per item
How Do I Order?
Make sure to teach people how they can order:
• Your MyNSP website to sign up as a new member
• www.naturessunshine.com with their account number and PIN
• Order Sales at 1-800-453-1422 with their account number
Promote Sponsoring
When the promotion is about sponsoring it’s simple, share the promotion with…
• Everyone in your group who has EVER signed someone up
• Everyone who has referred someone to you to sign-up
Customize the Message
• Make the subject line interesting
• Use testimonials specific to sponsoring
– Point out someone who really benefited
• Now they can buy wholesale!
• Last I heard, she got her whole office cleansing!
Use a Strong Tagline
• Never miss an opportunity to share!
– You don’t know whose life you will change
• You friends will love this too!
– So don’t keep the good news to yourself
• It’s easy to let your friends in on this!
• Who do you know that could use this help?
Always Mention the Business Opportunity
• If you don’t, someone else will
• Daily we lose members to other “wonderful opportunities”
– Which are never as good as Nature’s Sunshine!
• I learned this the hard way when my own son got recruited!
Build and Retain Managers
People feel important when you include them in your ‘inner circle’
• Let them know they’re ‘in’
• You care enough about them to include them
Build and Retain Managers
• Let your group know they’re on your ‘team’ and there’s a great new promo for them to share with ‘their people’
• Usually managers get an additional phone call, especially when they’re close to breaking out
• They can use the promo to help
How Do I Introduce the Business Opportunity to Potential Managers?
Examples:
• You’ll be the ______ specialist when you’re over this!
• I can’t wait to send you people, let me know when you’re ready!
• I wonder if your friends would like to have a class?
How Do I Introduce the Business Opportunity to Potential Managers?
• You’ve referred so many people, how can I help you?
• Won’t it be great when you have a Nature’s Sunshine Store? (In their home town, Maui, etc.)
Summary
Use the NSP promotions as a way to reach your group
• Via email- free and fast
• Via telephone- low cost
• Via postcard- works best for reminders, takes too long for a promo
Summary (continued)
Don’t assume they already know…
• About the promotions
• How to share/sign- up a new member
Summary (continued)
We need to see things multiple times to ‘get it’
• Your personal contact is a great way
• Do it every time, on every promo
Summary (continued)
Let your excitement show
• About the products
• About your group, ‘inner circle’
• About your own Nature’s Sunshine experience!
Keep in touch with your people or someone else will!
Thank you!
Let’s Answer Some Questions!
I-Inspire
Doug Corrigan, Director of Field Marketing
What is I-Inspire
A Celebration of Sharing…
The Transformational Power of NSP
April 1- January 31, 2014
Goal: Inspire more
Sponsoring
Retention
Sunshine Rewards
Manager Development
Communications #1 Rule?
REMEMBER YOUR AUDIENCE!
Something for Virtually Everyone
1. For Builders
The Grand Prize (Cruise)
2. For Everyone Who Shares
Achiever Awards
(Product, Prizes, Recognition)
I-Inspire Grand Prize- Cruise
• Top150 point earners receive a 7-day Cruise!
• Plus, additional Cash & Prizes
Simple Eligibility Requirements
1. Be at least a Manager (non-pending status) on January 31, 2014
2. Maintain or exceed your Group Qualification Volume (“GQV”) for the period of April 1, 2013 through January 31, 2014 (the “Qualification Period QV”) against the “Base” period (April 1, 2012 through January 31, 2013).
3. Manager count as of January 31, 2014 can be no less than your Manager count (if any) as of March 31, 2013.
I-Inspire Cruise
Sponsor Two New Members in any month and you could win a 7-day cruise!
I-Inspire Cruise
Now it the time to make your move!
Three Mega Bonus point offers make it possible to catch-up and take massive steps towards winning the 7-day Caribbean cruise!
View Your I-Inspire Points
The I-Inspire Leader
Board
Offer 1: Be a TOP Monthly Point Earner
Be a TOP point earner in September and receive up to 200 bonus points.
Top 1-150 in September receive a 200 point bonus
151-300 in September receive a 100 point bonus
Offer 2: Earn TRIPLE Points
During September you earn TRIPLE points for SmartStart Sponsoring
Example:
Jessica sponsors 3 new members who each purchase 100-300 QV on their sign-up order. Jessica will receive TRIPLE points or 45 total I-Inspire points (instead of 15 pts..)
Offer 2: Earn TRIPLE Points Continued…
Earn TRIPLE points when you become a new
Manager in September for the 1st time.
That is 240 points!
DOUBLE I-Inspire Points in September!
Offer 3: Earn DOUBLE Points
For all other building
activities in September!
Currently has 200 points, #1148 in Contest
How could she get on-board?
September Activity:
2 SmartStart 3X = 30 points
1 New Sunshine Rewards 2X= 40 pts.
3 Enrollments2X = 6 points
1 Existing Member Sunshine Rewards2X= 20 points
6 Repeat orders(2 SR 4 regular) 2X =48 points
Breaks out as New Manager3X=240 points
Months Total = 584 points, places # 67
September Top 150 = 200 Bonus points
New Total = 784 points
I-Inspire Achiever Rewards
Share a little more…
First Time Sponsors
First Time Sponsor Receive I-Inspire Sunglasses
Their Future Really is Bright with Sunshine!
HOPE Award
Receive this award when you sponsor 3 new Members in a given month June –January, 2014.
What You Receive
•The HOPE token, and choose a necklace or key chain
•A FREE bottle of “Open Heart”, one of NSP’s flower essences formulas
The Health Award
Receive this award when you reach your individualized sponsoring goal between August 1 and October 31 2013
HEALTH Award
ShareWear
Let’s Answer Some Questions!
Success Week Specials Available September 9-14
Blood Pressurex
Mega-Chel
ALJ (100 caps.)
Co-Q10 (50 mg)
Nutri-Calm (100 tabs.)
Super Trio
Vitamin D3
Paw-Paw Cell Reg
$1 – 3 off individuals bottles, buy 4 get 1 free and buy 9 get 3 free!
CurcuminBP Promotion Sept. 1-30 $3 Off
Promo #17591-4
$36.95
Buy 4 get 1 Free
Promo #17452-8
$159.80
Buy 9 get 3 Free
Promo #17445-1
$359.55
CurcuminBP Promotion Sept. 1-30
Purchase one set of CurcuminBP
buy 9 get 3 free and receive a free set of marketing materials!
• 1 – 18 x 24 poster
• 1 countertop caddy
• 2 shelf talkers
• 50 flyers
• 50 coupons
• 50 information cards w/ acrylic stand
Product Giveaways!
Product Credit Giveaways!
Thank you for Participating!
Join us tomorrow for How I Gave Myself a Raise!
By LaDonna Frantz
