Master reading list for the disciplines of Marketing and Public Relations

Author: John Nicholson

University of Hull Business School

Last Updated: 30/01/2011

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i: Reading For a Degree in Marketing ............................................................................. 4

1.1:Advertising Theory & Practice .................................................................................... 6

1.2:Marcoms Theory & Practice ....................................................................................... 9 1.2-1 Sales Promotion ................................................................................................................... 11

1.3:Advertising Case Studies .......................................................................................... 11

1.4:Mass Communications Theory .................................................................................. 12

1.5:Communications Research ........................................................................................ 13

1.6:Account Planning & Practice .................................................................................... 13

1.7:Global Advertising and Marcoms ............................................................................. 14

1.8:Corporate Communications ...................................................................................... 15

1.9:Personal Selling & Sales Management ..................................................................... 16

1.10:Media Analysis ......................................................................................................... 16

1.11:Creative strategy ....................................................................................................... 16

2.0:BUSINESS-TO-BUSINESS MARKETING _____________________________ 17

3.0:BRAND MANAGEMENT ___________________________________________ 19

4.0:BUYER BEHAVIOUR ______________________________________________ 22

4.1:Principles of buyer behaviour .................................................................................... 22

4.2:Diffusion Theory ......................................................................................................... 24

4.3:Female, Buyer Behaviour .......................................................................................... 24

4.4:Senior Citizen, Buyer Behaviour ............................................................................... 24

4.5:Children, Buyer Behaviour ........................................................................................ 25

4.6:Experiential Marketing ............................................................................................. 25

5.0:CUSTOMER RELATIONSHIP MARKETING/MANAGEMENT ___________ 27

5.1:Relationship Marketing Theory & Practice ............................................................. 27

5.2:Cooperative Strategy .................................................................................................. 32

6.0: DIRECT & DATABASE MARKETING ______________________________ 33

7.0:E-MARKETING ___________________________________________________ 35

8.0:GLOBAL MARKETING ____________________________________________ 38

8.1:Global and International Marketing Theory ........................................................... 38

8.2:Global Advertising and Marcoms ............................................................................. 41

8.3:Culture ........................................................................................................................ 42

8.4:International Business Networks ............................................................................... 43

8.5:International Marketing Research ............................................................................ 43

9.0: MARKETING MANAGEMENT & MARKETING STRATEGY ____________ 44

9.1:Principles of Marketing Management & Strategy ................................................... 44

9.2:Business & Competitive Strategy .............................................................................. 46

9.3:Marketing Planning .................................................................................................. 48 9.3-1:Marketing Implementation & Control ................................................................................. 49 9.3-2:Segmentation & Positioning ................................................................................................. 49

9.4:Retail Marketing Management ................................................................................. 50

9.5:Services Marketing Management .............................................................................. 50

9.6:Ethics in Marketing & PR Management ................................................................. 54

9.7:Non-Profit/sustainable Marketing Management ..................................................... 54

9.8:Tourism & Hospitality Marketing Management ..................................................... 55

9.9:Other Specialist Areas ................................................................................................ 55 9.6-1:Sports Marketing ................................................................................................................... 55 9.6-2: Marketing in emerging markets ........................................................................................... 56 9.6-3:Asia ....................................................................................................................................... 56 9.6-4:Political Marketing ................................................................................................................ 57 9.6-5:Postmodern Marketing .......................................................................................................... 57 9.6-6:Marketing Channels .............................................................................................................. 57 9.6-7:Small Business Marketing ................................................................................................... 58 9.6-8:Events Marketing ................................................................................................................. 58 9.6-9:Arts & Fashion Marketing ................................................................................................... 58

10.1:Marketing Research & Intelligence ........................................................................ 59

10.2:Business Research Methods ..................................................................................... 61

10.3:Communications Research ...................................................................................... 62

10.4:International Marketing Research .......................................................................... 62

10.5:Qualitative Methods ................................................................................................. 63 10.5-1:Focus Groups ...................................................................................................................... 63 10.5-2:Research Philosophy ........................................................................................................... 64 10.5-3:Interviewing ....................................................................................................................... 64 10.5-4:Content Analysis ................................................................................................................. 64

10.6:Quantitative Methods ............................................................................................... 65 10.6-1:Survey Research ................................................................................................................. 65 10.6-2:Multivariate Analysis .......................................................................................................... 66 10.6-3:SPSS .................................................................................................................................... 66

11.0:PUBLIC RELATIONS _____________________________________________ 68

12.0:PRINCIPLES OF MARKETING ____________________________________ 73

i: Reading For a Degree in Marketing

Sometimes students can loose the sense of being at a university ‘reading for a degree.’ Between the taught content of any module are periods when opportunities for reading around subject should be maximised. Often there is a fear that the reading one undertakes will not be either sufficient or appropriate for the assessment in any module. To alleviate these worries, module handbooks will provide you with guidance as to the types of reading you will need to undertake, divided into four categories. These categories are illustrated by the following model.

Reading Development model

The following descriptions will help you to understand the categories used.

PRE-REQUISITE READING

As a guide for students, the module leader has recommended texts which will demonstrate the pre-requisite level of knowledge that will be expected of students commencing the module. It is not expected that the student will necessarily have read the full text but that you they are familiar with the material and level of the content within the text.

CORE TEXT

Reading the core text will form the base minimum reading requirement for this module. Students will be strongly advised to acquire a personal copy of this text and, therefore, should not rely on the immediate access of this text in the library beyond short-loan.

Coretext/s

Furtherreading

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© Nicholson, J.D. & Tucker D. (2005) University of Hull Business School

EQUIVALENT READING

Books in this section are those that the module leader considers to be of at least 75% equivalence to the core text. Many texts may have been considered as core texts or have been used as core text in past years. These books will usually provide different insights, and sometimes greater depth in certain areas, to the core text/s. A student wishing to rise above minimal level of educational expectation insight into the module will be advised to consult this additional material. Equivalent reading helps extend the breadth of knowledge in the subject.

FURTHER READING

Sections and/or chapters of the core text will have been developed in more detail within specialised books which go beyond the purpose of core and equivalent texts. These books will have a more topical and research-led focus. As modules and programmes develop, reading should progress from core and equivalent texts to authored texts. These texts will provide original insights similar to those of journals articles. Students wishing to excel on the module will be advised to develop their understanding of critical, cutting-edge issues surrounding the module by accessing this ‘further reading’. Your module leader has recommended here range of appropriate further reading to ensure that students are being guided towards the latest research-led ideas in the field. Specific journals articles may also be named here.

DISSERTATIONS

During your degree you will be expected to undertake dissertations and independently studied modules which involve deeper reading into the subjects of marketing and PR, possibly in areas of your own choosing. The following extensive list contains the books available in Hull BJL within these disciplines. Its purpose is:-

• To help students identify sub-categories within the disciplines, within which you can investigate a potential research problem.

• To help students to easily source books in the areas you wish to read• Through the additions of catalogue numbers, to help students source these books

within BJL. Simply print of the relevant sections and take them into the library with you.

• Remember Books are only one resource type. They should be used wisely with other sources of further reading such as journals.

1.0:MARKETING COMMUNICATIONS

1.1:Advertising Theory & Practice

AAKER & BIEL (1993) Brand equity & advertising advertising's role in building strong brands, Hillsdale, N.J., Lawrence Erlbaum.

BJL 3rd Floor HD 69 B7 B8 AAKER & MYERS (1987) Advertising management, 3rd ed. Englewood Cliffs, N.J., Prentice-

Hall. BJL 3rd Floor HF 5823 A1 AITCHISON (2002) How Asia advertises the most successful campaigns in Asia-Pacific and

the marketing strategies behind them, Singapore, J. Wiley & Sons (Asia). BJL 3rd Floor HF 5813 A8 A3 ALBION (1983) Advertising's hidden effects manufacturers' advertising and retail pricing,

Boston, Mass, Auburn House. BJL 3rd Floor HF 5821 A3 ARENS (2004) Contemporary advertising, 9th ed. Boston, McGraw-Hill/Irwin. BJL 3rd Floor q HF 5821 A6 ARENS (2005) Contemporary advertising, 10th ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HF 5821 A6BAKER (1998) Macmillan dictionary of marketing and advertising, 3rd ed. Basingstoke,

Macmillan. BJL Reference Collection HF 5412 M1 LIB USE ONLY BAKER, W. (1995) Advertising and marketing to the new majority, Belmont, Calif.,

Wadsworth Pub. Co. BJL 3rd Floor HF 5813 U6 B1 BELCH & BELCH (2003) Advertising and promotion an integrated marketing

communications perspective, 6th ed. London, McGraw-Hill Education. BJL 3rd Floor q HF 5823 B4 CLOW, K. E. & BAACK, D. (2004) Integrated advertising, promotion & marketing

communications, 2nd ed. Upper Saddle River, N.J., Pearson Prentice Hall. BJL 3rd Floor HF 5415.123 C6COOK (2001) The discourse of advertising, 2nd ed. London, Routledge. BJL 6th Floor P 302 C7 COOPER & ACCOUNT PLANNING GROUP. (1997) How to plan advertising, 2nd ed.

London, Continuum in association with the Account Planning Group. BJL 3rd Floor HF 5823 H8 COWLING (1975) Advertising and economic behaviour, London, Macmillan. BJL 3rd Floor HF 5821 A2 DUNCAN (2004) Principles of advertising and IMC, 2nd ed. Maidenhead, McGraw-Hill

Education. BJL 3rd Floor HF 5821 D9 FLOCH (2000) Semiotics, marketing, and communication beneath the signs, the strategies,

New York, Palgrave. BJL 3rd Floor HF 5415.123 F6 FOWLES (1996) Advertising and popular culture, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5805 F7 FOX (1997) The mirror makers a history of American advertising and its creators, Urbana,

University of Illinois Press. BJL 3rd Floor HF 5813 U5 F7 GUNTER, OATES & BLADES (2005) Advertising to children on TV content, impact, and

regulation, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HQ 784 T4 G9 HALINEN (1997) Relationship marketing in professional services a study of agency-client

dynamics in the advertising sector, London, Routledge.

BJL 3rd Floor HF 5415.55 H1 HANSEN & HANDELSH²JSKOLEN I K²BENHAVN (2002) Children consumption,

advertising and media, 1st ed. Copenhagen, Copenhagen Business School Press. BJL 3rd Floor HF 5415.32 C5 HARRIS (1983) Information processing research in advertising, Hillsdale, Erlbaum. BJL 3rd Floor HF 5822 I4 HARRIS, SELDON & INSTITUTE OF ECONOMIC AFFAIRS. (1962) Advertising in action,

London, Hurchinson. BJL 3rd Floor HF 5821 H3 HART & CHARTERED INSTITUTE OF MARKETING. (1995) The Practice of advertising, 4th

ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5823 P8 JONES (1998) How advertising works the role of research, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5823 H8 JONES (1999) The advertising business operations, creativity, media planning, integrated

communications, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5827 A3 JONES (2000) International advertising realities and myths, Thousand Oaks, Calif., Sage

Publications. BJL 3rd Floor HF 5823 I6 c.2 KIMMEL, A. J. (2005) Marketing communication : new approaches, technologies, and styles,

Oxford, Oxford University Press. BJL 3rd Floor HF 5415.123 M3LANE & RUSSELL (2001) Advertising a framework, 1st ed. Upper Saddle River, N.J.,

Prentice Hall. BJL 3rd Floor HF 5821 L2 LUIK & WATERSON (1996) Advertising & markets a collection of seminal papers, Henley-on-

Thames, NTC Publications. BJL 3rd Floor HF 5821 A3 MACKAY (2004) The practice of advertising, 5th ed. Oxford, Elsevier Butterworth-

Heinemann. BJL 3rd Floor HF 5821 P8 MACKLIN & CARLSON (1999) Advertising to children concepts and controversies,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HQ 784 T4 A2 MALEFYT & MOERAN (2003) Advertising cultures, Oxford, Berg. BJL 3rd Floor HF 5823 A2 MCDONALD & ADVERTISING ASSOCIATION. (1992) How advertising works a review of

current thinking, Henley-on-Thames, The Advertising Association in association with NTC Publications Ltd.

BJL 3rd Floor HF 5821 M1 MESSARIS (1996) Visual persuasion the role of images in advertising, Thousand Oaks,

Calif., Sage Publications. BJL 3rd Floor HF 5822 M5 MISNER (1996) Seven second marketing how to use memory hooks to make you instantly

stand out in a crowd, Austin, Tex., Bard Books. BJL 3rd Floor HF 5145.122 M6 MORRISON (2002) Using qualitative research in advertising strategies, techniques, and

applications, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5814 U8 ROMAN, MAAS & NISENHOLTZ (2003) How to advertise what works, what doesn't - and

why, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5823 R7O'GUINN, ALLEN & SEMENIK (2003) Advertising and integrated brand promotion, 3rd ed.

Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5821 O3 PARENTE (2000) Advertising campaign strategy a guide to marketing communication plans,

2nd ed. Fort Worth, Tex., Thomson Learning/Dryden Press. BJL 3rd Floor HF 5837 P2

PARENTE (2004) Advertising campaign strategy a guide to marketing communication plans, 3rd ed. Mason, Ohio, Thomson/South-Western.

BJL Short Loan HF 5837 P2 PERCY, ROSSITER & ELLIOTT (2001) Strategic advertising management, Oxford, Oxford

University Press. BJL 3rd Floor HF 5438.5 P4 RAMSAY (1996) Advertising, culture and the law beyond lies, ignorance and manipulation,

London, Sweet & Maxwell. BJL 2nd Floor K 69 R1 RICHARDS, MACRURY & BOTTERILL (2000) The dynamics of advertising, London,

Routledge. BJL 3rd Floor HF 5821 R5 RIES (2002) The fall of advertising and the rise of PR, New York, HarperBusiness. BJL 3rd Floor HF 5823 R5 ROSENBERG (1995) Dictionary of marketing and advertising, New York Chichester, Wiley. BJL Reference Collection HF 5412 R8 LIB USE ONLYROSSITER & DANAHER (1998) Advanced media planning, Boston, Kluwer Academic. BJL 3rd Floor HF 5826.5 R8ROSSITER & PERCY (1996) Advertising communications & promotion management, 2nd ed.

New York, McGraw-Hill. BJL 3rd Floor HF 5821 R8RUSSELL, LANE & KLEPPNER (2002) Kleppner's advertising procedure, 15th ed. Upper

Saddle River, N.J., Prentice Hall. BJL 3rd Floor q HF 5823 K6 SAYRE (2002) Campaign planner for promotion and IMC, 2nd ed. Cincinnati, Ohio, South-

Western. BJL 3rd Floor HF 5837 S2 SCHULTZ & BARNES (1995) Strategic advertising campaigns, 4th ed. Lincolnwood, Ill., NTC

Business Books. BJL 3rd Floor HF 5823 S3 SHIMP (2000) Advertising promotion supplemental aspects of integrated marketing

communications, 5th ed. Fort Worth, Tex., Dryden Press. BJL 3rd Floor HF 5415.123 S5 SHIMP (2003) Advertising, promotion & supplemental aspects of integrated marketing

communications, 6th ed. Mason, Ohio, Thomson South-Western. BJL 3rd Floor q HF 5415.123 S5 SISSORS & BARON (2002) Advertising media planning, 6th ed. Chicago, Ill., McGraw-Hill. BJL 3rd Floor HF 5826.5 S6 STERNE (1997) What makes people click advertising on the Web, Indianapolis, Ind., Que. BJL 3rd Floor HF 6146 I58 S8 SURMANEK (1996) Media planning a practical guide, 3rd ed. Lincolnwood, Ill., USA, NTC

Business Books. BJL 3rd Floor HF 5826.5 S9 TELLIS (2004) Effective advertising understanding when, how, and why advertising works,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5823 T2VILANILAM & VARGHESE (2004) Advertising basics! a resource guide for beginners, New

Delhi, Response Books. BJL 3rd Floor HF 5823 V6WATERSON (1972) Advertising and concentration, Coventry, U. of Warwick. BJL 3rd Floor q HC 10 W293 (25) WELLS (1997) Measuring advertising effectiveness, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HF 5815 U5 M4 WHITE (2000) Advertising, 4th ed. Maidenhead, McGraw-Hill. BJL 3rd Floor HF 5823 W5 WILMSHURST & MACKAY (1999) The fundamentals of advertising, 2nd ed. Oxford,

Butterworth-Heinemann. BJL 3rd Floor HF 5821 W7

1.2:Marcoms Theory & Practice

ACE & CHARTERED INSTITUTE OF MARKETING. (2001) Successful marketing communications a practical guide to planning and implementation, Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 5415.123 A3 ARNOTT & FITZGERALD (1999) Marketing communications classics an international

collection of classic and contemporary papers, London, International Thomson Business.

BJL 3rd Floor HF 5415.123 M3 BAKER (1998) Macmillan dictionary of marketing and advertising, 3rd ed. Basingstoke,

Macmillan. BJL Reference Collection HF 5412 M1 LIB USE ONLY BELCH & BELCH (2003) Advertising and promotion an integrated marketing

communications perspective, 6th ed. London, McGraw-Hill Education. BJL 3rd Floor q HF 5823 B4BLYTHE (2003) Essentials of marketing communications, 2nd ed. Harlow, FT Prentice Hall. BJL 3rd Floor HF 5415.123 B6 BRANNAN (1995) A practical guide to integrated marketing communications, Revised ed.

London, Kogan Page. BJL 3rd Floor HF 5415.123 B8BURNETT & MORIARTY (1997) Introduction to marketing communication an integrated

approach, New Jersey, Prentice Hall. BJL 3rd Floor HF 5415.123CAYWOOD (1997) The handbook of strategic public relations & integrated communications,

Boston, McGraw-Hill. BJL 3rd Floor HM 1221 H2 COPLEY (2004) Marketing communications management concepts and theories, cases and

practices, Oxford, Elsevier Butterworth-Heinemann. BJL 3rd Floor q HF 5415.123 C7 DEBONIS & PETERSON (1997) AMA handbook for managing business to business

marketing communications, Chicago, Ill., American Marketing Association and NTC Business Books.

BJL 3rd Floor HF 5415.1263 D2 DUNCAN (2004) Principles of advertising and IMC, 2nd ed. Maidenhead, McGraw-Hill

Education. BJL 3rd Floor HF 5821 D9 FILL (1999) Marketing communications contexts, contents and strategies, 2nd ed. London,

Prentice Hall. BJL 3rd Floor HF 5415.123 F4 FILL (2002) Marketing communications contexts, strategies and applications, 3rd ed. Harlow,

Financial Times Prentice Hall. BJL 3rd Floor HF 5415.123 F4 FILL (2005) Marketing communications contexts, strategies, and applications, 4th ed. New

York, Pearson Education LTD.BJL Short Loan HF 5415.123 F4 GREY & SKILDUM, R. (2001) The sponsor's toolkit, Sydney London, McGraw-Hill.BJL 3rd Floor HD 59.35 G8 HAGERMAN (1990) Broadcast advertising copywriting, Boston,[Mass.], Focal Press. BJL 3rd Floor HF 6146 B74 H1HARNER & ZIMMERMAN (2002) Technical marketing communication, New York, Longman. BJL 7th Floor T 10.5 H2HART (1998) Business-to-business marketing communications, 6th ed. London, Kogan Page. BJL 3rd Floor HF 5415.123 H3 KITCHEN (1998) Marketing communications principles and practice, London, International

Thomson Business. BJL 3rd Floor HF 5415.123 K6

KITCHEN & PELSMACKER (2004) Integrated marketing communications a primer, London, Routledge.

BJL 3rd Floor HF 5415.123 K6 KOEKEMOER (2004) Marketing communications, Lansdowne, South Africa, Juta Academic. BJL 3rd Floor HF 5415.123 M3 MONYE (1999) The handbook of international marketing communications, Oxford, Blackwell. BJL 3rd Floor HF 5415.123 H2 MOOIJ (1998) Global marketing and advertising understanding cultural paradoxes, Thousand

Oaks, Calif., Sage Publications. OGDEN (1998) Developing a creative and innovative integrated marketing communications

plan a working model, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.123 O3 PELSMACKER, GEUENS & BERGH (2004) Marketing communications a European

perspective, 2nd ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HF 5415.123 P3 PICKTON & BRODERICK (1999) Integrated marketing communications, Harlow, Prentice

Hall. BJL 3rd Floor HF 5415.123 I6 PICKTON & BRODERICK (2004) Integrated marketing communications, 2nd ed. Upper

Saddle River, N.J., Prentice Hall Financial Times. BJL 3rd Floor HF 5415.123 I6 ROSSITER & BELLMAN (2005) Marketing communications theory and applications, Frenchs

Forest, NSW, Pearson-Prentice Hall. BJL 3rd Floor HF 5415.123 R8 DUE 18-10-05SAUNDERS (2004) The communications challenge a practical guide to media neutral

planning, [s.l.], The Account Planning Group. BJL Short Loan HF 5826.5 CSCHULTZ & BARNES (1999) Strategic brand communication campaigns, 5th ed.

Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5823 S3 SCHULTZ, TANNENBAUM & LAUTERBORN (1993) Integrated marketing communications,

Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5415.123 S3SCHULTZ, TANNENBAUM & LAUTERBORN (1994) The new marketing paradigm,

McGraw-Hill.BJL 3rd Floor HF 5415.123 S3SEMENIK (2002) Promotion and integrated marketing communications, Cincinnati, Ohio,

South-Western Thomson Learning. BJL 3rd Floor q HF 5837 S4 SMITH, BERRY & PULFORD (1999) Strategic marketing communications new ways to build

and integrate communications, Rev. ed. London, Kogan Page. BJL 3rd Floor HF 5415.123 S6 SMITH & TAYLOR (2001) Marketing communications an integrated approach, 3rd ed.

London, Kogan Page. BJL 3rd Floor HF 5415.123 S6 SMITH & TAYLOR (2004) Marketing communications an integrated approach, 4th ed.

London, Kogan Page. BJL 3rd Floor HF 5415.123 S6 STEIN & MACAARON (2005) The new marketing conversation creating and strengthening

relationships between buyers and sellers, Mason, Ohio, Thomson. BJL 3rd Floor HF 5415.5 S8THORSON & MOORE (1996) Integrated communication synergy of persuasive voices,

Mahwah, N.J., Lawrence Erlbaum Associates. BJL 3rd Floor HF 5415.123 I6 VAREY (2001) Marketing communication principles and practice, London, Routledge. BJL 3rd Floor HF 5415.123 V2 YADIN (2001) Creative marketing communications: a practical guide to planning, skills and

techniques, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5415.123 Y1

YESHIN & CHARTERED INSTITUTE OF MARKETING. (1998) Integrated marketing communications: the holistic approach, Amsterdam, Elsevier Butterworth-Heinemann.

BJL 3rd Floor HF 5415.123

1.2-1 Sales Promotion

CUMMINS & MULLIN (2002) Sales promotion: how to create, implement and integrate campaigns that really work, 3rd ed. London, Kogan Page.

BJL 3rd Floor HF 5438.5 C9PETERSEN & TOOP (1994) Sales promotion in postmodern marketing, Aldershot, Gower. BJL 3rd Floor q HF 5438.5 P4

1.3:Advertising Case Studies

ADVERTISING STANDARDS AUTHORITY. (2001) ASA summary report, London, Advertising Standards Authority Ltd.

BJL 2nd Floor q KD 265 A243 2001-2004,v.1-3 no.4. LIB USE ONLY AITCHISON (2002) How Asia advertises the most successful campaigns in Asia-Pacific and

the marketing strategies behind them, Singapore, J. Wiley & Sons (Asia). BJL 3rd Floor HF 5813 A8 A3 BAKER & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1993) Advertising works 7

papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1992, Henley, NTC Publications.

BJL 3rd Floor q HF 5816 A2 BAKER & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1995) Advertising works 8

papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994, Henley, NTC Publications.

BJL 3rd Floor q HF 5816 A2 BEST (2003) Scottish advertising works 3 proving the effectiveness of marketing

communications cases from the Scottish IPA Effectivesness Awards 2003, Henley-on-Thames, World Advertising Research Center/ Scottish IPA.

BJL Short Loan HF 5816 S4 BROADBENT & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1983) Advertising

works 2 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1982, London, Holt.

BJL 3rd Floor q HF 5816 A2 BROADBENT & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1981) Advertising

works [1] papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980, London, Holt.

BJL 3rd Floor q HF 5816 A2 BUTTERFIELD & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (2003) Ad value

twenty ways advertising works for brands, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 6161 B4 A1 BUTTERFIELD, INSTITUTE OF PRACTITIONERS IN ADVERTISING. & CHARTERED

INSTITUTE OF MARKETING. (1999) Excellence in advertising the IPA guide to best practice, 2nd ed. Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 5823 E9CHANNON & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1985) Advertising

works 3 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984, London, Holt.

BJL 3rd Floor q HF 5816 CHANNON & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1987) Advertising

works 4 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1986, London, Cassell.

BJL 3rd Floor q HF 5816 A2

DUCKWORTH & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1997) Advertising works 9 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1996, Henley, NTC Publications.

BJL 3rd Floor q HF 5816 A2 FELDWICK & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1990) Advertising

works 5 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988, London, Cassell.

BJL 3rd Floor q HF 5816 A2 FELDWICK & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1991) Advertising

works 6 papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1990, Henley, NTC Publications.

BJL 3rd Floor q HF 5816 KENDALL & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (1999) Advertising works

10 cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1998, Henley, NTC Publications.

