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Target market:
Action sports
Adventure
Nature
Introduction: For a long time our com-
pany has been making highly
successful hiking shoes and is looking
to expand our markets without
changing our client-base.
Target number of units is 100,000.
Target price: $145
Retail date: Augtust 16th, 2014
Consumer Age: 20-24
Gender: Male
Lifestyle: Someone that is eager to explore
and venture to new places. The sandal is
going to be made of natural materials
and finished with a clean look.
Aim/Vision: We are now going to be
adding a sports sandal to our current
line of product.
Sandal Brief