Master In POLITICAL MARKETING - Academix in Political... · Master In POLITICAL MARKETING 4 [email protected] Introduction Working in politics has never required as many

www.RomeBusinessSchool.it [email protected]

Master InPOLITICAL MARKETING

Spin Doctoring


Master In POLITICAL MARKETING

2 www.RomeBusinessSchool.it [email protected]

Accreditation .................................................. 3

Introduction ................................................... 4

Target recipients ........................................... 5

Structure .......................................................... 7

Attendance formulas .................................. 8

Entry requirements ..................................... 8

Selection process.......................................... 8

Participation fee ............................................ 8

How to Enrol .................................................10

Contacts .........................................................10

Testimonials ..................................................11

Registration Form .......................................12

Contract clauses ..........................................12

Contents



Accreditation

Italian Ministry of Education, University and ResearchThe Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University and Research) as a research centre, and is listed in the National Research Registry with the code 61598.

Italian Republic and Chamber of CommerceThe Rome Business School is legally recognized and authorised by the Italian Republic and Chamber of Commerce to deliver:

“Management training and consultancy, marketing and communication services, education design, editorial activities by any means, including online publishing, except in the daily press”.

European UnionThe Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.

ISO 9001:2008The Rome Business School has obtained the ISO 9001:2008 certification, that recognizes the top quality standards of our training activities. The ISO 9001:2008 accreditation recognises that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation and continuous improvement.



IntroductionWorking in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master’s degree in Political Marketing has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence that will support them in concretely contributing to the results.



ObjectivesThe Master’s degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:1. structure precise operational plans and strategies for the promotion of a political candidate or

group2. make the best use of social media and of the web for political-electoral marketing and

communication ends3. learn about new visual and off-line means of communication for a winning placement in the

political-electoral market4. enhance their public speaking capabilities also in terms of consultancy to others 5. correctly set up and manage an electoral campaign6. know and understand the peculiarities of the

different electoral systems7. utilising and designing political-electoral

research and surveys8. identify and add value to different leadership

styles9. know the best techniques for the organisation

of a political event10. realising effective fundraising campaigns11. managing press office activities aimed at the

promotion of political candidates or parties12. master the most evolved spin doctoring

techniques13. acquire an overview of some of the best

practices in the international context

Target recipientsThe Master’s Degree in Political Marketing is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.



Contents

Political-Electoral Marketing• Strategy• Market research for politics• Segmentation, targeting and positioning

for politics• Political-Electoral marketing mix • Marketing 2.0 and 3.0 for politics

Web and Social media for politics• Web and Social Media campaign planning,

implementation and control for politics• Using Facebook, Twitter, LinkedIn and

Google+ for political communication• Political blogging• Emailing techniques

Public speaking• Verbal and Non-verbal communication• Feedback effectiveness• Active listening• Steps for an effective public presentation

Political Press Office• Political journalism• The Press Office• The planning of activities• Implementing actions and monitoring

results.

Organising events• Choice and ideation of the most suitable

event in order to reach objectives• Project definition• Budget definition through the evaluation

of economic aspects • Promotion: online through social media

and offline through traditional media• Practical organization of the event.

The electoral system and its specificity• Plurality systems• Majority systems• Proportional systems• Mixed systems

Political-electoral research and surveys• Pre-election polls• Candidate and party campaign analyses• Leader and political party positioning

analyses• Campaign impact evaluations• Election projections and post-election

surveys

Leadership for politics• Interpersonal influence• Leadership styles• The techniques

Spin Doctoring• Role and activity evolution• Strategies and techniques• Excellency cases

Fundraising for politics• Fundraising techniques and tactics • Fundraising patterns• The management of the relationship with

donors• Budgeting and staffing models• Effective and ethical profiles• Phone banking, canvassing and special

events

Electoral campaign management• Traditional vs digital campaigns• Human resources management and

organisation for an electoral campaign• The thematic campaign• Territorial campaign• Cases studies



Innovative communication techniques for politics

• Graphic, video and digital design• Modelling and 3D animation • Augmented reality• Mobile apps• Video mapping

International excellency cases• Successful experiences and best practices

on a global scale.

