Master of Business Administration (MBA) (Batch 2017-2019

MBA-2017-2019 VERSION-2017

Master of Business

Administration (MBA)

(Batch 2017-2019)

Scheme & Syllabus

Version-2017

UNIVERSITY SCHOOL OF BUSINESS

MBA

MBA-2017-2019 VERSION-2017

Vision and Mission of the Department

Vision of the Department: To create excellence in business management for nurturing value

driven business leaders with analytical and entrepreneurial mindset to foster innovative ideas in

order to transform the world and serve the society.

Mission Statements of the Department

M1 :Design a unique competency directed and industry relevant curriculum with outcome

oriented teaching learning process facilitated by world class infrastructure.

M2 :Enhance students’ cognitive, research, analytical, ethical and behavioral competencies

through programs that equip them to meet global business challenges in the professional

world.

M3 :Facilitate student centric sound academic environment with co-curricular and extra-

curricular activities to groom and develop future ready business professionals.

M4 : Design a transparent evaluation system for objective assessment of the program learning.

M5 :Align meaningful interactions with the academia, industry and community to facilitate

value driven holistic development of the students.

M6 : Develop ethical and socially responsible entrepreneurial attitude for harnessing the

environmental opportunities through creativity and innovation for a vibrant and sustainable

society.

UNIVERSITY SCHOOL OF BUSINESS

MBA

MBA-2017-2019 VERSION-2017

Scheme of MBA (2017 - 2019) Batch

For Academic Year 2017 - 2018 and 2018 - 2019 Total Credits of Scheme =

104

Ist Semester

Subject

Code Subject L T P Cr

BAT-601 Accounting for Managers 3 0 0 3

BAT-602 Fundamentals of Management and Organizational

Behaviour 3 0 0 3

BAT-603 Managerial Economics 3 0 0 3

BAT-604 Quantitative Techniques for Managers 3 0 0 3

BAT-605 Marketing Fundamentals 3 0 0 3

BAT-610 Business Environment 3 0 0 3

BAT-606 Professional Business Communication-I 3 0 0 3

BAP-607 Professional Business Communication Lab-I 0 0 2 1

BAP-608 IT in Management and Spread Sheet Fundamentals 0 0 2 1

BAP-609 Leadership Development - 1 0 0 4 2

Total Credits in Semester 25

Total number of Sessions 29

IN ADDITION TO COMPOULSORY SUBJECTS, A STUDENT HAS TO CHOOSE TWO

SUBJECTS FROM EACH OPTED SPECIALISATION

IInd Semester

Subject

Code Subject L T P Cr

BAT-654 Research Methodology 3 0 0 3

BAT-652 Financial Management 3 0 0 3

BAT-656 Managing Human Resources 3 0 0 3

BAP-657 Introduction to SPSS 0 0 4 2

BAP-660 Leadership Development -2 0 0 4 2

Specialisation Group A/B/C/D/E: Elective I 3 0 0 3

Specialisation Group A/B/C/D/E: Elective II 3 0 0 3

Specialisation Group A/B/C/D/E: Elective III 3 0 0 3

Specialisation Group A/B/C/D/E: Elective IV 3 0 0 3

BAP-661 Simulation - 1 0 0 4 2



IIIrd Semester

BAT-701 Entrepreneurship Development 4 0 0 4

BAT-703 Business Laws 4 0 0 4

MBA-2017-2019 VERSION-2017

IN ADDITION TO COMPOULSORY SUBJECTS, A STUDENT HAS TO CHOOSE ONE

SUBJECT FROM EACH OPTED SPECIALISATION

IVth Semester

BAT-760 Strategic Management 4 0 0 4

BAT-761 Leadership Dynamics 4 0 0 4

BAT-759 Retail Management 4 0 0 4



BAR- 752 Final Research Project and Publications 0 0 0 4

MNG-762 Simulation - 3 / MOOCs - 2 0 0 0 0



SPECIALIZATIONS

Group A - FINANCE

Semester-2

BAA-660 Security Analysis and Portfolio Management 3 0 0 3

BAA-661 Corporate Finance 3 0 0 3

Semester-3

BAA-715 Financial Services and Markets 4 0 0 4

BAA-716 Corporate Tax Planning 4 0 0 4

Semester-4

BAA-770 International Finance 4 0 0 4

Group B - MARKETING

Semester-2

BAB-662 Social Media and Digital Marketing 3 0 0 3

BAB-663 Services Marketing 3 0 0 3

BAI-705 Summer Training Report and Viva Voce 0 0 0 4



Specialisation Group A/B/C/D/E: Elective III 4 0 0 4

Specialisation Group A/B/C/D/E: Elective IV 4 0 0 4

MNG-711 Simulation - 2 / MOOCs - 1 0 0 0 0



TOTAL NO. OF SESSIONS(8 SESSIONS/WEEK TO

TPP) + 2 Mentoring Lectures 34

MBA-2017-2019 VERSION-2017

Semester - 3

BAB-717 Consumer Behaviour 4 0 0 4

BAB-718 Sales and Distribution Management 4 0 0 4

Semester-4

BAB-771 Rural Marketing 4 0 0 4

Group C - HUMAN RESOURCE MANAGEMENT

Semester-2

BAC-664 Industrial Relations and Labour Laws 3 0 0 3

BAC-665 Compensation and Rewards Management 3 0 0 3

Semester-3

BAC-719 Training and Development 4 0 0 4

BAC-720 Negotiations and Conflict Management 4 0 0 4

Semester-4

BAC-772 Organisational Development 4 0 0 4

Group D - INTERNATIONAL BUSINESS

Semester-2

BAD-666 Export Import Documentation 3 0 0 3

BAD-667 International Trade Logistics 3 0 0 3

Semester-3

BAD-722 International Trade Policy and WTO 4 0 0 4

BAD-723 International Marketing 4 0 0 4

Semester-4

BAD-773 French Language/German Language 4 0 0 4

Group E - INFORMATION TECHNOLOGY

Semester-2

BAE-667 System Analysis and Design 3 0 0 3

BAE-668 Programming in C++ 3 0 0 3

Semester-3

BAE-724 Database Management 4 0 0 4

BAE-725 M.Commerce 4 0 0 4

Semester-4

BAE-774 Enterprise Resource Planning 4 0 0 4

1st Semester

MBA-2017-2019 VERSION-2017

BAT-601

ACCOUNTING FOR MANAGERS L T P C

Total Contact Hours : 45 Hours 3 0 0 3

MBA

Prerequisite : NA

Marks : 100

Internal: 40 External: 60

Course Objective

1 To impart understanding of the application of accounting fundamentals to business

organizations.

2 To enable students understand various accounting processes in an organization.

3 To develop a sound knowledge in solving real time accounting problems.

Unit Course Outcome CO1 To understand the accounting concepts and its applications in the accounting process.

CO2 To apply the various financial statement analysis tools in order to assess the companies'

financial position and performance.

CO3 To analyze and interpret the important information in the financial statements.

CO4 To evaluate financial decision making by analyzing different financial statements.

CO5 To create financial statements in accordance with the companies act 2013

Content of the Syllabus

Unit-I

Concept of Book-Keeping and Accounting Fundamentals. Accounting Standards, Financial

Accounting: Fundamentals concepts and conventions, concept of Double Entry System, Journal,

Ledger and Trial Balance, Preparation of Trading & Profit Loss Account, Balance Sheet

Unit-II

Financial Statement Analysis, common size statements, comparative statement analysis

Ratio analysis, Cash Flow Analysis-cash flow statement preparation.

Unit-III

Cost Accounting: Cost Sheet, Marginal costing and its applications, Standard Cost and standard

Costing System. Budgetary Control, Responsibility Accounting and Responsibility Centers

Text Books –

1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi.

2. Maheshwari S.N., Accounting for Management, Vikas Publishing House, New Delhi.

3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi.

Reference Material –

MBA-2017-2019 VERSION-2017

1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.

2. Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New Delhi.

3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New Delhi.

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1 Accounting for

Managers

BAT

601

CO1 To understand the accounting

concepts and its applications in

the accounting process.

2 3 2

CO2 To apply the various financial

statement analysis tools in

order to assess the companies'

financial position and

performance.

3 2

CO3 To analyze and interpret the

important information in the

financial statements.

2 2

CO4 To evaluate financial decision

making by analyzing different

financial statements. 3 3 2

CO5 To create financial statements

in accordance with the

companies act 2013 2 2

2.25

2.5 2 2

NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each unit

and 1 compulsory question spread over the whole syllabus consisting of 5 short answer

questions. Compulsory question will be placed at number one. Candidate shall be required to

attempt 6 questions in all including compulsory question and selecting not more than 2 questions

from each unit. All questions carry equal marks.

MBA-2017-2019 VERSION-2017

Teaching - Learning Process

Teaching Aids Case

Study

Project

Type

Activity

Lab

Work Delivery Mode Beyond Curriculum

Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-602

Fundamentals of Management and

Organizational Behaviour L T P C

Total Contact Hours: 45 Hours 3 0 0 3

MBA

Prerequisite; General Concepts of Management

Marks 100

Internal 40 External 60

Course Objective

1 To impart analytical ability in solving behavioral problems in respect to business.

2 To understand the various theories related to Organizational Behavior.

3 To apply the concepts of Management in understanding the behavior of employees in an

organizational setting.

Unit Course Outcome CO1 To understand the concepts and nature of behavior in individual and group settings for smooth

business operations

CO2 To be able to apply leadership styles to lead diverse teams in a volatile business environment.

CO3 To analyze different alternatives while taking strategic decisions for organizational growth

CO4 To evaluate how organizational change and culture contribute in sustainability of an

organization

CO5 To develop conflict resolution and motivational strategies to retain high performing people in

the organization.


Unit-I

Nature, Scope and Significance of Management; Process of Management; Management as an

Art, Science and Profession; Management and Administration; Role of Managers; Principles of

Management; Evolution of Management Thought: Classical, Neoclassical and Contingency;

Planning: Meaning and Importance of Planning; Planning Process; Making Planning Effective;

Types of Plans ,Decision Making Nature, Importance, Process and Principles of Organizing,

Line, Staff and Functional; Formal vs. Informal Organizations Delegation, Authority and

Responsibility.

Unit-II

Organizational Behaviour & Development: Definition, Nature and Scope of organizational

behaviour, Disciplines contributing to OB, Challenges to OB

Personality: Types, Factors influencing personality, Theories

Learning: The learning process – Learning theories

Perception: Perceptual Process, Factors influencing Perceptual Selectivity (Internal & External)

MBA-2017-2019 VERSION-2017

Motivation: Meaning, importance, Types, Theories, Effects on work behaviour

Leadership: Styles, Theories, Leaders Vs Managers

Unit-III

Group behaviour: Introduction, Importance, Types of groups, Formation of Groups & Stages of

Group Development, Group Dynamics, Group decision making techniques

Stress: Meaning, types of Stress, Various Work Stressors, Prevention and Management of stress,

Balancing work and Life.

Organizational Development & Change: Introduction, Importance, Stability Vs Change,

Proactive Vs Reaction change, the change process, Resistance to change, Managing change,

Objectives of Organisational Development.

Text Books –

1: Koontz – Principles of Management (Tata McGrew Hill, 1st Edition 2008)

2. Robbins & Caulter – Management (Prentice Hall of India, 8th Edition)

3: Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi.

4: Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai.


1. Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi.

2. Prasad L M, Organisational Behaviour, Sultan Chand Publications.

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2

Fundamentals

of

Management

and

Organizational

Behaviour

BAT

602

CO1 To understand the concepts

and nature of behavior in

individual and group

settings for smooth business

operations

1 - - - - -

CO2 To be able to apply

leadership styles to lead

diverse teams in a volatile

business environment.

- - 2 3 - -

CO3 To analyze different

alternatives while taking

strategic decisions for

organizational growth

- 3 - - 2 -

CO4 To evaluate how

organizational change and

culture contribute in

1 2 - - - -

MBA-2017-2019 VERSION-2017

sustainability of an

organization

CO5 To develop conflict

resolution and motivational

strategies to retain high

performing people in the

organization. 2 - - - -

2.07 1 2.33 2 3 2






from each unit. All questions carry equal mark


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-603

Managerial Economics

L

T

P

C


MBA

Prerequisite Knowledge of Basics of Economics

Marks 100


Course Objective

1 To lay a strong foundation of knowledge of Economics, that may lead to better

understanding of business.

2 To understand how the economy of a country works.

3 To implement the conceptual knowledge gain in solving real time economic

problems.

Unit Course Outcome CO1 To understand competition strategies, including costing, pricing, product differentiation,

and market environment according to the natures of products and the structures of the

markets.

CO2 To analyze the links between production costs and the economic models of supply.

CO3 To assess the National Income and the impact of macros on individual businesses.

CO4 To determine the linkages between macros like National Income, Employment, Inflation

and Interest rates.

CO5 To Evaluate the micro and macro aspects of the economy and analyze the rationale

behind the strategic decisions taken by the Government


Unit-I

Managerial Economics: concepts based on scarcity and optimization.

Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions.

Demand Forecasting: Meaning and methods.

Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross

Elasticity of Demand, Degrees and Determinants of elasticity of demand.

MBA-2017-2019 VERSION-2017

Unit-II Production Analysis: Short run and Long run Production Function, Law of variable proportion

and law of returns to scale.

Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Relationship between

Total Revenue, Average Revenue, Marginal Revenue and elasticity of demand.

Market Structure: Perfect Competition, Monopoly, Monopolistic Competition. Alternative

Firms Goals: profit maximization, sale maximization, business expansion and good will

promotion.

Unit-III National Income: Concepts and Methods of Measurement. Circular Flow of Income.

Money: Functions and role of money in economic activity.

Inflation: Concept, Causes and Theories of Inflation.

Business Cycles: Meaning and phases. Stabilization policies: Monetary and fiscal policy.

Text Books

1. Ahuja, H.L. Macroeconomics, Theory and Policy, S. Chand & Co., New Delhi.

2 Chopra, P.N. (2010). Managerial Economics, Kalyani Publishers, New Delhi.

3 Dwivedi, D.N., Managerial Economics, Vikas Publications, New Delhi.

Reference Books

1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi.

2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics: Principles and

Worldwide Applications, pp.1-13, Oxford Univ. Press, New Delhi.

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3 Managerial

Economics

BAT

603

CO1 To understand competition

strategies, including

costing, pricing, product

differentiation, and market

environment according to

the natures of products and

the structures of the

markets.

2 2

MBA-2017-2019 VERSION-2017

CO2 To analyze the links

between production costs

and the economic models of

supply.

2

CO3 To assess the National

Income and the impact of

macros on individual

businesses.

2 3

CO4 To determine the linkages

between macros like

National Income,

Employment, Inflation and

Interest rates.

3 2

CO5 To Evaluate the micro and

macro aspects of the

economy and analyze the

rationale behind the

strategic decisions taken by

the Government

2 3 2

2.25

2 2.75 2


The syllabus has been divided into three units. Paper setter will set 3 questions from each

unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer



from each unit. All questions carry equal marks. Teaching - Learning Process

Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-604

Quantitative Techniques for Managers L T P C


MBA

Prerequisite: Basic knowledge of Mathematics

Marks 100

Internal : 40 External : 60

Course Objective

1 To develop the fundamental understanding and application of Mathematics and

Statistics in business organizations

2 To solve the problems of business through application of Statistical concepts.

3 To develop analytical abilities of the students.

Unit Course Outcome CO1 To understand the nature of data and various statistical techniques

CO2 To categorize and correlate the different descriptive measures with the various complex

managerial problems

CO3 To examine the results of different statistical techniques on diverse set of data

CO4 To predict and forecast the future through time series modeling

CO5 To devise a mechanism for constructing the index numbers for any specific issues


Unit-1

Definition and role of Statistics: Application of inferential statistics in managerial decision

making. Scope, applications and limitations of Statistics.

Analysis of Data: Sources of data, Collection, Classification, tabulation and presentation of data.

Univariate Analysis: Measure of central tendency, Mean, Median and mode, their properties,

measures and their implications. Relationship among mean, median and mode,

Measures of variation : Absolute and relative measures of variation,Range, Quartile deviation,

Mean deviation, Standard deviation, Coeffecient of variation,

Unit-2

Skewness and Kurtosis: Differnce between dispersion and skewness,Tests of skewness and

measures of skewness (Karl pearsons method,Bowleys method and kelly’s method).Kurtosis and

types of kurtosis and measure of kurtosis

Correlation Analysis: Significance and meaning and types of correlation, Methods of

correlation analysis: Scatter diagrams, Karl Pearson’s correlation, Spearman’s rank correlation,

Properties of Correlation.

MBA-2017-2019 VERSION-2017

Regression analysis: Regression Lines; Probable error, relationship between correlation and

regression coefficients

Unit-3

Time Series Analysis: Introduction, Objectives, models of time series, Identification of trend-

and measurement of variations in time series. Secular, Cyclical, Seasonal and irregular variations

Index Number: Introduction, Importance, limitations and Types of Index Number and methods

of constructing index numbers, tests of adequacy of index numbers formulae.