BJL 3rd Floor q HF 5816 A2 LURIE (1999) Scottish advertising works, Glasgow, Carnyx Group on behalf of the Scottish

Institute of Practitioners in Advertising. BJL 3rd Floor HF 5816 S4MCIVER (1984) Case studies in marketing, advertising and public relations, London,

Heinemann. BJL 3rd Floor HF 5415 C3 PURVIS & BURTON (2003) Which ad pulled best? 40 case histories on how to write and

design ads that work, 9th ed. Boston, McGraw-Hill/Irwin. BJL 3rd Floor HF 5823 W5 RIMINI & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (2003) Advertising works 12

proving the effectiveness of marketing communications cases from the IPA Effectiveness Awards 2002, Henley-on-Thames, World Advertising Research Center Ltd.

BJL 3rd Floor q HF 5816 A2

1.4:Mass Communications Theory

AGEE, AULT & EMERY (1997) Introduction to mass communications, 12th ed. New York, Longman.

BJL 6th Floor P 90 A2 BARAN & DAVIS (2003) Mass communication theory foundations, ferment, and future, 4th

ed. Belmont, CA, Thomson/Wadsworth. BJL 6th Floor P 90 B2DEFLEUR & BALL, R. (1989) Theories of mass communication, 5th ed. New York,

Longman. BJL 3rd Floor HM 1206 D3FOLKERTS & LACY (2004) The media in your life an introduction to mass communication,

3rd ed. Boston, Mass., Pearson A and B. BJL 3rd Floor P 90 F6HAMELINK, LINNE & HALLORAN (1994) Mass communication research on problems and

policies the art of asking the right questions in honor of James D. Halloran, Norwood, N.J., Ablex.

BJL 3rd Floor HM 258 M4 MCQUAIL (2002) McQuail's reader in mass communication theory, London, Sage

Publications. BJL 6th Floor P 90 M1MCQUAIL (2005) McQuail's mass communication theory, 5th ed. London, SAGE. BJL Short Loan P 90 M1MCQUAIL (1994) Mass communication theory an introduction, 3rd ed. London, Sage. BJL 3rd Floor HM 258 M1 ROSENGREN (2000) Communication an introduction, London, Sage Publications.

BJL 6th Floor P 90 R8 STEMPEL, WEAVER & WILHOIT (2003) Mass communication research and theory, Boston,

Mass., Allyn and Bacon. BJL 6th Floor P 91.3 M4

1.5:Communications Research

BAXTER & BABBIE (2004) The basics of communication research, Belmont, Calif., Wadsworth/Thomson Learning.

BJL 6th Floor P 91.3 B3BERGER (2000) Media and communication research methods an introduction to qualitative

and quantitative approaches, Thousand Oaks, Calif., Sage. BJL 6th Floor P 91.3 B4BERGER (1998) Media analysis techniques, 2nd ed. Thousand Oaks, Calif., Sage

Publications. BJL 6th Floor P 91 B4DAYMON & HOLLOWAY (2002) Qualitative research methods in public relations and

marketing communications, London, Routledge. BJL 3rd Floor HD 59 D2 JONES (1998) How advertising works the role of research, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5823 H8 HAMELINK, LINNE & HALLORAN (1994) Mass communication research on problems and

policies the art of asking the right questions in honor of James D. Halloran, Norwood, N.J., Ablex.

BJL 3rd Floor HM 258 M4HARRIS (1983) Information processing research in advertising, Hillsdale, Erlbaum. BJL 3rd Floor HF 5822 I4 MORRISON (2002) Using qualitative research in advertising strategies, techniques, and

applications, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5814 U8 RUBIN & PIELE (1999) Communication research strategies and sources, 5th ed. Belmont,

Calif., Wadsworth Thomson Learning. BJL 6th Floor P 91.3 R8STACKS (2002) Primer of public relations research, New York, Guilford. BJL 3rd Floor HD 59 S7 STEMPEL, WEAVER & WILHOIT (2003) Mass communication research and theory, Boston,

Mass., Allyn and Bacon. BJL 6th Floor P 91.3 M4WELLS (1997) Measuring advertising effectiveness, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HF 5815 U5 M4 WIMMER & DOMINICK (2005) Mass media research, 8th. ed., Wadsworth. BJL 6th Floor P 91.3 W7

1.6:Account Planning & Practice

ACE & CHARTERED INSTITUTE OF MARKETING. (2001) Successful marketing communications a practical guide to planning and implementation, Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 5415.123 A3 ACE & CHARTERED INSTITUTE OF MARKETING. (2002) Effective promotional planning

for e-Business, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5548.32 A1ADAMS (1977) Media planning, 2nd ed. London, Business Books. BJL 3rd Floor HF 5826.5 A2COOPER & ACCOUNT PLANNING GROUP. (1997) How to plan advertising, 2nd ed.

London, Continuum in association with the Account Planning Group. BJL 3rd Floor HF 5823 H8

HALINEN (1997) Relationship marketing in professional services a study of agency-client dynamics in the advertising sector, London, Routledge.

BJL 3rd Floor HF 5415.55 H1 OGDEN (1998) Developing a creative and innovative integrated marketing communications

plan a working model, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.123 O3 PARENTE (2000) Advertising campaign strategy a guide to marketing communication plans,

2nd ed. Fort Worth, Tex., Thomson Learning/Dryden Press. BJL 3rd Floor HF 5837 P2 PARENTE (2004) Advertising campaign strategy a guide to marketing communication plans,

3rd ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5837 P2 ROSSITER & DANAHER (1998) Advanced media planning, Boston, Kluwer Academic. BJL 3rd Floor HF 5826.5 R8SAYRE (2002) Campaign planner for promotion and IMC, 2nd ed. Cincinnati, Ohio, South-

Western. BJL 3rd Floor HF 5837 S2 SCHULTZ & BARNES (1995) Strategic advertising campaigns, 4th ed. Lincolnwood, Ill., NTC

Business Books. BJL 3rd Floor HF 5823 S3 SISSORS & BARON (2002) Advertising media planning, 6th ed. Chicago, Ill., McGraw-Hill. BJL 3rd Floor HF 5826.5 S6 SMITH (2002) Strategic planning for public relations, Mahwah, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HD 59 S8SMITH (2004) Advertising campaigns the fundamentals of planning, designing, implementing

and evaluating advertising campaigns, 2nd. ed., Kandall/Hunt.ON ORDERSTEEL (1998) Truth, lies, and advertising: the art of account planning, New York, Wiley. BJL 3rd Floor HF 5837 S8SURMANEK (1996) Media planning a practical guide, 3rd ed. Lincolnwood, Ill., USA, NTC

Business Books. BJL 3rd Floor HF 5826.5 S9 WILSON & OGDEN (2004) Strategic communications planning for effective public relations

and marketing, 4th ed. Dubuque, Iowa, Kendall Hunt. BJL 3rd Floor HD 59 W7

1.7:Global Advertising and Marcoms

De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and advertising, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor HF 5415.32 M8ENGLIS (1994) Global and multi-national advertising, Hillsdale, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HF 5821 G5GRIFFIN (1993) International marketing communications, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 1416 G8 De MOOIJ (1994) Advertising worldwide concepts, theories and practice of international,

multinational and global advertising, 2nd ed. New York, Prentice Hall. BJL 3rd Floor HF 5823 M7De MOOIJ (1998) Global marketing and advertising understanding cultural paradoxes,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.127ENGLIS (1994) Global and multi-national advertising, Hillsdale, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HF 5821 G5GRIFFIN (1993) International marketing communications, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 1416 G8 AVAILABLE

O’MONYE (1999) The handbook of international marketing communications, Oxford, Blackwell.

BJL 3rd Floor HF 5415.123 H2 SCHULTZ & KITCHEN (2000) Communicating globally an integrated marketing approach,

Basingstoke, Macmillan. BJL Short Loan HF 1416 S3

1.8:Corporate Communications

ALSOP (2004) The 18 immutable laws of corporate reputation creating, protecting, and repairing your most valuable asset, New York, Free Press.

BJL 3rd Floor HD 59.2 A4 AMBLER, BARWISE, HIGSON, LONDON BUSINESS SCHOOL. & INSTITUTE OF

CHARTERED ACCOUNTANTS IN ENGLAND AND WALES (2001) Market metrics what should we tell the shareholders?, London, Centre for Business Performance.

BJL 3rd Floor q HF 5681 ARGENTI (1998) Corporate communication, 2nd ed. Boston, Mass., Irwin McGraw-Hill. BJL 3rd Floor HD 30.3 A6CORNELISSEN (2004) Corporate communications theory and

practice, London, SAGE. BJL 3rd Floor HD 30.3 C8BALMER & GREYSER (2002) Revealing the corporation: perspectives on identity, image,

reputation, corporate branding and corporate-level marketing an anthology, London, Routledge.

BJL 3rd Floor HD 2731 R4CORNELISSEN (2004) Corporate communications theory and practice, London, SAGE. BJL 3rd Floor HD 30.3 C8DAVIES (2002) Corporate reputation and competitiveness, London, Routledge. BJL 3rd Floor HD 59.2 D2 DOLPHIN & CHARTERED INSTITUTE OF MARKETING. (1999) The fundamentals of

corporate communication, Oxford, Butterworth-Heinemann. BJL 3rd Floor HD 30.3 D6HANNINGTON (2004) How to measure and manage your corporate reputation, Aldershot,

Gower. BJL 3rd Floor HD 59.2 H2 KITCHEN & SCHULTZ (2001) Raising the corporate umbrella corporate communication in

the 21st century, Basingstoke, Palgrave. BJL 3rd Floor HF 5718 K6MOINGEON & SOENEN (2002) Corporate and organizational identities integrating strategy,

marketing, communication and organizational perspectives, London, Routledge. BJL 3rd Floor HD 58.7 C8OLASKY (1987) Corporate public relations a new historical perspective, Hillsdale, N.J,

Lawrence Erlbaum Associates. BJL 3rd Floor HD 59.6 U5 O4 RIEL (1995) Principles of corporate communication, London, Prentice Hall. BJL 3rd Floor HD 30.3 ROWDEN (2000) The art of identity creating and managing a successful corporate identity,

Aldershot, Gower. BJL 3rd Floor HD 59.2 R8 SCHULTZ, HATCH & HOLTEN, L. (2000) The expressive organization linking identity,

reputation, and the corporate brand, Oxford, Oxford University Press. BJL 3rd Floor HD 59.2 E9 SCHMIDT, K. (1995) The quest for identity : corporate identity strategies, methods and

examples, London, Cassell. BJL 3rd Floor HD 59.2 S3VAN RIEL (1995) Principles of corporate communication, London, Prentice Hall. BJL 3rd Floor HD 30.3 R5

1.9:Personal Selling & Sales Management

CAPON, N., POTTER, D., SCHINDLER, F. & AMERICAN MARKETING ASSOCIATION. (2006) Managing global accounts : nine critical factors for a world-class program, Mason, Ohio, Texere/Thomson.

BJL 3rd Floor HF 5415.5CHEVERTON (2004) Key account management: a complete action kit of tools and

techniques for achieving profitable key supplier status, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5438.8 K48 C5INGRAM (2004) Professional selling: a trust-based approach, 2nd ed. Mason, Ohio,

Thomson/South-Western. BJL 3rd Floor HF 5438.25 P9JOHNSTON & MARSHALL (2005) Relationship selling: sales management, Boston, Mass.,

McGraw-Hill/Irwin. BJL 3rd Floor HF 5438.25 J7 SPIRO, STANTON & RICH (2003) Management of a sales force, 11th ed. Boston, Mass.,

McGraw-Hill/Irwin. BJL 3rd Floor HF 5438.4 S7WEITZ, CASTLEBERRY & TANNER (2003) Selling: building partnerships, 5th ed. Boston,

Mass., McGraw-Hill. BJL 3rd Floor HF 5438.25 W4

1.10:Media Analysis

BERGER (2000) Media and communication research methods an introduction to qualitative and quantitative approaches, Thousand Oaks, Calif., Sage.

BJL 6th Floor P 91.3 B4BERGER (1998) Media analysis techniques, 2nd ed. Thousand Oaks, Calif., Sage

Publications. BJL 6th Floor P 91 B4BERGER (2005) Media analysis techniques, 3rd ed. Thousand Oaks, Calif., Sage. BJL 6th Floor P 91 B4HALLIN, D. C. & MANCINI, P. (2004) Comparing media systems : three models of media

and politics, Cambridge, Cambridge University Press. BJL 6th Floor P 95.8 H1LIEVROUW, L. A. & LIVINGSTONE, S. M. (2006) Handbook of new media : social shaping

and social consequences of ICTs, Updated student ed. London, SAGE. BJL 6th Floor P 96 T42 H2POTTER, W. J. (2005) Media literacy, 3rd ed. Thousand Oaks, Calif., Sage. BJL 6th Floor P 96 M4 P8 c.2 AVAILABLEWEBSTER, J. G., PHALEN, P. F. & LICHTY, L. W. (2006) Ratings analysis : the theory and

practice of audience research, 3rd ed. Mahwah, N.J., Erlbaum. BJL 3rd Floor HE 8700.65

1.11:Creative strategy

JEWLER & DREWNIANY (2001) Creative strategy in advertising, 7th ed. Belmont, Calif., Wadsworth.

BJL 3rd Floor HF 5825 J5

REICHERT, T. & LAMBIASE, J. (2003) Sex in advertising : perspectives on the erotic appeal, Mahwah, N. J., Erlbaum.

BJL 3rd Floor HF 5827.85 S5 REICHERT, T. & LAMBIASE, J. (2006) Sex in consumer culture : the erotic content of media

and marketing, Mahwah, N.J., Erlbaum. BJL 3rd Floor HF 5827.85 S5

2.0:BUSINESS-TO-BUSINESS MARKETING

BINGHAM, GOMES & KNOWLES (2005) Business marketing, 3rd ed. Boston, Mass., McGraw-Hill/Irwin.

BJL 3rd Floor HF 5415.1263 B6 BLOCK (2004) Business to business marketing research, Cincinnati, Ohio, South-Western. BJL 3rd Floor HF 5415.1263 B6BLYTHE & ZIMMERMAN (2005) Business-to-business marketing management a global

perspective, London, Thomson Learning. BJL 3rd Floor HF 5415.13 B6CHAN KWOK, B. (2000) Chinese business networks state, economy and culture,

Copenhagen, NIAS. BJL 3rd Floor HD 69 S8 C5CHRISTOPHER & PECK (2003) Marketing logistics, 2nd ed. Oxford, Butterworth-

Heinemann. BJL 3rd Floor HF 5415.13 C5DWYER & TANNER (2001) Business marketing connecting strategy, relationships, and

learning, 2nd ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415 D9 DEBONIS & PETERSON (1997) AMA handbook for managing business to business

marketing communications, Chicago, Ill., American Marketing Association and NTC Business Books.

BJL 3rd Floor HF 5415.1263 D2 FILL (2004) Business-to-business marketing relationships, systems and communications,

Harlow, Financial Times Prentice Hall.BJL 3rd Floor HF 5415.123 F4 c.2FORD (2001) Understanding business marketing and purchasing an interaction approach, 3rd

ed. London, Thomson Learning. BJL 3rd Floor HF 5415.1263 U5 FORD & BERTHON (2002) The business marketing course managing in complex networks,

Chichester, Wiley. BJL 3rd Floor HF 5415 F6 FORD & INDUSTRIAL MARKETING AND PURCHASING GROUP. (1997) Understanding

business markets interaction, relationships and networks, 2nd ed. London, Dryden Press.

BJL 3rd Floor HF 5415.1263 U5 GADDE, HAKANSSON & IMP PROJECT GROUP. (2001) Supply network strategies,

Chichester, UK New York, Wiley. BJL 3rd Floor HD 39.5 G1GEMUNDEN, RITTER & WALTER (1997) Relationships and networks in international

markets, Oxford, Pergamon. BJL 3rd Floor HD 69 S8 R3 HAKANSSON & JOHANSON (2001) Business network learning, Amsterdam, Pergamon. BJL 3rd Floor HD 69 S8 B9 HART (1998) Business-to-business marketing communications, 6th ed. London, Kogan Page. BJL 3rd Floor HF 5415.123 H3 HUTT & SPEH (2004) Business marketing management a strategic view of industrial and

organizational markets, 8th ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.13 H9 IACOBUCCI (1996) Networks in marketing, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.123 N4

IMP PROJECT GROUP. & HAKANSSON (1982) International marketing and purchasing of industrial goods an interaction approach H. Hakansson, Chichester, Wiley.

BJL 3rd Floor HF 5415.12 E8 I6LAMONS (2005) The case for B2B branding pulling away from the business to business

pack, Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HD 69 B7LEWIS (1995) The connected corporation how leading companies win through customer-

supplier alliances, New York, Free Press. BJL 3rd Floor HD 39.5 L6 LEENDERS & BLENKHORN (1988) Reverse marketing the new buyer-supplier relationship,

New York, Free Press. BJL 3rd Floor HD 39.5 L4 NAUDE & TURNBULL (1998) Network dynamics in international marketing, Oxford,

Pergamon. BJL 3rd Floor HF 1416 N4NOOTEBOOM (2004) Inter-firm collaboration, learning and networks an integrated approach,

London, Routledge. BJL 3rd Floor HD 69 S8 N8MOLLER & WILSON (1995) Business marketing an interaction and network perspective,

Boston, Mass., Kluwer Academic Publishers. BJL 3rd Floor HF 5415.1263 B9 MICHEL (2002) Business-to-business marketing strategies and implementation, Basingstoke,

Palgrave Macmillan. BJL 3rd Floor HF 5415.1263 B9 MINETT (2002) B2B marketing a radically different approach for business-to-business

marketers, London, Financial Times/Prentice Hall. BJL 3rd Floor HF 5415.1263 M6 NAUDE & TURNBULL (1998) Network dynamics in international marketing, Oxford,

Pergamon. BJL 3rd Floor HF 1416 N4SILVERSTEIN (2002) Business to business Internet marketing seven proven strategies for

increasing profits through Internet direct marketing, 4th ed. Gulf Breeze, Fla., Maximum Press.

BJL 3rd Floor HF 5415.1265 S5 TURNBULL & CUNNINGHAM (1981) International marketing and purchasing a survey

among marketing and purchasing executives in five European countries, London, Macmillan.

BJL 3rd Floor HF 5415.12 E8 I6 TURNBULL & VALLA (1986) Strategies for international industrial marketing the

management of customer relationships in European industrial markets, London, Croom Helm.

BJL 3rd Floor HF 1009.5 S8 VITALE & GIGLIERANO (2002) Business to business marketing analysis & practice in a

dynamic environment, Mason, Ohio, South-Western/Thomson Learning. BJL 3rd Floor HF 5415.1263 V8WEBSTER (1991) Industrial marketing strategy, 3rd ed. New York, Wiley. BJL 3rd Floor HF 5415.1263 W3

3.0:BRAND MANAGEMENT

AAKER (2002) Building strong brands, London, Simon and Schuster. BJL 3rd Floor HD 69 B7 A1 AAKER & BIEL (1993) Brand equity & advertising advertising's role in building strong brands,

Hillsdale, N.J., Lawrence Erlbaum. BJL 3rd Floor HD 69 B7 B8 AAKER & JOACHIMSTHALER (2002) Brand leadership, London, Free Press. BJL 3rd Floor HD 69 B7 A1 BLACKETT & BOAD (1999) Co-branding the science of alliance, Basingstoke, Macmillan

Business. ON ORDERBUTTERFIELD & INSTITUTE OF PRACTITIONERS IN ADVERTISING. (2003) Ad value

twenty ways advertising works for brands, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 6161 B4 A1 CHAPMAN (1994) Brandmaps the competitive marketing strategy game, 3rd. ed. Englewood

Cliffs, N.J., Prentice Hall. BJL 3rd Floor q HF 5415.125 C4 CHAPMAN (1995) BRANDS a marketing game, 2nd ed. Englewood Cliffs, N.J., Prentice Hall. BJL 3rd Floor q HF 5415.125 C4 c.3 CLARK (2000) The co-marketing solution strategic marketing through better branding,

improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending, Lincolnwood (Chicago), Ill., NTC Business Books.

BJL 3rd Floor HF 5415.13 C5 CLIFTON & MAUGHAN (2000) The future of brands twenty-five visions, Basingstoke,

Macmillan Press. BJL 3rd Floor HD 69 B7 F9 COWLEY (1996) Understanding brands by 10 people who do, London, Kogan Page. BJL 3rd Floor (3 day) HD 69 B7 U5 CRAINER & DEARLOVE (1999) The ultimate book of business brands insights from the

world's 50 greatest brands, Oxford, Capstone. BJL 3rd Floor HD 69 B7 C8 DAVIS & DUNN (2002) Building the brand-driven business operationalize your brand to drive

profitable growth, San Francisco, Calif., Jossey-Bass. BJL 3rd Floor HD 69 B7 D2 ELLWOOD (2000) The essential brand book over 100 techniques to increase brand value,

London, Kogan Page. BJL 3rd Floor HD 69 B7 E4 GOODCHILD & CALLOW (2001) Brands visions and values, Chichester, Wiley. BJL 3rd Floor HD 69 B7 B8 HILL & LEDERER (2001) The infinite asset managing brands to build new value, Boston,

Mass., Harvard Business School Press. BJL 3rd Floor HD 69 B7 H6 HOFMEYR & RICE (2000) Commitment-led marketing the key to brand profits is in the

customer's mind, Lansdowne, South Africa, Juta Academic. BJL 3rd Floor HF 5415.525 H7 JACKSON & FULBERG (2003) Sonic branding: an introduction, Basingstoke, Palgrave

Macmillan. BJL 3rd Floor HF 6161 B4 J1JACKSON & FULBERG (2003) Sonic branding an introduction, Basingstoke, Palgrave

Macmillan. BJL 3rd Floor HF 6161 B4 J1KAPFERER (1997) Strategic brand management creating and sustaining brand equity long

term, 2nd ed. London, Kogan Page. BJL 3rd Floor HD 69 B7 K1

KAPFERER (2004) The new strategic brand management creating and sustaining brand equity long term, 3rd ed. London, Kogan Page.

BJL 3rd Floor HD 69 B7 K1 KELLER (1998) Strategic brand management building, measuring and managing brand

equity, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HD 69 B7 K2 KNOBIL (2000) Business superbrands an insight into Britain's strongest b2b brands, London,

Superbrands. BJL Reference Collection HD 69 B7 B9 LIB USE ONLY LEVY & ROOK (1999) Brands, consumers, symbols, and research Sidney J. Levy on

marketing, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.1LINDSTRÈOM & SEYBOLD (2003) Brandchild remarkable insights into the minds of today's

global kids and their relationships with brands, London, Kogan Page. BJL 3rd Floor HD 69 B7 L7LINDSTROM & ANDERSEN (2000) Brand building on the Internet, London, Kogan Page. BJL 3rd Floor HF 5415.1265 L7 c.2 MARIOTTI (1999) Smart things to know about brands & branding, Oxford, Capstone. BJL 3rd Floor HD 69 B7 M3 MORGAN (1972) How to do business in branded goods the construction and use of the

marketing plan, London, Longman. BJL 3rd Floor HF 5415.13 M8 MILLIGAN, SMITH, INTERBRAND. & FORUM CORPORATION. (2002) Uncommon practice

people who deliver a great brand experience, Harlow, Financial Times/Prentice Hall. BJL 3rd Floor HD 69 B7MURRAY (2000) Brand storm a tale of passion, betrayal and revenge, London, Financial

Times Prentice Hall. BJL 3rd Floor HD 59.2 M9 NILSON (2003) Customize the brand make it more desirable and profitable, Chichester,

Wiley. BJL 3rd Floor HD 69 B7 N7 O'GUINN, ALLEN & SEMENIK (2003) Advertising and integrated brand promotion, 3rd ed.

Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5821 O3 PANWAR (2004) Beyond consumer marketing sectoral marketing and emerging trends, New

Delhi, Response Books. BJL 3rd Floor HF 5415.12PRINGLE & GORDON (2001) Brand manners how to create the self-confident organisation

to live the brand, Chichester, John Wiley & Sons Ltd. BJL 3rd Floor HF 5415 P9 QUART (2003) Branded the buying and selling of teenagers, London, Arrow. BJL 3rd Floor HD 69 B7 Q1 RIES (2000) The 22 immutable laws of branding, London, Profile Business. BJL 3rd Floor HD 69 B7 R5 ROBINETTE, BRAND & LENZ (2001) Emotion marketing the Hallmark way of winning

customers for life, New York, McGraw-Hill. BJL 3rd Floor HF 5415 R6 SAMUELS & ADVERTISING ASSOCIATION. (1971) The effect of advertising on sales and

brand shares, London, Advertising Association. BJL 3rd Floor HF 5821 S1 SCHULTZ & BARNES (1999) Strategic brand communication campaigns, 5th ed.

Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5823 S3 SCHMIDT, K. & LUDLOW, C. (2002) Inclusive branding : the why and how of a holistic

approach to brands, Basingstoke, Palgrave Macmillan. BJL 3rd Floor HD 69 B7 S3TAYLOR (2003) The brand gym a practical workout for boosting brand and business,

Chichester, Wiley. BJL 3rd Floor HD 69 B7 T2

TEMPORAL & TROTT (2001) Romancing the customer maximizing brand value through powerful relationship marketing, Singapore, John Wiley.

BJL 3rd Floor HF 5415.55 T2 TEMPORAL (2002) Advanced brand management from vision to valuation, Singapore, John

Wiley & Sons. BJL 3rd Floor HD 69 B7 T2VANAUKEN (2003) Brand aid an easy reference guide to solving your toughest branding

problems and strengthening your marketing position, New York, American Management Association.

BJL 3rd Floor HD 69 B7 V2 WERTIME (2002) Building brands & believers how to connect with consumers using

archetypes, Singapore, Wiley. BJL 3rd Floor HF 5415.3 W4

4.0:BUYER BEHAVIOUR

4.1:Principles of buyer behaviour

ANTONIDES & RAAIJ (1998) Consumer behaviour a European perspective, Chichester, John Wiley.

