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Master Thesis Market Analysis for Paints and Printing Inks in India 7/26/2013 D.Kaviraju GIMS Matrikel No:00011512 1

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Master Thesis

Market Analysis for Paints and Printing Inks in India

7/26/2013 D.Kaviraju GIMS Matrikel No:00011512

D.Kaviraju GIMS Matrikel No:00011512

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Contents

• Introduction

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Introduction Foundation: 1873 by Thomas and Christian Netzsch in Selb Turnover: about €400 million Staff: more than 2700 worldwideLocations: 140 worldwide in 23 countries

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Erich Netzsch GmbH &

Co. Holding

KG

Analysis and

testing

Pumps and

Systems

Grinding and

Dispersing

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130 Years of History• Since 1896 – Netzsch Stands for the innovation of Grinding and

Dispersing.• 1873 - Thomas and Christian NETZSCH Founded NETZSCH

Maschinenfabrik in Selb.• 1887 – Netzsch Filtrationstechnik GmbH• 1890 – Machines for Ceramic Industry• 1952 – Production of Pumps• 1974 – Netzsch FeinmahlTechnik GmbH, Selb/ Tirschenreuth, Germany• 1988 – Renaming Erich Netzsch GmbH & Co. Holding KG• 1993 - Netzsch India Private Limited, Chennai, India• 1995 – Netzsch CONDUX Mahltechnik GmbH, Hanu, Germany.• 2005 – Netzsch Technologies India Pvt. Ltd, Chennai, India.

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Netzsch Grinding and Dispersing Worldwide

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Netzsch History in India

• 1993 - Netzsch India Pvt. Ltd, Chennai, India• 2005 - Netzsch Technologies Pvt. Ltd • 2008 - Maharashtra (Mumbai and Pune), Gujarat (Vadodara),

Delhi, Hariyana, Rajasthan, Tamil Nadu (Chennai). • 2009 - Lab in Chennai• 2011 - Spare parts warehouse

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Paints

• Paint is any liquid, liquefiable, or mastic composition which, after application to a substrate in a thin layer, is converted to a solid film.

• Used : to protect, color or provide texture to objects.• Pigment, binder, additive and adhesive are combine

together to form a paint.

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Paint Segments and Market Size in India

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Indian Paint Industry Market SizeTotal market size is US$1400 million.

The organized sector of the industry is 55%.

The 45% unorganized sector has about 2500 units.

The big players and their market share-value of the organized sector are• Asian Paints 37%• Goodlass Nerolac 15.9%• Berger Paints 13.8%• ICI  11%• Jenson & Nicholson 5.7%• Shalimar 4%• Others 12%• The market segment is divided into two sectors.

– Architectural 70%– Industrial 30%

• The total volume of the market is 600,000 MT.

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Product portfolio

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Machines used in paints and printing Inks

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Machines sold by Netzsch in India for Inks

Company Name Machines Dissolver LME 20 LMZ 6/25 LME 30 NMD 14

DIC 9 0 0 1 0 0Toyo 5 0 3 0 2 0Flint 12 4 0 2 0 0

Old Flint Plant 8 4 0 0 0 0Siegwerk 1 0 0 0 0 0

Stahl India 0 5 0 0 0 0MicroInks 2 5 0 0 0 1

Printech Industries 1 0 0 0 0 0

Zytex 1 0 0 1 0 0LME 150K LME50/60 VDA 602 NM 8,37,54,NMB NMD 4 Minifer

DIC 2 2 4 0 0 0Toyo 0 0 0 0 0 0Flint 0 2 0 4 0 0

Old Flint Plant 0 0 0 4 0 0Siegwerk 0 1 0 0 0 0

Stahl India 0 0 0 5 0 0MicroInks 0 0 0 0 4 2

Printech Industries 0 1 0 0 0 0Zytex 0 0 0 0 0 0

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Process of LME1. Tangential Product Inlet2. Double-Conical Spacer Bushings3. Grinding Disks4. Centered Grinding Media Fill Port5. Agitator Shaft6. Intensive Grinding Chamber Coating7. Separator Screen8. Separator Rotor9. Product Outlet10. Drain Plug

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Process of LME

Materials Used : 1. Chilled Cast Iron2. Wear resistant Steel3. Stainless Steel4. Alumina5. Zirconia6. Silicon nitride7. Silicon Carbide8. Polyurethane9. Polyethylene10. Rubber

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• Selection Criteria : Resistance, temperature sensitivity of the product

• Suggestions by Netzsch Experts:

• Based on the customer requirements and the product

• Minimal wear cost

Applicable for Inks and Paints used machines

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Inks • About 77% of the printing houses are family owned. • From 2002 onwards the government allowed foreign investment. • Foreign investors can now invest up to 26% in daily newspapers and 100%

in scientific or other publications with government approval.• Market Size of the Ink Industry is $400 Million USD and expected to grow

at between 12-15% Annually in Volume terms.• As per the 2006 Estimation :

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Indian Printing ink industry valued10.6 bn Euro

2006

Growth rate estimation 12.2%

2007-2014

Goal60%2014

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Market Leaders of Ink Industry

• 25 – 30 Ink Medium size companies • Estimated 200 ink manufacturers in the small scale segment.• DIC, Flint (Plant), Seigwerk are the customers of Netzsch.

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Ink Growth Reasons

• Ink sector has huge potential for growth due to the following factors: – Increased urbanization – Foreign publications – FMCG (Fast Moving Consumer Goods) sector is

growing – Rise in literacy – Use of ink in packaging – Rise in outsourcing of jobs to India

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Growth Statistics

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Inks

• 110 Million Ton’s is manufactured in India • Ink demand in Newspaper industry in increased for the

past 3 – 4 years by nearly 20%.• In spite of the global meltdown, the newspaper industry

has grown nearly 25% in readershi• In the industrial screen printing segment the growth

comes from applications in the automotive segment for auto dials, decals for motorcycles and four wheelers, etc.

• The Electronic Industry has special demands for inks for PCBs, Membranes and Touch Panels, etc.

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