Statistical Quality Control: Causes of variation in quality characteristics; Quality control

charts, purpose and logic; Constructing a control chart, computing the control limit. (X and R

charts); Process under control and out of control; Warning limit, Control charts for attributes-

fraction, defectives and number of defects; Acceptance Sampling

Recommended Text Books:

1. Gupta, S.P. & M.P. Gupta, Business Statistics

2. Davis: Business Staistics usuing Excel, Oxford University Press.

3. Gupta, C.B., An Introduction to Statistical Methods

4. Gupta, B.N., An Introduction to Modern Statistics

5. Sancheti, S.C. & V.K. Kapoor, Statistical Methods

Reference Books:

1. Business Mthamatics and Statistics 7s, Fransis, Andre & Ben Mously, Cengage Learning

2. Schaum'S Outline Of Business Statistics, Leonard, j, Kazmier, Tata Mac Grew Hill

3. A Step-By-Step Guide To Statistics For Business, Richard, N, Landers, Sage Publications

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4

Quantitative

Techniques

for

Managers

BAT

604

CO1 To understand the nature of

data and various statistical

techniques

2

CO2 To categorize and correlate

the different descriptive

measures with the various

complex managerial

problems

3 2

MBA-2017-2019 VERSION-2017

CO3 To examine the results of

different statistical

techniques on diverse set of

data 3

CO4 To predict and forecast

the future through

time series modeling 2

CO5 To devise a mechanism

for constructing the

index numbers for any

specific issues 3

2.50 2.33 2.67







Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-605

Marketing Fundamentals L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 The objective is to develop an understanding of the basic concepts of Marketing, its

functions and its relevance for Manager.

2 To apply the concepts of Marketing in real time situations.

3 To understand the importance of Marketing in 21st Century business and latest

trends in marketing.

Unit Course Outcome CO1 To understand the customer value creation process.

CO2 To apply understanding of customer value mechanism to create sustainable value for

customers.

CO3 To analyze how facets of marketing mix interact and in turn lead to creation of customer

value.

CO4 To evaluate new product/service ideas consistent with evolving needs tastes and

preferences.

CO5 To develop strategies encompassing marketing mix to create solutions to fit in the needs

of the customers.


Unit-I

Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept

of Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer

Behavior; Demand Forecasting; Market Segmentation, Targeting and Positioning.

Unit II

Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major

Product Decisions; Brand Management; Product Life Cycle, New Product Development Process;

Pricing Decisions: Determinants of Price; Pricing Process, Policies and Strategies.

Unit III

Promotion and Distribution Decisions: Communication Process; Promotion Tools-Advertising,

Personal Selling, Publicity and Sales Promotion; Emerging Channels of Distribution,

MBA-2017-2019 VERSION-2017

Distribution Channel Decisions-Types and Functions of Intermediaries; Channel Design;

Selection and Management of Intermediaries.

Text Books:

1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian

Perspective, Pearson Education, New Delhi.

2. Etzel, M., Walker, B., Stanton, W. and Pandit, A., Marketing Management, Tata McGrawHill,

New Delhi.

Reference Books:

1. Ramaswamy, V.S and Namakumari, S., Marketing Management: Global Perspective Indian

Context,Macmillan Publishers India Ltd., New Delhi.

2. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt.

Ltd. New Delhi.

3. Louis E. Boone and David L. Kurtz, Principles of Marketing, Cengage Learning.

5 Marketing

Fundamentals

BAT

605

CO1 To understand the customer

value creation process. 2 - - 2 - 1

CO2 To apply understanding of

customer value mechanism

to create sustainable value

for customers.

2 - - - - -

CO3 To analyze how facets of

marketing mix interact and

in turn lead to creation of

customer value.

- 2 - 2 - 1

CO4 To evaluate new

product/service ideas

consistent with evolving

needs tastes and

preferences.

3 2 - 2 - -

CO5 To develop strategies

encompassing marketing

mix to create solutions to fit

in the needs of the

customers.

- 2 - - - 2

1.92 2.33 2.00 2.00 1.33







MBA-2017-2019 VERSION-2017


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-610

BUSINESS ENVIRONMENT

L T P C


MBA

Prerequisite: Must have learned the Economics in semester one

Marks 100

Internal :40 External:60

Course Objective

1 To help the students to get a complete picture of the Business Environment with

special reference to Indian Corporate World.

2 To provide understanding of the different government policies and Acts that

influence business and the changes that are taking shape in the recent years.

3 To understand the overall functioning of Businesses and challenges faced by them

in Indian Environment.

Unit Course Outcome CO1 To understand the significance of business environment.

CO2 To apply strategic tools and models to take business decisions.

CO3 To analyze micro and macro business environment components to make business strategies.

CO4 To evaluate different strategic options to find best way forward.

CO5 To develop strategies to stay competitive in the market.


Unit-I

Business Environment – Introduction to business and its environment, Components of business

environment. Process of Business Environment analysis.

Economic Environment - Different Economic Systems (Capitalism, socialism and mixed

economy). Economic Policies (Industrial, Monetary, and Fiscal and Current Economic Policies)

Unit-II

Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.

Social Environment- Social Responsibility of Business, Consumer Protection Act 1986, The

Environment Protection Act 1986 & its Impact

Unit-III

Financial Environment – Composition of Indian Money market and capital market. Role of

Commercial Banks, Development Financial Institutions and Non Banking Financial Institutions.

SEBI and Capital Market Reforms.

MBA-2017-2019 VERSION-2017

Global Environment - Foreign Direct Investment (FDI), WTO- Its Role and Functions MNCs,

International Institutions(World Bank and IMF ), Trading Blocs

Text Books –

1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co. Pvt.

Ltd

3. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.


1. Francis Cherrunilam, International Trade and Export Management, Himalaya Publications.

2. Aswathappa, K., International Business, McGraw Hill Publications.

Sr.

No

.

Co

urs

e N

am

e

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of

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(P

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) A

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ity

to

lea

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selv

es a

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t o

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con

trib

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(PO

5)

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min

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(PO

6)

6 Business

Environment BAT-610

CO1

To understand the

significance of business

environment.

1 - - - -

CO2

To apply strategic tools and

models to take business

decisions.

- 2 - 2 - -

CO3

To analyze micro and

macro business

environment components to

make business strategies.

- 2 - 3 - -

CO4

To evaluate different

strategic options to find

best way forward.

1 2 - 3 - -

CO5

To develop strategies to

stay competitive in the

market.

- - 3 - -

1.92

1 2 2.75





MBA-2017-2019 VERSION-2017




Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-606

Professional Business Communication- I L T P C


MBA (GEN)

Marks : 100


Course Objective

1 To make the students realize the importance of good oral and written communication

skills in professional life.

2 To enable students develop communications abilities for overall personality grooming.

3 To enhance the interpersonal skills with a perspective of getting placed.

Unit Course Outcomes CO1 To understand the concepts and importance of being an effective communicator in today's

workplaces

CO2 To be able to demonstrate effective communication skills while working in an organization

CO3 To be able to distinguish among various levels of organizational communication keeping in

mind key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

CO5 To be able to create effective business correspondence with all business stakeholders

Course Content

Unit I

Communication & Challenges to Communication: Meaning, Types, Process, Barriers ,

Understanding workplace Communication (channels), 7 C’s of Effective Communication.

Interpersonal Relations: Meaning & Importance, Effective Satisfying Personal, Social &

Professional Relationships, Team spirit, Coordinating Skills, making oneself aware of one’s

duties & Responsibilities, determining personal goals devising ways to achieve them.

Business Correspondence: Letter Writing, Memo Writing, Meeting’s -Agenda & Minutes

Unit II

Technology Enabled Communication: e-mail, mobile messaging, Teleconferences, Social

Media (social networking sites)

Managerial Writings: Technical Reports, Formal Reports, Project Reports, Documentation &

Bibliography, e. mail etiquettes, Press Release.

Employment Communication: JobLetters (Offer, Resignation, Increments, and appraisals),

Resume & CV Writings, Group discussion Skills

Unit III

Oral Business Communication: Speaking & listening like a professional business person,

communicating effectively in meetings, Meeting the challenge of Formal speaking.

Presentation Skills: Paper Presentations, PPT’s

MBA-2017-2019 VERSION-2017

Interview Skills: Kinds of Interviews, Tips for Interviews, Most Expected Questions, Body

language at the time of Interview, After Interview,

Text Book:

1. Murphy, A. Herta, Thomas Jane P., Hildebrandt Herbert W., Effective Business Communication,

Mc Graw Hill Education, New Delhi.

2. Lesikar, R.V.; Petit J.D., Business Communication, Tata McGraw (2013), New Delhi.

3. Gamble, Teri, Kwal and Gamble, Michael, Communication Works, Mc Graw Hill Education,

New Delhi.

References:

1. Dickson, D. (1999) Barriers to Communication in Long, A. (Ed) Interaction for Practice in

Community Nursing Houndmills Macmillan. Hampshire

2. Janis, J. Harold, Writing And communicating in Business, The Macmillan Company, New

delhi.

3. Sinha. K.K. Business Communication, Galgotia Publishing Company, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

cri

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of

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con

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(PO

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ren

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min

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(PO

6)

7

Professional

Business

Communication

Skills Lab

BAT-

606


and importance of being an

effective communicator in

today's workplaces - - - 2 2 -

CO2 To be able to demonstrate

effective communication

skills while working in an

organization - - - 2 3 -

CO3 To be able to distinguish

among various levels of

organizational

communication keeping in

mind key people of the


CO4 To organize and deliver

professional oral

presentations in an

effective manner - - 2 3 - -

CO5 To be able to create

effective business

correspondence with all

business stakeholders - - - 3 3 -

2.37 2.00 2.60 2.50

MBA-2017-2019 VERSION-2017


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

BAP-607

Professional Business Communication

Lab-I L T P C

Total Contact Hours -30

0 0 2 1 MBA (GEN, THM, BA, BFE) & M.Com.

(H)

Marks

Internal – 60 External - 40

Course Objectives

1 To improve the Communication Skills of students and to make them industry ready for

placements.

2 To enable students develop communications abilities for overall personality grooming.

3 To enhance the interpersonal skills with a perspective of getting placed.

Unit Course Outcome-.

CO1 To understand the concepts and importance of being an effective communicator in today's

workplaces

CO2 To be able to demonstrate effective communication skills while working in an organization

CO3 To be able to distinguish among various levels of organizational communication keeping in mind

key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

CO5 To be able to create effective business correspondence with all business stakeholders

MBA-2017-2019 VERSION-2017

Unit-1

Personal Grooming & Personality Traits: Self Introduction, Business Etiquettes, Business

Dressing, Personal Turn out, Interpretation of Body Language, SWOT Analysis

Activities: Role Plays, Public Speaking, JAM’s

Telephonic Skills: Basic Etiquettes & Case studies

Unit II

Basic Etiquettes Greetings, How to Welcome, Gratitude skills.

News Clipping Review

Video Documentaries

Unit III

Activities: Mock Dialogues, Extempore, Impromptu Speeches

GD’s & Mock Interviews

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

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of

ma

na

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ent

theo

ries

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ices

to

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(PO

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of

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selv

es a

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na

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oa

ls,

con

trib

uti

ng

effe

cti

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(PO

5)

Ab

ilit

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op

in

no

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e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

8

Professional

Business

Communication

Skills Lab

BAT-

607


and importance of being an

effective communicator in

today's workplaces - - - 2 2 -

CO2 To be able to demonstrate

effective communication

skills while working in an


CO3 To be able to distinguish

among various levels of

organizational

communication keeping in

mind key people of the


CO4 To organize and deliver

professional oral

presentations in an

effective manner - - 2 3 - -

MBA-2017-2019 VERSION-2017

CO5 To be able to create

effective business

correspondence with all

business stakeholders - - - 3 3 -

2.37 2.00 2.60 2.50


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAP-608

IT in Management and Spread Sheet

Fundamentals L T P C


MBA

Prerequisite Basic knowledge of Computers

Marks:100

Internal :60 External : 40

Course Objective

1 To develop an intuitive sense of how computers work and how they can be used to

make work more efficient.

2 To understand the basics of a computer system and use of MS-office tools .

3 To learn the use of Computers in solving real time business problems.

Unit Course Outcome CO1 To understand the basics of the MS office and advanced ERP packages

CO2 To enable students in application of MS office tools in proper documentation and making

reports

CO3 To analyze the data through tables and graphs using MS Office.

CO4 To assess the challenges in implementation of ERP package in cross functional areas

CO5 To design slides with use of multimedia and animation for better and lucrative presentation

of data.


Unit-I

IT Fundamentals:Software- Types of software, Applications of IT Internet Components: Introduction, Transmission control protocol/ internet protocol (TCP/IP),

FTP, HTTP, URL, Domain Names, IP Address, WWW

Introduction to Networking, Overview of Network types: LAN, MAN, WAN, Network

Topologies.

Introduction to E-commerce: Electronic Commerce Models, Value Chains in

Electronic Commerce, E-Commerce in India.

Unit-II

Application and Usage of MS-Word: Word Basics, Rand () function, Working with fonts,

Aligning text, Line spacing, Page Numbering, Headers & Footers, Headers & Footers on even

pages & odd pagesDrop Cap, Page orientation, Page background, Bullets & Numbering, Printing

Documents Drawing features, Mail Merge,

Tables: Creating table, Adding rows & columns, Merging & splitting of cells, Using formulas

in tables, Converting text to table & vice versa

MBA-2017-2019 VERSION-2017

Unit-III

MS-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet,

Rename worksheet, Auto fill, Wrap text, Merging Of cells, Using filters, Sorting Data,Cell

addressing, Using formulas, Paste special, Cell referencing, Working of

If function, Printing worksheets, Inserting charts.

MS-PowerPoint: Basics, Different views of slide, apply design templates, Inserting header and

footer, slide transition, adding animation, Inserting charts, Action Buttons.

Text Books –

1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi.

2. Sanjay Saxena, “A First Course in Computers”, Vikas Publication

3. K.Bajaj & D.Nag E-Commerce, The Cutting Edge of Business, Tata McGraw

4. Tally. Erp 9 Training Guide ,Ashok K Nadhani, BPB publications

5. Using SPSS for Windows, Data Analysis and Graphics, Kristin Volkl and Susan Gerber


1. V.Rajaraman, Fundamentals of Computer, PHI Learning.

2. Peter Norton, Introduction to computers , Tata McGraw Hill, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

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bu

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(PO

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of

bu

sin

ess

(P

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) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

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op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

9

IT in

Management

and Spread

Sheet

Fundamentals

BAT

608

CO1 To understand the basics

of the MS office and

advanced ERP packages 2

CO2 To enable students in

application of MS office

tools in proper

documentation and

making reports

2

CO3 To analyze the data

through tables and graphs

using MS Office. 2 3 1

CO4 To assess the challenges in

implementation of ERP

package in cross

functional areas

2

CO5 To design slides with use

of multimedia and

animation for better and

lucrative presentation of

data.

3

1.89 2.00 2.67 1.00

http://www.amazon.in/s?_encoding=UTF8&field-author=Nadhani&search-alias=stripbooks

MBA-2017-2019 VERSION-2017







Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAS-609

Leadership Development - 1 L T P C

Total Contact Hours : 60 0 0 4 2

MBA

Marks : 100


Pre-requisite: Desire to learn of management, leadership and entrepreneurship

Course Objective: The Course objective is based on three learning strategies, each suitable for

individual situation:

(i) Doing, observing, reflecting, and recording - (focus on self: participant - observer)

(ii) Observing, reflecting and recording - (focus on others: participant - observer)

(iii) Literature review akin to conventional learning - (indirect learning)

Unit Course Outcome

CO1 To understand the significance of leadership in organizational set-up

CO2 To be able to apply leadership styles to lead diverse teams in a rapidly changing business

organizations

CO3 To analyse performance of different teams in order to build leadership within an organziation

CO4 To evaluate how organziational change and culture contribute in sustainablity of an

organization

CO5 To develop conflict resolution and motivational srtageties to retain high performing individuals

in an organization


Goal settings (Short term and long term goals); Review on performance

Introduction to leadership; objective setting and mission statement.

Team’s formation: Stages in team formation; conflicts in team formation, conflict

management. (Teams have to formed, team meetings should be documented with agenda

and minutes)

Delegation of work: Assigning of roles and responsibilities.

Goal settings: Setting of short term and long term goals.

Allocation of resources and management

Performance analysis: Review of teams’ performances. ( Emphasis on power of

persuasion)

Conflict management

MBA-2017-2019 VERSION-2017

Indentifying areas of improvement. ( key areas to improve on the performance)

Drafting of reports

Presentation.

References:

1. HBR articles: ‘Good Managers Don’t Make Policy Decisions’ by H. Edward Wrapp,

HBR No. 84416; ‘Manager’s Job Folklore or Fact’ by H. Mintzberg, HBR No. 90210

2. The Accomplishment of Purpose: Organizational Processes & Behavior by Christensen

and institutional values from Leadership in Administration (chapter IV- institutionalizing

the Embodiment of Purpose) by Philip Selznick.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

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ply

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led

ge

of

ma

na

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ent

theo

ries

an

d p

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ices

to

so

lve

bu

sin

ess

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ble

ms

(PO

1)

Fo

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An

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tica

l a

nd

crit

ical

thin

kin

g a

bil

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s fo

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ata

-base

d

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(

PO

2)

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ilit

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op

Va

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ba

sed

Lea

der

ship

ab

ilit

y (

PO

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nd

com

mu

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ate

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of

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) A

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ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

10 Leadership

Development

- 1

BAS

609

CO1 To understand the

significance of leadership in

organizational set-up 2 3



diverse teams in a rapidly

changing business

organizations 1 3

CO3 To analyse performance of

different teams in order to

build leadership within an

organziation 2 2

CO4 To evaluate how

organziational change and


sustainablity of an

organization 2 2 CO5 To develop conflict


srtageties to retain high

performing individuals in an

organization 2 3

2.17 2.00 2.00 1.00 2.00 3.00 3.00

MBA-2017-2019 VERSION-2017


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

2nd Semester

BAT- 654

Research Methodology L T P C


Applicable to which branch

MBA

Marks


Course Objective

1 To make the students understand the use of statistics

2 To make them aware about experimental design or how a researcher conducts

investigation.

3 To implement the research concepts in solving business problems.

Unit Course Outcome CO1 To understand the research process for writing a research paper, PhD Thesis and dissertation.