BJL 3rd Floor HF 5415.33 E8 ASSAEL (2003) Consumer behavior a strategic approach, Boston, Mass., Houghton Mifflin. BJL 3rd Floor HF 5415.32 A8BLACKWELL, MINIARD & ENGEL (2001) Consumer behavior, 9th ed. Ft. Worth, Tex.,

Harcoury College Publishers. BJL 3rd Floor q HF 5415.32 E5 BRISCOE (1975) The significance of financial expectations in predicting consumer

expenditures, Coventry, U. of Warwick. BJL 3rd Floor q HC 10 W293 CANT, BRINK & BRIJBALL (2002) Customer behaviour a Southern African perspective,

Lansdowne, South Africa, Juta. BJL 3rd Floor HF 5415.33 S7 DAVIES (1973) Patterns and profiles of consumer behaviour, Newcastle upon Tyne, U. of

Newcastle upon Tyne. BJL 4th Floor G 2 N48 R4 De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and

advertising, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.32 M8DEVLETOGLOU (1971) Consumer behaviour an experiment in analytical economics,

London, Harper & Row. BJL 3rd Floor HF 5415.32 D5 EAST (1990) Changing consumer behaviour, London, Cassell. BJL 3rd Floor HF 5415.32 E1 EAST (1997) Consumer behaviour advances and applications in marketing, Hemel Hempstd,

Prentice Hall. BJL 3rd Floor HF 5415.32 E1 EHRENBERG & PYATT (1971) Consumer behaviour selected readings, Harmondsworth,

Penguin. BJL 3rd Floor HB 801 E3 ENGEL, BLACKWELL & MINIARD (1995) Consumer behavior, 8th ed. Fort Worth, Dryden

Press. BJL 3rd Floor HF 5415.32 E5 EVANS, MOUTINHO & RAAIJ (1996) Applied consumer behaviour, Harlow, Addison Wesley

Longman. BJL 3rd Floor HF 5415.32 E9 DOOLE, LANCASTER & LOWE (2004) Understanding and managing customers, Harlow,

Financial Times Prentice Hall. BJL 3rd Floor HF 5415.5 U5 FOXALL, GOLDSMITH & BROWN (1998) Consumer psychology for marketing, 2nd ed.

London, International Thomson Business Press. BJL 3rd Floor HF 5415.32 F7 HAWKINS, BEST & CONEY (2003) Consumer behaviour: building marketing strategy, 9th

ed. Boston, Mass., McGraw-Hill Education. BJL 3rd Floor HF 5415.33 U6 H3HACKLEY (2001) Marketing and social construction: exploring the rhetorics of managed

consumption, London, Routledge. BJL 3rd Floor HF 5415 H1 HELLMAN & BURST (2004) The customer learning curve: creating profits from marketing

chaos, Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415 H4

HOLBROOK (1999) Consumer value a framework for analysis and research, London, Routledge.

BJL 3rd Floor HF 5415.32 C7HOUGHTON MIFFLIN COMPANY. (2004) Cases in consumer behavior, New York,

Houghton Mifflin. BJL 3rd Floor HF 5415.32 H8 HOWARD & SHETH (1969) The theory of buyer behaviour, Ny, Wiley. BJL 3rd Floor HF 5415.32 H8 HOYER & MACINNIS (2004) Consumer behavior, 3rd ed. Boston, Mass., Houghton Mifflin. BJL 3rd Floor HF 5415.32 H8 HUDSON (1976) Environmental images, spatial choice and consumer behaviour a

conceptual model and an empirical investigation, Durham, U. of Durham. BJL 4th Floor G 2 D96 O15(9) KARDES (2002) Consumer behavior and managerial decision making, Upper Saddle River,

N.J., Pearson/Prentice Hall. BJL 3rd Floor HF 5415.32 K1KARDES (1999) Consumer behavior and managerial decision making, Reading, Mass.,

Addison-Wesley. BJL 3rd Floor HF 5415.32 K1HIRSCHMAN, HOLBROOK & ASSOCIATION FOR CONSUMER RESEARCH (1992)

Postmodern consumer research the study of consumption as text, Newbury Park, Calif., Sage Publications.

BJL 3rd Floor HF 5415.3 H6KIRK (2003) Lessons from a chief marketing officer what it takes to win in consumer

marketing, New York, McGraw-Hill.BJL 3rd Floor HF 5415 K5 MASSY, MONTGOMERY & MORRISON (1970) Stochastic models of buying behavior,

Cambridge (Mass), M.I.T.Press. BJL 3rd Floor HF 5415.2 M4MASON (1981) Conspicuous consumption a study of exceptional consumer behaviour,

Farnborough, Gower. BJL 3rd Floor HF 5415.3 M4 MIDDLESEX UNIVERSITY BUSINESS SCHOOL. (1999) Middlesex University Business

School Marketing Discussion Paper Series, London, Middlesex University Business School.

BJL 3rd Floor HD 28 M6 D67 no.1(1999)- NEAL, QUESTER & HAWKINS (2004) Consumer behaviour implications for marketing

strategy, 4th ed. North Ryde, N.S.W., McGraw-Hill. BJL 3rd Floor HF 5415.33 A9SHETH & MITTAL (2004) Customer behavior a managerial perspective, [2nd ed. Mason,

Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.32 S5PETER, OLSON & GRUNERT (1999) Consumer behaviour and marketing strategy,

European ed. London, McGraw-Hill. BJL 3rd Floor HF 5415.33 E8 P4PETER & OLSON (2005) Consumer behavior and marketing strategy J. Paul Peter, Jerry C.

Olson, 7th ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415.3 P4ROBERTS (1998) Harness the future: the 9 keys to emerging consumer behaviour, Toronto,

Wiley. ON ORDER SHETH, MITTAL & NEWMAN (1998) Customer behavior consumer behavior and beyond,

Fort Worth, TX, Dryden Press. BJL 3rd Floor HF 5415.32 S5 SHETH & MITTAL (2004) Customer behavior a managerial perspective, [2nd ed. Mason,

Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.32 S5SZMIGIN (2003) Understanding the consumer, London Thousand Oaks, Sage Publications. BJL 3rd Floor HF 5415.32 S9

WAGNER (2003) Understanding green consumer behaviour a qualitative cognitive approach, London, Routledge.

BJL 3rd Floor HF 5415.32 W1WERTIME (2002) Building brands & believers how to connect with consumers using

archetypes, Singapore, Wiley. BJL 3rd Floor HF 5415.3 W4

4.2:Diffusion Theory

GLADWELL (2004) The tipping point: how little things can make a big difference, Boston, Back Bay Books.

BJL 3rd Floor HM 1033 G5 GODIN (2001) Unleashing the ideavirus: stop marketing at people! turn your ideas into

epidemics by helping your customers do the marketing for you, New York, Hyperion. BJL 3rd Floor HF 5827.95 G5 GOLDSMITH (2002) Viral marketing: get your audience to do your marketing for you, London,

Prentice Hall Business. BJL 3rd Floor HF 5415.1265 G6 MISNER & DAVIS (1997) Business by referral: a sure-fire way to generate new business,

Austin, Tex., Bard Press. BJL 3rd Floor HF 5415.13 M6 MISNER & MORGAN (2000) Masters of networking: building relationships for your

pocketbook and soul, Atlanta, Ga, Bard Press. BJL 3rd Floor HD 69 S8 M6ROGERS (1983) Diffusion of innovations, 3rd ed. New York, Free Press. BJL 3rd Floor HM 891 R7 ROGERS (1995) Diffusion of innovations, 4th ed. New York, Free Press. BJL 3rd Floor HM 891 R7 ROGERS (2003) Diffusion of innovations, 5th ed. New York, Free Press. BJL 3rd Floor HM 891 R7 SOLO & ROGERS (1972) Inducing technological change for economic growth and

development, East Lansing (Mich.), Michigan State U.P. BJL 3rd Floor HD 66 T2 S6

4.3:Female, Buyer Behaviour

JOHNSON & LEARNED (2004) Don't think pink: what really makes women buy--and how to increase your share of this crucial market, New York, AMACOM.

BJL 3rd Floor HC 79 C6 J6QUINLAN (2003) Just ask a woman: cracking the code of what women want and how they

buy, Hoboken, N.J., John Wiley & Sons. BJL 3rd Floor HF 5415.33 U5 Q7BARTOS (1989) Marketing to women, Oxford, Heinemann Professional. BJL 3rd Floor HF 5415.2 B2

4.4:Senior Citizen, Buyer Behaviour

WOLFE & SNYDER (2003) Ageless marketing strategies for reaching the hearts & minds of the new customer majority, Chicago, Ill., Dearborn Trade Publishing.

BJL 3rd Floor HF 5415.32

4.5:Children, Buyer Behaviour

ACUFF & REIHER (1997) What kids buy and why the psychology of marketing to kids, London, Free Press.

BJL 3rd Floor HF 5415.32 ADLER (1980) Effects of Television Advertising on Children: review and recommendations,

Lexington (Mass.), Lexington Books. BJL 3rd Floor HQ 784 T2 DEL, V. (1997) Creating ever-cool: a marketer's guide to a kid's heart, Gretna, La., Pelican

Pub. Co. BJL 3rd Floor HF 5415.32 D3 GUNTER, OATES & BLADES (2005) Advertising to children on TV content, impact, and

regulation, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HQ 784 T4 G9 HANSEN & KOBENHAVN (2002) Children consumption, advertising and media, 1st ed.

Copenhagen, Copenhagen Business School Press. BJL 3rd Floor HF 5415.32 C5 LINDSTROM & SEYBOLD (2003) Brandchild: remarkable insights into the minds of today's

global kids and their relationships with brands, London, Kogan Page. BJL 3rd Floor HD 69 B7 L7 LINN (2004) Consuming kids: the hostile takeover of childhood, New York, New Press

Distributed by W.W. Norton & Co. ON ORDERMACKLIN & CARLSON (1999) Advertising to children: concepts and controversies,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HQ 784 T4 A2 SCHOR (2004) Born to buy: the commercialized child and the new consumer culture, New York, Scribner.BJL 3rd Floor HF 5415.33

4.6:Experiential Marketing

GILMORE & PINE (2000) Markets of one: creating customer-unique value through mass customization, Boston, Mass., Harvard Business School Press.

BJL 7th Floor TS 155.65 M3LASALLE & BRITTON (2003) Priceless: turning ordinary products into extraordinary

experiences, Boston, Mass., Harvard Business School Press.BJL 3rd Floor HF 5415.15 L3 MARCONI (2005) Creating the marketing experience: new strategies for building

relationships with your target market, Mason, Ohio, Thomson Learning. BJL 3rd Floor HF 5415.55 M3PINE & GILMORE (1999) The experience economy: work is theatre & every business a

stage, Boston, Mass., Harvard Business School Press. BJL 3rd Floor HF 5415.15 P6SCHMITT (1999) Experiential marketing: how to get customers to sense, feel, think, act, and

relate to your company and brands, New York, Free Press. BJL 3rd Floor HF 5415.13 S3 SCHMITT (2003) Customer experience management: a revolutionary approach to connecting

with your customers, New York, Wiley. BJL 3rd Floor HF 5415.55 S3 SHAW (2004) Revlutionize your customer experience Colin Shaw, Basingstoke, Palgrave

Macmillan. BJL 3rd Floor HF 5415.5 S5 SHAW, IVENS & BEYOND PHILOSOPHY. (2004) Building great customer experiences,

Revised ed. Basingstoke, Palgrave Macmillan.

BJL 3rd Floor HF 5415.5 S5SMITH & WHEELER (2002) Managing the customer experience: turning customers into

advocates, London, Financial Times Prentice Hall. BJL 3rd Floor HF 5415.5 S5

5.0:CUSTOMER RELATIONSHIP MARKETING/MANAGEMENT

5.1:Relationship Marketing Theory & Practice

AHMED, RAFIQ & CHARTERED INSTITUTE OF MARKETING. (2002) Internal marketing tools and concepts for customer-focused management, Oxford, Elsevier Butterworth-Heinemann.

BJL 3rd Floor HF 5415.13 A2 ANDERSON & KERR (2002) Customer relationship management, New York, McGraw-Hill. BJL 3rd Floor HF 5415.5 A5 ANTON & PETOUHOFF (2002) Customer relationship management the bottom line to

optimizing your ROI, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.5 A6 BATTERLEY (2004) Leading through relationship marketing how winning organisations

leverage stakeholder relationships to improve business performance, Sydney, N.S.W., McGraw-Hill Australia. BJL 3rd Floor HF 5415.55 B3 BERRY & LINOFF (2000) Mastering data mining the art and science of customer relationship

management, New York, Wiley Computer Pub. BJL 3rd Floor HF 5415.125 BBELL (1994) Customers as partners building relationships that last, USA, Berrett-Koehler. BJL 3rd Floor HF 5415.5 B4 BÈUSCHKEN (2004) Higher profits through customer lock-in a roadmap, Cincinnati, Ohio,

South-Western. BJL 3rd Floor HF 5415.5 B9 BLUMBERG (2003) Managing high-tech services using a CRM strategy, Boca Raton, Fla.,

St. Lucie Press. BJL 3rd Floor HF 5415.5 B6BRIDGEWATER & EGAN (2002) International marketing relationships, Basingstoke,

Palgrave. BJL 3rd Floor HF 1416 B8 BRINK & BERNDT (2004) Customer relationship management & customer service,

Lansdowne, South Africa, Juta Academic. BJL 3rd Floor HF 5415.5 C9 BROWN (2000) Customer relationship management a strategic imperative in the BJL 3rd Floor HF 5415.5 BRUHN (2002) Relationship marketing management of customer relationships, Harlow,

Pearson Education. BJL 3rd Floor HF 5415.55 BURKE (2001) Relationship aspect marketing building customer loyalty in the Internet Age, Los Angeles, Calif., Silver Lake.ebookBUTTLE (1996) Relationship marketing theory and practice, London, Chapman. BJL 3rd Floor HF 5415.55 R3 BUTTLE (2003) Customer relationship management concepts and tools, Oxford, Elsevier

Butterworth-Heinemann.BJL 3rd Floor HF 5415.5 B9 CHEVERTON (2002) How come you can't identify your key customers? the essential guide to

key account selection, London, Kogan Page. BJL 3rd Floor HF 5438.8 K48 C5CHEVERTON (2004) Key account management a complete action kit of tools and techniques

for achieving profitable key supplier status, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5438.8 K48

CHEVERTON (2004) Key account management a complete action kit of tools and techniques for achieving profitable key supplier status, 3rd ed. London, Kogan Page.

BJL 3rd Floor HF 5438.8 K48 C5CHRISTOPHER & PECK (2003) Marketing logistics, 2nd ed. Oxford, Butterworth-

Heinemann. BJL 3rd Floor HF 5415.13 C5 CHRISTOPHER, PAYNE, BALLANTYNE & CHARTERED INSTITUTE OF MARKETING.

(1993) Relationship marketing bringing quality, customer service and marketing together, Oxford, Butterworth Heinemann in association with the Chartered Institute of Marketing.

BJL 3rd Floor HF 5415 C5 CRAM (1994) The power of relationship marketing how to keep customers for life, London,

Pitman. BJL 3rd Floor HF 5415.5 C8 CRAM (2001) Customers that count how to build living relationships with your most valuable

customers, London, Financial Times Prentice Hall. BJL 3rd Floor HF 5415.55 C8 CRANFIELD SCHOOL OF MANAGEMENT. (2000) Marketing management a relationship

marketing perspective, Basingstoke, Macmillan. BJL 3rd Floor HF 5415.13 C8CUNNINGHAM (2002) Customer relationship management, Oxford, Capstone Publishing. BJL 3rd Floor HF 5415.5 C9 DAVIS & PHARRO (2003) The relationship manager the next generation of project

management, Aldershot, Gower. BJL 3rd Floor HD 69 P75 D2 EGAN & HARKER (2005) Relationship marketing, London, SAGE. BJL 3rd Floor HF 5415.55EGAN (1999) Relationship marketing across the retail spectrum, London, Middlesex

University Business School.BJL 3rd Floor HD 28 M6 D67(5/99) EGAN (2000a) Challenging the relationship marketing paradigm, London, Middlesex

University Business School. BJL 3rd Floor HD 28 M6 D67(15/2000) EGAN (2000b) Relationship marketing exploring relational strategies in marketing, Harlow,

Financial Times Prentice Hall. BJL 3rd Floor HF 5415.55 E2 EGAN (2004) Relationship marketing exploring relationship strategies in marketing, 2nd ed.

New York, Financial Times/Prentice Hall.BJL 3rd Floor HF 5415.55 EFAULKNER (2003) Customer management excellence, Chichester, Wiley. BJL 3rd Floor HF 5415.5 F2 FOSS & STONE (2002) CRM in financial services a practical guide to making customer

relationship management work, London, Kogan Page. BJL 3rd Floor HG 173 F7 FREELAND (2003) The ultimate CRM handbook strategies and concepts for building

enduring customer loyalty and profitability, New York, N.Y., McGraw-Hill. BJL 3rd Floor HF 5415.5 U4 GAMBLE (2003) Up close and personal? customer relationship marketing @ work, 2nd ed.

Sterling, VA, Kogan Page. BJL 3rd Floor HF 5415.55 U6GEMUNDEN, RITTER & WALTER (1997) Relationships and networks in international

markets, Oxford, Pergamon. BJL 3rd Floor HD 69 S8 R3GERSON (1992) Keeping customers for life, London, Kogan Page. BJL 3rd Floor HF 5415.5 G3 DGERSON (1999) Members for life, Champaign, Ill., Human Kinetics. BJL 7th Floor GV 428.5 G3GLANZ (1994) Building customer loyalty how you can help keep customers returning, USA,

Irwin Professional Publishing. BJL 3rd Floor HF 5415.5 G5

GODIN (2002) Permission marketing turning strangers into friends, and friends into customers, London, Free Press Business.

BJL 3rd Floor HF 5415.55 G5 GOLDENBERG (2002) CRM automation, Upper Saddle River, NJ, Prentice Hall PTR. BJL 3rd Floor HF 5415.5 G6 GORDON (1998) Relationship marketing new strategies, techniques and technologies to win

the customers you want and keep them forever, Ontario, John Wiley & Sons Canada Ltd.

BJL 3rd Floor HF 5415.55 G6 GREENBERG (2004) CRM at the speed of light essential customer strategies for the 21st

century, 3rd ed. New York, McGraw-Hill/Osborne. BJL 3rd Floor HF 5415.5 G7 GRONROOS (2000) Service management and marketing a customer relationship

management approach, 2nd ed. Chichester, Wiley. BJL 3rd Floor HD 9980.5 G8 GUMMESSON (1999) Total relationship marketing from the 4Ps - product, price, promotion,

place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm, Oxford, Butterworth-Heinemann/Chartered Institute of Marketing.

BJL 3rd Floor HF 5415.55 G9 GUMMESSON (2002) Total relationship marketing strategy moving from the 4Ps - product,

price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm, 2nd ed. Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 5415.55 G9 HALINEN (1997) Relationship marketing in professional services a study of agency-client

dynamics in the advertising sector, London, Routledge. BJL 3rd Floor HF 5415.55 HARRISON (2003) Strategic management of resources and relationships concepts, New

York, Wiley. BJL 3rd Floor HD 30.28 H3 HARVARD BUSINESS SCHOOL PRESS. (2001) Harvard business review on customer

relationship management, Boston, Mass., Harvard Business School Press. BJL 3rd Floor HF 5415.5 H3 HENNIG, T. & HANSEN (2000) Relationship marketing gaining competitive advantage

through customer satisfaction and customer retention, New York, Springer.BJL 3rd Floor HF 5415.55 R3HOLLENSEN (2003) Marketing management a relationship approach, Harlow, Financial

Times Prentice Hall. BJL 3rd Floor HF 5415.55 H7 c.4 HOPSON & SCALLY (1989) 12 steps to success through services a complete programme for winning and keeping customers, London, Mercury. BJL 3rd Floor HF 5415.5 H7 c.2 HOUGAARD & BJERRE (2002) Strategic relationship marketing, Berlin, Springer. BJL 3rd Floor HF 5415.55 H8 HUMBY, HUNT & PHILLIPS (2004) Scoring points how Tesco is winning customer loyalty,

Sterling, Va., Kogan Page. BJL 3rd Floor HF 5415.525 H9IRVING & TIVEY (1997) Relationship marketing, Corby, Institute of Management. BJL 3rd Floor HF 5415 I7 JOHNSON & GUSTAFSSON (2000) Improving customer satisfaction, loyalty, and profit an

integrated measurement and management system, San Francisco, Jossey-Bass. BJL 3rd Floor HF 5415.335 J6 JOHNSTON & MARSHALL (2005) Relationship selling sales management, Boston, Mass.,

McGraw-Hill/Irwin. BJL 3rd Floor HF 5438.25 J7 KINCAID (2002) Customer relationship management getting it right!, Upper Saddle River,

N.J., Prentice Hall PTR. BJL 3rd Floor HF 5415.5 K5

KUMAR & REINARTZ (2006) Customer relationship management: a databased approach, Hoboken, N.J., Wiley.

BJL 3rd Floor HF 5415.5 K9KNOX (2003) Customer relationship management perspectives from the marketplace, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.5 C9 KRACKLAUER, MILLS & SEIFERT (2004) Collaborative customer relationship management

taking CRM to the next level, Berlin, Springer-Verlag. BJL 3rd Floor HF 5415.5 C6 LITTLE & MARANDI (2003) Relationship marketing management, London,

Thomson Learning. BJL 3rd Floor HF 5415.55 L7MACPHERSON (2001) Permission-based E-mail marketing that works!, Chicago, Ill.,

Dearborn Trade. BJL 3rd Floor HF 5415.1265 M1 MANCHESTER OPEN, L. (1993) Creating customer loyalty, London, Kogan Page. BJL 3rd Floor HF 5415 M2 MARTIN (1989) Managing quality customer service, London, Kogan Page. BJL 3rd Floor HF 5415.5 M3 MCCONNELL & HUBA (2003) Creating customer evangelists how loyal customers become a volunteer sales force, Chicago, Ill., Dearborn Trade Pub. BJL 3rd Floor HF 5415.5 M1 NAUMANN (1995) Creating customer value the path to sustainable competitive advantage,

USA, Thomson Executive Press. BJL 3rd Floor HF 5415.5 N3 NEWELL (2000) Loyalty.com customer relationship management in the new era of Internet

marketing, New York, McGraw-Hill. BJL 3rd Floor HF 5415.1265 N5 c.2 NEWELL (2003) Why CRM doesn't work how to win by letting customers manage the

relationship, Princeton, N.J., Bloomberg Press. BJL 3rd Floor HF 5415.5 N5 O'MALLEY, PATTERSON & EVANS (2004) Exploring direct and customer relationship

marketing, 2nd ed. London, Thomson Learning. BJL 3rd Floor HF 5415.126 O5 PARKER (2000) Streetwise relationship marketing on the internet create one on one bonds

with prospects and customers and keep them forever, Holbrook, Mass., Adams Media.

BJL 3rd Floor HF 5415.1265 P2 PAYNE (1998) Relationship marketing for competitive advantage winning and keeping

customers, Oxford, Butterworth-Heinemann in association with the Chartered Institute of Marketing.

BJL 3rd Floor HF 5415.55 R3 c.2PAYNE (2005) The handbook of CRM achieving excellence in customer management,

Oxford, Elsevier Butterworth-Heinemann.ON ORDERPECK & CHARTERED INSTITUTE OF MARKETING. (1999) Relationship marketing strategy and implementation, Oxford, Butterworth Heinemann. BJL 3rd Floor HF 5415.55 R3PEELEN (2005) Customer relationship management, Harlow, FT Prentice Hall. BJL 3rd Floor HF 5415.5 P3PELTON, STRUTTON & LUMPKIN (2002) Marketing channels a relationship management

approach, 2nd ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HF 5415.129 P3PEPPERS & ROGERS (1994) The one to one future building business relationships one

customer at a time, London, Piatkus. BJL 3rd Floor HF 5415.127 P4 PEPPERS & ROGERS (2004) Managing customer relationships a strategic framework,

Hoboken, New Jersey, John Wiley & Sons. BJL 3rd Floor HF 5415.5 P4

PEPPERS & ROGERS (1999) Enterprise one to one tools for competing in the interactive age, New York, Currency Doubleday.

BJL 3rd Floor HF 5415.127 P4REICHHELD & TEAL (2001) The loyalty effect the hidden force behind growth, profits, and

lasting value, Boston, Mass., Harvard Business School Press. BJL 3rd Floor HF 5415.5 R3 REICHHELD (2001) Loyalty rules! how today's leaders build lasting relationships, Boston,

Mass., Harvard Business School Press. BJL 3rd Floor HF 5415.525 R3 ROBERTS, P. (2001) Customer relationship management how to turn a good business into a

great one!, London, Hawksmere. BJL 3rd Floor HF 5415.55 R6 DROMAN & HORNSTEIN (2004) Opt-in marketing increase sales exponentially with

consensual marketing, New York, McGraw-Hill. BJL 3rd Floor HF 5415.126 R7 RUSSELL, J. & CHARTERED INSTITUTE OF BANKERS. (2002) Customer relationship

management, Canterbury, Financial World Pub. BJL 3rd Floor HF 5415.5 R9 RUST, ZEITHAML & LEMON (2000) Driving customer equity how customer lifetime value is

reshaping corporate strategy, New York, Free Press. BJL 3rd Floor HF5415.5 R9 SETH (2005) Creating customer delight the how and why of CRM, New Delhi, Response

Books. BJL 3rd Floor HF 5415.5 S4SEYBOLD, MARSHAK & LEWIS (2002) The customer revolution how to thrive when

customers are in control, London, Random House Business. BJL 3rd Floor HF 5415.5 S5SHAJAHAN (2004) Relationship marketing text and cases, McGraw-Hill.ON ORDERSILVERMAN (2001) The secrets of word-of-mouth marketing how to trigger exponential sales

through runaway word of mouth, New York, AMACOM. BJL 3rd Floor HF 5827.95 S5 STERNE & PRIORE (2000) Email marketing using email to reach your target audience and

build customer relationships, New York, John Wiley & Sons. BJL 3rd Floor HF 5415.1265 S8 c.2 STONE, WOODCOCK & MACHTYNGER (2000) Customer relationship marketing get to

know your customers and win their loyalty, 2nd ed. London, Kogan Page in association with Marketing magazine.