StructureThe course is structured in:

• 15 three hour seminars and • a final project work.



Attendance formulasThis course may be attended in the following formulas:

Entry requirements In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants.

Selection is based upon:• the evaluation of CV and • on the results of technical-motivational interviews.

Participation feeThe participation fee for the Master’s Degree in Political Marketing is € 2.500,00 and includes:

DIDACTIC OF EXCELLENCE

The Rome Business School’s teachers are always highly selected international level trainers and managers from a plethora of operational and professional backgrounds; they are therefore able to bring a wealth of up-to-date experiences and competencies. The quality of training is recognized by the ISO 9001:2008 Certification obtained by the Rome Business School.

TUTORING

For both the on-campus and distance-learning formulas, attendees can always count on the assistance of a tutor for any clarification they may require and for the execution of the tests and exercises planned for each subject.

DOCUMENTATION

Attendees will be issued with a wealth of documentation, including slides, notes, study cases, articles, videos and useful links.

• on campus, at the Rome Business School Rome headquarters.

• distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.



CAREER-SERVICE

Participation in this course also entitles attendees to: having their CV inserted in the Rome Business School’s database and distributed to companies, organizations and head hunters of the Rome Business School’s international network; a free review of their CVs; support in managing their job interviews; networking meetings with managers, professionals and entrepreneurs on an international scale; a personalised monitoring and alerting service for the best job opportunities both in Italy and abroad.

ENROLMENT IN THE ROME BUSINESS SCHOOL’S ALUMNI ASSOCIATION

Attendance in the course entitles to be enrolled in the Rome Business School’s Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

DIPLOMA

Having successfully completed a project work and passed an exam, all students who will have regularly attended will be awarded the Rome Business School’s Master’s Degree in Political Marketing.



How to EnrolHaving chosen the course attendance formula, all you need to do to enrol is:

1) fill in the enrolment form below, which can also be downloaded at: http://romebusinessschool.it/DOCS/REGISTRATIONFORM.pdf

2) at the same time, make a bank transfer – with your details and the course title – payable to:

ROME BUSINESS SCHOOLIBAN: IT15W0200805219000102125005BIC SWIFT CODE: UNCRITM178LACCOUNT NUMBER: 102125005BANK NAME: UNICREDITBANK ADDRESS: viale Libia 80 – 00199 Rome, Italy

3) fax or email both the enrolment form and the bank transfer receipt to: fax +39 (0)6 96708812 – Email [email protected]

Payment can be made either:- In one lump sum, with a 10% discount- In four monthly instalments without interest.Three scholarships can be granted to cover part of the registration fee.

ContactsRome Business SchoolVia Salaria 44, 00198 Roma - ItaliaEmail: [email protected] Tel.: +39 06 40044672Fax: +39 06 96708812Website: www.RomeBusinessSchool.it Facebook: www.facebook.com/RomeBusinessSchool



Testimonials“The study course at the Rome Business School was an important training experience, through which I was able to acquire new knowledge and skills, which have proven to be useful both in terms of my professional and personal development. The Rome Business School is a structure the purpose of which is to provide students with excellent training. The course is rich in stimuli that increase both technical and transversal skills, thus creating the basis for a future marketability in the workplace. The high quality of the teachers represents an added value. The Rome Business School, in my opinion, is not simply to try but to attend.” Augusto Gregori – Manager

“My experience at the Rome Business School was very positive, primarily because the environment is so unique and unlike that of any other school.