CO2 To apply different research designs and sampling techniques in various business research

problems

CO3 To analyze and interpret various statistical tests to supplement decision making in business

scenario

CO4 To evaluate the outcomes of results and proposing solutions.

CO5 To create and implement a research proposal for the real life business problems


UNIT-1

Introduction to Research: Meaning, Objectives, Types of Research, Research Process : The

steps of Research process.

Identification of problem, Hypothesis and Formulation of Hypothesis - Qualities of a good

Hypothesis –Types of Hypothesis & Hypothesis Testing

Research Design: Importance of Research Design - Features of a good research design –

Exploratory Research Design – concept and uses, Descriptive Research Design - concept,

and uses. Experimental Research Design: Causal relationships, Concept and uses- Concept of

Independent & Dependent variables, -Diagnostic Research Design.

UNIT-2

MBA-2017-2019 VERSION-2017

Measurement Scaling: Definition of measurement Scaling– what is to be measured?

Problems in measurement in management research - Validity and Reliability. Types of

Measurement Scale Nominal, Ordinal, Interval, Ratio. (4)

Data Collection: Definition of Primary and Secondary Data – Difference between primary

and secondary Data- Sources, Characteristics, Advantages and Disadvantages of Primary and

Secondary data – Understanding of Observation method, Questionnaire Construction,

Personal Interviews, Telephonic Interview, Mail Survey, Email/Internet survey. (5)

Sampling: Population, Sample, Sampling Error, Sample Size. Characteristics of a good

sample. Probability Sample – Simple Random Sample, Stratified Random Sample & Multi-

stage sampling. Non Probability Sample – Judgment, Convenience, Quota & Snowballing

methods.

UNIT-3

Data Analysis: Tabulation of Data & Data Preparation, Descriptive statistics, Correlation,

Regression, Hypothesis Testing- Parametric Tests and Non Parametric Tests: Definition and

use. Parametric Tests - Z Test, T Test, F Test- One way ANOVA, , Chi Square Test. Non

Parametric Tests: Mann-Whitney test and Wilcoxon Test.

Case Study: 1 Practical case study discussion is required every fortnightly.

Recommended Text Books:

1. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.

2. Research Methodology - C.R.Kothari

3. Statistics for Managers Using Microsoft Excel, Levine Stephan, Krehbiel Berenson

Reference Books:

1. SPSS Explained, ISBN:9780415274104, Publisher:Tata Mcgraw Hill

2. Sancheti & Kapoor, Business Mathematics, Sultan Chand, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

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led

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of

ma

na

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ent

theo

ries

an

d p

ract

ices

to

so

lve

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sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

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itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

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ilit

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Va

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Lea

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ship

ab

ilit

y (

PO

3)

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an

d,

an

aly

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nd

com

mu

nic

ate

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co

no

mic

,

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al,

an

d e

thic

al

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ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

11 Research

Methodology

BAT

654

CO1 To understand the research

process for writing a

research paper, PhD Thesis

and dissertation. 3 2 1

CO2 To apply different research

designs and sampling

techniques in various

business research problems 3 2

MBA-2017-2019 VERSION-2017

CO3 To analyze and interpret

various statistical tests to

supplement decision

making in business scenario 3 2 2

CO4 To evaluate the outcomes of

results and proposing

solutions. 3 2

CO5 To create and implement a

research proposal for the

real life business problems 3 2 2

2.31 3.00 3.00 2.33 2.00 2.00 1.50


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-652

FINANCIAL MANAGEMENT L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 To have understanding about important financial concepts.

2 To provide students hands on experience of various analytical tools used in financial

decision making process in an efficient and informative manner.

3 To make students understand the real time financial management problems and learn

ways to solve them.

Unit Course Outcome CO1 To develop an understanding of the basic fundamentals of the financial management

CO2 To apply the knowledge of financial statement analysis in managerial decision making

CO3 To compare and select from the different sources of finance

CO4 To evaluate capital budgeting decisions based upon the time and money value concepts

CO5 To design an optimal capital structure and optimum dividend payout for a firm


Unit – I

Financial Management: An Overview, Scope and Objectives-Profit versus wealth

maximization, Traditional& Modern approach, Finance Function: Investment, Financing,

Dividend.

Concepts in Valuation: Time value of money, Bond returns, Return from Stock Market

Investments.

Unit – II

Working Capital Management, Receivables Management, Inventory Management, and Cash

Management

Capital Budgeting: Discounted and Non-Discounted Cash Flow Techniques for appraising

capital investments.

Cost of capital: Cost of equity, Debt, Preference stock & retained earnings.

Leverage: Operating leverage and financial leverage

Unit – III

MBA-2017-2019 VERSION-2017

Capital Structure and firm’s value: Theories, MM Hypothesis, Optimization of Capital

Structure

Dividend Policy

Corporate Restructuring

Lease financing

EVA And MVA

Text Books –

1. Chandra, Prasanna “Financial Management”, Tata McGraw Hill, New Delhi

2. James C Van Horne, Financial Management, Prentice-Hall, New Delhi

3. Khan M.Y. & Jain P.K, Financial Mangement, Tata McGraw Hill, New Delhi

4. Pandey I.M “Financial Management”, Vikas Publishing House, New Delhi

5. Reference Material –

6. Maheshwari S.N. “Principles of Financial Management”, Sultan Chand & Sons, New

Delhi

7. Kulkarni P.V. “Financial Management”, Himalaya Publishing House, Mumbai

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d p

ract

ices

to

so

lve

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

12 Financial

Management

BAT

652

CO1 To develop an

understanding of the basic

fundamentals of the

financial management

1 2 2

CO2 To apply the knowledge of

financial statement analysis

in managerial decision

making

3 3

CO3 To compare and select from

the different sources of

finance 3 2 2

CO4 To evaluate capital

budgeting decisions based

upon the time and money

value concepts

2 2 3

CO5 To design an optimal capital

structure and optimum

dividend payout for a firm 2 3 3

2.28 2.00 2.75 2.00 2.00 2.67

MBA-2017-2019 VERSION-2017





attempt 6 questions in all including compulsory question and selecting not more than 2

questions from each unit. All questions carry equal marks.


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-656

MANAGING HUMAN RESOURCES L T P C


MBA

Prerequisite : Knowledge of OBD

Marks 100

Internal-40 External-60

Course Objectives

1 To make the students understand the importance of human resources as an asset and

ways to manage HR

2 Also to teach various new trends in this HR and their application.

3 To have an understanding of 21st Century HR Practices in use in Business

Unit Course Outcome

CO1

To understand the concepts and practical relevance of HR analytics in an organizational

set-up.

CO2

To apply appropriate research methods and methodologies to solve HR problems in

business organizations

CO3

To analyze and interpret the statistical results in context to the problems of human resources being faced by organizations

CO4 To select best insights for typical HR issues for people management

CO5 To develop and validate predictive models based on HR challenges for an engaged

workforce


Unit-I

Human Resource Management: Concept, Functions and Challenges

Brief Introduction to Strategic HRM

Job Analysis

HR planning

Recruitment and Selection

Training and development

HR during Mergers and Acquisitions

Unit-II Career planning and Succession Planning,

Performance Appraisal

Compensation Management- rewards and incentives

Managing ethical issues in HRM

Unit-III Industrial Relations: concept and approaches

Industrial disputes

MBA-2017-2019 VERSION-2017

Managing Employee Grievances

Employee Empowerment and Engagement

Contemporary issues in HRM

Text Books –

1. Flippo, Edwin B., Personnel/Human Resource Management, Tata McGraw Hills.

2. Dessler, G., Human Resource Management, Prentice-Hall, Delhi.


1. Decenzo A Davide & Robbins P Stephen, Personnel/Human Resource Management,

Prentice-Hall, India

2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New

Delhi.

3. Mamoria, C.B., Personnel Management, Himalaya Publishing House, Mumbai.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d p

ract

ices

to

so

lve

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

Ab

ilit

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op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

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evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

13 Managing

Human

Resource

BAT

656


and practical relevance of

HR analytics in an

organizational set-up. 1 - - - - -

CO2 To apply appropriate

research methods and

methodologies to solve HR

problems in business

organizations 3 - 1 2 -

CO3 To analyze and interpret the

statistical results in context

to the problems of human

resources being faced by

organizations - 3 - - 2 -

CO4 To select best insights for

typical HR issues for people

management 1 3 - - - -

CO5 To develop and validate

predictive models based on

HR challenges for an

engaged workforce - 3 - 3 2

1.87 1.00 3.00 1.00 2.33 2.00


MBA-2017-2019 VERSION-2017







Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAP-657

Introduction to SPSS

L T P C


MBA

Prerequisite: Logical reasoning and aptitude

Marks 100


Course Objective

1 To develop the fundamental understanding and application of Mathematics and

Statistics in business organizations

2 To understand the basics of SPSS Software.

3 To apply the SPSS in solving real time business problems.

Unit Course Outcome CO1 To understand the basics of the SPSS.

CO2 Enabling students for using the descriptive and inferential Statistical techniques on the SPSS

CO3 To analyse and interpret various descriptive tests including charts and hypothesis tests to

suppliment decision making in business scenario

CO4 To predict and forecast the future through regression modeling

CO5 To create and implement a research proposal for the real life business problems


An Overview of SPSS

Mouse and keyboard processing, frequently –used dialog boxes

Editing output

Printing results

Creating and editing a data file

Managing Data:

Listing cases, replacing missing values, computing new variables, recording variables, exploring

data, selecting cases, sorting cases, Merging files

Graphs

Creating and editing graphs and charts

Frequencies:

Frequencies, bar charts, histograms, percentiles

MBA-2017-2019 VERSION-2017

Descriptive Statistics:

measures of central tendency, variability, deviation from normality, size and stability. Cross

Tabulation and chi-square analyses

The means Procedure

Bivariate Correlation:

Bivariate Correlation, Partial Correlations and the correlation matrix

The T-test procedure:

Independent –samples, paired samples, and one sample tests

The one way ANOVA procedure:

One way analysis of variance

General Linear model:

Two –way analysis of variance

General Linear model:

three –way analysis of variance and the influence of covariates, Simple Linear Regression,

Multiple regression analysis Multidimensional scaling, Factor analysis and Cluster analysis

Recommended Books:

1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson

3. Research Methodology, C. R. Kothari, Newage Publication

4. Research Methodology, Zeikmund, Cengage

5. Research Methodology, Paneer Selvam, PHI

6. Research Methodology, Prasanta Sarangi, Taxmann

7. A Text Book of Research Methodology, AKPC Swain, Kalyani

8. SPSS for Windows, Step; George and Mallery,

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

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of

ma

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ent

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ries

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d p

ract

ices

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sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

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ilit

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op

Va

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Lea

der

ship

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ilit

y (

PO

3)

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ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

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o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

14 Introduction

to SPSS

BAT

657

CO1 To understand the basics of

the SPSS. 2 3

MBA-2017-2019 VERSION-2017

CO2 Enabling students for using

the descriptive and

inferential Statistical

techniques on the SPSS 2

CO3 To analyse and interpret

various descriptive tests

including charts and

hypothesis tests to

suppliment decision making

in business scenario 1 3

CO4 To predict and forecast the

future through regression

modeling 3

CO5 To create and impliment a

research proposal for the

real life business problems 1

2.21 1.75 2.67







MBA-2017-2019 VERSION-2017

3rd Semester

BAT-701

ENTREPRENEURSHIP

DEVELOPMENT

L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

.Introduce the students to the defining characteristics of an entrepreneur.

Familiarize students with the Regulatory provisions essential for an entrepreneur.

Introduce the students to concepts related to Strategy, Finance and Planning essential for

a entrepreneur to take into consideration for conceiving and launching an enterprise.

Unit Course Outcome CO1 To understand the conceptual framework of entrepreneurship and identifying various factors

influencing the entrepreneurial approach.

CO2 To apply the conceptual understanding in setting up a new venture.

CO3 To analyze the feasibility of different elements of an enterprise like marketing, finance, human

resources, operations, and technology.

CO4 To evaluate the sustainability of an enterprise in the long run.

CO5 To create value prepositions and opportunities associated with entrepreneurship.

Course Curriculum.

Unit - I

Concept of Entrepreneurship (Evolution and development).

Traits (Characteristics of an Entrepreneur).

Role of Entrepreneurs in an economy and Identification of opportunities.

Preparation of business plan and Project Finance: Identification of a business idea.

Project Formulation, Design and Network Analysis, Project appraisal, Project report

Unit- II

MBA-2017-2019 VERSION-2017

Sources of Finance: Creation of capital structure; Drawing Financial Plan and Financial

Analysis –Input in Financial Appraisal, Ratio Analysis, Investment Process, Breakeven

analysis, Profitability analysis, Cost benefit Analysis.

Unit - III

Sources of Institutional finance for entrepreneurs

Small Business Management

a) Location of enterprise.

b) Steps for starting an enterprise, selection of type of enterprise.

c) Subsidies and incentives available for starting an enterprise.

d) Exploring export possibilities.

Introduction to important provisions of various Acts of Central Government. Entrepreneurial

Incubation

a) State Industries Acts b) Factories Act 1948 c) Payment of Wages Act1948

e) Employees Provident fund Act 1948 e)Bonus Act 1978

REFERENCES:

1. Entrepreneurship ,Roy, Oxford ;2009

2. Dynamics of Entrepreneurship, Vasant Desai

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

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n o

f C

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of

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ent

theo

ries

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o s

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usi

nes

s p

rob

lem

s (P

O1

)

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ster

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aly

tica

l a

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thin

kin

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itie

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da

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ase

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ecis

ion

ma

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g

(PO

2)

Ab

ilit

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Va

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ba

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Lea

der

ship

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ilit

y (

PO

3)

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an

d,

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aly

ze a

nd

com

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ate

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no

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, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

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ilit

y t

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ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

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o a

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m e

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iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

15 Entrepreneurship

Development

BAT-

701


conceptual framework

of entrepreneurship and

identifying various

factors influencing the

entrepreneurial

approach.

2

CO2 To apply the

conceptual

understanding in

setting up a new

venture.

2 1

MBA-2017-2019 VERSION-2017

CO3 To analyze the

feasibility of different

elements of an

enterprise like

marketing, finance,

human resources,

operations, and

technology.

2

CO4 To evaluate the


enterprise in the long

run.

2

CO5 To create value

prepositions and

opportunities

associated with

entrepreneurship.

2 3

2.00 2.00 2.00 2.00 2.00 1.00 3.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-703

BUSINESS LAW

L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 To make students aware of Legal Business Practices and their implications.

2 To enable students understand the various regulations related to doing business.

3 To be future ready for starting their own venture and knowledge of Legal angles for the

same.

Unit Course Outcome CO1 To understand the significance of business environment.

CO2 To apply strategic tools and models to take business decisions.

CO3 To analyze micro and macro business environment components to make business strategies.

CO4 To evaluate different strategic options to find best way forward.

CO5 To develop strategies to stay competive in the market.


UNIT-I

The Indian Contract Act (Act IX of 1872): Acceptance, offer and revocation. Void able

contracts and void agreements. Contract obligations. Breach of contracts. Indemnity and

guarantee. Bailment and pledge. Principal and agent.

UNIT-II

The Indian Sale of Goods (Act III of 1930): Definition, formation, conditions and

warranties. Doctrine of laveal emptor. Transfer of property. Unpaid seller’s right. Value

Added Tax, Service Tax, Professional Tax,

The Indian Partnership Act, (Act IX of 1932): Nature of Partnership. Formation and

Registration of partnership. Retirement and dissolution of partnership.

UNIT-III

MBA-2017-2019 VERSION-2017

The India Companies Act, 1956 (Act I of 1956): Important provisions of the Companies

Act 1956. Kinds of companies, formation of company. Memorandum and Articles of

association, prospectus, shares, share capital, allotment, transfers and transmissions and

bonus. Corporate management and directors, powers and functions. Meetings and

resolutions. Company accounts and audit. Winding up.

REFERENCES:

1. Ramish, (2001 “Indian Companies Act.”

2. Tulsian, (2003) “Business Law,” 2nd Ed. Tata Mc Graw Hills, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

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(PO

2)

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f b

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(

PO

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th

emse

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s in

th

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ach

iev

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,

con

trib

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(PO

5)

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min

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(P

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)

16 Business Laws BAT-

703


significance of business

environment. 1 - - - -

CO2 To apply strategic tools

and models to take

business decisions. - 2 - 2 - -

CO3 To analyze micro and

macro business

environment

components to make

business strategies.

- 2 - 3 - -

CO4 To evaluate different

strategic options to find

best way forward. 1 2 - 3 - -

CO5 To develop strategies to

stay competive in the

market. - - 3 - -

1.92 1.00 2.00 2.75

MBA-2017-2019 VERSION-2017








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

4th Semester

BAT-760

Strategic Management L T P C


Applicable to which branch

Prerequisite

Marks


Course Objective

1 To provide an insight to the basic issues and concepts related to Strategic Management

2 To provided an opportunity to learn in detail the most relevant and up to date methodologies and tools to address the business Issues.

3 To apply the concepts of Strategic Mgmt. in real time business applications.

Unit Course Outcome

CO1 To understand different business strategy frameworks and their applications in business operations.

CO2 To design and apply the different strategies at different corporate-level strategic decisions.

CO3 To analyze the strategic challenges faced by enterprises at various organizational levels.

CO4 To evaluate different business strategic decisions in the national, international, and global context.

CO5 To develop multiple strategies for the challenges and opportunities in terms of doing business in a competitive environment.


Unit-I

Strategic Management: Definition, nature, scope, significance and risks.

Strategy: Definition, scope and difference between strategy and tactics. Mintzerbg’s 5Ps of

strategy, Process of strategic management and levels at which strategy operates.

Defining Strategic Intent: Vision, Mission, Goals and objectives, Stakeholders in business and

their roles, Corporate governance: Role of board of directors.