BJL 3rd Floor HF 5415.5 S8 SWIFT (2000) Accelerating customer relationships using CRM and relationship technologies,

Upper Saddle River, N.J., Prentice Hall PTR. BJL 3rd Floor HF 5415.5 S9 TEMPORAL & TROTT (2001) Romancing the customer maximizing brand value through

powerful relationship marketing, Singapore, John Wiley. BJL 3rd Floor HF 5415.55 T2TIWANA (2001) The essential guide to knowledge management e-business and CRM

applications, Upper Saddle River, NJ, Prentice Hall PTR. BJL 3rd Floor HD 30.2 T6 c.2TOURNIAIRE (2003) Just enough CRM, Upper Saddle River, N.J., Prentice Hall PTR. BJL 3rd Floor HF 5415.5 T7 THOMPSON (2004) Who stole my customer?? winning strategies for creating and sustaining

customer loyalty, Upper Saddle River, N.J., Pearson Prentice Hall. BJL 3rd Floor HF 5415.525 T4TREACY & WIERSEMA (1996) The discipline of market leaders choose your customers,

narrow your focus, dominate your market, Paperback ed. London, HarperCollins. BJL 3rd Floor HD 58.9 T7 VAREY (2002) Relationship marketing dialogue and networks in the e-commerce era,

Chichester, Wiley. BJL 3rd Floor HF 5415.55 V2 c.2 VAREY & LEWIS (2000) Internal marketing directions of management, London, Routledge.

BJL 3rd Floor HF 5415.13 I6 & ebookWONG & LEUNG (2001) Guanxi relationship marketing in a Chinese context, New York,

International Business Press. BJL 3rd Floor HF 5415.55 W8 ZIKMUND, GILBERT & MCLEOD (2003) Customer relationship management integrating

marketing strategy and information technology, Hoboken, N.J., Wiley. BJL 3rd Floor HF 5415.5 Z6 c.2

5.2:Cooperative Strategy

BRANDENBURGER & NALEBUFF (1996) Co-opetition, 1st ed. New York, Doubleday. BJL 3rd Floor HD 30.28 B8CHILD & FAULKNER (1998) Strategies of cooperation managing alliances, networks, and

joint ventures, Oxford, Oxford University Press. BJL 3rd Floor HD 69 S8 C5CHILD, FAULKNER & TALLMAN (2004) Strategies of cooperation managing alliances,

networks and joint ventures, 2nd ed. Oxford, Oxford University Press. BJL 3rd Floor HD 69 S8 C5 DEERING & MURPHY (2003) The partnering imperative making business partnerships work,

Chichester, Wiley. BJL 3rd Floor HD 69 S8 D3DUSSAUGE & GARRETTE (1999) Cooperative strategy competing successfully through

strategic alliances, Chichester, John Wiley. BJL 3rd Floor HD 69 S8 D9 DE ROND, M. (2003) Strategic alliances as social facts : business, biotechnology, and

intellectual history, Cambridge, Cambridge University Press. BJL 3rd Floor HD 69 S8 R6FAULKNER & DE ROND, M. (2000) Cooperative strategy economic, business and

organizational issues, Oxford, Oxford University Press. BJL 3rd Floor HD 69 S8 C7GLAISTER, K. W., HUSAN, R. & BUCKLEY, P. J. (2004) Strategic business alliances : an

examination of the core dimensions, Cheltenham, Edward Elgar. BJL 3rd Floor HD 69 S8 G5HUXHAM (1996) Creating collaborative advantage, London, SAGE. BJL 3rd Floor HD 69 S8 C9NOOTEBOOM (2004) Inter-firm collaboration, learning and networks an integrated approach,

London, Routledge. BJL 3rd Floor HD 69 S8 N8OHMAE (1990) The borderless world power and strategy in the interlinked economy, London,

Collins. BJL 3rd Floor HF 1025PRAHALAD & RAMASWAMY (2004) The future of competition co-creating unique value

with customers, Boston, Mass., Harvard Business School Pub. BJL 3rd Floor HD 41 P8RUGMAN & BOYD (2003) Alliance capitalism for the new American economy,

Cheltenham, Edward Elgar. BJL 3rd Floor HD 41 A4THOMPSON (2003) Between hierarchies and markets the logic and limits of network forms of

organization, Oxford, Oxford University Press. BJL 3rd Floor HD 58.7 T4

6.0: DIRECT & DATABASE MARKETING

ALBERT & SANDERS (2003) E-business marketing, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.1265 A3 BERRY & LINOFF (1997) Data mining techniques for marketing, sales, and customer

support, New York, Wiley. BJL 3rd Floor HF 5415.125 B5BERRY & LINOFF (2000) Mastering data mining: the art and science of customer

relationship management, New York, Wiley Computer Pub. BJL 3rd Floor HF 5415.125 BBIRD (2000) Commmonsense direct marketing, 4th ed. London, Kogan Page. BJL 3rd Floor HF 5415.126 B6 DROZDENKO & DRAKE (2002) Optimal database marketing strategy, development, and

data mining, Thousand Oaks, Calif., Sage Pub. BJL 3rd Floor HF 5415.126 D7 GODIN (2002) Permission marketing turning strangers into friends, and friends into

customers, London, Free Press Business. BJL 3rd Floor HF 5415.55 G5HUGHES (2000) Strategic database marketing the masterplan for starting and managing a

profitable, custom[er]-based marketing program, 2nd ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415.126 H8 HUGHES (2003) The customer loyalty solution what works (and what doesn't) in customer

loyalty programs, New York, McGraw-Hill. BJL 3rd Floor HF 5415.126 H8 JAY (1998) Profitable direct marketing, London, International Thompson Pub. Europe. BJL 3rd Floor HF 5415.126 J4KINNARD (2002) Marketing with E-mail a spam-free guide to increasing sales, building

loyalty, and increasing awareness, 3rd ed. Gulf Breeze, FL, Maximum Press. BJL 3rd Floor HF 5415.1265 K5 KLEINDL (2002) Strategic electronic marketing managing e-business, 2nd ed. Cleveland,

Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.1265 K6 KOBS (1992) Profitable direct marketing, 2nd ed. Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5415.126 K7 LEWIS (2002) Effective e-mail marketing: the complete guide to creating successful

campaigns, New York, AMACOM. BJL 3rd Floor HF 5415.1265 L6 MACPHERSON (2001) Permission-based E-mail marketing that works!, Chicago, Ill.,

Dearborn Trade. BJL 3rd Floor HF 5415.1265 M1 MCDONALD (1998) Direct marketing an integrated approach, Boston, Irwin/McGraw-Hill. BJL 3rd Floor HF 5415.126 M1 MULLIN (2002) Direct marketing a step-by-step guide to effective planning and targeting,

London, Kogan Page. BJL 3rd Floor HF 5415.126 M9 NASH (2000) Direct marketing strategy, planning, execution, 4th ed. New York, McGraw Hill. BJL 3rd Floor HF 5415.126 N2 NEWELL (2000) Loyalty.com customer relationship management in the new era of Internet

marketing, New York, McGraw-Hill. BJL 3rd Floor HF 5415.1265 N5 O'MALLEY, PATTERSON & EVANS (2004) Exploring direct and customer relationship

marketing, 2nd ed. London, Thomson Learning. BJL 3rd Floor HF 5415.126 O5 PARKER (2000) Streetwise relationship marketing on the internet: create one on one bonds

with prospects and customers and keep them forever, Holbrook, Mass., Adams Media.

BJL 3rd Floor HF 5415.1265 P2

PERRY, WHITAKER & CHARTERED MANAGEMENT INSTITUTE. (2002) Viral marketing in a week, London, Hodder & Stoughton.

BJL 3rd Floor HF 5415.1265 P4 REEDY & SCHULLO (2004) Electronic marketing integrating electronic resources into the

marketing process, 2nd ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.1265 R3 ROMAN (1995) Integrated direct marketing, Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5415.126 R7 ROMAN & HORNSTEIN (2004) Opt-in marketing increase sales exponentially with

consensual marketing, New York, McGraw-Hill. BJL 3rd Floor HF 5415.126 R7 SARGEANT & WEST (2001) Direct and interactive marketing, Oxford, Oxford University

Press. BJL 3rd Floor HF 5415.126 S2 SCHMID & WEBER (1998) Desktop database marketing, Lincolnwood, Ill., NTC Business

Books. BJL 3rd Floor HF 5415.126 S3 SILVERSTEIN (2002) Business to business Internet marketing seven proven strategies for

increasing profits through Internet direct marketing, 4th ed. Gulf Breeze, Fla., Maximum Press.

BJL 3rd Floor HF 5415.1265 S5 STERNE & PRIORE (2000) Email marketing using email to reach your target audience and

build customer relationships, New York, John Wiley & Sons. BJL 3rd Floor HF 5415.1265 S8 TAPP (2000) Principles of direct and database marketing, 2nd ed. Harlow, Financial Times

Prentice Hall. BJL 3rd Floor HF 5415.126 T1 TAPP (2004) Principles of direct and database marketing, 3rd ed. New York, Financial Times. BJL 3rd Floor HF 5415.126 T1 THOMAS, HOUSDEN & CHARTERED INSTITUTE OF MARKETING. (2002) Direct

marketing in practice, Oxford, Butterworth-Heinemann in association with the Chartered Institute of Marketing.

BJL 3rd Floor HF 5415.126 T4

7.0:E-MARKETING

ACE & CHARTERED INSTITUTE OF MARKETING. (2002) Effective promotional planning for e-Business, Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 5548.32 A1AFUAH & TUCCI (2001) Internet business models and strategies text and cases, Boston,

Irwin/McGraw-Hill. BJL 3rd Floor HD 30.37 A2 AFUAH & TUCCI (2003) Internet business models and strategies text and cases, 2nd ed.

Boston, McGraw-Hill. BJL 3rd Floor (3 day) HD 30.37 A2 ALBERT & SANDERS (2003) E-business marketing, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.1265 A3 BIRCH, GERBERT & SCHNEIDER (2000) The age of e-tail conquering the new world of

electronic shopping, Oxford, Capstone. BJL 3rd Floor HF 5548.32 B6 BRIGGS (2001) Successful Web marketing for the tourism and leisure sectors, London,

Kogan Page. BJL 4th Floor G 155 A1 B8BRYNJOLFSSON & URBAN (2001) Strategies for e-business success, San Francisco, CA,

Jossey-Bass. BJL 3rd Floor HF 5548.32 S8 CATALANO & SMITH (2001) Internet marketing for dummies, Foster City, Calif., IDG. BJL 7th Floor TK 5105.888 C3 CHAFFEY (2000) Internet marketing strategy, implementation and practice, Harlow, Pearson

Education. BJL 3rd Floor HF 5415.1265 I6 CHAFFEY (2002) Internet marketing strategy, implementation and practice, 2nd ed. Harlow,

Financial Times Prentice Hall. BJL 3rd Floor HF 5415.1265 I6 CHASTON (2001) e-marketing strategy, London, McGraw-Hill. BJL 3rd Floor HF 5415.1265 C4 COLLIN (2000) E-marketing, Chichester, John Wiley. BJL 3rd Floor HF 5415.1265 COTTON (2002) Futurecasting digital media, London, FT.com. BJL 7th Floor QA 76.575 C8 DANIEL (2001) Marketing strategy in the digital age exploiting e-commerce in your business,

Harlow, Financial Times Prentice Hall. BJL 3rd Floor q HF 5415.1265 M3 DANN (2001) Strategic Internet marketing, Milton, Qld., John Wiley & Sons Australia. BJL 3rd Floor HF 5415.1265 D1 DE KARE-SILVER (2000) E-shock the new rules e-strategies for retailers and manufacturers,

New ed. Basingstoke, Palgrave. BJL 3rd Floor HF 5548.32 EISENMANN, HALLOWELL & TRIPSAS (2002) Internet business models text and cases,

Boston, McGraw-Hill/Irwin. BJL 3rd Floor HD 9696.8 A2 I6 EVANS & WURSTER (2000) Blown to bits how the new economics of information transforms

strategy, Boston, Mass., Harvard Business School Press. BJL 3rd Floor HC 79 I55 E9 FLETCHER, BELL & MCNAUGHTON (2004) International e-business marketing, Australia

United Kingdom, Thomson.BJL 3rd Floor HF 5415.1265 F5 GOLDSMITH (2002) Viral marketing get your audience to do your marketing for you, London,

Prentice Hall Business. BJL 3rd Floor HF 5415.1265 G6 HAIG (2001) The e-marketing handbook an indispensible guide to marketing your products

and services on the Internet, London, Kogan Page.

BJL 3rd Floor HF 5415.1265 H1 HALL (2001) Digital dealing how e-markets are transforming the economy, New York, W.W.

Norton. BJL 3rd Floor HF 5548.32 H1 HANSON (1998) Principles of internet marketing, Cincinnati, Ohio, South-Western. BJL 3rd Floor HF 5415.1265 H2 HARDAKER & GRAHAM (2001) Wired marketing energizing business for e-Commerce, New

York, Wiley. BJL 3rd Floor HF 5415.1265 H2 HOFACKER (2001) Internet marketing, 3rd ed. New York, John Wiley & Sons. BJL 3rd Floor HF 5415.1265 H6 JELASSI & ENDERS (2005) Srategies for e-business creating value through electronic and

mobile commerce concept and cases, Harlow, Financial Times/Prentice Hall. BJL 3rd Floor HF 5548.32 J4 JONES & SPIEGEL (2003) Marketing convergence how the leading companies are profiting

from integrating online and offline marketing strategies, Mason, OH, Thomson. BJL 3rd Floor HF 5415 J7 KINNARD (2002) Marketing with E-mail a spam-free guide to increasing sales, building

loyalty, and increasing awareness, 3rd ed. Gulf Breeze, FL, Maximum Press. BJL 3rd Floor HF 5415.1265 K5 LAUDON (2002) E-commerce business, technology, society, Boston, Addison Wesley. BJL Short Loan HF 5548.32 L3 LAUDON & TRAVER (2002) E-commerce business, technology, society, Boston, Mass.,

Addison Wesley. BJL Short Loan HF 5548.32 L3 LAWRENCE (2003) Internet commerce digital models for business, 3rd ed. Milton, Qld., John

Wiley & Sons Australia. BJL 3rd Floor HF 5415.1265 I6 LEWIS (2002) Effective e-mail marketing the complete guide to creating successful

campaigns, New York, AMACOM. BJL 3rd Floor HF 5415.1265 L6 LINDSTROM & ANDERSEN (2000) Brand building on the Internet, London, Kogan Page. BJL 3rd Floor HF 5415.1265 L7 MARLOW (1997) Web visions an inside look at successful business strategies on the net,

New York, Van Nostrand Reinhold. BJL 3rd Floor HD 30.37 M3 MCGOVERN & NORTON (2002) Content critical gaining competitive advantage through

high-quality Web content, Harlow, Financial Times Prentice Hall. BJL 7th Floor TK 5105.888 M1 MOHAMMED (2003) Internet marketing, 2nd ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HF 5415.1265 I6 MOUGAYAR (1998) Opening digital markets battle plans and business strategies for Internet

commerce, 2nd ed. New York, McGraw-Hill. BJL 3rd Floor HF 5548.32 M9 NEWELL (2000) Loyalty.com customer relationship management in the new era of Internet

marketing, New York, McGraw-Hill. BJL 3rd Floor HF 5415.1265 N5 O'CONNOR & GALVIN (2000) Marketing in the digital age, 2nd ed. New York, Financial

Times Prentice Hall. BJL 3rd Floor HF 5415.1265 O1 O'CONNOR, GALVIN & EVANS (2004) Electronic marketing theory and practice for the

twenty-first century, Harlow, Financial Times Prentice Hall. BJL 3rd Floor HF 5415.1265 O1 PARKER (2000) Streetwise relationship marketing on the internet create one on one bonds

with prospects and customers and keep them forever, Holbrook, Mass., Adams Media.

BJL 3rd Floor HF 5415.1265 P2 PERRY, WHITAKER & CHARTERED MANAGEMENT INSTITUTE. (2002) Viral marketing in

a week, London, Hodder & Stoughton. BJL 3rd Floor HF 5415.1265 P4

PETERSON (1997) Electronic marketing and the consumer, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor HF 5415.1265 E3RAYPORT & JAWORSKI (2001) Cases in e-commerce, Boston, Mass., McGraw-Hill/Irwin

marketspaceU. BJL 3rd Floor HF 5548.32 R2 RAYPORT & JAWORSKI (2003) Introduction to e-commerce, 2nd ed. New York, McGraw-

Hill Education. BJL 3rd Floor HF 5548.32 R2 REEDY & SCHULLO (2004) Electronic marketing integrating electronic resources into the

marketing process, 2nd ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.1265 R3 ROBERTS (2003) Internet marketing integrating online and offline strategies, Boston, Mass.,

McGraw-Hill/Irwin. BJL 3rd Floor HF 5415.1265 R6 SALONER & SPENCE (2002) Creating and capturing value perspectives and cases on

electronic commerce, New York, John Wiley & Sons. BJL 3rd Floor HF 5548.32 S1 SHETH, ESHGHI & KRISHNAN (2001) Internet marketing, Fort Worth, Harcourt College

Publishers. BJL 3rd Floor HF 5415.1265 S5 SILVERSTEIN (2002) Business to business Internet marketing seven proven strategies for

increasing profits through Internet direct marketing, 4th ed. Gulf Breeze, Fla., Maximum Press.

BJL 3rd Floor HF 5415.1265 S5 STERNE (1997) What makes people click advertising on the Web, Indianapolis, Ind., Que. BJL 3rd Floor HF 6146 I58 S8 STERNE (2001) World Wide Web marketing integrating the web into your marketing strategy,

3rd ed. New York, John Wiley. BJL 3rd Floor HF 5415.1265 S8 STERNE & PRIORE (2000) Email marketing using email to reach your target audience and

build customer relationships, New York, John Wiley & Sons. BJL 3rd Floor HF 5415.1265 S8WARRINGTON (1989) Marketing through information technology, Durham, Durham

University Business School. BJL 3rd Floor q HF 5001 D96 O9(8920) ZIMMERMAN (2003) Marketing on the Internet seven steps to building the internet into your

business, 6th ed. Gulf Breeze, Maximum Press. BJL 3rd Floor HF 6146 I58 Z7

8.0:GLOBAL MARKETING

8.1:Global and International Marketing Theory

ALBAUM (1994) International marketing and export management, 2nd ed. Wokingham, Addison-Wesley.

BJL 3rd Floor HF 1416 I6 ALBAUM, STRANDSKOV & DUERR (2002) International marketing and export

management, 4th ed. London, Financial Times/Prentice Hall. BJL 3rd Floor HF 1416 A3 ALBAUM, STRANDSKOV & DUERR (2004) International marketing and export

management, 5th ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HF 1416 A3 c.2BENNETT (1995) International marketing strategy, planning, market entry & implementation,

London, Kogan Page. BJL 3rd Floor HF 1009.5 BENNETT (1998) International marketing strategy, planning, market entry & implementation,

2nd ed. London, Kogan Page. BJL 3rd Floor HF 1009.5 BRADLEY (1995) International marketing strategy, 2nd ed. New York, Prentice Hall. BJL 3rd Floor HF 1416 B8 BRADLEY (1998) International marketing strategy, 3rd ed. London, Prentice Hall Europe. BJL 3rd Floor HF 1416 B8 BRADLEY (2002) International marketing strategy, 4th ed. London, Financial Times/Prentice

Hall. BJL 3rd Floor HF 1416 B8 BRADLEY (2005) International marketing strategy, 5th ed. New York, FT/Prentice Hall. BJL 3rd Floor HF 1416 B8BRANCH (2000) Export practice and management, 4th ed. London, Thomson Learning. BJL Short Loan HF 1416 B8 BRIDGEWATER & EGAN (2002) International marketing relationships, Basingstoke,

Palgrave. BJL 3rd Floor HF 1416 B8 BRUCE, MOORE & BIRTWISTLE (2004) International retail marketing a case study

approach, Boston, Mass., Elsevier Butterworth-Heinemann. BJL 3rd Floor HF 5429 I6 BUZZELL, QUELCH & BARTLETT (1995) Global marketing management cases and

readings, 3rd ed. Reading, Mass., Addison-Wesley. BJL 3rd Floor HF 1416 G5 c.3 CATEORA & GRAHAM (2005) International marketing, 12th ed. Boston, Mass., McGraw-

Hill/Irwin. BJL 3rd Floor HF 1416 C3 CATEORA, GRAHAM & GHAURI (1999) International marketing, European ed. London,

McGraw-Hill. BJL Short Loan HF 1416 C3 CHRYSSOCHOIDIS (2003) Rolling out new products across international markets causes of

delays, New York, Palgrave Macmillan. BJL 3rd Floor HF 5415.153CZINKOTA & RONKAINEN (1993) International marketing, 3rd ed. Chicago, Dryden Press. BJL 3rd Floor HF 1009.5 C9 CZINKOTA & RONKAINEN (1995) Readings in global marketing, London, Dryden Press. BJL 3rd Floor HF 1009.5 R2 CZINKOTA & RONKAINEN (1998) International marketing, 5th ed. Fort Worth, Dryden

Press. BJL 3rd Floor HF 1009.5 C9 KDL Main (3 day) 658.848 CZI c.4

DE, BURCA., FLETCHER & BROWN (2004) International marketing an SME perspective, Harlow, Financial Times Prentice Hall.

BJL 3rd Floor HF 1009.5 D2DELENER (1995) Ethical issues in international marketing, New York, Haworth Press. BJL 3rd Floor HF 1416 E8 De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and

advertising, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.32 M8DOOLE & LOWE (2004) Strategic marketing decisions in global markets, London, Thomson

Learning. BJL 3rd Floor HF 5415.135 D6DOOLE & LOWE (2001) International marketing strategy analysis, development and

implementation, 3rd ed. London, Thomson Learning. BJL 3rd Floor HF 1416 D6 DOOLE, LOWE & PHILLIPS (1999) International marketing strategy analysis, development

and implementation, 2nd ed. London, International Thomson Business Press. BJL 3rd Floor HF 1416 D6 FLETCHER, BELL & MCNAUGHTON (2004) International e-business marketing, Australia

United Kingdom, Thomson.BJL 3rd Floor HF 5415.1265 F5GEMUNDEN, RITTER & WALTER (1997) Relationships and networks in international

markets, Oxford, Pergamon. BJL 3rd Floor HD 69 S8 R3 GHAURI, P. N. & CATEORA, P. R. (2005) International marketing, 2nd ed. Maidenhead,

McGraw-Hill Education. BJL 3rd Floor HF 1416 C3GROVES (1994) Principles of international marketing research, Oxford, Blackwell Business. BJL 3rd Floor HF 1416 G8 HARRIS & MCDONALD (1994) European business and marketing strategic issues, London,

Paul Chapman. BJL 3rd Floor HF 5415.12 E8 H3 HOLLENSEN (2004) Global marketing a decision-oriented approach, 3rd ed. Harlow,

Financial Times Prentice Hall. BJL 3rd Floor HF 1416 H7 HOOLEY, LOVERIDGE & WILSON (1998a) Internationalization process, context and

markets, Basingstoke, Macmillan. BJL 3rd Floor HD 2755.5 I6IMP PROJECT GROUP. & HAKANSSON (1982) International marketing and purchasing of

industrial goods an interaction approach H. Hakansson, Chichester, Wiley. BJL 3rd Floor HF 5415.12 E8 I6 JEANNET & HENNESSEY (1998) Global marketing strategies, 4th ed. Boston, Houghton

Mifflin. BJL 3rd Floor HF 1416 J4 c.3 JEANNET & HENNESSEY (2004) Global marketing strategies, 6th ed. Boston, Houghton

Mifflin. BJL 3rd Floor HF 1416 J4 JOHANSSON (1996) Relentless the Japanese way of marketing, Oxford, Butterworth-

Heinemann. BJL 3rd Floor HF 1416.6 J3 J6 JOHANSSON (1997) Global marketing foreign entry, local marketing, and global

management, Chicago, Irwin. BJL 3rd Floor HF 1416 J6 JOHANSSON (2003) Global marketing foreign entry, local marketing, & global management,

3rd ed. New York, N.Y., McGraw-Hill/Irwin. BJL 3rd Floor q HF 1416 J6 JOHNSTON & BEATON (1998) Foundations of international marketing, London, International

Thomson Business. BJL 3rd Floor HF 1416 J7 JONES (1998) The multinational traders, London, Routledge. BJL 3rd Floor HF 1416 M9

KEEGAN (2002) Global marketing management, 7th ed. Upper Saddle River, N.J., Prentice-Hall.

