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4
Timing Of The Commerce Threshold Varies By Country
1998 1999 2000 2001 2002 2003 2004 2005
Portugal
Greece
U.S.
Austria
France
Italy
Spain
UK
Germany
Ireland
Netherlands
Switzerland
Norway
Finland
Sweden
Denmark
Belgium/Lux.
Source: Forrester
5
European e-Commerce Skyrockets
2,000,000
0
500,000
1,000,000
1,500,000
200420032002200120001999
Pioneers >8%
Early entrants 6% to 8%
(millions)
Late entrants <6%
Source: Forrester
6
European e-Commerce Skyrockets
% of total
country commerce
% of total European
eCommerceCountry
Total eCommerce sales in 2004
(millions)
Sweden
Netherlands
Finland
Denmark
Norway
Switzerland
Germany
Belgium
United Kingdom
Luxembourg
Austria
Ireland
Greece
France
Italy
Portugal
Spain
10.50%
10.10%
9.30%
8.90%
9.80%
9.50%
64,904
100,508
44,677
32,850
40,686
65,415
7.70%3,922
7.50%282,385
7.10%41,156
6.70%405,824
6.30%43,788
5.20%14,736
4.60%146,648
5.10%206,049
3.00%47,798
5,587 1.80%
1.00%3,517
4.20%
2.90%
2.60%
4.20%
6.50%
2.10%
26.20%
2.80%
1.00%
18.20%
0.20%
13.30%
9.50%
0.30%
2.70%
0.40%
3.10%
100.00%Western Europe 6.30%1,550,451
Note: Percentages do not total 100 due to roundingSource: Forrester
7
Europe Web Users Turn Into Buyers
Source: Forrester
2004
Cart
Cart
9% buy
65% buy
199972 million
online
201 million online
• 7 million buy online • Average annual purchase: 490
• 131 million buy online• Average annual purchase: 1,774
8
Conclusions
With over 386 million consumers, the 17 Western European countries represent the world’s
largest potential online trading block
e-Commerce growth > 100% per year
Total e-commerce reaching 1.6 trillion
e-Commerce will represent 6.3% of total trade by 2006
Source: Forrester
10
Online ConsumerTravel Services
Online CorporateTravel Service
Online Supplier Direct
ChannelGrowth rates Suppliers
% of Total Sales by
2006
Growth of E-commerce in Travel
10%
23%
6-7%
295%
170%
200%
11
Traveler Channel% of Total Air
Bookings Suppliers
Travel Channels
40%
20%
15%
10%
74%
2-3%
2-3%
0.1%
1999 2006Traditional Travel
Agency
Supplier Direct(excl online)
Phone
Walk In
Online Supplier Direct
22% 15%
Online Travel Agency
Online CorporateTravel Service
Intranet/Internet
CC
RR
SS
12
Conclusions
Online travel is expected to be the single most purchased e-commerce item
40% of all travel will be purchased online
60% will not….
Result:
Traditional agents are well positioned to leverage e-commerce
Source: Forrester
14
Trends in Internet Usage
Source: IDC
1998 2000 20020
20
40
60
80
100
Percentage of internet transactions
OtherSmartphoneHand Held DevicesInteractive PagerInternet ApplicancesNotebookDesktop