Internal Analysis: Organizational capabilities in various functional areas, strategic advantage

profile, value chain analysis, industry standards and benchmarking, balanced scorecard, key

factor rating and Resource based view of the firm, Core competences.

Unit-II

Grand Strategies: Stability, expansion (diversification strategies, vertical integration strategies,

mergers, acquisition and takeover strategies, strategic alliances and collaborative partnerships),

retrenchment, outsourcing strategies.

Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging, growing, mature

and declining industries

MBA-2017-2019 VERSION-2017

Unit-III

Strategy Implementation: Project implementation, Procedural implementation, Resource

allocation, Organization structure, Matching structure and strategy.

Behavioral Issues in Implementation: Leadership and corporate culture, Values, Ethics and

CSR, Mc Kinsey’s 7s framework.

Functional Plans and Policies: financial marketing, operations, personnel, Information

management.

Strategic Evaluation and Control: Nature, Importance, Barriers and Techniques of Evaluation

and Control.

Text Books –

1) Kazmi Azar - Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.

2) John A Pearce II, Richard B Robinson, Amita Mittal- Strategic Management formulation,

Implementation and Control, Tata Mc Graw Hill.

3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic

Management and Business Policy, Pearson Education, 1 Ed., New Delhi.

4) K.Aswathappa, Business Environment and Strategic Management, Himalaya Publishers, New

Delhi

5) Dr. P. Subba Rao, Strategic Management, Himalaya Publishers, New Delhi.

6) Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management, Frank

Brothers

7) Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.

8) Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.


1. Strategic Management, R. Srinivasana‐PHI

2. Corporate Strategy, Lynch, Pearson

3. Strategic Management, Haberberg & Rieple, Oxford

4. An Integrated approach to Strategic Management, Hill & Jones, Cengage

5. Strategic Management, U.C. Mathur, McMillan

6. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH

javascript:fnShowAuthorDetail('42');



MBA-2017-2019 VERSION-2017

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

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(PO

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(

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ead

th

emse

lves

an

d o

ther

s in

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emen

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5)

Ab

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in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

17 Strategic

Management

BAT-

760

CO1

To understand different

business strategy

frameworks and their

applications in business

operations.

1 1

CO2

To design and apply the

different strategies at

different corporate-level

strategic decisions. 3 2

CO3

To analyze the strategic

challenges faced by

enterprises at various

organizational levels. 3 2

CO4

To evaluate different

business strategic decisions

in the national,

international, and global

context.

2 3

CO5

To develop multiple

strategies for the challenges

and opportunities in terms

of doing business in a

competitive environment.

3 3

2.42 3.00 2.50 3.00 2.00 2.00 2.00

MBA-2017-2019 VERSION-2017

BAT-761

LEADERSHIP DYNAMICS L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 To inculcate leadership abilities among students.

2 To promote the spirit of working as a coherent unit in an organizational setting.

3 To produce future managers.

Unit Course Outcome CO1 To understand the concepts and significance of leadership in an organization. CO2 To be able to apply leadership styles to lead diverse teams in a volatile business environment

settings CO3 To analyse performance of different teams in order to drive high performing culture within an

organziation CO4 To be able to evaluate interpersonal communication barriers in order to drive self managed

teams CO5 To develop conflict resolution and motivational srtageties to retain high performing people in

the organzization

UNIT-I

Overview of groups: Formation of group; Group dynamics; Group structure and Group

cohesiveness; managing group and inter-group dynamics in organisation

UNIT-II

Team building process: Overview of teams: definition, types, stages of team development:

storming, norming, forming and performing;

Quality circles and self managed teams; Evaluating team’s performance; teams and high

performing organizations

UNIT III

Goal setting for team: Defining roles; Responsibilities of team members, developing

interpersonal skills; Interpersonal communication barriers and gateways to communication

Leadership and management of team: Sources of powers and influence; Leadership models and

styles

REFERENCES :

MBA-2017-2019 VERSION-2017

1. Gold N- Teamwork: Multi-Professional Perspective (Palgrave, 2004)

2. Ray D- Teaming up (McGraw-Hill, 2002)

3. Yukl-Leadership in Organisations (Pearson, 5th edition)

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

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Ap

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of

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ctic

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usi

nes

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lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

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for

da

ta-b

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ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

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evel

op

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lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

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ilit

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o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

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(

PO

4)

Ab

ilit

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ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

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o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

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op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

18 Leadership

Dynamics

BAT-

761

CO1

To understand the

concepts and significance

of leadership in an

organization.

2 3



diverse teams in a

volatile business

environment settings

2 3

CO3 To analyse performance

of different teams in

order to drive high

performing culture within

an organziation

2

CO4 To be able to evaluate

interpersonal

communication barriers

in order to drive self

managed teams

3

CO5 To develop conflict

resolution and

motivational srtageties to

retain high performing

people in the

organzization

2 2

2.25 2.00 2.00 3.00 2.00

MBA-2017-2019 VERSION-2017








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAT-759

Retail Management L T P C

Total Contact Hours :56 Hours 4 0 0 4

MBA

Prerequisite : Indian retail Scenario

Marks 100


Course Objective

1 This course is aimed at providing students with a comprehensive understanding of the

theoretical and applied aspects of retail management.

2 To impart students knowledge of various retail formats and their characteristics.

3 To enable students apply the knowledge about marketing practices in Retail Sector and make

career thereof.

Unit Course Outcome CO1 This course is aimed at providing students with a comprehensive understanding of the

theoretical and applied aspects of retail management. CO2 To impart students knowledge of various retail formats and their characteristics. CO3 To enable students apply the knowledge about marketing practices in Retail Sector and

make career thereof.

CO4 To enable students, analyze Retail Market and Financial Strategy including product pricing.

CO5 To enable students, the importance of evaluating the various retail Supply Chain and to collaborate with new suppliers.


Unit-I

Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats;

Theories of Retail Development; Global and Indian Retail Scenario; Information Gathering in

Retail. Retail Market Strategy, Financial Strategy, Retail Location, Franchising Decisions, Retail

Information system, Customer Service, Customer Relationship Management, GAPs Model.

Unit-II

Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan,

Inventory Management, Merchandise Buying, Retail Pricing, Retail Communication-Objectives,

Promotion Mix .

Unit-III

MBA-2017-2019 VERSION-2017

Store Management & other issues: Store Layout, Design & Visual Merchandising,

Atmospherics, Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM Online

Retailing, International Retailing, Legal & Ethical Issues in Retailing.

Text Books:

1. Rural Marketing - Pradeep Kashyap & Siddhartha Raut, Biztantra .

2. Rural Marketing - Gopal Swamy T. P, Vikas Publishing House.

Reference Books: 1. Rural Marketing – Mathur U. C, excel books.

2. Rural Marketing – Krishnamacharyulu C. G & Lalitha Ramakrishnan, Pearson Education.

3. Rural Marketing – Sukhpal Singh, Vikas Publishers.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

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)

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An

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(PO

2)

Ab

ilit

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evel

op

Va

lue

ba

sed

Lea

der

ship

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ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

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o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

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ecti

vel

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o a

tea

m e

nv

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(PO

5)

Ab

ilit

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op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

19 Retail

Management

BAB

759

CO1 This course is aimed at

providing students with a

comprehensive

understanding of the

theoretical and applied

aspects of retail

management. 3

CO2 To impart students

knowledge of various

retail formats and their

characteristics. 2

CO3 To enable students apply

the knowledge about

marketing practices in

Retail Sector and make

career thereof.

2 1 2

CO4 To enable students

,analyze Retail Market

and Financial Strategy

including product

pricing. 3

MBA-2017-2019 VERSION-2017

CO5 To enable students, the

importance of evaluating

the various retail Supply

Chain and to collaborate

with new suppliers. 1 3

2.07 3.00 2.33 1.00 2.00 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SPECIALIZATIONS

GROUP A – FINANCE

Semester -2

BAA-660

SECURITY ANALYSIS AND

PORTFOLIO MANAGEMENT L T P C


MBA

Prerequisite : Basic knowledge of

Finance

Marks-100


Course Objective

1 Primarily the syllabus is meant to develop the knowledge and understanding of

securities market among the students.

2 To provide know how to invest and work as portfolio or fund managers.

3 To sensitize students about the financial institutions and markets besides guiding

them how to stay away from losses

Unit Course Outcome CO1 To understand the significance of leadership in organizational set-up

CO2 To be able to apply leadership styles to lead diverse teams in a rapidly changing business organizations

CO3 To analyze performance of different teams in order to build leadership within an organization

CO4 To evaluate how organizational change and culture contribute in sustainability of an organization

CO5 To develop conflict resolution and motivational strategies to retain high performing individuals in an organization


Unit-I (20 Hours)

Investment Practices and Portfolio Management::Concept of Investment, Investment

Objectives and Constraints, Importance of Portfolio Management, investment Opportunities and

Alternatives- valuation theories of fixed and variable income securities, government securities;

non – security forms of investment, real estate investment; investment instruments of the money

market,

Stock Markets and Operations of Indian Stock Market: New issue market, secondary market,

Listing of securities, BSE, NSE, OTCEI and NSDL, stock market indices, securities and

exchange board of India, developments in the Indian stock market

MBA-2017-2019 VERSION-2017

Unit-II (16 Hours)

Fundamental Analysis: Economic analysis, industry analysis, financial analysis

Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow

theory; Charts, technical trading rules; volume indicators, market sentiment indicators,

confidence indicators, points & figure charting, bar charting.

Efficient Market theory: Weak, Semi-strong and strong forms of efficiency, Empirical test of E

M H in Indian Context.

Unit-III (19 Hours)

Portfolio analysis selection: Portfolio theory, return portfolio risk, Markowitz diversification

model, efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital

market line, security market line.

Portfolio Revision: Active and passive strategies and formula plans in portfolio revision

Text Books –

1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons

Publications.

1. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale

2. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice

Hall India.

3. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management,

Pearson Education.

4. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall

India.

5. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.

6. Pandian, Security analysis & portfolio management. Vikas, New Delhi

7. Fuller, Russell J & Farrell, James L. Modern investment & security analysis. New York,

McGraw Hill


1. Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New

Delhi.

2. Raman, Investment: principles & techniques, VIkas, New Delhi

3. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997

4. Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management,

Dryden Press, Thomson Learning, Bombay

5. Machiraju, H.R. Indian Financial System, Vikas, New Delhi

MBA-2017-2019 VERSION-2017

Sr.

No

.

Co

urs

e N

am

e

Co

urs

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od

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PO

/CO

Des

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ata

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(

PO

2)

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of

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ach

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(PO

6)

20

Security

Analysis and

Portfolio

Management

BAA

660


significance of leadership in

organizational set-up 2 3



diverse teams in a rapidly

changing business

organizations 1 3

CO3 To analyze performance of

different teams in order to

build leadership within an

organization 2 2

CO4 To evaluate how

organizational change and



organization 2 2 CO5 To develop conflict


strategies to retain high

performing individuals in

an organization 2 3

2.17 2.00 2.00 1.00 2.00 3.00 3.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-2

BAA-661

Corporate Finance L T P C


MBA FINANCE

Prerequisite

Marks: 100


Course Objective

1 The purpose of this course is to acquaint the students with the broad framework of

financial decision making in a business unit

2 To apply the concepts of Finance in Corporate sector.

3 To enable students develop acumen for financial problems in Business and their

solutions thereof.

Unit Course Outcome CO1 To develop an understanding of the basic fundamentals of the corporate financial

management

CO2 To apply the knowledge of financial statement analysis in managerial decision making

CO3 To compare and select from the different sources of finance

CO4 To evaluate capital budgeting decisions based upon the time and money value concepts

CO5 To design an optimal capital structure and optimum dividend payout for a firm


Unit-I

Introduction to corporate finance, Meaning, nature, objectives, three major decisions in

corporate finance, time value of money, risk and return analysis, security market line, hybrid

financing and various instruments for raising finance. Changing role of finance managers in

globalized environment.

Unit-II

Long Term Investment Decisions: Capital budgeting methods, incremental cash flows,

scenario analysis, sensitivity analysis, break-even analysis. Long-term financial planning: the

elements and role of financial planning, financial planning model, percentage of sales

MBA-2017-2019 VERSION-2017

approach, external financing neededdividend decision, dividend and valuation, determinants

of dividend EBIT-EPS Analysis

Unit-III

Risk Management: Option valuation, CAPM model, black scboles model„ derivatives and

its types Projects as Real Options, Strategy as a portfolio of real options, Identification and

Valuation of RealOptions, International Finance: International financial management,

foreign exchange exposure and risk management

Reference Material —

Richard A Brealey, Stewart C myers, Franklin Allen, Pitabas Mohanty., Principles of

corporate finance, Mc Graw Hill

Esty, Benjamin C. (1999)"Petrozuata: A Case Study of effective use of Project

Finance",Journa/ of Applied Corporate Finance, pp. 26-42.

Damodaran Aswath, “Applied corporate finance” Wiley Library, Fouth Edition

Ross, Westerfield and Jaffe, “ Corporate Finance”, Tata Mc graw Hill, Fifth Edition

Harvard University syllabus

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d p

ract

ices

to

so

lve

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

ders

hip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

21 Corporate

Finance

BAA

661

CO1 To develop an

understanding of the basic

fundamentals of the

corporate financial

management

1 2 2

CO2 To apply the knowledge of

financial statement analysis

in managerial decision

making

3 3

CO3 To compare and select from

the different sources of

finance 3 2 2

MBA-2017-2019 VERSION-2017

CO4 To evaluate capital

budgeting decisions based

upon the time and money

value concepts

2 2 3

CO5 To design an optimal capital

structure and optimum

dividend payout for a firm 2 3 3

2.35 2.00 2.75 2.00 2.67



unit and I compulsory question spread over the whole syllabus consisting of 5 short answer





Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester -3

BAA-715

Financial Services and Markets L T P C


MBA


Finance

Marks= 100

Internal =40 External=60

Course Objective

1 To acquaint the students with the various Financial Services and structure of Indian

capital markets

2 To provide a glimpse of working of Financial markets in India.

3 To impart knowledge about the various financial products and their utilities to the

investors.

Unit Course Outcome

CO1 To demonstrate a comprehensive knowledge of the disciplines of banking and financial services

CO2 To employ the knowledge of financial services to choose between lease, buy or hire-purchase CO3 To analyze the performance of the various financial instruments CO4 To evaluate the different investment vehicles on the basis of credit ratings CO5 To structure and appraise the debt securitization deals for the business


Unit-I

Financial system in India: An overview structure and growth, major problems and deficiencies,

Financial markets in India: Money Market in India: Constituents, Regulations and Recent

Development, Capital Market in India: Constituents, Regulations and Recent Development, New

Issue Market, Mode of Raising Capital from Primary Market, SEBI Guidelines relating to

primary market.

Unit-II

Financial Services in India: Nature types, Regulatory Framework, Major problems faced by

Indian Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects,

Factoring: types, legal and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds:

Meaning, types, structure and significance, SEBI guidelines relating to MFs.

Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-

traditional, securitization in India

Unit-III

MBA-2017-2019 VERSION-2017

Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking,

venture capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds.

Credit rating: Meaning, types and functions of credit rating agency, process and methodology of

credit rating.

Text Books –

1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4th

Edition, 2006.

2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd.,

New Delhi, 4th Edition, 2007.

3. V. K. Bhalla: Management of Financial Services, Anmol Publications.

4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.

5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill

6.


1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.

2 Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and Sons

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

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op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

22 Financial

Services and

Markets

BAA-

715

CO1

To demonstrate a

comprehensive knowledge

of the disciplines of

banking and financial

services

2 2 2

CO2

To employ the knowledge

of financial services to

choose between lease, buy

or hire-purchase 3 2

MBA-2017-2019 VERSION-2017

CO3

To analyze the performance

of the various financial

instruments 2 3 3

CO4

To evaluate the different

investment vehicles on the

basis of credit ratings 2 3

CO5

To structure and appraise

the debt securitization deals

for the business 3 1 2

2.13 2.50 2.33 1.00 2.50 2.33








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-3

Subject Code

BAA-716

Corporate Tax Planning L T P C


MBA FINANCE

Prerequisite:

Marks: 100


Course Objective

1 The objective of the course is to acquaint the participant with the implications of tax

structure and corporate tax planning in operational as well as strategic terms

2 To develop the acumen related to Tax Planning and analysis among students.

3 To have knowledge about Tax structure and policies in India.

Unit Course Outcome CO1 To understand the system of taxation and tax-planning in India CO2 Applying Corporate tax planning to generate maximum possible tax benefits admissible under

the law CO3 To analyze managerial decisions of: Make or Buy, Own or Lease, Modernization or

replacement etc. based upon taxation involved CO4 To Evaluate the different taxation proposals evolving non-identical capital structures CO5 To design the corporate tax solutions using tax-planning strategies


Unit-I

Introduction: Corporation tax, Tax Planning, Tax Evasion, Tax Avoidance, Tax Management,

Dividend Tax, Domestic Company, Foreign Company. Computation of Total Income and Tax

Liability of Companies: Income from business, capital gain, income from other sources, total

income.

Unit-II

Concept of Tax Planning, Meaning, Scope, Tax Avoidance, Tax Evasion.Objective and

Importance of Tax Planning, Methods of Tax Planning and justification of Tax Planning. Areas

of Tax Planning, Forms of Organization, Scale of activity, Locational Aspects, Nature of

Business, Taxation of non-residents: Tax Liability special provisions and incentives.