BJL Short Loan HF 1416 K2 KEEGAN & GREEN (2005) Global marketing, 4th ed. [Upper Saddle River, N.J.], Pearson

Prentice Hall. BJL 3rd Floor HF 1416 K2KEEGAN & SCHLEGELMILCH (2000) Global marketing management a European

perspective, Harlow, Prentice Hall. BJL 3rd Floor HF 1416.6 E8 K2 KITCHEN (2003) The rhetoric and reality of marketing an international managerial approach,

Houndmills, Palgrave Macmillan. BJL 3rd Floor HF 5415.13 R4KOTABE & HELSEN (1998) Global marketing management, New York, John Wiley. BJL 3rd Floor HF 1416 K8 KOTABE & HELSEN (2004) Global marketing management, 3rd ed. Hoboken, N.J., Wiley. BJL 3rd Floor q HF 1416 K8 KUMAR (2000) International marketing research, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.2 K9 LAMONT (1995) Global marketing, Cambridge, Mass., Blackwell Publishers. BJL 3rd Floor HF 1416 L2 LAMONS (2005) The case for B2B branding pulling away from the business to business

pack, Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HD 69 B7LEE & CARTER (2005) Global marketing management changes, challenges and new

strategies, Oxford, Oxford University Press. BJL 3rd Floor HD 62.4 L4MAJARO (1987) International Marketing a strategic approach to world markets, Rev. ed.

London, Unwin Hyman. BJL 3rd Floor HF 1009.5 M2 MCDONALD, F., MAYER, M., BUCK, T. & ACADEMY OF INTERNATIONAL BUSINESS.

UK CHAPTER. CONFERENCE (2004) The process of internationalization : strategic, cultural and policy perspectives, Basingstoke, Palgrave Macmillan.

BJL 3rd Floor HD 62.4 P9MCAULEY (2001) International marketing consuming globally, thinking locally, Chichester,

John Wiley. BJL 3rd Floor HF 1416 M1 MÈUHLBACHER, DAHRINGER & LEIHS (1999) International marketing a global

perspective, 2nd ed. London, International Thomson Business. BJL 3rd Floor HF 1416 M9 NAUDE & TURNBULL (1998) Network dynamics in international marketing, Oxford,

Pergamon. BJL 3rd Floor HF 1416 N4 NELSON (1999) Exporting a manager's guide to the world market, London, International

Thomson Business. BJL 3rd Floor HF 1416 N4NOONAN & CHARTERED INSTITUTE OF MARKETING. (1999) The CIM handbook of

export marketing a practical guide to opening and expanding markets overseas, 2nd ed. Oxford, Butterworth-Heinemann.

BJL 3rd Floor HF 1416 N8 ONKVISIT & SHAW (2004) International marketing analysis and strategy, 4th ed. New York,

Routledge. BJL 3rd Floor HF 1416 O5 PALIWODA (1993) International marketing, 2nd ed. Oxford, Butterworth Heinemann. BJL 3rd Floor HF 1009.5 P1 PALIWODA & INSTITUTE OF MARKETING. (1986) International marketing, London,

Heinemann Professional [for the Institute of Marketing]. BJL 3rd Floor HF 1009.5 P1 PALIWODA & RYANS (1995) International marketing reader, London, Routledge. BJL 3rd Floor HF 1009.5 P1

PALIWODA & THOMAS (1997) International marketing, 3rd ed. Oxford, Butterworth-Heinemann.

BJL 3rd Floor q HF 1009.5 P1 PORTER (1989) The competitive advantage of nations, London, Macmillan. BJL 3rd Floor HF 1414 P8PHILLIPS, DOOLE & LOWE (1994) International marketing strategy analysis, development,

and implementation, London, Routledge. BJL 3rd Floor HF 1416 P5 QUELCH & BARTLETT (1999) Global marketing management, 4th ed. Reading, Mass.,

Addison-Wesley. BJL 3rd Floor HF 1416 G5 QUELCH & DESHPANDE (2004) The global market developing a strategy to manage across

borders, San Francisco, Jossey-Bass. BJL 3rd Floor HF 1416 G5 RONKAINEN, I. A. & CZINKOTA, M. R. (2002) Best practices in international marketing, Fort

Worth [Tex.], Harcourt College Publishers. BJL 3rd Floor HF 1416 B5ROEHRIG (1994) Foreign joint ventures in contemporary China, New York, St Martin's Press. BJL 3rd Floor HG 5782 R7 RUGIMBANA & NWANKWO (2003) Cross-cultural marketing, London, Thomson. BJL 3rd Floor HF 5415 C9 SAMLI (2004) Entering & succeeding in emerging countries marketing to the forgotten

majority, Mason, OH, Thomson/South-Western. BJL 3rd Floor HF 1416.6 D44 S1 SCANDURA & SERAPIO (1998) Research in international business and international

relations, Stamford, Conn., JAI. BJL 3rd Floor HD 58.7 R4 STONE & MCCALL (2004) International strategic marketing a European perspective,

London, Routledge. BJL 3rd Floor HF 1416.6 E8 S8 TERPSTRA & SARATHY (1997) International marketing, 7th ed. Fort Worth, Dryden Press. BJL 3rd Floor HF 1416 T3 TERPSTRA & SARATHY (1999) International marketing, 8th ed. Fort Worth, Tex., Dryden

Press. BJL 3rd Floor HF 1416 T3 THORELLI (1973) International marketing strategy selected readings, Harmondsworth,

Penguin Books. BJL 3rd Floor HF 5415 T4 TURNBULL & CUNNINGHAM (1981) International marketing and purchasing a survey

among marketing and purchasing executives in five European countries, London, Macmillan.

BJL 3rd Floor HF 5415.12 E8 I6 WALSH (1987) International marketing, 2nd ed. London, McDonald & Evans. BJL 3rd Floor HF 1009.5 W2 WHEELER, C., MCDONALD, F., GREAVES, I. & ACADEMY OF INTERNATIONAL

BUSINESS. UK CHAPTER. CONFERENCE (2003) Internationalization : firm strategies and management, Basingstoke, Palgrave Macmillan.

BJL 3rd Floor HD 62.4 I6

8.2:Global Advertising and Marcoms

De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and advertising, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor HF 5415.32 M8ENGLIS (1994) Global and multi-national advertising, Hillsdale, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HF 5821 G5

GRIFFIN (1993) International marketing communications, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 1416 G8 De MOOIJ (1994) Advertising worldwide concepts, theories and practice of international,

multinational and global advertising, 2nd ed. New York, Prentice Hall. BJL 3rd Floor HF 5823 M7De MOOIJ (1998) Global marketing and advertising understanding cultural paradoxes,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.127De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and

advertising, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.32 M8ENGLIS (1994) Global and multi-national advertising, Hillsdale, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HF 5821 G5GRIFFIN (1993) International marketing communications, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 1416 G8 AVAILABLE O’MONYE (1999) The handbook of international marketing communications, Oxford,

Blackwell. BJL 3rd Floor HF 5415.123 H2 SCHULTZ & KITCHEN (2000) Communicating globally an integrated marketing approach,

Basingstoke, Macmillan. BJL Short Loan HF 1416 S3

8.3:Culture

CHOI & KELEMEN (1995) Cultural competences managing co-operatively across cultures, Aldershot, Dartmouth.

BJL 3rd Floor HD 62.4 C5De MOOIJ (2004) Consumer behavior and culture consequences for global marketing and

advertising, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.32 M8FERRARO (1994) The cultural dimension of international business, 2nd ed. Englewood Cliffs,

N.J., Prentice Hall. BJL 3rd Floor HD 2755.5 F4FERRARO (2002) The cultural dimension of international business, 5th ed. Upper Saddle

River, N.J., Prentice Hall. BJL 3rd Floor HD 2755.5 F4 HALL (1966) The hidden dimension, Garden City (NY), Doubleday. BJL 3rd Floor HM 51 H1 HALL (1977) Beyond culture, Garden City (N.Y.), Anchor Books. BJL 3rd Floor HM 258 H1HAMPDEN, T. & TROMPENAARS (1993b) The seven cultures of capitalism value systems

for creating wealth in the United States, Japan, Germany, France, Britain, Sweden, and the Netherlands, New York, Doubleday.

BJL 3rd Floor HB 501 H2 HAMPDEN, T. & TROMPENAARS (2000) Building cross-cultural competence how to create

wealth from conflicting values, Chichester, John Wiley. BJL 3rd Floor HD 62.4 H2HOFSTEDE (1980) Culture's consequences international differences in work-related values,

Beverly Hills (Calif), Sage. BJL 7th Floor GN 502 H7 HOFSTEDE (1984a) Culture's consequences international differences in work-related values,

Abridged ed. Beverly Hills, Sage. BJL Short Loan GN 502 H7 HOFSTEDE (1991) Cultures and organizations software of the mind, London, McGraw-Hill. BJL 3rd Floor HM 258 H7

HOFSTEDE (1994) Uncommon sense about organizations cases, studies, and field observations, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor HD 58.7 H6 HOFSTEDE (1998) Masculinity and femininity the taboo dimension of national cultures,

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HQ 1075 M3 HOFSTEDE (2001) Culture's consequences comparing values, behaviors, institutions, and

organizations across nations, 2nd ed. Thousand Oaks, Calif., Sage Publications. BJL 7th Floor GN 502 H7LEWIS (2000) When cultures collide managing successfully across cultures a major new

edition of the global guide, 2nd ed. London, Nicholas Brealey. BJL 3rd Floor HD 62.4 L6 MCCALL & WARRINGTON (1989) Marketing by agreement a cross-cultural approach to

business negotiations, 2nd ed. Chichester, Wiley. BJL 3rd Floor HF 5415.122 M1TROMPENAARS & HAMPDEN, T. (1997) Riding the waves of culture understanding cultural

diversity in business, 2nd ed ed. London, Nicholas Brealey. BJL 3rd Floor HD 58.7 T8 TROMPENAARS & WILLIAMS (2003) Marketing across cultures, Chichester, Capstone. BJL 3rd Floor HF 1416 T8 USUNIER (1993) International marketing a cultural approach, Englewood Cliffs, N.J, Prentice

Hall. BJL 3rd Floor HF 1416 U8 USUNIER (1998) International and cross-cultural management research, London, SAGE. BJL 3rd Floor HD 62.4 U8USUNIER (2000) Marketing across cultures, 3rd ed. Essex, England New York, Financial

Times/Prentice Hall. BJL Short Loan HF 1416 U8 USUNIER & LEE (2005) Marketing across cultures, 4th ed. New York, Financial TimesBJL 3rd Floor HF 1416 U8

8.4:International Business Networks

LUNDAN & EUROPEAN INTERNATIONAL BUSINESS ACADEMY (2002) Network knowledge in international business, Cheltenham, E. Elgar.

BJL 3rd Floor HD 62.4 N4IACOBUCCI (1996) Networks in marketing, Thousand Oaks, Calif., Sage

Publications. BJL 3rd Floor HF 5415.123NAUDE & TURNBULL (1998) Network dynamics in international marketing, Oxford,

Pergamon. BJL 3rd Floor HF 1416 N4GEMUNDEN, RITTER & WALTER (1997) Relationships and networks in

international markets, Oxford, Pergamon. BJL 3rd Floor HD 69 S8 R3YEUNG (1998) Transnational corporations and business networks Hong Kong firms

in the ASEAN Region, London, Routlege. BJL 3rd Floor HD 2892 Y3

8.5:International Marketing Research

CRAIG, C. S. & DOUGLAS, S. P. (2005) International marketing research, 3rd ed. Chichester, John Wiley & Sons.

BJL 3rd Floor HF 1416 C8KUMAR, V. (2000) International marketing research, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.2 K9

9.0: MARKETING MANAGEMENT & MARKETING STRATEGY

9.1:Principles of Marketing Management & Strategy

AAKER (1995) Strategic market management, 4th ed. New York, John Wiley. BJL 3rd Floor HF 5415.13 A3 AAKER (2001) Strategic market management, 6th ed. New York, Wiley. BJL 3rd Floor HF 5415.13 A1 ADCOCK, HALBORG & ROSS (2001) Marketing principles and practice, 4th ed ed. Harlow,

Financial Times/Prentice Hall. BJL 3rd Floor HF 5415 M3 c.3ANDERSON & VINCZE (2004) Strategic marketing management, 2nd ed. Boston, Mass.,

Houghton Mifflin. BJL 3rd Floor HF 5415.13 A5 BAKER (2000) Marketing strategy and management, 3rd ed. Basingstoke, Macmillan. BJL Short Loan HF 5415 B1 BEST (2004) Market-based management strategies for growing customer value and

profitability, 3rd ed. Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.13 B5 BLYTHE (2003) Marketing strategy, London, McGraw-Hill Education.BJL 3rd Floor HF 5415.13 B6BRADLEY (2003) Strategic marketing in the customer driven organization, Chichester, Wiley. BJL 3rd Floor HF 5415.15 B8 BRIDGEWATER, DOYLE & CHARTERED INSTITUTE OF MARKETING. (1998) Innovation

in marketing, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415 I5 CRANFIELD SCHOOL OF MANAGEMENT. (2000) Marketing management a relationship

marketing perspective, Basingstoke, Macmillan. BJL 3rd Floor HF 5415.13 C8 CRAVENS & PIERCY (2003) Strategic marketing, 7th ed. New York, McGraw-Hill Irwin. BJL 3rd Floor HF 5415.135 C8 CRAVENS & PIERCY (2006) Strategic marketing, 8th ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HF 5415.135 C8DALRYMPLE & PARSONS (1995) Marketing management text and cases, 6th ed. New

York, Wiley. BJL 3rd Floor HF 5415.13 D1 DAVIDSON (1987) Offensive marketing or how to make your competitors followers, [new ed.

London, Penguin. BJL 3rd Floor HF 5415 D2DAVIDSON, H., KEEGAN, W. J. & BRILL, E. A. (2004) Offensive marketing : an action

guide to gaining competitive advantage, Burlington, Elsevier Butterworth-Heinemann. BJL 3rd Floor HF 5415 D2DICKSON (1997) Marketing management, 2nd ed. Fort Worth, Dryden. BJL 3rd Floor HF 5415.13 D5 DOOLE, LOWE & CHARTERED INSTITUTE OF MARKETING. (2005) Strategic marketing

decisions 2005-2006, Oxford, Butterworth-Heinemann. BJL 3rd Floor q HF 5415.135 D6DOLAN (2002) Marketing management text and cases, Boston, Mass., McGraw-Hill Irwin. BJL 3rd Floor HF 5415.13 D6DOYLE (1994) Marketing management and strategy, New York, Prentice Hall. BJL 3rd Floor HF 5415.13 D7 DOYLE (1997) Marketing management and strategy, 2nd ed. London, Prentice Hall Europe. BJL 3rd Floor (3 day) HF 5415.13 D7 DOYLE (2000) Value-based marketing marketing strategies for corporate growth and

shareholder value, Chichester, John Wiley.

BJL 3rd Floor HF 5415.13 D7 DOYLE (2001) Marketing management and strategy, 3rd ed. New York, Pearson Education. BJL 3rd Floor HF 5415.13 D7 FERRELL & HARTLINE (2004) Marketing strategy, 3rd ed. Mason, Ohio, Thomson/South-

Western. BJL 3rd Floor HF 5415.13 F3 HAKANSSON, H., HARRISON, D. & WALUSZEWSKI, A. (2004) Rethinking marketing :

developing a new understanding of markets, Chichester, Wiley. BJL 3rd Floor HF 5411 R4HOLLENSEN (2003) Marketing management a relationship approach, Harlow, Financial

Times Prentice Hall. BJL Short Loan HF 5415.55 H7 HOOLEY & SAUNDERS (1993) Competitive positioning the key to market success, Hemel

Hempstead, Prentice Hall. BJL 3rd Floor HF 5415.15 H7HOOLEY, SAUNDERS & PIERCY (1998b) Marketing strategy and competitive positioning,

2nd ed. London, Prentice Hall Europe. BJL 3rd Floor HF 5415.127 H7HOOLEY, SAUNDERS & PIERCY (2004) Marketing strategy and competitive positioning, 3rd

ed. Harlow, Financial Times Prentice Hall. BJL Short Loan HF 5415.127 H7HUTT & SPEH (2004) Business marketing management a strategic view of industrial and

organizational markets, 8th ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HF 5415.13 H9 KASHANI, K. & JEANNET, J.-P. (2005) Beyond traditional marketing : innovations in

marketing practice, Chichester, Wiley. BJL 3rd Floor HF 5415 K1KOTLER (1996) Marketing management analysis, planning, implementation and control, 9th

ed. Upper Saddle River, N.J., Prentice Hall International. BJL 3rd Floor HF 5415.1 K8 KOTLER (2000) Marketing management the millenium edition, Millennium ed. Upper Saddle

River, N.J, Prentice Hall International. BJL 3rd Floor HF 5415 K8KOTLER (2003) Marketing management, 11th ed. Upper Saddle River, NJ, Prentice Hall. BJL 3rd Floor HF 5415 K8 KOTLER (1999) Kotler on marketing how to create, win, and dominate markets, London, Free

Press. BJL 3rd Floor HF 5415 K8LAL, QUELCH & RANGAN (2005) Marketing management text and cases, New York, N.Y.,

McGraw-Hill/Irwin. BJL 3rd Floor HF 5415.13 L1LAMBIN (2000) Market-driven management strategic and operational marketing,

Basingstoke, Macmillan. BJL 3rd Floor HF 5415.13 L2LANCASTER & MASSINGHAM (2001) Marketing management, 3rd ed. Maidenhead,

McGraw-Hill. BJL 3rd Floor HF 5415.13 L2 LAWRENCE & THOMAS (1971) Modern marketing management selected readings,

Harmondsworth, Penguin. BJL 3rd Floor HF 5415.13 L4 MERCER (1998) Marketing strategy the challenge of the external environment, London, Sage

in association with Open University Business School. BJL 3rd Floor HF 5415 M5MULLINS (2004) Marketing management a strategic decision-making approach, 5th ed.

London, McGraw-Hill. BJL 3rd Floor HF 5415.13 M3 PALEY (2000) The marketing strategy desktop guide, London, Hawksmere. BJL 3rd Floor q HF 5415.13 P1 PARRY (2002) Strategic marketing management a means-end approach, New York,

McGraw-Hill.

BJL 3rd Floor HF 5415.13 P2 PETER & DONNELLY (2001) Marketing management knowledge and skills, 6th ed. Boston,

Mass., Irwin/McGraw-Hill. BJL 3rd Floor HF 5415.13 P5 PETER & DONNELLY (2004) Marketing management knowledge and skills, 7th ed. Boston,

Mass., McGraw-Hill. BJL 3rd Floor HF 5415.13 P4RANCHHOD, MARANDI & CHARTERED INSTITUTE OF MARKETING. (2005) Strategic

marketing in practice 2005-2006, Oxford, Butterworth-Heinemann. BJL 3rd Floor q HF 5415.13 R1STRYDOM, CANT & JOOSTE (2000) Marketing management, 4th ed. Lansdowne, South

Africa, Juta Academic Publishing. BJL 3rd Floor HF 5415.13 M3 TRIVERS (1996) One-stop marketing, New York, J. Wiley.BJL 3rd Floor HF 5415 T8 TVEDE & OHNEMUS (2001) Marketing strategies for the new economy, Chichester, John

Wiley & Sons Ltd. BJL 3rd Floor HF 5548.32 T9WALKER (1999) Marketing strategy a decision-focused approach, 4th ed. Boston,

Irwin/McGraw-Hill. BJL 3rd Floor HF 5415.13 W1 WALKER (2005) Marketing strategy a decision-focused approach, 5th ed. New York,

McGraw-Hill Education. BJL 3rd Floor HF 5415.13 W1WEBSTER (2002) Market-driven management how to define, develop, and deliver customer

value, 2nd ed. Hoboken, N.J., Wiley BJL 3rd Floor HF 5415.13 W3 WINER (2004) Marketing management, 2nd ed. Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.13 W7

9.2:Business & Competitive Strategy

AMBROSINI, JOHNSON, SCHOLES & STRATEGIC PLANNING SOCIETY. (1998) Exploring techniques of analysis and evaluation in strategic management, Harlow, Prentice Hall Europe.

BJL 3rd Floor HD 30.28 E9 BOWMAN (1990) The essence of strategic management, Hemel Hempstead, Prentice Hall. BJL 3rd Floor HD 30.28 B7De WIT & MEYER (1998) Strategy process, content, context an international perspective, 2nd

ed. London, International Thomson Business Press. BJL 3rd Floor HD 30.28 W8 De WIT & MEYER (1999) Strategy synthesis resolving strategy paradoxes to create

competitive advantage, London, International Thomson Business. BJL 3rd Floor HD 30.28 W8 De WIT & MEYER (2004) Strategy process, content, context an international perspective, 3rd

ed. London, Thomson. BJL 3rd Floor HD 30.28 W8 DESS, LUMPKIN & TAYLOR (2004) Strategic management creating competitive

advantages, 2nd ed. Boston, McGraw-Hill/Irwin. BJL 3rd Floor HD 30.28 D4 DOBSON, STARKEY & RICHARDS (2004) Strategic management issues and cases, 2nd

ed. Malden, MA, Blackwell Pub. BJL 3rd Floor HD 30.28 D6 FITZROY & HULBERT (2005) Strategic management creating value in a turbulent world,

Chichester, Wiley. BJL 3rd Floor HD 30.28 F5

GRANT (2002) Contemporary strategy analysis concepts, techniques, applications, 4th ed. Malden, Mass., Blackwell Publishers.

BJL 3rd Floor HD 30.28 G7GRANT (2005) Contemporary strategy analysis, 5th ed. Oxford, Blackwell. BJL 3rd Floor HD 30.28 G7HILL & JONES (1995) Strategic management an integrated approach, 3rd ed. Boston,

Houghton Mifflin Co. BJL 3rd Floor HD 30.28 H6 HILL & JONES (1998) Strategic management theory an integrated approach, 4th ed. Boston,

Houghton Mifflin. BJL 3rd Floor HD 30.28 H6 HILL & JONES (2000) Strategic management an integrated approach, 5th ed. Boston,

Houghton Mifflin. BJL Short Loan HD 30.28 H6 HILL & JONES (2004) Strategic management an integrated approach, 6th ed. Boston, Mass.,

Houghton Mifflin. BJL 3rd Floor HD 30.28 H6 HITT, IRELAND & HOSKISSON (2005) Strategic management competitiveness and

globalization, 6th ed. Mason, Ohio, Thomson/South-Western. BJL 3rd Floor HD 30.28 H6HITT, FREEMAN & HARRISON (2001) The Blackwell handbook of strategic management,

Oxford, UK Malden, MA, Blackwell. BJL 3rd Floor HD 30.28 B6 JOYCE & WOODS (2001) Strategic management a fresh approach to developing skills,

knowledge and creativity, London, Kogan Page. BJL 3rd Floor HD 30.28 J8 LORANGE (1993) Strategic planning and control issues in the strategy process, Cambridge,

Mass., Blackwell Business. BJL 3rd Floor HD 30.28 S8 MINTZBERG (2000) The rise and fall of strategic planning, London, Financial Times Prentice

Hall. BJL 3rd Floor HD 30.28 M6 MINTZBERG (2003) The strategy process concepts, contexts, cases, 4th ed. Harlow,

Pearson Education. BJL 3rd Floor HD 30.28 MINTZBERG, AHLSTRAND & LAMPEL (2001) Strategy safari the complete guide through

the wilds of strategic management, Harlow, Financial Times Prentice Hall. BJL 3rd Floor HD 30.28 M6PORTER (1980) Competitive strategy techniques for analyzing industries and competitors,

New York, Free Press. BJL 3rd Floor HD 41 P8 PORTER (1998b) On competition, Boston, Harvard Business School Press. BJL 3rd Floor HF 1414 P8 PORTER (2004) Competitive advantage creating and sustaining superior performance,

London, Free Press. BJL 3rd Floor HD 41 P8 SALONER, SHEPARD & PODOLNY (2001) Strategic management, New York, John Wiley. BJL 3rd Floor HD 30.28 S1 SANCHEZ & HEENE (2002) The new strategic management organization, competition, and

competence, New York, John Wiley. BJL 3rd Floor HD 30.28 S2 THOMPSON, GAMBLE & STRICKLAND (2003) Strategy winning in the marketplace core

concepts, analytical tools, cases with PowerWeb and case-tutor download card, Maidenhead, McGraw-Hill Education.

BJL 3rd Floor HD 30.28 T4THOMPSON, STRICKLAND & GAMBLE (2004) Crafting and executing strategy the quest

for competitive advantage concepts and cases, 14th ed. New York, McGraw-Hill Higher Education.

BJL 3rd Floor HD 30.28 T4WALKER (2003) Modern competitive strategy, Boston, McGraw-Hill.

BJL 3rd Floor HD 30.28 W1

9.3:Marketing Planning

AMBLER, BARWISE, HIGSON, LONDON BUSINESS SCHOOL. & INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES (2001) Market metrics what should we tell the shareholders?, London, Centre for Business Performance.

BJL 3rd Floor q HF 5681 B2 A4 BANGS (2002) The market planning guide creating a plan to successfully market your

business, product, or service, 6th ed. [Chicago, Ill.], Dearborn Trade Pub. BJL 3rd Floor q HF 5415.122 B2BEAMISH & ASHFORD (2004) Marketing planning 2004-2005, Oxford, Elsevier. BJL 3rd Floor q HF 5415.13 B3 COOPER & LANE (1997) Practical marketing planning, Basingstoke, Macmillan Business. BJL 3rd Floor HF 5415.13 C7 COHEN (2005) The marketing plan, 4th ed. Hoboken, N.J., Wiley. BJL 3rd Floor HF 5415.13 C6 DRUMMOND, ENSOR, ASHFORD & CHARTERED INSTITUTE OF MARKETING. (2001)

Strategic marketing planning and control, 2nd ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.135 D7 GILLIGAN & WILSON (2003) Strategic marketing planning, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.13 G5 HAMPER & BAUGH (1992) Strategic Market Planning, Lincolnwood, Ill., N.T.C.Business

Books. BJL 3rd Floor HF 5415.13 H2HATTON (2000) The definitive guide to marketing planning the fast track to intelligent

marketing planning and implementation for executives, London, Financial Times Prentice-Hall.