The school distinguished itself for its excellent teaching staff and for the countless international opportunities the Rome Business School gave me. I strongly recommend it.”Emanuel Luongo – Entrepreneur

“I came, I saw, I was taught how to win and… I conquered! All thanks to the Rome Business School. The Rome Business School has literally transformed me and bettered me. Today, I can boast of running a successful business in my home country (Nigeria) thanks to the Rome Business School.Humphrey Akanazu, Consultant

“My experience at the Rome Business School was very positive, primarily because the environment is so unique and unlike that of any other school.”



Registration FormTo be faxed to +39 (0)6 96708812 or emailed to [email protected]

Course Title .............................................................................................................................................................................................................................................

Place and Date of Commencement ...............................................................................................................................................................................................

Participant: Surname ........................................................................................... Name ............................................................................................................

Address ...................................................................................................................... City .................................................................................................................

State ......................................................................................... Zip ..................................................................... Country .........................................................

Phone ...................................................................................... Fax .................................................................... Email ..............................................................

Qualification: Student Entrepreneur Manager Professional Freelancer Other ...........................................................

Only for registration as an employee:Company billing information:

Company name ....................................................................................................................................................................................................................................

Address ..................................................................................................................... City .................................................................................................................

State ......................................................................................... Zip ..................................................................... Country .........................................................

VAT ............................................................................................................................... Tax Code .....................................................................................................

Point of Contact:

Surname ................................................................................................................... Name .............................................................................................................

Phone ..................................................................................... Fax .................................................................... Email ..............................................................

PAYMENT (to be made at the time of enrollment)

Payment of Euro ............................................. made by Bank transfer:BANK ACCOUNT HOLDER: Rome Business School IBAN: IT15W0200805219000102125005, BIC SWIFT CODE: UNCRITM178L, BANK ACCOUNT NUMBER: 102125005 BANK NAME: UNICREDIT

CONTRACT CLAUSES1 - COMPLETION OF REGISTRATION: Registration is considered complete upon receipt by the Rome Business School of this form, duly filled in and signed for acceptance, along with the payment.

2 - CANCELLATION: It is possible to cancel participation in the course within 9 calendar days (inclusive) preceding its starting date, communicating the decision by fax or email. In this case the sums already paid will be returned. If the cancellation is received beyond the aforementioned time limit, the Rome Business School will be entitled to charge the full fee.

3 - IMPOSSIBILITY TO PARTICIPATE: In case of absence at the beginning of the course, the Rome Business School will be authorized to issue an invoice for the full amount and retain the amount already paid, subject to the possibility of the participant to enroll in another edition or another course of equal amount.

4 - WITHDRAWAL: In case of withdrawal of the participant from the course once it has already begun, the Rome Business School will be entitled to issue an invoice for the entire fee; the participant will retain the right to keep the educational materials distributed during the course.5 - CHANGE OF PROGRAMME: For didactic and organizational reasons, the Rome Business School reserves the right to postpone scheduled classes and modify the programme and/or replace teachers. Any changes will be promptly communicated to the companies and participants.6 - LIABILITY OF PARTICIPANTS: Participants in the courses/Master’s Degrees are personally responsible for any damage caused to the classrooms, equipment and other items in the rooms used by the Rome Business School. Participants are also required to abide by the internal regulations (signing registers, using computer equipment, etc..).7 - PRIVACY: The processing of personal data is carried out by the Data Bank of the Rome Business

School in compliance with the provisions of personal data protection laws. Your data will not be disclosed to third parties, and you may at any time request its erasure. Should you not wish to receive further communications about our activities, please tick this box 8 - DISPUTES: In case of any dispute, the Court of Rome shall be competent, to the exclusion of any other Court.

By signing this form, I declare that I have read and accept all the conditions specified in the “Contract clauses”.

date .........................................................................................

Signature (with stamp if company/institution)

....................................................................................................

Promotional Code (if available):

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Documents

Master In POLITICAL MARKETING - Academix in Political... · Master In POLITICAL MARKETING 4 [email protected] Introduction Working in politics has never required as many