Unit-III

Tax Planning for new Business: Location and Nature of Business, Tax Planning and Financial

Management Decisions: Tax Planning relating to Capital Structure Decision, Dividend Policy,

Inter-Corporate Dividends and Bonus Shares Tax Payment: Tax deduction at source, Tax

collection at source, and Advance payment of tax ; e-filing of return of Income of Corporate

Assessee

Text Books -

MBA-2017-2019 VERSION-2017

1. V.K.Singhania, Direct Taxes, Taxmann Publication(P )Ltd. , Delhi, Latest edition

2. Lakhotia R.N., Income Tax Planning Handbook, Vision Books ,New Delhi, Latest

edition.

3. H.C. Mehrotra –Income Tax Law & Practice

4. Bhagwati Prasad : Law and Practice of Income Tax in India

5. H.P. Ranina : Corporate Taxation : A Hand Book (Tax Mann).

6. V.S. Datey : Indirect Taxes – Law and Practice (Tax Mann Publications Limited).


1. The Institute of Chartered Accountants of India

2. Paliwala - Income Tax

3. XLRI, Jamesdhpur

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

23 Corporate

Tax

Planning

BAA-

716

CO1 To understand the system

of taxation and tax-

planning in India

3 2

CO2 Applying Corporate tax

planning to generate

maximum possible tax

benefits admissible under

the law 3 3

CO3 To analyze managerial

decisions of: Make or Buy,

Own or Lease,

Modernization or

replacement etc. based

upon taxation involved 3 2 3

MBA-2017-2019 VERSION-2017

CO4 To Evaluate the different

taxation proposals evolving

non-identical capital

structures 3 2

CO5 To design the corporate tax

solutions using tax-

planning strategies

3 1 2

2.62 3.00 2.25 2.33 3.00 2.50


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

4th Semester

BAA-770

INTERNATIONAL FINANCE L T P C


MBA


Finance

Marks-100


Course Objective

1

To study the role that international trade and investment, currency movements,

derivative instruments, hedging strategies, international financial markets, and

international agreements and institutions play in the management of multinational

corporations.

2 To enable students grasp the understanding of various elements of International

Finance.

3 To make students understand the problems & challenges leading to issues related to

International Finance.

Unit Course Outcome CO1 To enable students grasp the understanding of various elements of International Finance.

CO2 To apply the international finance concepts to international capital structure and capital budgeting

CO3 To analyze the impact of recent changes in international money and capital markets on international finance.

CO4 To evaluate the effect of different parity conditions on exchange rates

CO5 To devise an appropriate hedging policy to manage foreign risk exposure


Unit-I

Internationalization of Financial Function: International financial management overview,

objectives of international firm, finance function in Multinational Corporation.

Emerging Issues in International Finance: Recent changes in international money and capital

markets and its impact on international finance.

Balance of payments-Equilibrium, disequilibrium and Adjustments

Unit-II

Foreign Exchange Risk Management: Foreign exchange market, foreign exchange risk

concept, economic exposure, transaction exposure, translation exposure, hedging exposures-

currency forwards, currency futures, currency options, currency swaps.

International stock exchanges: New York, London, Luxemburg, third world and Asian stock

exchanges, working and their influences.

MBA-2017-2019 VERSION-2017

International Money Market Instruments: GDRs, ADRs, IDRs, Euro Bonds, Repos, CPs,

derivatives, floating rate instruments, loan syndication and Euro deposits

Unit-III

Parity conditions in international finance: purchasing power parity, interest parity, effect

international fisher and managerial implications

Financial Management of Multinational Firms: Foreign direct investment and cross-border

acquisitions, international capital structure and the cost of capital, international capital budgeting

,Multinational working capital policy and cash management

Text Books –

1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company

Ltd.

2. Bekaert, G. and Hodrick, R.J., International Financial Management, Prentice Hall.

3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance,

Pearson Education.

4. Madura, J., International Corporate Finance, Thomson South-Western.

5. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.


1. Clark, International Financial Management, Cengage Learning, New Delhi.

2. Eun, C. and Resnick, B., International Financial Management, McGraw-Hill/Irwin.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

MBA-2017-2019 VERSION-2017

24 International

Finance

BAA-

770

CO1 To enable students grasp

the understanding of

various elements of

International Finance. 3

1

CO2 To apply the international

finance concepts to

international capital

structure and capital

budgeting 3 2 1

CO3 To analyze the impact of

recent changes in

international money and

capital markets on

international finance. 3 3

CO4 To evaluate the effect of

different parity conditions

on exchange rates

3 2

CO5 To devise an appropriate hedging policy to manage foreign risk exposure

2 3 2

2.38 3.00 2.50 2.00 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

GROUP B – MARKETING

Semester -2

BAB-662

Social Media and Digital Marketing L T P C


Marks


Course Objective

1 The Course is designed to give an opportunity to acquire knowledge about the

application of Social Media Marketing.

2 To have an understanding of latest happenings in the field of Digital Social Media

Marketing.

3 To apply the learning’s in solving real time marketing environment.

Unit Course Outcome CO1 To learn digital marketing tools like search engine optimization and associated analytics.

CO2 To apply digital marketing tools to a) improve websites' rankings and optimize it in the process. b) Improve the brand's visibility c) improve brands reach which physically is relatively difficult and less effective.

CO3 To analyze relative importance of digital marketing strategies to optimize digital marketing campaign.

CO4 To evaluate the performance of different social media in conjunction with overall digital marketing plan.

CO5 To design search engine optimization and search engine marketing campaigns.


Unit-I

General Overview of the Social Media: Social media, its evolution and the importance of social

media to business. Social Media Marketing Campaigns: Foundation of viral/word-of-mouth

marketing, components of a comprehensive, well-integrated social media strategy, pros and cons

of relying on word-of-mouth and buzz.

Unit-II

Social Media in Indian Market Context e.g. Police, Public Service, Hospitals, etc. Setting

marketing

Objectives. Analysing Socio-cultural Environment Affecting Social Media.

Unit-III

Digital marketing channels - online advertising: Digital display, video, mobile, search engine,

and social media; Comprehensive digital marketing strategy and plan; Measuring digital

marketing efforts; Latest digital ad technologies.

MBA-2017-2019 VERSION-2017

Text Books:

1. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve

Reputation, and Earn Trust. (Revised and Updated) New Jersey: John Wiley & Sons, Inc.

2. Kanter, Beth and Allison H. Fine.The Networked Nonprofit: Connecting with Social Media to

Drive Change. San Francisco: Jossey-Bass.

Reference Books:

1. Lee, Charles. Good Idea. Now What?: How to Move Ideas to Execution. New York: John

Wiley & Sons, Inc.

2. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live and Do

Business. New Jersey: John Wiley & Sons, Inc.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d p

ract

ices

to

so

lve

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

isio

n m

ak

ing

(

PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

iza

tio

na

l g

oa

ls,

con

trib

uti

ng

effe

cti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(PO

6)

25 Social Media

and Digital

Marketing

BAB

662

CO1 To learn digital marketing

tools like search engine

optimization and associated

analytics. - - - - - -

CO2 To apply digital marketing

tools to a) improve

websites' rankings and

optimize it in the process. b)

Improve the brand's

visibility c) improve brands

reach which physically is

relatively difficult and less

effective. 2 - - - - -

CO3 To analyze relative

importance of digital

marketing strategies to

optimize digital marketing

campaign. - 1 - 3 - -

CO4 To evaluate the

performance of different

social media in conjunction

with overall digital

marketing plan. - 3 - 2 - -

MBA-2017-2019 VERSION-2017

CO5 To design search engine

optimization and search

engine marketing

campaigns. - - - 3 - -

2.22 2.00 2.00 2.67


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester-2

BAB-663

Services Marketing L T P C


MBA

Prerequisite : basic concepts of SM

Marks 100


Course Objective

1 This course aims at enabling students to apply marketing concepts and principles to the

unique challenges and opportunities of services industry to create customer value.

2 To make students understand the features of Services Market.

3 To have a glimpse of various industries and services marketing mix issues.

Unit Course Outcome CO1 To comprehend the nature of services and distinguish between products and services.

CO2 To apply service quality theories and models to create value to satisfy and delight customers.

CO3 To analyze changing customer expectation trends and patterns to adjust service offerings.

CO4 To evaluate different service quality models to adopt in a given service setting based on

relative relevance in that setting.

CO5 To develop strategies to enhance the level of service quality and service delivery.


Unit-I

Introduction to Services marketing: Definition, Significance and Characteristics of Services:

Intangibility, Inconsistency, Inseparability and Inventory.

Classification of Services. Consumer Behavior in Services: Search, experience and credence

attributes, Pre & post experience evaluation, factors influencing customer expectation of service,

Moment of truth

Extended Marketing Mix for Services: Need for additional three marketing mix elements in

Services Financial & economic impact of service Traditional Marketing Mix Elements in

Services

Unit-II

MBA-2017-2019 VERSION-2017

Service Product: Customer perception, Customer satisfaction, Tolerance zone, Service quality -

ServQual, GAP model and Critical incident model, Service recovery, Impact of service failures

versus product failures, Nature of complaining behavior— Complaint Resolution, Service

Recovery Process.

Service Pricing: Costs of service delivery, Customer Profitability Measurement, Revenue

management Techniques, Price Discrimination and Segmented Pricing.

Service Place: Delivering services through intermediaries & electronic channels.

Service Promotion: Integrated service marketing communication, Visual merchandising,

Referrals, Challenge of Service communication

Service Process: Service design & standards – Process service blue print, Demand & capacity

management

Unit-III

People & Physical Evidence: Employees’ Role in Service Delivery, Service Culture: Internal

Marketing,

Service-Profit Chain, Emotional labor Customers’ role in service delivery, Customer as a co-

producer

Physical Evidence: Experience Servicescape elements (to include architectural design), Virtual

Servicescape Applications of Service Marketing: Marketing in Tourism, Hospitality, Airlines,

Telecom, IT & ITES, Sports & Entertainment, Logistics, Healthcaresectors (Examples/Case

studies on these applications are expected)

Text Books:

1. Services Marketing by Zeithaml, Bitner, Gremler&Pandit, TMGH, 4th Edition

2. Services Marketing by Christopher Lovelock

3. Services Marketing, Rama Mohan Rao, Pearson

4. Services Marketing by Rampal& Gupta

5. Services Marketing by Helen Woodruff

6. Services Marketing: Concepts and Practices byRamneek Kapoor, Justin Paul

&BiplabHalder, McGraw Hill

7. Services Marketing by RajendraNargundkar, McGraw-Hill, 3rd Edition

Journals:

MBA-2017-2019 VERSION-2017

1. The service encounter: diagnosing favorable & unfavorable incidents by Bitner M. J.,

Booms B. H. &Tetreaualt M. S., Journal of marketing, Jan 1990, Vol. 54, pp. 71-84.

2. Marketing intangible products & product intangibles by Levitt T., Harvard Business

Review, 1981, Vol. 59, pp. 95-102

3. The services marketing: an approach by Blois K. J., European journal of marketing, Vol.

8, Issue 2, 1974, pp. 137-145

4. Services marketing is different by Berry L.L., Business, May-June, 1980,pp. 24-30.

5. Putting the Service Profit Chain to Work by Heskett, James L., Jones, Thomas O.,

Loveman, Gary W., Sasser, W. Earl, and Schelsinger, Leonard A. Harvard Business

Review, (March-April 1994) pp. 164-174

6. The customer as co-producer by SolveigWikström, European Journal of Marketing, 1996,

Vol. 30, Issue 4

7. Customer contributions & roles in service delivery by Bitner, Faranda,

Hubbert&Zeithmal, International Journal of Services and Industrial Marketing, Vol.

8,Issue 3, pp. 193-205

8. Delivering Quality Service; Balancing Customer Perceptions and Expectations by

Zeithaml, Parasuraman& Berry. Free Press, 1990.

9. Service quality models: A review by Sheth, Deshmukh&Vrat IJQRM, 2005, Vol.

22,Issue 9, pp. 913-49

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

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tio

n o

f C

O

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ge

of

ma

na

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ent

theo

ries

an

d p

ract

ices

to

so

lve

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

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aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s fo

r d

ata

-base

d

dec

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n m

ak

ing

(

PO

2)

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lue

ba

sed

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der

ship

ab

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y (

PO

3)

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an

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an

aly

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nd

com

mu

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ate

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co

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,

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al,

an

d e

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al

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ects

of

bu

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ess

(P

O 4

) A

bil

ity

to

lea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f

org

an

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na

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oa

ls,

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ep

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min

dse

t.

(PO

6)

26 Services

Marketing

BAB-

663

CO1 To comprehend the nature

of services and distinguish

between products and

services. - - - - - -

CO2 To apply service quality

theories and models to

create value to satisfy and

delight customers. 2 - - - - -

CO3 To analyze changing

customer expectation trends

and patterns to adjust

service offerings. - 3 - 2 - -

CO4 To evaluate different

service quality models to

adopt in a given service

setting based on relative

relevance in that setting. - 2 - 3 - -

MBA-2017-2019 VERSION-2017

CO5 To develop strategies to

enhance the level of service

quality and service delivery. - 2 - - - -

2.28 2.00 2.33 2.50








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester -3

BAB-717

Consumer Behaviour L T P C


MBA

Prerequisite : Basic concepts of Marketing

Marks 100


Course Objective

1 This course aims at enabling students to understand the various aspects of consumer

behavior

2 To enable students understand various external and internal factors that influence the

consumer behavior.

3 To learn various strategies related to Consumer Behaviour.

Unit Course Outcome CO1 To understand the significance of consumer behavior in developing consumer insights. CO2 To apply behavioral theories to conceive strategic insight to create value for customers. CO3 To analyze ever changing consumer behavior trends and patterns to develop insight in order

to improve products and services. CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing the

behaviors of customers. CO5 To develop products and services based on consumer insight and consumer trends.


Unit-I

Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic

Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information

Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase,

Post Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying

Behaviour.

Unit-II

Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and

Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes –

Formation and Change; Consumer Values and Lifestyles.

Unit-III

External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social

Class; Reference Groups and Family Influences. Diffusion of Innovation, Models of Consumer

Behavior; Researching Consumer Behavior; Online Consumer Behavior.

Text Books:

1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.

MBA-2017-2019 VERSION-2017

2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour-

Building Marketing Strategy. Tata McGraw Hill, New Delhi.

Reference Books:

1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt.

Ltd., New Delhi

2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.

3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd.,

New Delhi

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

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Des

crip

tio

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lem

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)

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der

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aly

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th

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,

con

trib

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5)

Ab

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op

in

no

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nd

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ep

ren

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al

min

dse

t.

(P

O 6

)

27 Consumer

Behaviour

BAB-

717


significance of consumer

behavior in developing

consumer insights.

2 - - - - -

CO2 To apply behavioral

theories to conceive

strategic insight to create

value for customers. 2 - - - - -

CO3 To analyze ever changing

consumer behavior trends

and patterns to develop

insight in order to improve

products and services.

- 2 - - - -

CO4 To evaluate the relative

effectiveness of marketing

strategies aimed at

influencing the behaviors

of customers. - 2 - 3 - -

MBA-2017-2019 VERSION-2017

CO5 To develop products and

services based on consumer

insight and consumer

trends.

- 2 - - - -

2.33 2.00 2.00 3.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester-3

BAB-718

Sales and Distribution Management L T P C


MBA

Prerequisite : basic concepts of SDM

Marks 100


Course Objective

1 The course is designed to provide students with an understanding of the processes

involved in personal selling and sales management.

2 To identify and explain key success factors for salesperson performance.

3 To enable students learn sales & distribution practices in field of marketing.

Unit Course Outcome CO1 To understand the dynamics of sales and logistics.

CO2 To apply personal selling process to persuade customers.

CO3 To analyze supply chain to optimize cost at each level of supply chain.

CO4 To evaluate sales territories to design compensation plan for sales people.

CO5 To develop sales quota framework based on evaluation of sales territories.


Unit-I

Introduction to Sales Management, Objectives and functions of Sales Management, Evolution of

Sales Management Nature and Role of Sales Manager’s Job The Personal Selling Process

Emerging Trends in Sales Management- Vendor Management, ERP, Sales Automation System.

New Means of Selling.

Sales Organisation and control: Purpose of Sales Organisation, setting sales organisation, Types

of sales organization structures. Coordinating selling function with other marketing activities,

Sales Territory: Concept and process of devising sales territories. Sales forecasting and Sales

Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure

Sales Quotas: Concept and types

Unit-II

Managing Sales Force: Concepts of sales force management: Recruitment and Selection of sales

personnel. Sales Training: Areas of sales training: Company specific knowledge, product

MBA-2017-2019 VERSION-2017

knowledge, industry and market trend knowledge, and customer education. Compensating and

motivating sales force. Routing and scheduling of sales force. Sales audit

Distribution Channel Strategy: Distribution Channels: Concept, Functions and Types.

Distribution channel strategy and features of effective channel design. Channel Conflict: Concept

and stages, conflict management International distribution strategy.

Unit-III

Logistics and Supply Chain Management: Definition & scope of logistics, Components of

logistics.

Inventory management decisions: Concept of EOQ, ROP, JIT, online inventory management Out

bound Logistics: Transportation decision, location and warehousing decisions Concept and scope

of Supply chain management. Components of Supply Chain Management.

Text Books:

1. Marketing Channels by Louis W. Stern, Adel I. El-Ansary& Anne T. Coughlan ( to be

given as text book).

2. Marketing Channel Management by PingaliVenugopal.

3. Sales Management by Richard R. Still, Edward W. Cundiff& Norman A.P. Govoni.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

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of

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ent

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ries

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nes

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rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

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ical

thin

kin

g a

bil

itie

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for

da

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ase

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ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

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op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

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erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

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no

mic

, le

ga

l, a

nd

eth

ica

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spec

ts o

f b

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ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

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o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

28 Sales and

Distribution

Management

BAB

718


dynamics of sales and

logistics.