BJL 3rd Floor HF 5415.13 H3 HIEBING & COOPER (2003) The successful marketing plan a disciplined and comprehensive approach, Fully rev. and expanded 3rd ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415.13 H6 LEHMANN & WINER (2002) Analysis for marketing planning, 5th ed. Boston, Mass.,

McGraw-Hill Irwin. BJL 3rd Floor HF 5415.13 L5LEHMANN & WINER (2005) Analysis for marketing planning, 6th ed. Boston, McGraw-

Hill/Irvin. BJL 3rd Floor HF 5415.13LOMAX, RAMAN & CHARTERED INSTITUTE OF MARKETING. (2005) Analysis

and evaluation 2005-2006, Oxford, Butterworth-Heinemann. BJL 3rd Floor q HF 5415.122 L8LUTHER (2001) The marketing plan how to prepare and implement it, 3rd ed. New York,

AMACOM. BJL 3rd Floor HF 5415 L9MCDONALD, INSTITUTE OF MARKETING. & CAM FOUNDATION. (1995) Marketing plans

how to prepare them, how to use them, 3rd ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.13 M1 MCDONALD & PAYNE (1996) Marketing planning for services, Oxford,

Butterworth/Heinemann. BJL 3rd Floor HF 5415.13 M1 MCDONALD (2002) Marketing plans how to prepare them, how to use them, 5th ed. Oxford,

Butterworth-Heinemann. BJL 3rd Floor HF 5415.13 M1 MCDONALD (2002) How come your marketing plans aren't working? the essential guide to

marketing planning, London, Kogan Page. BJL 3rd Floor HF 5415.13 M1

MEEK & CHARTERED INSTITUTE OF MARKETING. (2005) Managing marketing performance 2005-2006, Oxford, Butterworth-Heinemann.

BJL 3rd Floor q HF 5415.13 M2NIJSSEN & FRAMBACH (2001) Creating customer value through strategic marketing

planning a management approach, Dordrecht, Kluwer Academic Publishers. BJL 3rd Floor HF 5415.135 N6 NYKIEL (2003) Marketing your business a guide to developing a strategic marketing plan,

New York, Best Business Books. BJL 3rd Floor HF 5415.135 N9 PALEY (2000) How to develop a strategic marketing plan a step by step guide, Boca Raton,

Fla, St. Lucie Press. BJL 3rd Floor HF 5415.135 P1PARMERLEE & AMERICAN MARKETING ASSOCIATION. (2000) Auditing markets,

products, and marketing plans, Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor q HF 5415.16 P2STAPLETON & THOMAS (1998) How to prepare a marketing plan a guide to reaching the

consumer market, 5th ed. Aldershot, Gower. BJL 3rd Floor HF 5415.13 S7 WESTWOOD (2002) The marketing plan a step-by-step guide, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5415.13 W5 WESTWOOD (2005) The marketing plan workbook, London, Kogan Page. BJL 3rd Floor HF 5415.13WOOD (2004) Marketing planning principles into practice, New York, Pearson Education. BJL 3rd Floor HF 5415.13 W8ZOLTNERS (1982) Marketing planning models, Amsterdam, North-Holland. BJL 3rd Floor HF 5415.13 M3

9.3-1:Marketing Implementation & Control

AMBLER (2003) Marketing and the bottom line the marketing metrics that will pump up cash flow, 2nd ed. London, FT Prentice Hall.

BJL 3rd Floor HF 5415.122 A4AMBLER (2000) Marketing and the bottom line the new metrics of corporate wealth, London,

Financial Times/Prentice Hall. BJL 3rd Floor HF 5415.122 A4AMBLER, BARWISE, HIGSON, LONDON BUSINESS SCHOOL. & INSTITUTE OF

CHARTERED ACCOUNTANTS IN ENGLAND AND WALES (2001) Market metrics what should we tell the shareholders?, London, Centre for Business Performance.

BJL 3rd Floor q HF 5681 B2RINGLAND (1998) Scenario planning managing for the future, Chichester, John Wiley. BJL 3rd Floor HD 30.28 R5

9.3-2:Segmentation & Positioning

DIBB & SIMKIN (1995) The market segmentation workbook target marketing for marketing managers, London, Thomson.

BJL 3rd Floor HF 5415.127 D5HOOLEY, SAUNDERS & PIERCY (2004) Marketing strategy and competitive positioning, 3rd

ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HF 5415.127 H7 HOOLEY, SAUNDERS & PIERCY (1998) Marketing strategy and competitive positioning,

2nd ed. London, Prentice Hall Europe. BJL 3rd Floor HF 5415.127 H7 MCDONALD & DUNBAR (2003) Market segmentation how to do it, how to profit from it, Rev.

and updated ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.127 M1 RIES & TROUT (2001) Positioning the battle for your mind, New York, McGraw-Hill.

BJL 3rd Floor HF 5827.2 R5

9.4:Retail Marketing Management

ANDER & STERN (2004) Winning at retail developing a sustained model for retail success, Hoboken, N.J., John Wiley & Sons.

BJL 3rd Floor HF 5429 A5 BRUCE, MOORE & BIRTWISTLE (2004) International retail marketing a case study

approach, Boston, Mass., Elsevier Butterworth-Heinemann. BJL 3rd Floor HF 5429 I6 DAVIDSON, SWEENEY & STAMPFL (1988) Retailing management, 6th ed. New York,

Wiley. BJL 3rd Floor HF 5429 D2 GILBERT (2003) Retail marketing management, 2nd ed. Harlow, Financial Times Prentice

Hall. BJL 3rd Floor HF 5429 G5 LEVY & WEITZ (2003) Retailing management, 5th ed. New York, McGraw-Hill Education. BJL 3rd Floor HF 5429 L6 MCGOLDRICK (2002) Retail marketing, 2nd ed. London, McGraw-Hill. BJL 3rd Floor HF 5429 M1 MEYER, O. (2003) Innovation and dynamics in Japanese retailing from techniques to formats

to systems, Basingstoke, Palgrave Macmillan. BJL 3rd Floor HF 5429.6 J3 M6 NEWMAN & CULLEN (2002) Retailing environment & operations, London, Thomson

Learning. BJL 3rd Floor HF 5429 N5 OGDEN (2005) Retailing integrated retail management, Boston, Mass., Houghton-Mifflin. BJL 3rd Floor HF 5429 O3 OMAR (1999) Retail marketing, London, Financial Times/Prentice Hall. BJL 3rd Floor HF 5429 O5 SULLIVAN & ADCOCK (2002) Retail marketing, London, Thomson. BJL 3rd Floor HF 5429 S9

9.5:Services Marketing Management

ABRAM & HAWKES (2003) The seven myths of customer management how to be customer-driven without being customer-led, Chichester, Wiley.

BJL 3rd Floor HF 5415.5 A1 ASHER (1996) Managing quality in the service sector, London, Kogan Page. BJL 3rd Floor HD 62.15 A8 BARON & HARRIS (2003) Services marketing text and cases, 2nd ed. Basingstoke,

Palgrave Macmillan. BJL 3rd Floor HD 9980.5 B2 BECKFORD (1998) Quality a critical introduction, London, Routledge. BJL 3rd Floor HD 62.15 B3 BELL (2003) Magnetic service: secrets of creating passionately devoted customers, San

Francisco, Calif., Berrett-Koehler Publishers. BJL 3rd Floor HF 5415.5 B4 BERRY (1999) Discovering the soul of service the nine drivers of sustainable business

success, New York, Free Press. BJL 3rd Floor HF 5415.5 B5 BLUMBERG (2003) Managing high-tech services using a CRM strategy, Boca Raton, Fla.,

St. Lucie Press. BJL 3rd Floor HF 5415.5 B6 BOTTEN & MCMANUS (1999) Competitive strategies for service organizations, Basingstoke,

Macmillan.

BJL 3rd Floor HD 9980.5 B7 BRIDGEWATER, DOYLE & CHARTERED INSTITUTE OF MARKETING. (1998) Innovation

in marketing, Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415 I5 BRINK & BERNDT (2004) Customer relationship management & customer service,

Lansdowne, South Africa, Juta Academic. BJL 3rd Floor HF 5415.5 C9 BROWN (1992) Total quality service how organizations use it to create a competitive

advantage, Scarborough, Ont., Prentice Hall Canada. BJL 3rd Floor HF 5415.5 B8 CHRISTOPHER, PAYNE, BALLANTYNE & CHARTERED INSTITUTE OF MARKETING.

(1993) Relationship marketing bringing quality, customer service and marketing together, Oxford, Butterworth Heinemann in association with the Chartered Institute of Marketing.

BJL 3rd Floor HF 5415 C5 CLARK & BAKER (2004) Business success through service excellence, Edinburgh,

Butterworth-Heinemann. BJL 3rd Floor HF 5415.5 C5CLEGG (2000) The invisible customer strategies for successful customer service down the

wire, London, Kogan Page. BJL 3rd Floor HF 5415.5 C6 COLLIER (1998) Equality in managing service delivery, Buckingham, Open University Press. BJL 3rd Floor HF 5415.5 C6 COOK (2004) Measuring customer service effectiveness, Aldershot, Gower House. BJL 3rd Floor HF 5415.5 C7 CRAM (1994) The power of relationship marketing how to keep customers for life, London,

Pitman. BJL 3rd Floor HF 5415.5 C8 DAVENPORT & BECK (2001) The attention economy understanding the new currency of

business, Boston, Mass., Harvard Business School. BJL 3rd Floor HD 30.2 D2EDVARDSSON, THOMASSON & ¢VRETVEIT (1994) Quality of service making it really

work, London, McGraw-Hill Book Co. BJL 3rd Floor HF 5415.5 E2 FAULKNER (2003) Customer management excellence, Chichester, Wiley. BJL 3rd Floor HF 5415.5 F2 FISK, GROVE & JOHN (2000) Services marketing self-portraits introspections, reflections,

and glimpses from the experts, Chicago, Ill., American Marketing Association. BJL 3rd Floor HD 9980.5 S4 FITZGERALD, MOON & CHARTERED INSTITUTE OF MANAGEMENT ACCOUNTANTS.

(1996) Performance measurement in service industries making it work, London, Chartered Institute of Management Accountants.

BJL 3rd Floor HF 5549.5 P35 F5 FOSS & STONE (2002) CRM in financial services a practical guide to making customer

relationship management work, London, Kogan Page. BJL 3rd Floor HG 173 F7 FRIEDMAN (1999) Consumer boycotts effecting change through the marketplace and the

media, New York, Routledge. BJL 3rd Floor HF 5415.33 U5 F9 GABBOTT & HOGG (1998) Consumers and services, Chichester, John Wiley & Sons Ltd.ON ORDERGILMORE (2003) Services marketing and management, London., Sage Publications. BJL 3rd Floor HD 9980.5 G5 GLYNN & BARNES (1995) Understanding services management integrating marketing,

organisational behaviour, operations and human resource management, Chichester, Wiley.

BJL 3rd Floor HD 9980.5 U5 GRONROOS (2000) Service management and marketing a customer relationship

management approach, 2nd ed. Chichester, Wiley. BJL 3rd Floor HD 9980.5 G8

GUSTAFSSON & JOHNSON (2003) Competing in a service economy how to create a competitive advantage through service development and innovation, San Francisco, Calif., Jossey-Bass.

BJL 3rd Floor HF 5415.5 G9 GUTEK & WELSH (2000) The brave new service strategy aligning customer relationships,

market strategies, and business structures, New York, AMACOM. BJL 3rd Floor HF 5415.5 G9 HENNIG, T. & HANSEN (2000) Relationship marketing gaining competitive advantage

through customer satisfaction and customer retention, New York, Springer. BJL 3rd Floor HF 5415.55 R3 HILL & ALEXANDER (2000) Handbook of customer satisfaction and loyalty measurement,

2nd ed. Aldershot, Gower. BJL 3rd Floor HF 5415.335 H6 HILL, BRIERLEY & MACDOUGALL (2003) How to measure customer satisfaction, 2nd ed.

Aldershot, Gower. BJL 3rd Floor HF 5415.335 H5 HOGG & GABBOTT (1997) Contemporary services marketing management a reader,

London, Dryden Press. BJL 3rd Floor HF 5415 C7 HOPE & MUHLEMANN (1997) Service operations management strategy, design, and

delivery, Harlow, Prentice Hall. BJL 7th Floor TS 155 H7 JOHNSON & GUSTAFSSON (2000) Improving customer satisfaction, loyalty, and profit an

integrated measurement and management system, San Francisco, Jossey-Bass. BJL 3rd Floor HF 5415.335 J6 KASPER, H., HELSDINGEN, P. V. & GABOT, M. (2006) Services marketing management :

a strategic approach, 2nd ed / ed. Chichester, John Wiley & Sons. BJL 3rd Floor HD 9980.5 K1KASPER, HELSDINGEN & DE VRIES. (1999) Services marketing management an

international perspective, Chichester, John Wiley & Sons Ltd. BJL 3rd Floor HD 9980.5 K1 KEININGHAM & VAVRA (2001) The customer delight principle exceeding customers'

expectations for bottom-line success, Chicago, Ill., McGraw Hill. BJL 3rd Floor HF 5415.335 K2 LOOY, GEMMEL & DIERDONCK (2003) Services management an integrated approach, 2nd

ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HD 9980.5 S4 LOVELOCK & WIRTZ (2004) Services marketing people, technology, strategy, 5th ed. Upper

Saddle River, N.J., PearsonEducation International/Prentice Hall. BJL 3rd Floor HD 9980.5 L9 LUCAS (2004) Customer service building successful skills for the twenty-first century, 3rd ed.

New York, McGraw-Hill Education. BJL 3rd Floor HF 5415.5 L9 MCDONALD & PAYNE (1996) Marketing planning for services, Oxford,

Butterworth/Heinemann. BJL 3rd Floor HF 5415.13 M1 MCKENNA (1993) Relationship marketing successful strategies for the age of the customer,

USA, Perseus Books Group. BJL 3rd Floor HF 5415 M1 MUDIE & COTTAM (1993) The management and marketing of services, Oxford, Butterworth-

Heinemann. BJL 3rd Floor HD 9980.5 M9 MUDIE & COTTAM (1999) The management and marketing of services, 2nd ed. Oxford,

Butterworth Heinemann. BJL 3rd Floor HD 9980.5 M9 MYERS (1999) Measuring customer satisfaction hot buttons and other measurement issues,

Chicago, Ill., American Marketing Association. BJL 3rd Floor HF 5415.335 M9 NAYLOR & GRECO (2002) Customer chemistry how to keep the customers you want-- and

say "good-bye" to the ones you don't, Chicago, Ill., McGraw-Hill.

BJL 3rd Floor HF 5415.335 N3 NIESSEN & OLDENBURG (1997) Service level management customer focused, London,

Stationery Office/CCTA. BJL 3rd Floor HF 5415.53 N6 NORMANN (2000) Service management strategy and leadership in service business, 3rd ed.

Chichester, John Wiley & Sons. BJL 3rd Floor HD 9980.5 N8 PALMER (2001) Principles of services marketing, 3rd ed. London, McGraw-Hill. BJL 3rd Floor HF 5415.13 P1 PALMER (2004) Principles of services marketing, 4th ed. Maidenhead, McGraw-Hill. BJL 3rd Floor HD 9980.5 P1 REICHHELD & TEAL (2001) The loyalty effect the hidden force behind growth, profits, and

lasting value, Boston, Mass., Harvard Business School Press. BJL 3rd Floor HF 5415.5 R3 ROBINETTE, BRAND & LENZ (2001) Emotion marketing the Hallmark way of winning

customers for life, New York, McGraw-Hill. BJL 3rd Floor HF 5415 R6 RUST, ZEITHAML & LEMON (2000) Driving customer equity: how customer lifetime value is

reshaping corporate strategy, New York, Free Press. BJL 3rd Floor HF5415.5 R9 SCHMIDT, WEERING & ADLER (2003) Winning at service: lessons from service leaders,

Chichester, Wiley. BJL 3rd Floor HF 5415.5 S3 SHERMAN (2004) Franchising & licensing two powerful ways to grow your business in any

economy, 3rd ed. New York, AMACOM. BJL 3rd Floor HF 5429.235 U5 STEBBING (1994) Quality management in the service industry, New York, Ellis Horwood. BJL 3rd Floor HD 9980.5 S8 STURDY, GRUGULIS & WILLMOTT (2001) Customer service empowerment and

entrapment, Basingstoke, Palgrave. BJL 3rd Floor HF 5415.5 C9 TAYLOR (1993) Quality sustaining customer service, London, Century Business. BJL 3rd Floor HF 5415.5 T2 WEBSTER (2002) Market-driven management how to define, develop, and deliver customer

value, 2nd ed. Hoboken, N.J., Wiley. BJL 3rd Floor HF 5415.13 W3 WILLIAMS (1996) Dealing with customer complaints, Aldershot, Gower. BJL 3rd Floor HF 5415.5 W7 WOODRUFF & GARDIAL (1996) Know your customer new approaches to understanding

customer value and satisfaction, Malden, Mass., Blackwell Business. BJL 3rd Floor HF 5415.32 W8 YAU (1994) Consumer behaviour in China customer satisfaction and cultural values, London,

Routledge. BJL 3rd Floor HF 5415.3 Y3 ZEITHAML & BITNER (2003) Services marketing integrating customer focus across the firm,

International ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HD 9980.5 Z4 ZEITHAML, BITNER & GREMLER (2005) Services marketing integrating customer

focus across the firm, Boston, Mass., McGraw-Hill. BJL 3rd Floor HD 9980.5 Z4ZEITHAML, PARASURAMAN & BERRY (1990) Delivering quality service balancing

customer perceptions and expectations, New York, Free Press. BJL 3rd Floor HF 5415.5 Z4 ZEMKE & BELL (2000) Knock your socks off service recovery, New York, AMACOM. BJL 3rd Floor HF 5415.5 Z5

9.6:Ethics in Marketing & PR Management

CHONKO (1995) Ethical decision making in marketing, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor HF 5415.135DAVIDSON (2004) The committed enterprise how to make vision, values and branding work,

2nd ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HD 58.9 D2 DELENER (1995) Ethical issues in international marketing, New York, Haworth Press. BJL 3rd Floor HF 1416 E8 MCDONALD & WILSON (2002) The new marketing transforming the corporate future,

Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415.1265 M1SEIB & FITZPATRICK (1995) Public relations ethics, Fort Worth, Tex., Harcourt Brace

College Publishers. BJL 3rd Floor HM 1221 S4SCHLEGELMILCH (1998) Marketing ethics an international perspective, London,

International Thomson Business Press. BJL 3rd Floor HF 5387 S3SHINER (2003) Freedom of commercial expression, Oxford, Oxford University Press. BJL 2nd Floor K 3253 F8SMITH & QUELCH (1996) Ethics in marketing, New York, Irwin. BJL 3rd Floor HF 5415.122 S6VAN TULDER & ZWART (2006) International business-society management linking

corporate responsibility and globalization, London, Routledge. BJL 3rd Floor HD 62.4 T9

9.7:Non-Profit/sustainable Marketing Management

ADLER (2006) Cause for concern: results-oriented cause marketing, Mason, Ohio, Thomson/South-Western.

ON ORDERANDREASEN (2006) Social marketing in the 21st century, Thousand Oaks, Calif., SAGE

Publications. BJL 3rd Floor HF 5414 A5ANDREASEN & KOTLER (2003) Strategic marketing for nonprofit organizations, 6th

ed. Upper Saddle River, N.J., Pearson Prentice Hall. BJL 3rd Floor HF 5415 A5FULLER (1999) Sustainable marketing managerial-ecological issues, Thousand Oaks, Calif.,

Sage Publications. BJL 3rd Floor HF 5413 F9HANNAGAN (1992) Marketing for the non-profit sector, Basingstoke, Macmillan. BJL 3rd Floor HF 5415 H2 KOTLER, ROBERTO & LEE (2002) Social marketing improving the quality of life, 2nd ed.

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5414 K8 SARGEANT (1999) Marketing management for nonprofit organizations, Oxford, Oxford

University Press. BJL 3rd Floor HF 5415.13 S2 SARGEANT (2005) Marketing management for nonprofit organizations, 2nd ed. Oxford,

Oxford University Press. BJL 3rd Floor HF 5415.13 S2 SARGEANT & JAY (2002) Fundraising on the web opportunity or hype?, Henley-on-Thames,

Henley Management College. BJL 3rd Floor q HD 28 H51 W9(0202) SARGEANT & LEE (2001) Improving public trust in the voluntary sector an empirical analysis, Henley-on-Thames, Henley Management College

SARGEANT & LEE (2001) Individual and contextual antecedents of donor trust in the voluntary sector, Henley-on-Thames, Henley Management College.

BJL 3rd Floor q HD 28 H51 W9(0117) SARGEANT, LIAO & FOREMAN (1999) Market and societal orientation in the nonprofit

sector, Henley-on-Thames, Henley Management College. BJL 3rd Floor q HD 28 H51 W9(9908)

9.8:Tourism & Hospitality Marketing Management

BRIGGS (2001) Successful tourism marketing a practical handbook, 2nd ed. London, Kogan Page.

BJL 4th Floor G 155 A1 B8 BRIGGS (2001) Successful Web marketing for the tourism and leisure sectors, London,

Kogan Page. BJL 4th Floor G 155 A1 B8 KOTLER, BOWEN & MAKENS (2002) Marketing for hospitality and tourism, 3rd ed. Upper

Saddle River, NJ, Prentice Hall. BJL 7th Floor TX 911.3 M3 K8 KOTLER, HAIDER & REIN (1993) Marketing places attracting investment, industry, and

tourism to cities, states, and nations, New York, Free Press. BJL 3rd Floor HF 5415 K8LUMSDON (1997) Tourism marketing, London, International Thomson Business Press. BJL 4th Floor G 155 A1 L9 MIDDLETON & CLARKE (2001) Marketing in travel and tourism, 3rd ed. Oxford, Butterworth-

Heinemann. BJL 4th Floor G 155 A1 M6 MORGAN (1996) Marketing for leisure and tourism, London, Prentice Hall. BJL 7th Floor GV 188 M8 c.3 MORGAN & PRITCHARD (1998) Tourism, promotion and power creating images, creating

identities, Chichester, John Wiley & Sons Ltd. BJL 4th Floor G 155 A1 M8 MORGAN, PRITCHARD & PRIDE (2004) Destination branding creating the unique

destination proposition, 2nd ed. Oxford, Butterworth Heinemann. BJL 4th Floor G 155 A1 D4 PIKE (2004) Destination marketing organisations, Amsterdam, Elsevier. BJL 4th Floor G 155 A1 P6 ROBINSON & CENTRE FOR TRAVEL AND TOURISM. (2000) Management, marketing and

the political economy of travel and tourism, Sunderland, Centre for Travel and Toruism/Business Education Publishers Ltd.

BJL 4th Floor G 155 A1 M2

9.9:Other Specialist Areas

9.6-1:Sports Marketing

LAGAE (2005) Sports sponsorship and marketing communications a European perspective, Harlow, Financial Times Prentice Hall.

BJL 7th Floor GV 716 L1 c.2MULLIN, HARDY & SUTTON (2000) Sport marketing, 2nd ed. Champaign, Ill., Human

Kinetics. BJL 7th Floor q GV 716 M9 POPE & TURCO (2001) Sport & event marketing, Sydney, McGraw-Hill. BJL 7th Floor GV 716 P8 SHILBURY, QUICK & WESTERBEEK (2004) Strategic sport marketing, 2nd ed. Crows Nest,

N.S.W., Allen & Unwin.

BJL 7th Floor GV 716 S5

9.6-2: Marketing in emerging markets

ARNOLD, CHADRABA & SPRINGER (2000) Marketing strategies for central and eastern Europe, Aldershot, Ashgate.

BJL 3rd Floor HF 5415.12 E8BATRA & WILLIAM DAVIDSON INSTITUTE. (1999) Marketing issues in transitional

economies, Boston, Kluwer Academic Publishers. BJL 3rd Floor HF 5415 M3CAVUSGIL, S. T., GHAURI, P. N. & AGARWAL, M. R. (2002) Doing business in emerging

markets : entry and negotiation strategies, Thousand Oaks, Sage Publications. BJL 3rd Floor HD 62.4 C3CHADRABA (1995) The Central and Eastern European markets guideline for new business

ventures, New York, Haworth Press. BJL 3rd Floor HF 3496.5ESTRIN, RICHET & BRADA (2000) Foreign direct investment in central eastern Europe case

studies of firms in transition, Armonk, N.Y., M.E. Sharpe. BJL 3rd Floor HG 5430.7 A3 F7ESTRIN, S. & MEYER, K. (2004) Investment strategies in emerging markets, Cheltenham,

Edward Elgar. BJL 3rd Floor HG 5836 A3 I6ESTRIN, S., RICHET, X. & BRADA, J. C. (2000) Foreign direct investment in central eastern

Europe : case studies of firms in transition, Armonk, N.Y., M.E. Sharpe. BJL 3rd Floor HG 5430.7 A3 F7MARINOV (2005) Marketing in the emerging markets of Central and Eastern Europe the

Balkans, Basingstoke, Palgrave Macmillan. BJL 3rd Floor HF 5415.12 B28MARINOV (2005) Marketing in the emerging markets of Latin America, Basingstoke,

Palgrave Macmillan. BJL 3rd Floor HF 5415.12 L3 M3PHANSALKAR, S. J. (2005) Opportunities and strategies for Indian business : preparing for

a global India, New Delhi, Response Books. BJL 3rd Floor HD 70 I3 P5

9.6-3:Asia

AITCHISON (2002) How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them, Singapore, J. Wiley & Sons (Asia).

