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Master Thesis
Market Analysis for Paints and Printing Inks in India
7/26/2013 D.Kaviraju GIMS Matrikel No:00011512
Introduction Foundation: 1873 by Thomas and Christian Netzsch in Selb Turnover: about €400 million Staff: more than 2700 worldwideLocations: 140 worldwide in 23 countries
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Erich Netzsch GmbH &
Co. Holding
KG
Analysis and
testing
Pumps and
Systems
Grinding and
Dispersing
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130 Years of History• Since 1896 – Netzsch Stands for the innovation of Grinding and
Dispersing.• 1873 - Thomas and Christian NETZSCH Founded NETZSCH
Maschinenfabrik in Selb.• 1887 – Netzsch Filtrationstechnik GmbH• 1890 – Machines for Ceramic Industry• 1952 – Production of Pumps• 1974 – Netzsch FeinmahlTechnik GmbH, Selb/ Tirschenreuth, Germany• 1988 – Renaming Erich Netzsch GmbH & Co. Holding KG• 1993 - Netzsch India Private Limited, Chennai, India• 1995 – Netzsch CONDUX Mahltechnik GmbH, Hanu, Germany.• 2005 – Netzsch Technologies India Pvt. Ltd, Chennai, India.
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Netzsch History in India
• 1993 - Netzsch India Pvt. Ltd, Chennai, India• 2005 - Netzsch Technologies Pvt. Ltd • 2008 - Maharashtra (Mumbai and Pune), Gujarat (Vadodara),
Delhi, Hariyana, Rajasthan, Tamil Nadu (Chennai). • 2009 - Lab in Chennai• 2011 - Spare parts warehouse
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Paints
• Paint is any liquid, liquefiable, or mastic composition which, after application to a substrate in a thin layer, is converted to a solid film.
• Used : to protect, color or provide texture to objects.• Pigment, binder, additive and adhesive are combine
together to form a paint.
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Indian Paint Industry Market SizeTotal market size is US$1400 million.
The organized sector of the industry is 55%.
The 45% unorganized sector has about 2500 units.
The big players and their market share-value of the organized sector are• Asian Paints 37%• Goodlass Nerolac 15.9%• Berger Paints 13.8%• ICI 11%• Jenson & Nicholson 5.7%• Shalimar 4%• Others 12%• The market segment is divided into two sectors.
– Architectural 70%– Industrial 30%
• The total volume of the market is 600,000 MT.
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Machines sold by Netzsch in India for Inks
Company Name Machines Dissolver LME 20 LMZ 6/25 LME 30 NMD 14
DIC 9 0 0 1 0 0Toyo 5 0 3 0 2 0Flint 12 4 0 2 0 0
Old Flint Plant 8 4 0 0 0 0Siegwerk 1 0 0 0 0 0
Stahl India 0 5 0 0 0 0MicroInks 2 5 0 0 0 1
Printech Industries 1 0 0 0 0 0
Zytex 1 0 0 1 0 0LME 150K LME50/60 VDA 602 NM 8,37,54,NMB NMD 4 Minifer
DIC 2 2 4 0 0 0Toyo 0 0 0 0 0 0Flint 0 2 0 4 0 0
Old Flint Plant 0 0 0 4 0 0Siegwerk 0 1 0 0 0 0
Stahl India 0 0 0 5 0 0MicroInks 0 0 0 0 4 2
Printech Industries 0 1 0 0 0 0Zytex 0 0 0 0 0 0
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Process of LME1. Tangential Product Inlet2. Double-Conical Spacer Bushings3. Grinding Disks4. Centered Grinding Media Fill Port5. Agitator Shaft6. Intensive Grinding Chamber Coating7. Separator Screen8. Separator Rotor9. Product Outlet10. Drain Plug
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Process of LME
Materials Used : 1. Chilled Cast Iron2. Wear resistant Steel3. Stainless Steel4. Alumina5. Zirconia6. Silicon nitride7. Silicon Carbide8. Polyurethane9. Polyethylene10. Rubber
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• Selection Criteria : Resistance, temperature sensitivity of the product
• Suggestions by Netzsch Experts:
• Based on the customer requirements and the product
• Minimal wear cost
Applicable for Inks and Paints used machines
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Inks • About 77% of the printing houses are family owned. • From 2002 onwards the government allowed foreign investment. • Foreign investors can now invest up to 26% in daily newspapers and 100%
in scientific or other publications with government approval.• Market Size of the Ink Industry is $400 Million USD and expected to grow
at between 12-15% Annually in Volume terms.• As per the 2006 Estimation :
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Indian Printing ink industry valued10.6 bn Euro
2006
Growth rate estimation 12.2%
2007-2014
Goal60%2014
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Market Leaders of Ink Industry
• 25 – 30 Ink Medium size companies • Estimated 200 ink manufacturers in the small scale segment.• DIC, Flint (Plant), Seigwerk are the customers of Netzsch.
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Ink Growth Reasons
• Ink sector has huge potential for growth due to the following factors: – Increased urbanization – Foreign publications – FMCG (Fast Moving Consumer Goods) sector is
growing – Rise in literacy – Use of ink in packaging – Rise in outsourcing of jobs to India
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Inks
• 110 Million Ton’s is manufactured in India • Ink demand in Newspaper industry in increased for the
past 3 – 4 years by nearly 20%.• In spite of the global meltdown, the newspaper industry
has grown nearly 25% in readershi• In the industrial screen printing segment the growth
comes from applications in the automotive segment for auto dials, decals for motorcycles and four wheelers, etc.
• The Electronic Industry has special demands for inks for PCBs, Membranes and Touch Panels, etc.
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