1 - - - -

CO2 To apply personal selling

process to persuade

customers. - 2 - 2 - -

CO3 To analyze supply chain to

optimize cost at each level

of supply chain. - 2 - 3 - -

MBA-2017-2019 VERSION-2017

CO4 To evaluate sales territories

to design compensation

plan for sales people.

- 3 - 2 - -

CO5 To develop sales quota

framework based on

evaluation of sales

territories.

- - 3 - -

1.94 1.00 2.33 2.50








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-4

MARKETING

BAB-771 Rural Marketing L T P C

Total Contact Hours :56 4 0 0 4

MBA

Prerequisite : Concept of Rural Markets

Marks 100


Course Objective

1 The course aims at creating an understanding of the unique challenges of rural marketing

2 To enable students apply the concepts and methods of marketing management to rural markets.

3 To impart knowledge about various challenges and opportunities in the field of Rural

Marketing.

Unit Course Outcome

CO1 The course aims at creating an understanding of the unique challenges of rural marketing

CO2 To enable students apply the concepts and methods of marketing management to rural markets.

CO3 To impart knowledge about various challenges and opportunities in the field of Rural Marketing.

CO4 How to develop new Segment for banking industry in Rural India CO5 How E -commerce Companies Can target Rural Market


Unit-I

Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural Consumers;

Rural Market Environment and Infrastructure; Challenges of Rural Marketing.

Unit-II

Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;

Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing

(e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of

Rural Marketing in India.

Unit-III

Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating to

rural marketing of successful companies.

Text Books:

1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.

2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley (India)

Pvt Ltd.

MBA-2017-2019 VERSION-2017

Reference Books:

1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi

2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”, Pearson

Education, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

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ow

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of

ma

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ent

theo

ries

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nes

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rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

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thin

kin

g a

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for

da

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ase

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ecis

ion

ma

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(PO

2)

Ab

ilit

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op

Va

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ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

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o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

29 Rural

Marketing

BAB-

771

CO1 The course aims at creating

an understanding of the

unique challenges of rural

marketing

3

CO2 To enable students apply

the concepts and methods

of marketing management

to rural markets.

2

CO3 To impart knowledge about

various challenges and

opportunities in the field of

Rural Marketing.

3

CO4 How to develop new Segment for banking industry in Rural India

3

CO5 How E -commerce Companies Can target Rural Market

3

2.75 3.00 2.00 3.00 3.00


MBA-2017-2019 VERSION-2017







Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

GROUP C – HUMAN RESOURCE MANAGEMENT

Semester -2

BAC-664

Industrial Relations and Labor Laws L T P C


MBA

Prerequisite : Fundamental knowledge of IR and Labor Laws

Marks 100

Internal-40 External-60

Course Objective

1 This course is designed to develop in the students an understanding of the concept of

Industrial and labor laws.

2 To impart students understanding of various issues related to labor regulations in India.

3 To provide a hands on experience in dealing with challenges related to Industrial labor

problems in India.

Unit Course Outcome CO1 To have a basic understanding of the fundamental concepts and provisions of various labor

legislations CO2 To be able to apply concepts, legal terminology appropriately and demonstrate conceptual

understanding in order to run any industrial establishment smoothly CO3 To analyze the various industrial disputes to propose settlement mechanism in accordance

with the statutory guidelines CO4 To analyze the applicability of various labor legislations in sync with the conventions and

recommendations laid down by ILO CO5 To assess the mechanism that can contribute to organizational goals through maintaining

cordial industrial relations in any establishment Content of the Syllabus

Unit-I

Industrial Relations: Importance, concept and theories, the role of government in industrial

relations, changes in IR post liberalization

Trade Union: Objectives, functions, problems of Indian trade unions. The Trade Union Act

1926 (with amendment)

Industrial Disputes: Nature and causes of industrial disputes. The Industrial Disputes Act, 1947

{with amendments}

Unit-II

Protective Legislation: The Factories Act, 1948. The Payment of Wages Act, 1936. The

Minimum Wages Act, 1948.

MBA-2017-2019 VERSION-2017

Social Security Legislation: The Workmen’s Compensation Act, 1923. The Employee’s State

Insurance Act, 1948, The Employees’ Provident Funds and Miscellaneous Provisions Act,

Unit-III

ILO: Role and importance ofILO

Collective Bargaining: Meaning, characteristics, importance, process and causes for failure of

collective bargaining

Workers’ Participation: Concept of workers’ participation in management, schemes of

workers’ participation in management in India and their evaluation

Text Books –

1. Mamoria &Mamoria, Dynamic of Industrial Relations in India, Himalaya Publishing

House, New Delhi

2. T. N. Chabbra and R.K.Suri, Industrial Relations, Dhanpat Rai & CO.

Reference Material -

1. S.C. Srivastava, Industrial Relation & Labour Laws, Vikas Publishing House Private,

Limited, 1990.

2. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and Publications

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

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ent

theo

ries

an

d

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ctic

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o s

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nes

s p

rob

lem

s (P

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)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

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s

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da

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ecis

ion

ma

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(PO

2)

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ilit

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op

Va

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ba

sed

Lea

der

ship

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PO

3)

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ilit

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an

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an

aly

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nd

com

mu

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ate

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ba

l, e

co

no

mic

, le

ga

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nd

eth

ica

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spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

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ecti

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o a

tea

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nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

30

Industrial

Relations

and Labour

Laws

BAC-

664

CO1

To have a basic


fundamental concepts and

provisions of various labor

legislations - - - 3 - -

MBA-2017-2019 VERSION-2017

CO2

To be able to apply

concepts, legal termionoly

appropriarely and

demonstrate conceptual

understanding in order to

run any industrial

establishment smoothly 3 2 - - - -

CO3 To analyze the various

industrial disputes to

propose settlement

mechansim in accordance

with the statutory

guidelines - 3 - 2 - -

CO4 To analyse the applicabilty

of various labor legislations

in sync with the

coventenions and

recommedations laid down

by ILO - - - 3 - 1

CO5 To assess the mechanism

that can contribute to

organizatinal goals through

mainatining cordial

industrial relations in any

establishment - - - - 2 3

2.43 3.00 2.50 2.67 2.00 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAC-665

Compensation and Rewards

Management L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 The major challenge facing compensation professionals is aligning an

organizations pay system with their organization’s strategic direction.

2 The focus of this course is to identify the choices to be made in order to develop

and implement a strategically designed reward system.

3 To enable students understand the global practices in use in Compensation &

Rewards Management.

Unit Course Outcome CO1 To understand the significance and need of the compensation management for a

motivated workforce CO2 To be able to apply various innovative tools and techniques while designing the

competitive compensation structures CO3 To be able to analyze issues related to performance linked pay in order to ensure an

effective link between pay and performance CO4 To evaluate the new compensation structures consistent with the prevailing industry

standards CO5 To be able design café-teria pay plans in accordance with changing workforce dynamics

in a global pespective


UNIT 1

Introduction: Compensation meaning, objectives, nature of compensation, types of

compensations, compensation responsibilities

Compensation System Design Issues: Compensations philosophies, compensation approaches,

decision about compensation, base to pay, individual Vs team rewards, Perceptions of pay

fairness, legal constraints on pay systems

UNIT 2

Managing Compensation: Strategic compensation planning, determining compensation-the

wage mix, job evaluation systems, compensation structure, wage and salary surveys, the wage

curve, pay grades and rate ranges

Managing Compensation Issues: Preparing salary matrix, government regulation on

compensation, fixing pay, significant compensation issues.

UNIT 3

MBA-2017-2019 VERSION-2017

Executive Compensation and Variable Pay: Executive compensation: Components of

executive compensation, Performance Linked Compensation, Variable Pay, Team

rewards/incentives, compensation as a retention strategy

Incentive Schemes: Strategic reasons for Incentive plans, Types of incentive schemes,

Individual incentive plans-piecework, standard hour plan, bonuses, profit sharing plans, ESOPs,

international compensation

Recommended Textbooks:

1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi

2. Compensation, Milkovich & Newman, TMH,

3. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education, New Delhi

Reference Books:

1. Richard I. Anderson , Compensation Management in a Knowledge based world, 10th edition,

Pearson Education, New Delhi

2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to

solv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

31 Compensation

and Reward

Management

BAC-

665


significance and need

of the compensation

management for a

motivated workforce - - - 1 - -


various innovative tools

and techniques while

designing the

competitive

compensation structures - 3 - - 1 -

MBA-2017-2019 VERSION-2017

CO3 To be able to analyze

issues related to

performance linked pay

in order to ensure an

effective link between

pay and performance - - 2 - - 2

CO4 To evaluate the new

compensation structures

consistent with the

prevailing industry

standards - - - 1 - 2

CO5 To be able design café-

teria pay plans in

accordance with

changing workforce

dynamics in a global

pespective - 2 - - - 3

1.77 2.50 2.00 1.00 1.00 2.33


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester -3

BAC-719

Training & Development

L T P C


MBA

Prerequisite: An urge to learn and grow

Marks 100


Course Objective

1 The course will help the students of this subject to learn how to assess, develop, carry

out and evaluate a training program.

2 To impart understanding of various T&D practices followed in practice in

organizations.

3 To enable students gain knowledge about dealing with challenges related to

Organizational Change.

Unit Course Outcome

CO1 To understand the significance of learning and development (ADDIE Model) to build learning organization

CO2 To be able to demonstrate various training methods in rapidly changing business organizations

CO3 To examine the training needs assessment at organizational, operational and personal level in connection with the market pulse

CO4 To compare and select the appropriate learning methods to be used to develop leaders for tomorrow

CO5 To synthesize training programs in sync with the business objectives of an enterprise


Unit-I

Introduction to Training & Development - Training and Training needs Assessment, Training

Design and Administration, Training methods, Technique & Aids, Training Strategy.

Performance Appraisal & Training - Learning through training, Adult Learning,Llearning

Curve, Larning Styles.

Unit-II

Training Process: An Overview, Role Responsibility and Challenges to Training Managers,

Organization and Management of Training Function, Instruction Objectives, Training Climate

and Pedagogy; Developing Training Modules.

Trainer & Training Institutions - Trainers Profile, Types of Training Institutions, Trainer as a

change Agent, MDP and EDPs.

Unit-III

MBA-2017-2019 VERSION-2017

Training Environment: Facilities, Planning and Training Aids; Organizing the training

Department, controlling training, Training Communication; Training and Development in India.

Evaluation of Training - Training evaluation, Trainer of Training, Measurement Tools &

Technique, Feedback Mechanism

Text Books –

1. Armstrong, Handbook of Human Resource, Kogan Page London,

2. Dayal, Manpower training in organizations, Prenticehall,New Delhi

Reference Books:

1. Dr. Janakiram B, Training & Development, Indian Text Edition.

2. Sardar N K, Approaches to Training & Development.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

32

Training

and

Development

BAC-

719

CO1

To understand the

significance of learning and

development (ADDIE

Model) to build learning

organization

2 - - - - -

CO2

To be able to demonstrate

various training methods in

rapidly changing business

organizations - 3 - 2 -

CO3

To examine the training

needs assessment at

organizational, operational

and personal level in

connection with the market

pulse

2 3 - - - -

MBA-2017-2019 VERSION-2017

CO4

To compare and select the

appropriate learning

methods to be used to

develop leaders for

tomorrow

- - 3 - 2 1

CO5

To synthesize training

programs in sync with the

business objectives of an

enterprise - - - 2 - 3

2.33 2.00 3.00 3.00 2.00 2.00 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAC-720

NEGOTIATIONS AND CONFLICT

MANAGEMENT

L T P C


MBA

Marks:100


Course Objective

To develop an understanding of conflict dynamics and the art and science of negotiation.

Unit Course Outcome

CO1 To understand the various concepts and practical significance of negotiations and conflict management in an organizational setting

CO2 To be able to apply various negotiations strategies in sync with national and global environment to drive business

CO3 To analyze the nature and causes of conflicts prevalent in contemporary business organizations.

CO4 To be able to evaluate cross cultural differences in an effort to drive effective negotiations in an organization.

CO5 To develop conflict management strategies in order to drive high performing team culture in an organization


UNIT-1

Understanding Conflict: Introduction, scope, issues, sources of conflict, stage of the conflict,

Transitions in Conflict thought, conflict life cycle, and conflict at workplace.

UNIT-2

Conflict Management: Understanding, skills, importance, conflict management at workplace,

strategies to avoid conflicts, conflict management in groups.

Management: Role, conflict management tips, Conflict and Culture.

UNIT-3

Negotiation: Introduction, definition, pre-negotiation, negotiating styles, tools for negotiators,

developing a negotiation strategy, why parties enter negotiations, purpose of negotiation, types

of negotiation in corporate, importance of negotiation in daily life, Individual Differences in

Negotiation Effectiveness.

Third Party Intervention: Forms of third party intervention, challenges for an effective

negotiation, tips for a successful negotiation, Cultural Differences in Negotiations.

http://www.managementstudyguide.com/understanding-conflict.htm

http://www.managementstudyguide.com/conflict-at-workplace.htm

http://www.managementstudyguide.com/conflict-management.htm

http://www.managementstudyguide.com/conflict-management-at-workplace.htm

http://www.managementstudyguide.com/strategies-to-avoid-conflicts-at-work.htm

http://www.managementstudyguide.com/conflict-management-in-groups.htm

http://www.managementstudyguide.com/conflict-management-tips.htm

http://www.managementstudyguide.com/negotiation.htm

http://www.managementstudyguide.com/types-of-negotiation-in-corporates.htm

http://www.managementstudyguide.com/types-of-negotiation-in-corporates.htm

http://www.managementstudyguide.com/importance-of-negotiation-daily-life.htm

http://www.managementstudyguide.com/negotiation-challenges.htm

http://www.managementstudyguide.com/negotiation-challenges.htm

http://www.managementstudyguide.com/tips-for-successful-negotiation.htm

MBA-2017-2019 VERSION-2017

Recommended Textbooks:

1. William J. Pammer & Jerri Killian, Handbook of Conflict Management, CRC Press

2. Rubin & Levinger, “Levels of Analysis: In Search of Generalizable Knowledge,” in

Bunker & Rubin,

3. Lax & Sebenius, "Interests: The Measure of Negotiation," Negotiation Journal, 2:1, 1986

4. Rackham, ‘The Behavior of Successful Negotiators,” pp. 169-181 in Lewicki et al,

Negotiation,

5. Murray, "Understanding Competing Theories of Negotiation," Negotiation Journal, Apr.

1986

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

33 Negotiations

and Conflict

Management

BAC-

720

CO1

To understand the various

concepts and practical

significance of negotiations

and conflict management in

an organizational setting 1

CO2

To be able to apply various

negotiations strategies in

sync with national and

global envrionment to drive

business 2 2

CO3

To analyse the nature and

causes of conflicts

pravalent in contemporary

business organizations.

2 3

CO4

To be be able to evaluate

cross cultural differences in

an effort to drive effective

negotiations in an

organization. 2 3

MBA-2017-2019 VERSION-2017

CO5

To develop conflict

management strategies in

order to drive high

performing team culture in

an organization 2 2

2.03 1.50 2.00 2.67 2.00 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester -4

BAC-772

Organizational Development L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 To provides an understanding to the students with respect to how the basic principles of

organization development are applied in a variety of diverse environments

2 To impart knowledge of various OD theories in use at present.

3 To provide a hands on experience of dealing with various challenges faced by organizations

in dealing with Change.

Unit Course Outcome CO1 To understand the concepts, models and significance of change management for continuous

improvements in an organization CO2 To apply the various human resource intervention techniques in different management

scenarios in rapidly changing organizations CO3 To analyse various factors and reasons causing resistance while bringing organizational change

to drive organizational effectiveness CO4 To be able to evaluate different OD interventions and apply the suitable intervention as per

the requirements of the organization. CO5 To be able to develop OD interventions across various facets while working an organization in

order to embrace change management succesfully


Unit-I

Foundations of Organizational Development: Characteristics, Factors Affecting OD,

Assumption of OD, OD Professional Values and Ethics, Evolution of Organizational

Development, Challenges for organization, The system approach, Models of OD, Organizational

Diagnosis Process, Diagnostic Models: Analytical Model, Group Behavior Model, Socio-

technical System model, Force-Field Analysis Model, OD: The Planned change Process

Unit-II

Organizational Change : Forces for change, levels of change, managing Planned Change, A

Change Model, Resistance to change, overcoming Resistance to change, OD Practitioner:

Internal and External Practitioners, Role and styles of OD practitioner, Issues related to

Practitioners-client Relationship

MBA-2017-2019 VERSION-2017

Unit-III

OD Interventions Strategies: Meaning, Major OD intervention techniques, Interpersonal

interventions, team interventions, Human resource Management and Intergroup interventions,

Organisational Development Intervention: Structural, techno-structural interventions and third

party peacemaking interventions, Future Trends in Organizational Development

Text Books –

1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, Organization Development,

behavioral science interventions for Organization Improvement, PHI.

2. Dr. Bhupen Srivastava, Organizational Design and Development-Concepts and

Applications- Biztantra


1. Cummings, Theory of Organization Development and Changes, Cengage Learning, New

Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

34 Organisational

Development

BAC-

772


concepts, models and

significance of change

management for

continuous improvements

in an organization 1 2

CO2 To apply the various

human resource

intervention techniques in

different management

scenarios in rapidly

changing organizations 2 3

MBA-2017-2019 VERSION-2017

CO3 To analyse various factors

and reasons causing

resistance while bringing

organizational change to

drive organizational

effectiveness 2 2

CO4 To be able to evaluate

different OD interventions

and apply the suitable

intervention as per the

requirements of the

organization. 3 2

CO5 To be able to develop OD

interventions across

various facets while

working an organization

in order to embrace

change management

succesfully 2 2

2.07 1.50 2.50 2.00 2.33 2.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

GROUP D - INTERNATIONAL BUSINESS

Semester -2

BAD-666

Export Import Documentation L T P C


MBA

Prerequisite: Fundamentals of export import

Marks 100


Course Objective

1 To give exposure and understanding of the procedures and documents involved in

export - import activities of India.