BJL 3rd Floor HF 5813 A8 A3 CHAN KWOK, B. (2000) Chinese business networks state, economy and culture,

Copenhagen, NIAS. BJL 3rd Floor HD 69 S8HAMILTON (1996) Asian business networks, Berlin, Walter de Gruyter. BJL 3rd Floor HD 69 S8 A8ROEHRIG (1994) Foreign joint ventures in contemporary China, New York, St Martin's Press. BJL 3rd Floor HG 5782 R7WONG & LEUNG (2001) Guanxi relationship marketing in a Chinese context, New York,

International Business Press. BJL 3rd Floor HF 5415.55 W8 YEUNG (1998) Transnational corporations and business networks Hong Kong firms in the

ASEAN Region, London, Routlege. BJL 3rd Floor HD 2892 Y3Ebook

9.6-4:Political Marketing

BAINES, BRENNAN & EGAN (2000) Structure and strategy in political markets, London, Middlesex University Business School.

BJL 3rd Floor HD 28 M6 D67(16/2000)KAID (2004) Handbook of political communication research, Mahwah, N.J., Lawrence

Erlbaum Associates. BJL 3rd Floor JA 85 H2NEWMAN (1999) Handbook of political marketing, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor JF 2112 C3 H2NEWMAN (1999) The mass marketing of politics democracy in an age of manufactured

images, Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor JN 2281 N5LEES, M. (2001) Political marketing and British political parties: the party's just begun,

Manchester, Manchester University Press. BJL 3rd Floor JK 1121 L4LYNCH, BAINES & EGAN (2002) Marketing strategy and political campaigning: a UK

resource-based perspective, London, Middlesex University Business School. BJL 3rd Floor HD 28 M6 D67(19/2002MAAREK (1995) Political marketing and communication, London, John Libbey/Univ of Luton. BJL 3rd Floor JF 2112 C7

9.6-5:Postmodern Marketing

BROWN (1998) Postmodern marketing two telling tales, London, International Thomson Business Press.

BJL 3rd Floor HF 5415 B8BROWN (1998) Postmodern marketing two telling tales, London, International Thomson

Business Press. BJL Short Loan HF 5415 B8 BROWN (2001) Marketing the retro revolution, London, SAGE. BJL 3rd Floor HF 5415 B8BROWN, BELL & CARSON (1996) Marketing apocalypse eschatology, escapology, and the

illusion of the end, London, Routledge. BJL 3rd Floor HF 5415.122 M3BROWN, DOHERTY & CLARKE (1998) Romancing the market, London, Routledge. BJL 3rd Floor HF 5411 R7BROWNLIE (1998) Rethinking marketing towards critical marketing accountings, London,

SAGE. BJL 3rd Floor HF 5415 R4PETERSEN & TOOP (1994) Sales promotion in postmodern marketing, Aldershot, Gower. BJL 3rd Floor q HF 5438.5 P4

9.6-6:Marketing Channels

CHOPRA & MEINDL (2001) Supply chain management strategy, planning, and operation, Upper Saddle River, N.J., Prentice Hall.

BJL 3rd Floor HF 5415.13 C5FRIEDMAN, L. G. & FUREY, T. R. (1999) The channel advantage : going to market with

multiple sales channels to reach more customers, sell more products, make more profit, Oxford, Butterworth Heinemann.

BJL 3rd Floor HF 5415.129 F9PELTON, STRUTTON & LUMPKIN (2002) Marketing channels a relationship management

approach, 2nd ed. Boston, Mass., McGraw-Hill. BJL 3rd Floor HF 5415.129 P3

ROSENBLOOM (2004) Marketing channels a management view, 7th ed. Mason, Ohio, Thomson/South-Western.

BJL 3rd Floor HF 5415.129 R8

9.6-7:Small Business Marketing

AUDRETSCH, D. B. (2003) SMEs in the age of globalization, Cheltenham, Edward Elgar Pub.

BJL 3rd Floor HD 2341 S6BUSKIRK & LAVIK (2004) Entrepreneurial marketing real stories and survival strategies,

Mason, Ohio, Thomson. BJL 3rd Floor HF 5415 B9CARSON (1995) Marketing and entrepreneurship in SMEs an innovative approach, London,

Prentice Hall. BJL 3rd Floor HF 5415.13 M3CHASTON & MANGLES (2002) Small business marketing management, Basingstoke,

Palgrave. BJL 3rd Floor HF 5415.13 C4

9.6-8:Events Marketing

ALLEN & MCDONNELL (2002) Festival and special event management, 2nd ed. Milton, Qld., Wiley.

BJL 7th Floor GT 3406 A8 F4 HOYLE (2002) Event marketing how to successfully promote events, festivals, conventions,

and expositions, New York, John Wiley. BJL 7th Floor GT 3405 H8 MAITLAND (1996) How to plan exhibitions, London, Cassell. BJL 6th Floor N 4396 M2STEVENS (2005) Trade show and event marketing plan, promote & profit, [Mason, Ohio],

Thomson Southwestern. BJL 7th Floor GT 3405 S8

9.6-9:Arts & Fashion Marketing

HINES, BRUCE & CHARTERED INSTITUTE OF MARKETING. (2001) Fashion marketing contemporary issues, Oxford, Butterworth-Heinneman.

BJL 3rd Floor HD 9940 A2 F2 KERRIGAN, FRASER & OZBILGIN (2004) Arts marketing, Oxford, Elsevier

Butterworth-Heinemann. BJL 6th Floor NX 634 K4PHILLIPS (1996) Fashion sales promotion the selling behind the selling, 2nd ed. Upper

Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 6161C44 P5TUNGATE (2005) Fashion brands branding style from Armani to Zara, London, Kogan Page. BJL 3rd Floor HD 9940 A2 T9

10.0:RESEARCH

10.1:Marketing Research & Intelligence

AAKER, KUMAR & DAY (2001) Marketing research, 7th ed. New York, J. Wiley. BJL 3rd Floor HF 5415.2 A3 AAKER, KUMAR & DAY (2004) Marketing research, 8th ed. New York Chichester, Wiley. BJL 3rd Floor HF 5415.2 A3 BAGOZZI (1980) Causal models in marketing, New York, Wiley. BJL 3rd Floor HF 5415.2 B1 BAGOZZI (1994) Advanced methods of marketing research, Cambridge, Mass., Blackwell

Business. BJL 3rd Floor HF 5415.2 A2 BAGOZZI (1994) Principles of marketing research, Cambridge, Mass., Blackwell Business. BJL 3rd Floor HF 5415.2 P9 BLANKENSHIP, BREEN & DUTKA (1998) State of the art marketing research, 2nd ed.

Lincolnwood, Ill., NTC Business Books. BJL 3rd Floor HF 5415.2 B6 BLOCK (2004) Business to business market research, Cincinnati, Ohio, South-Western. BJL 3rd Floor HF 5415.1263 B6 BUBER, GADNER & RICHARDS (2003) Applying qualitative methods to marketing

management research, Basingstoke, Palgrave Macmillan. BJL 3rd Floor HF 5415.13 A6 CHISNALL (1986) Marketing research, 3rd ed. Maidenhead, McGraw-Hill. BJL 3rd Floor HF 5415.2 C5 CHISNALL (2001) Marketing research, 6th ed. London, McGraw-Hill. BJL 3rd Floor HF 5415.2 C5 CHURCHILL (2001) Basic marketing research, 4th ed. Mason, Ohio, South-Western. BJL 3rd Floor HF 5415.2 CHURCHILL (2004) Basic marketing research, 5th ed. Mason, Ohio, South-Western. BJL 3rd Floor HF 5415.2 CHURCHILL & IACOBUCCI (2004) Marketing research methodological foundations, 9th ed.

Mason, Ohio, Thomson / South-Western. BJL 3rd Floor HF 5415.2 COOPER & SCHINDLER (2005) Marketing research, McGraw-Hill, 2005. BJL 3rd Floor q HF 5415.2 C7CRIMP (1981) The marketing research process, Englewood Cliffs, Prentice-Hall. BJL 3rd Floor HF 5415.2 C9 CRIMP (1985) The marketing research process, 2nd ed. Hemel Hempstead, Prentice-Hall

International. BJL 3rd Floor HF 5415.2 C9 CRIMP (1990) The marketing research process, 3rd ed. New York, Prentice Hall. BJL 3rd Floor HF 5415.2 CROUCH & HOUSDEN (2003) Marketing research for managers, 3rd ed. Oxford,

Butterworth-Heinemann. BJL 3rd Floor HF 5415.2 C9 FORREST (2003) Internet marketing intelligence research tools, techniques, and resources,

Boston, Mass., McGraw-Hill/Irwin. BJL 3rd Floor HF 5415.2 F7 HAGUE & JACKSON (1998) Do your own market research, 3rd ed. London, Kogan Page. BJL 3rd Floor (3 day) HF 5415.2 H1 HAIR, BUSH & ORTINAU (2002) Market research within a changing information

environment, 2nd ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415.2 H1 HOOLEY & HUSSEY (1999) Quantitative methods in marketing, 2nd ed. London,

International Thomson Business. BJL 3rd Floor HF 5415.2 Q1

KENT (1999) Marketing research measurement, method and application, London, International Thomson Business Press.

BJL 3rd Floor HF 5415.2 K3 MALHOTRA & BIRKS (2000) Marketing research an applied approach, European ed.

Harlow, Financial Times/Prentice Hall. BJL 3rd Floor HF 5415.2 M2 MALHOTRA & BIRKS (2003) Marketing research an applied approach, 2nd European

edition. ed. Harlow, Pearson Education. BJL 3rd Floor HF 5415.2 M2 MCDANIEL & GATES (1999) Contemporary marketing research, 4th ed. Cincinnati, South-

Western College Publishing. BJL 3rd Floor HF 5415.2 M1 MCDANIEL & GATES (2004) Marketing research essentials, 4th ed. Hoboken, NJ, John

Wiley. BJL 3rd Floor HF 5415.2 M1 MCGIVERN (2002) The practice of market and social research an introduction, Harlow,

Financial Times Prentice Hall. MCNEILL (1990) Research methods, 2nd ed. London, Routledge. BJL 3rd Floor HM 24 M4 MCQUARRIE (1996) The market research toolbox a concise guide for beginners, Thousand

Oaks, Calif., Sage Publications. BJL 3rd Floor HF 5415.2 M1 MURPHY (2005) Competitive Intelligence, Gower Publishing.BJL 3rd Floor HD 38.7 M9PARASURAMAN, GREWAL & KRISHNAN (2003) Marketing research, New York,

Houghton-Mifflin. BJL 3rd Floor HF 5415.2 P2 PROCTOR (1999) Essentials of marketing research, 2nd ed. London, Financial Times

Management. BJL 3rd Floor HF 5415.2 P9 PROCTOR (2002) Essentials of marketing research, 3rd ed. Harlow, Financial Times Prentice

Hall. BJL 3rd Floor HF 5415.2 P9 ROE (2004) Market research in action, London, Thomson Learning. BJL 3rd Floor HF 5415.2 R6 SCHONER & UHL (1975) Marketing research information systems and decision making,

2nd.ed. ed. Ny, Wiley. BJL 3rd Floor HF 5415.2 S3 SHAO (1999) Marketing research an aid to decision making, Cincinnati, South-Western

College Publishing. BJL 3rd Floor HF 5415.2 S5 SHAO (2002) Marketing research an aid to decision making, 2nd ed. Cincinnati, Ohio, South-

Western/Thomson Learning. BJL 3rd Floor HF 5415.2 S5SMITH & FLETCHER (2001) Inside information making sense of marketing data, Chichester,

Wiley. BJL 3rd Floor HF 5415.2 S6 TULL & HAWKINS (1980) Marketing research, 2nd edition. ed. N.Y., Macmillan. BJL 3rd Floor HF 5415.2 T9 WEBB (2002) Understanding and designing market research, 2nd ed. London, Thomson

Learning. BJL 3rd Floor HF 5415.2 W3 WILSON (2002) Marketing research an integrated approach, Harlow, Financial Times

Prentice Hall. BJL 3rd Floor HF 5415.2 W7 WRIGHT & CRIMP (2000) The marketing research process, 5th ed. Harlow, Prentice Hall. BJL 3rd Floor HF 5415.2 C9 ZIKMUND (2003) Exploring marketing research, 8th ed. Mason, Ohio, Thomson/South-

Western. BJL 3rd Floor q HF 5415.2 Z6

ZIKMUND (2003) Essentials of marketing research, 2nd ed. Mason, Ohio, Thomson South-Western.

BJL 3rd Floor HF 5415.2 Z6

10.2:Business Research Methods

ALVESSON & DEETZ (1999) Doing critical management research, London, SAGE. BJL 3rd Floor HD 30.4 A4BORDENS & ABBOTT (2004) Research and design methods a process approach, 6th ed.

Boston, McGraw-Hill. BJL 7th Floor BF 76.5 B7 BRYMAN & BELL (2003) Business research methods, Oxford, Oxford University Press. BJL 3rd Floor HD 30.4 B9 COLLIS & HUSSEY (2003) Business research a practical guide for undergraduate and

postgraduate students, 2nd ed. Basingstoke, Palgrave Macmillan. BJL 3rd Floor HD 30.4 H9COTTRELL, S. (2005) Critical thinking skills : developing effective analysis and argument,

Basingstoke, Palgrave Macmillan. BJL 7th Floor BF 441 C8EASTERBY, S., THORPE & LOWE (1991) Management research an introduction, London,

Sage. BJL 3rd Floor HD 30.4 E1 EASTERBY, S., THORPE & LOWE (2001) Management research [an introduction], 2nd ed.

London, SAGE. BJL 3rd Floor HD 30.4 E1 GHAURI & GREENHAUG (2002) Research methods in business studies a practical guide,

2nd ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HD 30.4 G4 HUSSEY (1996) Business research a practical guide for undergraduate and postgraduate

students, Basingstoke, Macmillan Business. BJL 3rd Floor HD 30.4 H9JANKOWICZ (2000) Business research projects, 3rd ed. London, Business Press. BJL 3rd Floor HD 30.4 J3 JANKOWICZ (2004) Business research projects, 4th ed. London, Thomson Learning. BJL 3rd Floor HD 30.4 J3JOHNSON & DUBERLEY (2000) Understanding management research an introduction to

epistemology, London, SAGE. BJL 3rd Floor HD 30.4 J6MARCOULIDES (1998) Modern methods for business research, Mahwah, N.J., Lawrence

Erlbaum. BJL 3rd Floor HD 30.4 M6RILEY (2000) Researching and writing dissertations in business and management, London,

Thomson Learning. BJL 3rd Floor HD 30.4 R4SAUNDERS, LEWIS & THORNHILL (2002) Research methods for business students, 3rd

ed. Harlow, Financial Times Prentice Hall. BJL 3rd Floor HD 30.4 S2 c.11 SAUNDERS, LEWIS & THORNHILL (2000) Research methods for business students, 2nd

ed. Harlow, Financial Times. BJL 3rd Floor HD 30.4 S2SAUNDERS, THORNHILL & LEWIS (1996) Research methods for business students,

London, Financial Times. BJL 3rd Floor HD 30.4 S2 SEKARAN (2000) Research methods for business a skill-building approach, 3rd ed. New

York, Wiley. BJL Short Loan HD 30.4 S4SEKARAN (2003) Research methods for business a skill-building approach, 4th ed. New

York, Wiley.

BJL 3rd Floor HD 30.4 S4 THIETART (2001) Doing management research a comprehensive guide, London, Sage

Publications. BJL 3rd Floor HD 30.4WASS & WELLS (1994) Principles and practice in business and management research,

Aldershot, Dartmouth. BJL 3rd Floor HD 30.4 P9 WHITE (1999) Dissertation skills for business and management students, London, Cassell. BJL 3rd Floor HD 30.4 W5ZIKMUND (2002) Business research methods, 7th ed. Mason, Ohio, South-Western College

Pub. BJL 3rd Floor HD 30.4 Z6ZIKMUND (2003) Business research methods, 6th ed. Fort Worth, Dryden Press/HArcourt

College PUblishers. BJL 3rd Floor HD 30.4 Z6

10.3:Communications Research

BAXTER & BABBIE (2004) The basics of communication research, Belmont, Calif., Wadsworth/Thomson Learning.

BJL 6th Floor P 91.3 B3DAYMON & HOLLOWAY (2002) Qualitative research methods in public relations and

marketing communications, London, Routledge. BJL 3rd Floor HD 59 D2 JONES (1998) How advertising works the role of research, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5823 H8 HAMELINK, LINNE & HALLORAN (1994) Mass communication research on problems and

policies the art of asking the right questions in honor of James D. Halloran, Norwood, N.J., Ablex.

BJL 3rd Floor HM 258 M4HARRIS (1983) Information processing research in advertising, Hillsdale, Erlbaum. BJL 3rd Floor HF 5822 I4 MORRISON (2002) Using qualitative research in advertising strategies, techniques, and

applications, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5814 U8 RUBIN & PIELE (1999) Communication research strategies and sources, 5th ed. Belmont,

Calif., Wadsworth Thomson Learning. BJL 6th Floor P 91.3 R8STACKS (2002) Primer of public relations research, New York, Guilford. BJL 3rd Floor HD 59 S7 STEMPEL, WEAVER & WILHOIT (2003) Mass communication research and theory, Boston,

Mass., Allyn and Bacon. BJL 6th Floor P 91.3 M4WELLS (1997) Measuring advertising effectiveness, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HF 5815 U5 M4 WIMMER & DOMINICK (2006) Mass media research an introduction, 8th ed. Belmont, Calif.,

Thomson/Wadsworth. BJL 6th Floor P 91.3 W7

10.4:International Marketing Research

GROVES (1994) Principles of international marketing research, Oxford, Blackwell Business. BJL 3rd Floor HF 1416 G8 KUMAR (2000) International marketing research, Upper Saddle River, N.J., Prentice Hall. BJL 3rd Floor HF 5415.2 K9 USUNIER (1998) International and cross-cultural management research, London, SAGE. BJL 3rd Floor HD 62.4 U8

10.5:Qualitative Methods

BAYMAN (1992) Hermeneutics and social science approaches to understanding, Aldershot, Gregg revivals.

BJL 3rd Floor HM 26 B3BRYMAN & BURGESS (1994a) Analyzing qualitative data, London, Routledge. BJL 3rd Floor HA 29 A5CRABTREE & MILLER (1992) Doing qualitative research, Newbury Park, Calif., Sage. BJL 2nd Floor East R 853 S7DAYMON & HOLLOWAY (2002) Qualitative research methods in public relations and

marketing communications, London, Routledge. BJL 3rd Floor HD 59 D2 CARSON (2001) Qualitative marketing research, London, SAGE. BJL 3rd Floor HF 5415.2 Q1GREENWOOD & LEVIN (1998) Introduction to action research social research for social

change, Thousand Oaks, Sage Publications. BJL 3rd Floor HM 48 G8 HAMMERSLEY (1992) What's wrong with ethnography? methodological explorations,

London, Routledge. BJL 7th Floor GN 345 H2 HAMMERSLEY & ATKINSON (1989) Ethnography principles in practice, London, Routledge. BJL 7th Floor GN 345 H2 HAMMERSLEY & BLUMER (1989) The dilemma of qualitative method Herbert Blumer and

the Chicago tradition, London, Routledge. BJL 3rd Floor HM 24 H2GUMMESSON (1991) Qualitative methods in management research, Newbury Park, Sage. BJL 3rd Floor HD 30.4 G9GUMMESSON (2000) Qualitative methods in management research, 2nd ed. Thousand

Oaks, Calif., Sage. BJL 3rd Floor HD 30.4 G9MORRISON (2002) Using qualitative research in advertising strategies, techniques, and

applications, Thousand Oaks, Calif., Sage. BJL 3rd Floor HF 5814 U8 WAGNER (1997) Advances in qualitative organization research, Greenwich, Conn., JAI

Press. BJL 3rd Floor HM 131 A22

10.5-1:Focus Groups

BADER & ROSSI (2002) Focus groups a step-by-step guide, [s.l.], Bader Group. BJL 3rd Floor q HF 61.28 B1 BLOOR (2001) Focus groups in social research, London, SAGE Publications. BJL 3rd Floor H 61.28 F6 GREENBAUM (1988) The practical handbook and guide to focus group research, Lexington,

Mass., Lexington Books. BJL 3rd Floor HF 5415.2 G7 KRUEGER (1994) Focus groups a practical guide for applied research, 2nd ed. Thousand

Oaks, Calif., Sage Publications. BJL 3rd Floor H 61.28 K9 KRUEGER & CASEY (2000) Focus groups a practical guide for applied research, 3rd ed.

Thousand Oaks, Calif., Sage Publications. BJL 3rd Floor H 61.28 K9 MORGAN, KRUEGER & KING (1998) Focus group kit, Thousand Oaks, Calif., SAGE

Publications. BJL 3rd Floor H 61.28 F6 v.1

LANGFORD & MCDONAGH (2003) Focus groups supporting effective product development, London, Taylor & Francis.

BJL 3rd Floor H 61.28 F6 MORGAN (1988) Focus groups as qualitative research, Newbury Park, Calif., Sage

Publications. BJL 3rd Floor H 61.28 M8 MORGAN (1997) Focus groups as qualitative research, 2nd ed. Thousand Oaks, Calif., Sage

Publications. BJL 3rd Floor H 61.28 M8 PUCHTA & POTTER (2003) Focus group practice, London, SAGE. BJL 3rd Floor H 61.28 P9 STEWART & SHAMDASANI (1990) Focus groups theory and practice, Newbury Park, Calif.,

Sage Publications. BJL 3rd Floor H 61.28 S8

10.5-2:Research Philosophy

BURRELL & MORGAN (1979) Sociological paradigms and organisational analysis elements of the sociology of corporate life, London, Heinemann.

BJL Short Loan HM 131 B9BRYMAN (2001) Social research methods, Oxford, Oxford University Press. BJL 3rd Floor H 62 B9JACKSON (2000) Systems approaches to management, New York, Kluwer

Academic/Plenum. BJL 7th Floor T 57.6 J1REMENYI (1998) Doing research in business and management an introduction to process

and method, London, SAGE. BJL 3rd Floor HD 30.4WILLIAMS & MAY (1996) Introduction to the philosophy of social research, London, UCL

Press. BJL 3rd Floor H 62 M4

10.5-3:Interviewing

BREAKWELL (1990a) Interviewing, Leicester, British Psychological Society in association with Routledge.

BJL 3rd Floor HF 5549.5 I6 B8 CHIRBAN (1996) Interviewing in depth the interactive-relational approach, Thousand Oaks,

Calif., Sage. BJL 7th Floor BF 637 I5 C5 FIELDING (2002) Interviewing, London, SAGE. BJL 3rd Floor H 61.28 I6 v.1 KVALE (1996) Interviews an introduction to qualitative research interviewing, Thousand

Oaks, Calif., Sage Publications. BJL 3rd Floor H 62 K9 MCCRACKEN (1988) The long interview, Newbury Park, Calif, Sage Publications. BJL 3rd Floor H 61.28 M1OPPENHEIM (1992) Questionnaire design, interviewing and attitude measurement, New ed.

London, Continuum. BJL 3rd Floor HN 29 O6

10.5-4:Content Analysis

HODSON (1999) Analyzing documentary accounts, Thousand Oaks, Calif., Sage Publications.

BJL 3rd Floor H 61 H6KRIPPENDORFF (1980) Content Analysis, Beverly Hills (Calif.), Sage. BJL 6th Floor P 93 K9 KRIPPENDORFF (2004) Content analysis an introduction to its methodology, 2nd ed.

Thousand Oaks, Calif., Sage. BJL 4th Floor P 93 K9 NEUENDORF (2002) The content analysis guidebook, Thousand Oaks, Calif., Sage

Publications.BJL 3rd Floor HM 529 N4

10.6:Quantitative Methods

BANCROFT & O'SULLIVAN (1993b) Quantitative methods for accounting and business studies, 3rd ed. London, McGraw-Hill.

BJL 3rd Floor HF 1017 B2BRYMAN & CRAMER (1990) Quantitative data analysis for social scientists, London,

Routledge. BJL 3rd Floor HA 32 B9CURWIN & SLATER (1991) Quantitative methods for business decisions, 3rd ed. London,

Chapman and Hall. BJL 3rd Floor HD 30.23 C9CURWIN & SLATER (1996) Quantitative methods for business decisions, 4th ed. London,

International Thomson Business Press. BJL 3rd Floor HD 30.23 C9FRIEND (1987) Quantitative methods, London, Longman. BJL Education Resources QA 43 F9MARKLAND & SWEIGART (1987) Quantitative methods applications to managerial decision

making, New York, Wiley. BJL 3rd Floor HD 30.23 M3RENDER & STAIR (1991) Quantitative analysis for management, 4th ed. Boston, Allyn and

Bacon. BJL 7th Floor T 56 R3TILANUS, GANS & LENSTRA (1986) Quantitative methods in management case studies of

failures and successes, Chichester, Wiley. BJL 3rd Floor HD 30.25 Q1WATERS (1994) Quantitative methods for business, Wokingham, Addison-Wesley. BJL 3rd Floor HD 30.25 W3WISNIEWSKI (1994) Quantitative methods for decision makers, London, Pitman. BJL 3rd Floor HD 30.23 W8WISNIEWSKI (1997) Quantitative methods for decision makers, 2nd ed. London, Pitman. BJL 3rd Floor HD 30.23 W8WRIGHT (1979) Quantitative methods and statistics a guide to social research, Beverly Hills

(Calif.), Sage. BJL 3rd Floor HA 29 W9

10.6-1:Survey Research

ALRECK & SETTLE (2004) The survey research handbook, 3rd ed. Boston, Mass., McGraw-Hill/Irwin.

