7/29/2019 Master-Marketing-Grad-Cert-Mktg-flyer_WEB.pdf

1/2

CSU

COURSEINFO

Master o MarketingGraduate Certicate in Marketing

www.csu.edu.au/courses/postgraduate/master_marketing

Why study Marketing?

... the business enterprise has two - and only two - basic functions: marketing

and innovation. Marketing and innovation produce results; all the rest are costs.

Peter Drucker

Leading management thinker

Marketing is a dynamic eld that is undamental to all organisations.

Staying ahead o the competition requires a sound understanding o the market.

Marketing ocuses on the market, the external environment and the needs

o current and potential consumers o products and services. Marketing alsoincludes developing strategies or products / services, pricing, distribution,

and promotion.

Marketing is particularly relevant in the rapidly changing business environment.

It enables IT managers to research current and uture customer needs and

develop strategies to maintain a strong competitive advantage.

Why study Marketing at Charles Sturt University?

Meeting the needs o industry

Marketing courses at Charles Sturt University (CSU) are designed specically

to provide the knowledge and skills to help you succeed in your career.

The Marketing academics at CSU have a wide range o industry experience.

CSU is one o the ew universities to oer Marketing programs that are trulyworkplace ocused.

Excellence in teaching

CSU realises that a universitys primary purpose is education and has a strong

ocus on teaching standards and innovation in subject delivery and student

development.

Experts in distance education

CSU is a recognised leader in providing high quality tertiary education around

the world. Distance education is our specialty. While we do apply an appropriate

mix o conventional and online materials, we also understand the importance

o support and fexibility and develop our programs and learning resources

accordingly.

Which postgraduate course?

Graduate Certifcate in Marketing

The our subjects in the Graduate

Certiicate can be completed in

one year.

This course provides you with critical

marketing theories and practical

applications, and allows you to move

straight onto the Master degree.Master o Marketing

In the Master degree you will complete

8-12 subjects, depending on previous

study, which can be completed in

two to our years.

This program provides a more intensive

exploration o marketing theory and

practice. The course will enable you to

analyse complex marketing situations

by applying appropriate rameworks and

theories.

Both the Graduate Certiicate in Marketingand the Master o Marketing are available

by distance education.

7/29/2019 Master-Marketing-Grad-Cert-Mktg-flyer_WEB.pdf

2/2

What will I study?

A wide range o postgraduate subjects are oered to meet the needs o varied

industries, allowing you the fexibility to select subjects that are relevant to you.

In addition to the ollowing specialised Marketing subjects available in the

Graduate Certicate, you can also select Accounting, Finance and Management

subjects within the Master program:

Business to Business Marketing - ocus on the industries that provide products

or services to other businesses rather than directly to the end consumer

Customer Behaviour- discover applied psychology and marketing practice thatwill help you to understand your customer

Electronic Marketing - ocus on the particular challenges and opportunities

involved in doing business, or simply promoting your business electronically

Global Marketing - explore the strategies required when dealing with

international markets

Integrated Marketing Communications - gain an understanding o the various

ways to get an eective message across to your customers

Marketing and Organisational Research - uncover the processes and tools

used to research the business environment and customer needs and habits

Marketing Management - gain a sound introduction to the eld o marketing,

covering undamental theories and rameworks or understanding the marketplaceand developing successul strategies

Managing Product and Service Innovation - understand how product and

service ideas are developed and brought successully to the marketplace

Marketing Strategy - develop an understanding o the process or developing

and/or maintaining a strategy to gain competitive advantage

Services Marketing - discover the specic theories that help organisations that

deal with intangible products (like inormation technology), to develop successul

marketing strategies.

Further inormation

For more inormation or to apply, contact ino.csu on 1800 334 733 or visit:

www.csu.edu.au/courses/postgraduate/master_marketing

GRADUATEPROFILE

Nathan Grey

Marketing graduate

Former Australian Rugby

Union playerThe Australian Rugby Union Players

Association encourages everyone to pursue

tertiary study. I wanted to tailor all Id learnt

through rugby union into sports marketing and

decided to take on a Bachelor o Business,

majoring in Marketing, through CSU.

Ater graduating in 2008, and having had a

good learning experience, I decided to take

the next step and enrolled in CSUs

Master o Marketing.

I have been really impressed with the peopleI have dealt with rom CSU and, because Im

studying by distance education as I am so

ar away rom Australia, I have ound the help

with each subject online to be invaluable.

The Commonwealth Register o Institutions and Courses or Overseas Students (CRICOS) Provider Numbers or

Charles Sturt University are 00005F (NSW), 01947G (VIC) and 02960B (ACT). Charles Sturt University, 2012. JB F2234

For more information about courses and

how to apply, please contact info.csu:

Free call in Australia: 1800 334 733

International callers: +61 2 6338 6077

Facsimile: +61 2 6338 6001

www.csu.edu.au