2 To have an idea about export import documentation processes involved in international

business.

3 To enable students use and apply the EXIM procedures.

Unit Course Outcome CO1 To acquire an elaborative understanding of the export-import procedures and documentation

required for import and export transactions. CO2 To gain an understanding of the Export and Import business with major emphasis on the

different agencies supporting exports in India. CO3 To ascertain the role and business model of various third party players involved in export and

import transactions. CO4 To analyze the foreign trade policy and trade theories with various countries and trade

groupings. CO5 To create business models and measuring the success of the startup in context to legal,

financial, and future market prospects.


EXPORT IMPORT DOCUMENTATION

Unit I: Preliminaries for Exports and Imports:

Meaning and Definition of Export – Classification – Strategy and Preparation for Export –

Registration Formalities – IEC – RCMC – Export Licensing – Letter of Credit.

Unit II: Export Documentation

Aligned Documentation System – Commercial Invoice – Shipping Bill – Certificate of Origin –

Consular Invoice – Mate’s Receipt – Bill of Lading , Types of Marine Insurance Policies.

Bill to Entry – Certificate of Inspection – Certificate of Measurements – Freight Declaration.

Duty Drawback – Deemed Exports – ASIDE – MAI & MDA – EPCG Scheme – Incentives for

Exporters. Export Promotion Councils-Commodity Boards – FIEO – IIFT – EOUs – SEZs –

ITPO – ECGC – EXIM Bank.

Unit III: Import Procedure & Documentation

MBA-2017-2019 VERSION-2017

Steps in Export Procedure – Export Contract – Forward Cover – Excise Clearance – Pre-

shipment Inspection – Methods of Pre-shipment Inspection– Role of Clearing and Forwarding

Agents – Shipping and Customs Formalities – Customs EDI System – Negotiation of Documents

– Realisation of Exports Proceeds.

Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions of Import Procedure –

Customs Formalities for Imports – Warehousing of Imported goods –Retirement of Export

Documents.

Recommended books: 1. Handbook of Import-Export Procedures – Ministry of Commerce, -, Government of India,

New Delhi

2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi

3. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

4. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi

5. Export Marketing, TAS Balagopal , Himalaya Publishing House

6. Export Documentation and Procedures, , Nabhi Publications, New Delhi

7. International Marketing Management, R.L. Varshney, Sultan Chand

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

35 Export Import

Documentation

BAD-

666

CO1 To acquire an elaborative


export-import procedures

and documentation

required for import and

export transactions. 2 2

CO2 To gain an understanding

of the Export and Import

business with major

emphasis on the different

agencies supporting

exports in India. 2

MBA-2017-2019 VERSION-2017

CO3 To ascertain the role and

business model of various

third party players

involved in export and

import transactions. 2 2

CO4 To analyze the foreign

trade policy and trade

theories with various

countries and trade

groupings. 3

CO5 To create business

models and measuring the

success of the startup in

context to legal, financial,

and future market

prospects. 2 3

2.25 2.50 2.00 2.00 2.00 2.00 3.00








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-2

BAD-667

International Trade Logistics

L T P C


MBA

Prerequisite :

Marks 100


Course Objective

1 After completing this course, the students will have a sound knowledge of theories and

policies related to International Trade and Policy.

2 To enable students acquire a profound understanding of all other related areas of

international trade like foreign exchange rate and forex market, regional trade blocks etc

3 To make students aware of constituent elements of International Economics.

Unit Course Outcome CO1 To understand the conceptual framework and different theories of international trade. CO2 To acquire an elaborative understanding of competitive advantages and comparative

advantage and its impact on the market and economy. CO3 To assess the interrelationships between product markets and factor markets in an economy

and economic development. CO4 To evaluate the working and impact of WTO in facilitating and promoting International Trade. CO5 To analyze the effect of government policies on international trade practices.


UNIT I:

Introduction to Business Logistics Business Logistics: Origin, meaning and definition,

Importance of logistics in modern business and foreign trade, Objectives of business logistics,

Logistics- Strategy & Planning

Transportation Management Transportation: Meaning, definition, modes and Importance,

Effective Transportation System: meaning and importance, Service choices and their

characteristics, Transport Service Selection, Vehicle Routing & Scheduling: meaning and

importance

Inventory Management &Control Inventory: Meaning, definition, types and role, Appraisal

of inventories, Inventory Objectives, Storage & handling decisions, Inventory control

Techniques-ABC analysis, VED analysis, PUSH & PULL Inventory control.

Warehousing & Location Management Warehouse: Meaning, definition, types and

importance. Location/Facility Management: Meaning and importance, Ware house layout,

Housekeeping: Meaning and importance

UNIT-2

MBA-2017-2019 VERSION-2017

Elements of the logistic System: Marketing and logistic mix - Logistics and marketing

interface.

Shipping Industry: Types of ships – Shipping systems: linear, Tramp, conference, chartering,

Baltic freight exchange – Shipping intermediaries: agent, forwarder, brokers and others –

containerization – types of containers.

Air Transport: Air transport, Air freight, IATA, Cargo handling, Designing the International

Information system, system modules, Distribution and Transportation.

UNIT-3

Supply chain: Definition, scope and importance of supply chain, supply chain drivers and

metrics.

Designing supply chain network: Distribution network – Factors influencing distribution -

Transportation decision in supply chain management.

Forecasting and planning in supply chain management :Pricing in supply chain

management- co-ordination in supply chain management- Role of IT in supply chain

management.

Text Books 1. Chopra S and P Meindl “Supply chain management: Strategy, planning and operations” ,

Himalaya Publications, 2008.

2. David P, “International Logistics” Biztantra, New Delhi , 2006.

Reference Books:

1. Donald J Bowersox Davi J Class” Logistics Management, Tata Mc.Graw Hill,New Delhi,

2008.

2. David Stewart ,”International Supply chain Management”, Cengage publications,2008.

Sr.

No

.

Co

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(

PO

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ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

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f o

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niz

ati

on

al

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,

con

trib

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eff

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nv

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(PO

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Ab

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in

no

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nd

entr

ep

ren

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al

min

dse

t.

(P

O 6

)

36 International

Trade

Logistics

BAD

667


conceptual framework and

different theories of

international trade.

3 1

MBA-2017-2019 VERSION-2017


understanding of

competitive advantages and

comparative advantage and

its impact on the market

and economy. 2 3

CO3 To assess the

interrelationships between

product markets and factor

markets in an economy and

economic development. 2 2 1

CO4 To evaluate the working

and impact of WTO in

facilitating and promoting

International Trade. 2 3

CO5 To analyze the effect of

government policies on

international trade

practices.

3 2 2

2.14 2.50 2.33 2.00 3.00 1.50 1.50








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-3

BAD-722

International Trade Policy and WTO

L T P C


MBA

Prerequisite :

Marks 100


Course Objective

1 To provide inputs regarding International Trade and Law focuses on the public

international law aspects of international trade,

2 The subject helps to investigate and apply the complex rules of international trade law

to novel problems and real-world and hypothetical scenarios

3

This provides students with the means to gain specialized knowledge in international

trade law, becoming able to develop strategies, act as consultants and defend enterprises

in a matter of international trade,

Unit Course Outcome CO1 To understand the conceptual framework and different theories of international trade. CO2 To acquire an elaborative understanding of competitive advantages and comparative

advantage and its impact on the market and economy. CO3 To assess the interrelationships between product markets and factor markets in an economy

and economic development. CO4 To evaluate the working and impact of WTO in facilitating and promoting International Trade. CO5 To analyze the effect of government policies on international trade practices.


Unit-I

Theoretical Foundations of International Trade: Reasons for international trade: Mercantilist

and neo-mercantilist view; Theories of international trade: Absolute and comparativeadvantage

theories: Modern theories of trade; Gains from trade; Foreign trade multiplier; Terms oftrade.

Direct Investment: FDI in the world economy, The Political Economy of FDI, Cost and

Benefit of FDI to Host and Home Countries, Government Policy Instruments and FDI; Foreign

debtsituation.

Instruments of Commercial Policy: Tariffs quotas and other measures and their effects;

Arguments for and against protection; Trade regulations and WTO; Trade policy and

developingcountries.

Units -2

Policy Framework and Promotional Measures: India’s foreign trade and investment policy;

Policy making body and mechanism; Export promotion measures and infrastructure support –

export and trading, houses, export promotion schemes and incentives; Institutional arrangements

for export promotion; Export processing/special economic zones, 100% EOUs.

Unit-3

WTO: History and evolution of the WTO and the substantive provisions of the WTO

Agreements, including the bindings and plurilateral Agreements, GATT 1994 and the Annex 1A

MBA-2017-2019 VERSION-2017

Agreements, The General Agreement on Tariffs and Trade (trade in goods) (GATT), Dispute

settlement system of the WTO. Principles of WTO dispute settlement, Dumpingandanti-

dumpingmeasures. Subsidies. Safeguards Agreement.

WTO and developing countries: The legal status of special and differential treatment (SDT).

DSB and developing countries.WTO’s Agreement on agriculture: Domestic support and

export subsidies commitments.Trade-related aspects of intellectual property rights: The

TRIPs agreement within the GATT/WTO system.

International trade and environment: Trade versus environment. The Sanitary

andPhytosanitary Agreement.

Suggested Readings:

1. Economic Survey, Govt. of India.

2. Export-import Policy and Other Documents, Govt. of India.

3. Hazari, R. Bharat, Micro Economic Foundations of International Trade, Croom Helm,

Londonand Sydney.

4. Letiche, John M., International Economics: Policies and Theoretical Foundations, Academic

Press, New York.

5. Mannur, H.G., International Economics,Vikas Publishing House, New Delhi,

6. Salvatore, D., International Economics, John Wiley and Sons.

7. Sodersten, BO, International Economics, McMillan, London

MBA-2017-2019 VERSION-2017

Sr.

No

.

Co

urs

e N

am

e

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e C

od

e

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emse

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va

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nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

37 International

Trade Policy

and WTO

BAD-

722


conceptual framework and

different theories of

international trade.

3 1


understanding of

competitive advantages and

comparative advantage and

its impact on the market

and economy. 2 3

CO3 To assess the

interrelationships between

product markets and factor

markets in an economy and

economic development. 2 2 1

CO4 To evaluate the working

and impact of WTO in

facilitating and promoting

International Trade. 2 3

CO5 To analyze the effect of

government policies on

international trade

practices.

3 2 2

2.14 2.50 2.33 2.00 3.00 1.50 1.50





MBA-2017-2019 VERSION-2017




Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-3

BAD-723

International Marketing

L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

a. Provide understanding of the decision variables a marketing manager may use in an

international marketing environment.

b. To gain experience in developing international marketing strategies.

c. Provide understanding of product and pricing decisions appropriate for international

market.

Unit Course Outcome

CO1 To gain know how of diverse theories and concepts related to the International Marketing environment.

CO2 The students will be able to put in use the marketing concepts in realization of organizations goals of going international.

CO3 To make students capable of evaluating the various components of PESTLE analysis and thereof planning the International marketing decisions.

CO4 To justify the use of global marketing practices in leveraging the advantages of international trade.

CO5 To hypothesize an international marketing environment and implement the marketing mix tools to create a marketing campaign.

UNIT 1

Introduction to International Marketing: Introduction, Scope of International Marketing,

International Marketing vs. Domestic Marketing, Principles of International Marketing,

Customer value and the value equation, Competitive or differential advantage, Management

Orientations, MNCs and TNCs, Benefits of international marketing.International Marketing

Environment Analysis methods.

International Trade Environment: Introduction, classical trade theories, modern trade

theories, trade barriers, quotas, Implications of Tariffs, Types of Agreements, General

Agreement on Tariffs and Trade (GATT), Functions and Objectives of WTO, Implication of

WTO on International Marketing, India’s Role in International Trade Theories.

UNIT 2

International Market Entry Strategies: Introduction, Different Entry Modes and Market

Entry Strategies, joint Ventures, Strategic Alliances, Direct Investment, Manufacturing and

Franchising.

MBA-2017-2019 VERSION-2017

International Marketing Research: Introduction, Concept of Marketing Research, Need for

Marketing Research, Approach to Marketing Research, Scope of International Marketing

Research, International Marketing Research Process, market surveys, marketing information

system

International Product Policy and Planning: Introduction, Products: National and

International, the new Product Development, International Product Planning, Product Adoption

and Standardization, International Market Segmentation, Influences on Marketing Plan and

Budget, International Product Marketing, Marketing of Services

International Pricing Policy: Introduction, Price and Non-Price Factors, Methods of Pricing,

International Pricing Strategies, Dumping and Price Distortion, Counter Trade

UNIT 3

International Distribution and Logistics Planning: Introduction, International Logistics

Planning, Distribution – Definition and Importance, Direct and Indirect Channels, factors

Involved in Distribution Systems, Modes of Transportation, International Packaging

International Promotional Strategies: Introduction, Communications Process, principles of

communication, Status of Promotion, Promotion Appeals, Media Selection, Personal Selling,

Public Relations and Publicity, Sales Promotion, advertising, e-marketing

Legal and Ethical Issues in International Marketing: Introduction, Nature of International

Business Disputes and Proposed Action, Legal Concepts Relating to International Business,

International Dispute Settlement Machinery, ethical Consideration in International Marketing

and Marketing Communications.

TEXT BOOK

1. Nargundkar- InternationalMarketing (Excel Books)

2. Czinkota - International Marketing (Thompson, 8th Ed.)

3. Kotabehelson- International Marketing( Wiley, 6th

Ed.)

4. Cateora Graham - International Marketing (TMH, 10th Ed.)

5. Siddiqui- InternationalMarketing (Wiley Dreamtech)

6. Cherunilam F - International Trade and Export Management (Himalaya, 2007)

REFRENCE BOOK

1. Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand &

Sons, 9th Ed.)

2. Jain S. – International Marketing (Thomson)

MBA-2017-2019 VERSION-2017

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

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ices

to

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5)

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nd

entr

ep

ren

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al

min

dse

t.

(P

O 6

)

38 International

Marketing

BAD-

723

CO1 To gain know how of

diverse theories and

concepts related to the

International Marketing

environment. 3 3

CO2 The students will be able to

put in use the marketing

concepts in realization of

organizations goals of

going international. 3 2

CO3 To make students capable

of evaluating the various

components of PESTLE

analysis and thereof

planning the International

marketing decisions.

2 3 3

CO4 To justify the use of global

marketing practices in

leveraging the advantages

of international trade. 3 2

CO5 To hypothesize an

international marketing

environment and

implement the marketing

mix tools to create a

marketing campaign. 3 3 2

2.53 2.67 3.00 3.00 2.00 2.00


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Unit I (15 hours)

Leçons Objectifs Grammaire/Vocabulaire

Vous connaisez la France ? S’initierà la culture française

Les salutations Saluer et se présenter Les formules de politesse

Comptons ensemble Epeler les noms et compter L’alphabet, Les nombres de 1 à

20

Les copains Présenter un objet/une personne Etre, les articles, les persoms

sujets, le pluriel des noms.

Unit II (15 hours)


Devinez Interroger sur les personnes/objets Les professions, les nombres

Dans la classe Décrire une personne Avoir, Les adjectifs

Les amis de caroline Parler de la nationalité Nationalités, les articles, pluriel,

masculin, féminin

Quel jour sommes-nous ? Parler des jours de la semaine Le verbe – Aller

Unit III (15 hours)


BAD -773

French Language L T P C


MBA – IB

Marks : 100

Internal: 40 External : 60

Course objective

Course outcome: The course is aimed at familiarizing the students with basics of French language.

1. Facilitate communication in a simple manner in day to day situations.

2. Use basic vocabulary to make sentences and ask questions in different context.

3. Introduce the students to French culture and civilization.

CO1 Graduates in French demonstrate proficiency in undersatnding French language skills.

CO2 Analyze the literature, language, and cultures of the French-speaking world

CO3 Students critically analyze literary, cultural, and linguistic problems from the French-speaking world and discuss them

in clear written and oral expression.

CO4 Students are able to synthesize and interpret information, communicate effectively, and navigate cultural difference.

CO5 Connect academic experience to personal and professional goals.

MBA-2017-2019 VERSION-2017

La famille de manuel Décrire la famille Le verbe : Parler, habiter and

aimer

Les vacances Parler des vacandes La révision, les mois de l’année

Le drapeau de mon pays Demander et dire la couleur de

quelque chose

Le féminin et le pluriel des

coulers.

Textbook and workbook:

Textbook: Apprenons le Français (1). (Méthode de français), Mahitha Ranjit & Monica Singh.

Workbook: Cahier d’exercises. Simran Batra & Mahitha Ranjit.

References:

Version OriginaleA1.

Auteurs: Monique Denyer, Augustin Garmendia, Marie-Laure Lions-Olivieri

Editions: Editions Maison des langues, Paris.

Connexions 1, Auteurs: Régine Mérieux, Yves Loiseau, Editions: Didier

Grammaire: Je pratique A1, Auteur: Christian Beaulie, Editions: Didier.

42 French Language/ BAD -

773

Graduates in

French

demonstrate

proficiency in

undersatnding

French language

skills.

3 2

Analyze the

literature,

language, and

cultures of the

French-speaking

world

3 1

Students critically

analyze literary,

cultural, and

linguistic problems

from the French-

speaking world

and discuss them

in clear written

and oral

expression.

1 3 2

Students are able

to synthesize and

interpret

information,

communicate

effectively, and

navigate cultural

difference.

2 3

Connect academic

experience to

personal and

professional goals.