BJL 3rd Floor HN 29 A4 BRACE (2004) Questionnaire design how to plan, structure and write survey material for

effective market research, London, Kogan Page. BJL 3rd Floor HF 5415.3 B7 FOWLER (2002) Survey research methods, 3rd ed. Thousand Oaks, Calif., Sage

Publications. BJL 3rd Floor HN 29 F7

HAGUE (1993) Questionnaire design, London, Kogan Page. BJL 3rd Floor HN 29 H1 KENT (2001) Data construction and data analysis for survey research, Basingstoke,

Palgrave. BJL 3rd Floor HM 535 K3 OPPENHEIM (1992) Questionnaire design, interviewing and attitude measurement, New ed.

London, Continuum. BJL 3rd Floor HN 29 O6SAPSFORD (1999) Survey research, London, Sage. BJL 3rd Floor HN 29 S2WILSON & MCCLEAN (1994) Questionnaire design a practical introduction, Newtownabbey,

University of Ulster. BJL 3rd Floor HN 29 W7 c.21743

10.6-2:Multivariate Analysis

BRAY & MAXWELL (1985) Multivariate analysis of variance, Beverly Hills, Sage Publications.

BJL 3rd Floor HA 31.35 B8 DILLON & GOLDSTEIN (1984) Multivariate analysis methods and applications, New York,

Wiley. BJL 7th Floor QA 278 D5 HIRSCHBERG & HUMPHREYS (1982) Multivariate applications in the social sciences,

Hillsdale, Erlbaum. BJL 7th Floor BF 39 M9 JOHNSON (1987) Multivariate statistical simulation, New York, Wiley. BJL 7th Floor QA 278 J6 MANLY (1986) Multivariate statistical methods a primer, London, Chapman and Hall. BJL 7th Floor QA 278 M2 MANLY (1994) Multivariate statistical methods a primer, 2nd ed. Boca Raton, Fla., Chapman

& Hall/CRC. BJL 7th Floor QA 278 M2 MARTENS (2001) Multivariate analysis of quality an introduction, Chichester, Wiley. BJL 7th Floor QA 278 M3

10.6-3:SPSS

ANTONIUS (2003) Interpreting quantitative data with SPSS, London, Sage. BJL 3rd Floor HA 32 A6 BOSLAUGH (2005) An intermediate guide to SPSS programming using syntax for data

management, Thousand Oaks, Calif., Sage. BJL 3rd Floor HA 32 B7 BRYMAN & CRAMER (1997) Quantitative data analysis with SPSS for Windows a guide for

social scientists, London, Routledge. BJL 3rd Floor HA 32 B9BRYMAN & CRAMER (2001) Quantitative data analysis with SPSS Release 10 for Windows

a guide for social scientists, Hove, Routledge. BJL 3rd Floor HA 32 B9CARVER & NASH (2005) Doing data analysis with SPSS version 12.0, Belmont, Calif.,

Thomson/Brooks/Cole. BJL 3rd Floor HA 32 C3 CORSTON & COLMAN (2003) A crash course in SPSS for Windows, 2nd ed. Malden, Mass.,

Blackwell. BJL 3rd Floor HA 32 C8 FIELD (2000) Discovering statistics using SPSS for Windows advanced techniques for the

beginner, London, SAGE. BJL Short Loan HA 32 F4

FOSTER (2001) Data analysis for using SPSS for Windows versions 8 to 10 a beginner's guide, 2nd ed. London, SAGE.

BJL 3rd Floor HA 32 F7 HOWITT & CRAMER (2000) A guide to computing statistics with SPSS release 10 for

windows with supplements for releases 8 and 9, Harlow, Prentice Hall. BJL 3rd Floor HA 32 H8 HOWITT & CRAMER (2002) A guide to computing statistics with SPSS 11 for Windows with

supplements for releases 8, 9 and 10, Rev. ed. Upper Saddle, NJ, Prentice Hall. BJL 3rd Floor HA 32 H8PALLANT (2001) SPSS survival manual a step-by-step guide to

data analysis using SPSS for Windows (Version 10), Buckingham, Open University Press.

BJL 3rd Floor HA 32 P1 KINNEAR & GRAY (2000) SPSS for Windows made simple release 10, Hove, Psychology. BJL 3rd Floor q HA 32 K5 MORGAN, GRIEGO & GLOECKNER (2001) SPSS for Windows an introduction to use and

interpretation in research, Mahwah, N.J., Lawrence Erlbaum Associates. BJL 3rd Floor HA 32 M8 MILLER (2002) SPSS for social scientists, Basingstoke, Palgrave. BJL 3rd Floor HA 32 S7

11.0:PUBLIC RELATIONS

ALSOP (2004) The 18 immutable laws of corporate reputation creating, protecting, and repairing your most valuable asset, New York, Free Press.

BJL 3rd Floor HD 59.2 A4 BAILEY (2004) Writing & speaking at work a practical guide for business communication, 3rd

ed. Upper Saddle River, NJ, Pearson Prentice Hall. BJL 3rd Floor HF 5718 B1BALMER & GREYSER (2002) Revealing the corporation perspectives on identity, image,

reputation, corporate branding and corporate-level marketing an anthology, London, Routledge.

BJL 3rd Floor HD 2731 R4BEARD & INSTITUTE OF PUBLIC RELATIONS. (2001) Running a public relations

department, 2nd ed. London, Kogan Page. BJL 3rd Floor HD 59 B3 c.2 BENTHALL (1993) Disasters, relief and the media, London, I.B. Tauris. BJL 3rd Floor HV 553 B4 BIVINS (1999) Public relations writing the essentials of style and format, 4th ed. Lincolnwood,

Ill., NTC/Contemporary Pub. Group. BJL 3rd Floor HM 1221 B6 BLACK (1995) The practice of public relations, 4th ed. Oxford, Butterworth-Heinemann. BJL 3rd Floor HD 59 P8 BLACK (2001) The PR practitioner's desktop guide, London, Thorogood. BJL 3rd Floor HD 59 B6 BLAND, THEAKER, WRAGG & INSTITUTE OF PUBLIC RELATIONS. (2000) Effective

media relations, 2nd ed. London, Kogan Page [in association with the] Institute of Public Relations.

BJL 3rd Floor HD 59 B6 BOBBITT & SULLIVAN (2005) Developing the public relations campaign a team-based

approach, Boston, Pearson/Allyn and Bacon. BJL 3rd Floor HM 1221 B6 BURTON & DRAKE (2004) Hitting the headlines in Europe a country-by-country guide to

effective media relations, London, Kogan Page. BJL 3rd Floor HM 1221 B9 CAYWOOD (1997) The handbook of strategic public relations & integrated communications,

Boston, McGraw-Hill. BJL 3rd Floor HM 1221 H2 CHAMBERS (1999) The guide to financial public relations how to stand out in the midst of

competitive clutter, Boca Raton, Fla., St. Lucie Press. BJL 3rd Floor HD 59 C4 CORNELISSEN (2004) Corporate communications theory and practice, London, SAGE. BJL 3rd Floor HD 30.3 C8CULBERTSON (1996) International public relations a comparative analysis, Mahwah, N.J.,

Lawrence Erlbaum Associates. BJL 3rd Floor HM 1221 I6 CURRAN & SEATON (2003) Power without responsibility the press, broadcasting, and new

media in Britain, 6th ed. London, Routledge. BJL 5th Floor PN 5118 C9DAVIES (2002) Corporate reputation and competitiveness, London, Routledge. BJL 3rd Floor HD 59.2 D2 DAYMON & HOLLOWAY (2002) Qualitative research methods in public relations and

marketing communications, London, Routledge. BJL 3rd Floor HD 59 D2 DEEGAN & INSTITUTE OF PUBLIC RELATIONS. (2001) Managing activism a guide to

dealing with activists and pressure groups, London, Kogan Page. BJL 3rd Floor JF 529 D3

DUNN (1993) Successful public relations the insider's way to get successful media coverage, [New ed. London, Hawksmere.

BJL 3rd Floor HD 59 D9 FAIRBROTHER (1993) Your message and the media the complete and practical guide to

media relations, London, Nicholas Brearley. BJL 3rd Floor HM 1236 F1 FOSTER & INSTITUTE OF PUBLIC RELATIONS. (2001) Effective writing skills for public

relations, 2nd ed. London, Kogan Page. BJL 3rd Floor HF 5718.3 F7 GOLDMAN (1984) Public relations in the marketing mix introducing vulnerability relations,

Chicago, NTC. BJL 3rd Floor HF 5415.123GREEN & INSTITUTE OF PUBLIC RELATIONS. (2001) Creativity in public relations, 2nd ed.

London, Kogan Page [published in association with] the Institute of Public Relations. BJL 3rd Floor HD 59 G7 GREGORY & INSTITUTE OF PUBLIC RELATIONS. (2000) Planning and managing public

relations campaigns, 2nd ed. London, Kogan Page [in association with the] Institute of Public Relations.

BJL 3rd Floor HD 59 G8 GREGORY & INSTITUTE OF PUBLIC RELATIONS. (2004) Public relations in practice, 2nd

ed. London, Kogan Page. BJL 3rd Floor HD 59 P9 GRUNIG (1989) Public relations research annual volume 1, Hillsdale, N.J., Lawrence

Erlbaum Associates. BJL 3rd Floor HD 59 P9 GRUNIG (1990) Public relations research annual volume 2, Hillsdale, N.J., Lawrence

Erlbaum Associates. BJL 3rd Floor HD 59 P9 GRUNIG (1991) Public relations research annual volume 3, Hillsdale, N.J., Lawrence

Erlbaum Associates. BJL 3rd Floor HD 59 P9 GRUNIG & DOZIER (2002) Excellent public relations and effective organizations a study of

communication management in three countries, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor (3 day) HD 59.6 U5 G8 GRUNIG, DOZIER & IABC RESEARCH FOUNDATION. (1992) Excellence in public

relations and communication management, Hillsdale, N.J, Lawrence Erlbaum Associates.

BJL 3rd Floor (3 day) HD 59 E9 GRUNIG, TOTH & HON (2001) Women in public relations how gender influences practice,

New York, Guilford Press. BJL 3rd Floor HD 59 G8 GUTH & MARSH (2003) Public relations a values-driven approach, 2nd ed. Boston, Allyn and

Bacon. BJL 3rd Floor HM 1221 G9 HAGGERTY (2003) In the court of public opinion winning your case with public relations,

Hoboken, N.J., John Wiley. BJL 2nd Floor KT 230 H1 HANNINGTON (2004) How to measure and manage your corporate reputation, Aldershot,

Gower. BJL 3rd Floor HD 59.2 H2 HARRISON (2000) Public relations an introduction, 2nd ed. London, International Thomson

Business. BJL 3rd Floor HD 59 H3 HART (1995) Strategic public relations, Basingstoke, Palgrave Macmillan. BJL 3rd Floor (3 day) HD 59 S8 HART (1998a) Business-to-business marketing communications, 6th ed. London, Kogan

Page. BJL 3rd Floor HF 5415.123 H3

HART (2000) Public relations audit evaluation checklists to measure the impact of every message you send to customers, shareholders and the public, Harlow, Prentice Hall/Financial Times.

BJL 3rd Floor q HD 59 H3 HAYWOOD (1991) All about public relations how to build business success on good

communications, 2nd ed. London, McGraw-Hill. BJL 3rd Floor (3 day) HD 59 H4 HAYWOOD (1998) Public relations for marketing professionals, Basingstoke, Palgrave. BJL 3rd Floor HD 59 H4 HEATH (2005) Encyclopedia of public relations, Thousand Oaks, CA, Sage. BJL Reference Collection HD 59 E5 v.1 A-L LIB USE ONLYBJL Reference Collection HD 59 E5 v.2 M-Z LIB USE ONLY HENDRIX (2001) Public relations cases, 5th ed. Belmont, Calif., Wadsworth/Thomson

Learning. BJL 3rd Floor HM 1221 H4 HENSLOWE & INSTITUTE OF PUBLIC RELATIONS. (1999) Public relations a practical

guide to the basics, London, Kogan Page. BJL 3rd Floor HD 59 H5 HOLTZ (2002) Public relations on the Net winning strategies to inform and influence the

media, the investment community, the government, the public, and more!, 2nd ed. New York, American Management Association.

BJL 3rd Floor HD 59 G7HOLTZ (2004) Corporate conversations a guide to crafting effective and appropriate internal

communications, New York, AMACOM. BJL 3rd Floor HF 5549.5 C6 H7JEFKINS (1983) Dictionary of marketing, advertising and public relations, 2nd ed. London,

International Textbook Co. BJL Reference Collection HF 5415 J4 LIB USE ONLY JEFKINS (1994) Public relations techniques, 2nd ed. Oxford, Butterworth Heinemann. BJL 3rd Floor HD 59 J4 JEFKINS & YADIN (1992) Public relations, 5th ed. London, Pitman. BJL 3rd Floor HD 59 J4 JOHNSTON & ZAWAWI (2004) Public relations theory and practice, 2nd ed. Crows Nest,

N.S.W., Allen and Unwin. BJL 3rd Floor HM 1221 P9 KARPF (1988) Doctoring the media the reporting of health and medicine, London, Routledge. BJL 6th Floor P 96 H43 K9 KIMMEL (2003) Rumours and rumour control a manager's guide to understanding and

combating rumours, Mahwah, N.J. London, Lawrence Erlbaum. BJL 3rd Floor HD 30.3 K4KITCHEN (1997) Public relations principles and practice, London, International Thomson

Business Press. BJL 3rd Floor HD 59 P9 LAERMER & PRICHINELLO (2003) Full frontal PR getting people talking about you, your

business, or your product, 1st ed. Princeton, Bloomberg Press. BJL 3rd Floor HD 59 L1 LEINEMANN & BAIKALTSEVA (2004) Media relations measurement determining the value

of PR to your company's success, Aldershot, Ashgate. BJL 3rd Floor HD 59 L5 L'ETANG & PIECZKA (1997) Critical perspectives in public relations, London, International

Thomson Business Press. BJL 3rd Floor HD 59.6 U5 L5 LEVINE (2003) Guerrilla P.R. wired waging a successful publicity campaign online, offline,

and everywhere in between, New York, McGraw-Hill. BJL 3rd Floor HD 59 L6 LOADER (1996) Youth, policing and democracy, Basingstoke, MacMillan. BJL 3rd Floor HD 8079.25 L7 MATHIS (2002) Feeding the media beast an easy recipe for great publicity, West Lafayette,

Ind., Purdue University Press. BJL 3rd Floor HM 1226 M4

MANHEIM (2000) The death of a thousand cuts corporate campaigns and the attack on the corporation, Mahwah, N.J., Lawrence Erlbaum Associates.

BJL 3rd Floor HD 59 M2 MOLONEY (2000) Rethinking public relations the spin and the substance, New York,

Routledge. BJL 3rd Floor HD 59 M2 MOSS (1990) Public relations in practice a casebook, London, Routledge. BJL 3rd Floor HM 263 P9 MOSS & DESANTO (2002) Public relations cases international perspectives, London,

Routledge. BJL 3rd Floor HM 1221 P9 MOSS, VERCIC & WARNABY (2003) Perspectives on public relations research, London,

Routledge. BJL 3rd Floor HD 59 P4 NEWSOM & CARRELL (2001) Public relations writing form and style, 6th ed. Belmont, Calif.,

Wadsworth. BJL 3rd Floor HF 5718.3 N5 NEWSOM, TURK & KRUCKEBERG (2004) This is PR the realities of public relations, 8th ed.

Belmont, Calif., Wadsworth/Thomson Learning. BJL 3rd Floor HD 59 N5 OLASKY (1987) Corporate public relations a new historical perspective, Hillsdale, N.J,

Lawrence Erlbaum Associates. BJL 3rd Floor HD 59.6 U5 O4 OLIVER & INSTITUTE OF PUBLIC RELATIONS. (2001) Public relations strategy, London,

Kogan Page. BJL 3rd Floor HD 59 O4 PARKHURST (2000) How to get publicity, New York, HarperBusiness. BJL 3rd Floor HM 1226 P2REGESTER, LARKIN & INSTITUTE OF PUBLIC RELATIONS. (2002) Risk issues and crisis

management, 2nd ed. London, Kogan Page. BJL 3rd Floor HD 59.5 RIEL (1995) Principles of corporate communication, London, Prentice Hall. BJL 3rd Floor HD 30.3 RIES (2002) The fall of advertising and the rise of PR, New York, HarperBusiness. BJL 3rd Floor HF 5823 R5 ROWDEN (2000) The art of identity creating and managing a successful corporate identity,

Aldershot, Gower. BJL 3rd Floor HD 59.2 R8 RUFF & AZIZ (2003) Managing communications in a crisis, Aldershot, Gower. BJL 3rd Floor HD 49 R9SAGAWA & SEGAL (1999) Common interest, common good creating value through

business and social sector partnerships, Boston, Mass., Harvard Business School Press.

BJL 3rd Floor HD 60.5 U5 S1SCHULTZ, HATCH & HOLTEN, L. (2000) The expressive organization linking identity,

reputation, and the corporate brand, Oxford, Oxford University Press. BJL 3rd Floor HD 59.2 E9SEIB & FITZPATRICK (1995) Public relations ethics, Fort Worth, Tex., Harcourt Brace

College Publishers. BJL 3rd Floor HM 1221 S4 SMITH (2002) Strategic planning for public relations, Mahwah, N.J., Lawrence Erlbaum

Associates. BJL 3rd Floor HD 59 S8 SRIRAMESH & VERCIC (2003) Global public relations handbook theory, research and

practice, Mahwah, N.J., Lawrence Erlbaum. BJL 3rd Floor HD 59 G5 STACKS (2002) Primer of public relations research, New York, Guilford. BJL 3rd Floor HD 59 S7 THEAKER (2001) The public relations handbook, London, Routledge. BJL 3rd Floor HD 59 T3

THEAKER (2004) The public relations handbook, 2nd ed. London, Routledge. BJL 3rd Floor HD 59 T3 c.2 TONRY & MORRIS (1992) Modern policing, Chicago, University of Chicago Press. BJL 3rd Floor HV 6006 C9 1992,v.15 WALLACK (1993) Media advocacy and public health power for prevention, Newbury Park,

Sage Publications. BJL 2nd Floor East RA 440.5 M4 WHITE & MAZUR (1995) Strategic communications management making public relations

work, Harlow, Addison-Wesley Pub./Economist Intelligence Unit. BJL 3rd Floor HD 59 W5 WILCOX (2001) Public relations writing and media techniques, 4th ed. New York, Longman. BJL 3rd Floor HD 59 W6 WILSON (2002) Real people, real crises an inside look at corporate crisis communications,

Winchester, Va., Oakhill Press. BJL 3rd Floor HD 49 W7WILSON & ANDREWS (1993) Campaigning the A-Z of public advocacy, London,

Hawksmere. BJL 3rd Floor JK 329 P7 W7WINTER & STEGER (1998) Managing outside pressure strategies for preventing corporate

disasters, Chichester, Wiley. BJL 3rd Floor HD 49 W7 YADIN (2001) Creative marketing communications a practical guide to planning, skills and

techniques, 3rd ed. London, Kogan Page. BJL 3rd Floor HF 5415.123 Y1

12.0:PRINCIPLES OF MARKETING

ADCOCK (1993) Marketing principles and practice, London, Pitman. BJL 3rd Floor HF 5415 M3 ADCOCK (1998) Marketing principles and practice, 3rd ed. London, Financial Times/Pitman. BJL 3rd Floor HF 5415 M3 ADCOCK, HALBORG & ROSS (2001) Marketing principles and practice, 4th ed ed. Harlow,

Financial Times/Prentice Hall. BJL 3rd Floor HF 5415 M3ARMSTRONG & KOTLER (1999) Marketing an introduction, 5th ed. Upper Saddle River,

N.J., Prentice Hall. BJL 3rd Floor HF 5415 A7 ARMSTRONG & KOTLER (2004) Marketing an introduction, 7th ed. Upper Saddle River,

N.J., Pearson/Prentice Hall. BJL 3rd Floor HF 5415 A7 BAKER (1974) Marketing an introductory text, 2nd.ed. ed. London, Macmillan. BJL 3rd Floor HF 5415 B1 BAKER (1983) Marketing theory and practice, 2nd ed. Basingstoke, Macmillan Education. BJL 3rd Floor HF 5415 M3 BAKER (1991) The marketing book, 2nd ed. Oxford, Butterworth - Heinemann. BJL 3rd Floor HF 5415 M3 BAKER & INSTITUTE OF MARKETING. (1987) The marketing book, London, Heinemann on

behalf of the Institute of Marketing. BJL 3rd Floor HF 5415 M3 BOONE & KURTZ (2005) Contemporary marketing 2005, Mason, Ohio, South Western

College Publishing. BJL 3rd Floor HF 5415 B7 BRASSINGTON & PETTIT (1999) Principles of marketing, 2nd ed. Harlow, Pearson

Education. BJL 3rd Floor HF 5415 B8 c.11 BRASSINGTON & PETTIT (2002) Principles of marketing, 3rd ed. Harlow, Financial Times

Prentice Hall. BJL 3rd Floor HF 5415 B8 c.8 BURROW (2006) Marketing, 2nd ed. Mason, Ohio, Thomson South-Western. BJL 3rd Floor q HF 5415 B9CANNON (1992) Basic marketing principles and practice, 3rd ed. London, Cassell. BJL 3rd Floor HF 5415DALRYMPLE & PARSONS (1995) Marketing management text and cases, 6th ed. New

York, Wiley. BJL 3rd Floor HF 5415.13 D1 ETZEL, WALKER & STANTON (2007) Marketing, 14th ed. New York, McGraw-Hill. BJL 3rd Floor HF 5415 E8FRAIN (1999) Introduction to marketing, 4th ed. London, International Thomson Business. BJL 3rd Floor HF 5415 F8GROUCUTT, LEADLEY & FORSYTH (2004) Marketing essential principles, new realities,

London Sterling, VA, Kogan Page. BJL 3rd Floor HF 5415 G8HILL & O'SULLIVAN (2004) Foundation marketing, 3rd ed. Harlow, Financial Times Prentice

Hall. BJL 3rd Floor HF 5415 H6JOBBER (2001) Principles and practice of marketing, 3rd ed. London, McGraw-Hill. BJL 3rd Floor HF 5415 J6JOBBER & FAHY (2003) Foundations of marketing, London, McGraw-Hill. BJL 3rd Floor HF 5415 J6JOBBER (2003) Principles and practice of marketing, 4th ed. London, McGraw-Hill Higher

Education. BJL HF 5415 J6KOTLER (1999) Principles of marketing, 2nd European ed. London, Prentice Hall Europe.

BJL 3rd Floor HF 5415 K8 KOTLER (2001) Principles of marketing, 3rd European ed. Harlow, Financial Times Prentice

Hall. BJL 3rd Floor HF 5415 K8 KOTLER & ARMSTRONG (1996) Principles of marketing, 7th ed. Englewood Cliffs,N.J.,

Prentice-Hall International. BJL 3rd Floor HF 5415 K8 KOTLER & ARMSTRONG (2005) Principles of marketing, 11th ed. Upper Saddle River, N.J.,

Pearson Prentice Hall. BJL 3rd Floor HF 5415 K8LANCASTER & MASSINGHAM (1988) The marketing primer key issues and topics

explained, London, Heinemann Professional on behalf of the Chartered Institute of Marketing.

BJL 3rd Floor HF 5415 L2 LANCASTER, PEARSON & REYNOLDS (1989) Marketing, London, Letts. BJL 3rd Floor q HF 5415 L2 LANCASTER & REYNOLDS (2003) Marketing, Basingstoke, Palgrave Macmillan. BJL 3rd Floor HF 5415 L2MCCARTHY & PERREAULT (1994) Essentials of marketing a global-managerial approach,

6th ed. Burr Ridge, Ill., Irwin. BJL 3rd Floor HF 5415 M1 MCDANIEL, LAMB & HAIR (2006) Marketing, 8th ed. Mason, Ohio, Thomson/South-

Western. BJL 3rd Floor HF 5415 M1MCDONALD & CHRISTOPHER (2003) Marketing a complete guide, Basingstoke, Palgrave

Macmillan. BJL 3rd Floor HF 5415 M1PALMER (2003) Introduction to marketing theory and practice, Oxford, Oxford University

Press. BJL 3rd Floor HF 5415 P1 PERREAULT & MCCARTHY (2002) Essentials of marketing a global managerial approach,

9th international edition. ed. London, McGraw-Hill. BJL 3rd Floor HF 5415 P4 PERREAULT & MCCARTHY (2006) Essentials of marketing a global-managerial approach,

10th ed. New York, McGraw-Hill/Irwin. BJL 3rd Floor HF 5415 P4PRIDE & FERRELL (2003) Marketing concepts and strategies, 12th ed. New York, Houghton

and Mifflin. BJL 3rd Floor q HF 5415 P9 PRIDE & FERRELL (2004) Pride-Ferrell foundations of marketing, Boston, Mass., Houghton

Mifflin. BJL 3rd Floor q HF 5415 P9WILMSHURST & MACKAY (2002) The fundamentals and practice of marketing, 4th ed.

Oxford, Butterworth-Heinemann. BJL 3rd Floor HF 5415 W7 WRIGHT (1999) Marketing origins, concepts, environment, London, Business Press/Thomson

Learning. BJL 3rd Floor HF 5415 W9