2 2 3

2.00 2.67 3.00


MBA-2017-2019 VERSION-2017

Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Group E - INFORMATION TECHNOLOGY

Semester-2

BAE-667

System Analysis and design L T P C


MBA

Prerequisite : NA

Marks 100

Internal -40 External-60

Course Objective

1 After completing this course, the students will have a sound knowledge of the System

concepts.

2 This will help them to have an in depth understanding the phases involved in the

development and implementation of the Computer Systems.

3 To provide an understanding of various applications of System Design in solving

complex business solutions.

Unit Course Outcome CO1 students will understand the basic concept of system and its various types CO2 Ability to understand the entire process of system development. and analysis tools CO3 An ability to design the system and to implement it effectively. CO4 To Understand the software Testing tools and types CO5 To understand the System Implementation Process and Maintenance


Unit-I

System Concepts: Definition, characteristics, elements & types of system. System development

life cycle: Recognition of need: Feasibility study, system analysis-introduction, information

collection, interviews, questionnaires, observation, record searching.

Unit-II

Document analysis, analysis tools, data flow diagram, data dictionary, decision tree, structured

English and decision table.

System Design: The process and stages of systems design, input/output and file design.

Unit-III

System testing: Unit Testing, System Testing, Integration Testing, Alpha & Beta Testing,

Acceptance Testing, Regression Testing.

MBA-2017-2019 VERSION-2017

System Implementation: System implementation, implementation process and implementation

methods; system maintenance.

Text Books –

1. Awad Elias N.System analysis and design (Galgotia)


1 Sen James A.Analysis and design of information system (Tata McGraw)

2. Gane and Sarson: Structured System Analysis and Design.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

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led

ge

of

ma

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gem

ent

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ries

an

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nes

s p

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lem

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O1

)

Fo

ster

An

aly

tica

l a

nd

crit

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thin

kin

g a

bil

itie

s

for

da

ta-b

ase

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ion

ma

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(PO

2)

Ab

ilit

y t

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op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

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nd

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an

d,

an

aly

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nd

com

mu

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ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

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spec

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f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

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niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

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(PO

5)

Ab

ilit

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op

in

no

va

tiv

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nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

40 System

Analysis

and Design

BAE-

667

CO1

students will understand

the basic concept of system

and its various types 3 2 3 3 2

CO2 ability to understand the

entire process of system

development.and analysis

tools 3 3 3 2

CO3 An ability to design the

system and to implement it

effectively.

CO4

To Understand the software

Testing tools and types 2 3 2 2

CO5

To understand the System

Implementation Process

and Mantainance 3 2 1

2.42 2.75 2.67 2.50 2.50 1.67

MBA-2017-2019 VERSION-2017








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAE-668

Programming in C++ L T P C


MBA(IT)

Marks: 100


Course Objective

To familiarize the students with the universal concepts of computer programming.

To present the syntax and semantics of the “C++” language as well as basic data types

offered by the language

To discuss the principles of the object-oriented model and its implementation in the C++”

language

Unit Course Outcome

CO1 To understand the concepts of computer programming language CO2 To be able to present the syntax and semantics of the C++ language and its basic data types CO3 To analyze different derivations and functions used in C++ programming language CO4 To discuss the principles of the object-oriented model and its implementation in the C++

language CO5 To develop the design, code, debug using programming techniques of programming style


Unit-I

Evolution of OOP, OOP Paradigm, advantages of OOP, Comparison between functional

programming and OOP Approach, characteristics of object oriented language – objects, classes,

inheritance, reusability, user defined data types, polymorphism, overloading. Introduction to

C++, Identifier and keywords, constants, C++ operators, type conversion, Variable declaration,

statements, expressions, features of iostream.h and iomanip.h input and output, conditional

expression loop statements, breaking control statements .

Unit-II

Defining function, types of functions, recursion, pre-processor, header files and standard

functions, Arrays, pointer arithmetic’s, structures, pointers and structures, unions, bit fields

typed, enumerations. Classes, member functions, objects, arrays of class objects, pointers and

classes, nested classes, constructors, destructors, inline member functions, static class member,

friend functions, dynamic memory allocation.

Unit-III

Inheritance, single inheritance, types of base classes, types of derivations, multiple inheritance,

container classes, member access control Function overloading, operator overloading,

polymorphism, early binding, polymorphism with pointers, virtual functions, late binding, pure

virtual functions.

Text Books –

1. Robert and Lafore : Turbo C++, Galgotia Publications.

References:

1. Stephan & PRAT : C++ Primer Plus, Galgotia Publications.

2. Bala Guruswamy : Object oriented programming with C++, TATA

MBA-2017-2019 VERSION-2017

McGraw Hill S

r. N

o.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

41 Programming

in C++

BAE-

668

CO1 To understand the concepts of computer programming language _ - 1 - -

CO2 To be able to present the syntax and semantics of the C++ language and its basic data types

- 2 _ _ 3

CO3 To analyze different derivations and functions used in C++ programming language

- 3 - - 2

CO4 To discuss the principles of the object-oriented model and its implementation in the C++ language

_ _ - 3 -

CO5 To develop the design, code, debug using programming techniques of programming style

1 2 - - -

1.97 1.00 2.33 1.00 3.00 2.50


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

Semester-3

BAE-724

Database Management L T P C


MBA(IT)

Prerequisite: Basic knowledge of Access

Marks 100


Course Objective

1 On completion of the syllabi, the student will understand the basic principles of

database management system.

2

Student will be able to understand the application of DBMS at different layers of

organization so as to understand how to maintain an organization smoothly and

efficiently

3 To enable students impart knowledge about uses of Databases in organizations.

Unit Course Outcome CO1 To understand the concepts and nature of the basic principles of database management

system CO2 To be able to understand the application of DBMS at different layers of organization CO3 To analyze how the transaction processing and client/server environment works CO4 To evaluate how to represent data in a database for a given application and to manage the

use of database management system CO5 To develop a database including tables. Queries. Forms and reports and how to develop

database applications


Unit-I

Database Preliminaries: File concept, database concept, file vs. databases, DBMS objectives

and 3-schemas architecture, history of evolution of databases

Introduction to Data Models: Entity relationship model, object oriented database, comparison

of network, hierarchical and relational models

Relational Database Theory: Tables and relations; relational model operators, relational model

integrity rules, normal forms

Unit-II

Organization of DBMS: DBMS software structure, catalogues, data dictionary, Query

Translator, Query Optimizer

Transaction Processing System: Concurrency control manager, recovery manager, buffer

manager, client-server databases

Unit-III

MBA-2017-2019 VERSION-2017

Relational Query Language: SQL, introduction to oracle functions, procedures and packages,

PLSQL programming environment

Textbooks:

1. S.K. Singh: Introduction to Database Management System, Pearson Education, New

Delhi

2. Ivan Bayross: Introduction to SQL

3. Database system concept, Abraham Silberschatz, Henry Korth, S. Sudarshan,McGraw-

Hill Education


Database Management System - Date ,C.J., Galgotia Publications

Fundamentals of Database System - Elmasri, R.A.,Navathe, Shyam B. Narosa

Publishing House.

Rob, Data Base Management System, Cengage Learning, New Delhi.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

42 Database

Management

BAE-

724


concepts and nature of

the basic principles of

database management

system

_ - - - 3

CO2 To be able to understand

the application of DBMS

at different layers of

organization

- - 2 3 -

CO3 To analyze how the

transaction processing

and client/server

environment works

- 3 - - 2

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Abraham+Silberschatz%22

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Henry+Korth%22

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22S.+Sudarshan%22

MBA-2017-2019 VERSION-2017

CO4 To evaluate how to

represent data in a

database for a given

application and to

manage the use of

database management

system

1 _ - 2 -

CO5 To develop a database

including tables. Queries.

Forms and reports and

how to develop database

applications

_ 1 2 - -

2.00 1.00 2.00 2.00 2.50 2.50








Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

BAE-725

M.Commerce L T P C


MBA(IT)

Marks: 100


Course Objective

To aware the students to the emerging trends and development in mobile commerce.

An understanding of multiple factors in adoption and usage of mobile commerce

services.

The skills to identify and design the infrastructure-support for mobile commerce services

Unit Course Outcome

CO1 Students will understand the emerging trends and development in mobile commerce CO2 Make understand of multiple factors in adoption and usage of mobile commerce services.

CO3 student will apply the skills to identify and design the infrastructure-support for mobile commerce services

CO4 Make understand the requirements of diverse m-commerce services CO5 Student will understand the security, payment issues related to m-commerce


Unit-I

Traditional commerce and M-commerce, Value Chains ,Strategic Business And Industry Value

Chains. Introduction, Infrastructure of M–Commerce, Technologies Of Wireless Business,

Benefits And Limitations, Support, Mobile Marketing & Advertisement, Non-Internet

Applications In M–Commerce, Wireless/Wired Commerce Comparisons.

Unit-II

The Ecology Of Mobile Commerce, Wireless Application Protocol ,Mobile Business Services ,

Mobile Portal ,Factors Influencing The Adoption of Mobile Services ,Mobile Data Technologies

And Small Business Adoption And Diffusion The Role of Mobile Advertising In Building a

Brand ,M–commerce Business Models .

Unit-III

The emerging issues in mobile commerce, role of emerging wireless LANs and 3G/4G wireless

networks, implementation challenges in m-commerce, futuristic m-commerce services, security

issues in m-commerce,Types of mobile Payment:mobile phone based payment,SIM card based

payment,USSD,mobile wallets,WAP based mobile web payments, ethical and social issues of m-

commerce.

Text Books – 1. E.Brian Mennecke, J.Troy Strader, “Mobile Commerce: Technology, Theory and Applications”, Idea

Group Inc., IRM press.

http://www.roseindia.net/services/m-commerce/mobile-commerce.shtml

MBA-2017-2019 VERSION-2017

2. Ravi Kalakota, B.Andrew Whinston, “Frontiers of Electronic Commerce”, Pearson Education.

References:

1. P. J. Louis, “M-Commerce Crash Course”, McGraw- Hill Companies .

2. Paul May, “Mobile Commerce: Opportunities, Applications, and Technologies Of Wireless Business”

Cambridge University Press.

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ead

th

emse

lves

an

d o

ther

s in

th

e

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

) 43 M.Commerce

BAE-

725

CO1

Students will understand

the emerging trends and

development in mobile

commerce 3 2 2 1

CO2

Make understand of

multiple factors in adoption

and usage of mobile

commerce services.

2 3 2

CO3

student will apply the

skills to identify and design

the infrastructure-support

for mobile commerce

services

3 2 3

CO4

Make understand the

requirements of diverse m-

commerce services 3 1 1

CO5

Student will understand the

security, payment issues

related to m-commerce 3 2 3

2.03 2.75 2.40 1.00 2.33 1.67


MBA-2017-2019 VERSION-2017

Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

MBA-2017-2019 VERSION-2017

SEMESTER-4

BAE-774

Enterprise Resource Planning

L T P C


MBA(IT)

Marks: 100


Course Objective

To familiarize the students with the importance of ERP.

To understand the phases of ERP implementation.

To discuss the concepts of Information systems

Unit Course Outcome CO1 Students will be able to understand the concepts of Enterprise Resource planning.

CO2 Students will be able to understand the issues related to implementation of ERP in business.

CO3 Students will be able to apply the concepts of Information systems

CO4 Analyze The strategic options for ERP Identification and adoption

CO5 Create Reengineered Business Processes for successful ERP Implementation


Unit-I

Introduction to ERP: Evolution of ERP;Reasons for the Growth of ERP; Scenario and

Justification of ERP in India; Evaluation of ERP; Various Modules of ERP; Advantage of ERP.

An Overview of Enterprise Integrated Management Information; Business Modeling; ERP for

Small Business; ERP for Make to Order Companies; Business Process Mapping for ERP Module

Design; Hardware Environment and its Selection for ERP Implementation.

Unit-II

ERP and Related Technologies: Business Process Reengineering (BPR); Management

Information System (MIS); Executive Information System (EIS); Decision support System

(DSS); Supply Chain Management (SCM).

Unit-III

ERP System: Introduction; Finance, Plant Maintenance, Quality Management, Materials

Management, ERP Implementation Lifecycle: Issues in Implementing ERP Packages; Pre-

evaluation Screening; Package Evaluation; Project Planning Phase; Gap Analysis;

Reengineering; Configuration; Implementation; Team Training; Testing; Going Live; End-User

Training; Post Implementation (Maintenance Mode).

MBA-2017-2019 VERSION-2017

Text Books –

1.Manufacturing Resource Planning (MRP II) with Introduction to ERP; SCM; an CRM by

Khalid Sheikh, Publisher: McGraw-Hill

2. The Impact of Enterprise Systems on Corporate Performance: A study of ERP, SCM, and

CRM System Implementations [An article from: Journal of Operations Management] by K.B.

Hendricks; V.R. Singhal; and J.K. Stratman, Publisher: Elsevier

References:

1ERP and Supply Chain Management by Christian N. Madu, Publisher: CHI

2. Implementing SAP ERP Sales & Distribution by Glynn C. Williams, Publisher McGraw-Hill

Sr.

No

.

Co

urs

e N

am

e

Co

urs

e C

od

e

PO

/CO

Des

crip

tio

n o

f C

O

Ap

ply

kn

ow

led

ge

of

ma

na

gem

ent

theo

ries

an

d

pra

ctic

es t

o s

olv

e b

usi

nes

s p

rob

lem

s (P

O1

)

Fo

ster

An

aly

tica

l a

nd

crit

ical

thin

kin

g a

bil

itie

s

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(PO

2)

Ab

ilit

y t

o d

evel

op

Va

lue

ba

sed

Lea

der

ship

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze a

nd

com

mu

nic

ate

glo

ba

l, e

co

no

mic

, le

ga

l, a

nd

eth

ica

l a

spec

ts o

f b

usi

ness

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es a

nd

oth

ers

in t

he

ach

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

con

trib

uti

ng

eff

ecti

vel

y t

o a

tea

m e

nv

iro

nm

ent

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

entr

ep

ren

euri

al

min

dse

t.

(P

O 6

)

44 Enterprise

Resource

Planning

BAE-

774

CO1 Students will be able to

understand the concepts

of Enterprise Resource

planning.

2 3 3


understand the issues

related to

implementation of ERP

in business.

3 3 2


apply the concepts of

Information systems

3 1

CO4 Analyze The strategic

options for ERP

Identification and

adoption

2 3 2

CO5 Create Reengineered

Business Processes for

successful ERP

Implementation

3 3 2

2.32 2.60 1.00 3.00 3.00 2.00

MBA-2017-2019 VERSION-2017


Teaching Aids Case

Study

Project

Type

Activity

Lab


Video,

PPT

White

Board

Theory/Descr

iptive

Numerical/Pra

ctical

Yes Yes Yes 100%

\

MBA-2017-2019 VERSION-2017

ASSESSMENT PATTERN

a. Theory Courses

Sr.

No

Type of Assessment

Task

Frequency of

task Marks Total Marks Weight-age

1 Mid Semester

Examination 2 per semester 36 marks 72 24

2 Assignment in the form

of Case

Study/Project based on

Data

Analytics/Situation

Analysis

2 per semester 15 marks 30 10

3 Quiz 1 per semester 18 marks 18 6

4 End Semester

examination 1 per semester 60 marks 60 60

Total Marks (Internal + External) 100

b. Practical Courses

Sr.

No.

Type of

Assessment Task

Actual

conduct

Marks

Frequency

of

Task

Final

Weight-age

in Internal

Assessment

(Prorated

Marks)

Remarks

1 Practical

experiment file

30 marks for

each

experiment

10

experiments

45 marks Depending

upon no. of

experiments

2 Mid-Term Test 20 marks 1 per

semester

15 marks At-least after

The completion

of 5

Experiments.

3 Viva Voce

(External)

1 per

semester

40 marks

MBA-2017-2019 VERSION-2017

Practical File Breakup

Sr. No. Assessment Criterion Weight-age Student Activity

1 Practical file after completion

experiment with output images

8 marks Learning

2 Practical Experiment Test 12 marks

Performance

3 Viva-Vice (Internal) 10 marks

Understanding

Total 30 marks

c. Evaluation Structure for Internship & Final Research Project

Ass

essm

ent

Synopsis (50) Mid Term Evaluation End Term Evaluation

Report

(50)

Presentation

(50)

Report

(50)

Presentatio

n (50) Report (50) Presentation (50)

Ques

tion N

o.

Pro

ble

m I

den

tifi

cati

on&

Lit

erat

ure

Rev

iew

Fra

min

g &

Appro

pri

aten

ess

of

Obje

ctiv

es

Just

ific

atio

n o

f O

bje

ctiv

es i

n

light

of

Iden

tifi

ed p

roble

m

Know

how

about

Res

earc

h

Met

hodolo

gy

Pre

senta

tion S

kil

ls

Res

earc

h D

esig

n

Dat

a C

oll

ecti

on I

nst

rum

ent

Form

atti

ng &

Str

uct

ure

of

Rep

ort

Ques

tion H

andli

ng

Str

uct

ure

of

pre

senta

tion

Pre

senta

tion S

kil

ls

Chap

teri

zati

on&

Pre

lim

inar

y

Wri

te u

p

Pro

ble

m I

den

tifi

cati

on &

Lit

erat

ure

Rev

iew

Met

hodolo

gy &

Dat

a C

oll

ecti

on

Anal

ysi

s an

d I

nte

rpre

tati

on o

f

dat

a

Fin

din

gs

and r

ecom

men

dat

ions

Res

earc

h P

roce

ss

Pro

ject

outc

om

es a

nd

concl

usi

ons

Pre

senta

tion S

kil

ls

Ques

tion H

andli

ng

Max

. M

arks

25 25 20 15 15 15 15 20 12 14 12 10 10 10 10 10 12 14 12 12