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Martha StewartWho We Are
Our Philosophy
WHO WE ARE
We are inspired by the beauty in the world around us.
We create experiences that are rich and lasting.
We believe that the home is a place of creative expression.
We are cultural tastemakers combing the world for the most innovative and noteworthy ideas.
We enjoy sharing ideas—making, doing and living.
We believe consumers deserve beautiful, innovative, affordable products for their homes.
We partner with only the best to deliver them.
and…
We elevate the everyday, EVERY DAY.
Our Everyday Principles
WHO WE ARE
We strive to surprise, delight, and inspire.
We innovate and invent. We don’t copy or repeat.
We are leaders, not followers.
It’s a good thing, until you discover a better thing.
Our Brand Words
WHO WE ARE
Informative
Inspiring
Beautiful
Celebratory
Surprising
Authentic
Functional
Well-made
Affordable
53% of consumers sight Martha Stewart as the top of mind
person for lifestyle ideas and information on the home.
When asked what the Martha Stewart brand stands for, consumers answered:
quality, style and value.
88% of those who have purchased Martha Stewart products say they
would recommend the brand to friends/family.
20 million women say they would go to a store specifically
because it carries Martha Stewart products.
0ver 79% say Martha Stewart influences the way they think
about, organize, and manage their homes.
Universally RecognizedExpertise
WHO WE ARE
Source: Public Strategies Brand Trcking, August 2011
Martha StewartWhat We Do
Our Businesses
WHAT WE DO
Print Television Mobile & Digital
Social Books Branded Products
october 2012marthastewart.com
PLUS jeans for (almost)
any occasion
hearty meaLS
one-pot chicken, pulled-pork sliders,
homemade pasta
haLLoween PLaybookmakeup tricks,
pumpkin carving, DIY fun house
iPad subscriptions are available!
Free wIth A prInt subscrIptIon
Caramel apples get an upgrade with white
chocolate, sea salt, and nuts.n
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Martha Stewart Living is the modern guide for inspired living, Martha Stewart Living teaches consumers how to elevate the everyday and special occasions confidently, creatively and beautifully.
Martha StewartLiving
WHAT WE DO: p r in t
magazine, ipad edition, special issues
october 2012marthastewart.com
PLUS jeans for (almost)
any occasion
hearty meaLS
one-pot chicken, pulled-pork sliders,
homemade pasta
haLLoween PLaybookmakeup tricks,
pumpkin carving, DIY fun house
iPad subscriptions are available!
Free wIth A prInt subscrIptIon
Caramel apples get an upgrade with white
chocolate, sea salt, and nuts.
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$ 4 . 9 9 U S A (can $5.99)
QC ____ DC____ AD____ DP____ Edit: MH____ KK____ COVER
Cover_L1012COVA [Print].indd 1 8/15/12 5:48 PMDemographicsTotal Audience 11 million% Female 89%Median Age 48Median HHI $72,554Own Home 77%Married 59%Employed 60%Any College 70%Children at Home 40%
Martha Stewart Weddings helps brides define their personal wedding style and bring their profoundly unique celebration to life. We create beautiful and original ideas that span every detail of the big day–from the proposal to the honeymoon and beyond.
Martha StewartWeddings
WHAT WE DO: p r in t
magazine, ipad edition, special issues
DemographicsMedian Age 27Median HHI $96,738HHI $75,000+ 64%HHI $100,000+ 41%Median Wedding Size 138 guests
The Everyday Food brand empowers the home cook with recipes for fast, fresh, great-tasting meals, using supermarket ingredients, basic tools, and simple strategies. Everyday Food is the indispensable handbook for home cooks, providing solutions for every day of the year.
Everyday Food
WHAT WE DO: p r in t
magazine, ipad edition, iphone app, special issue and books
waiting for final screen
from loretta homes. will
forward along when
i get it.
96
from the kitchens of martha stewart living
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iPad subscriptions are available!
Free with your current print subscription.
think you know MeAtBALLS?
think again! p.102
satisfaction p.78
lighten up
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from the kitchens of martha stewart living
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EV
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iss
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96
FEEL-GOOD FOOD
55+ Comforting reCipes
our any-nightpot-piestrategyp.45
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to
be
r 2
012
iPad subscriptions are available!
Free with your current print subscription.
think you know MeAtBALLS?
think again! p.102
satisfaction p.78
lighten up
the DiSheS
you crAve
p.84
Soup+ SANDWich=
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DemographicsMedian age 46Median HHI $61,487Women 3.9 million/84%Married 61%Employed 58%Children at home 45%Principal shoppers 78%Total Circulation 1,058,521
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body+soul in balance
wholeliving.com OctOber 2012
A MArtHA SteWArt PUbLIcAtION
ThE NovElTy FACTor why trying new things may be the secret to long-term happiness
WHAt If ONe SMALL cHANge cOULd IMPrOve yOUr WHOLe LIfe?
NAtUrAL WrINkLe
reMOverS
tHe beSt breAkfASt
recIPeS ever!(ThAT juST
hAPPEN To bE
GluTEN- FrEE)
Gluten-free coconut muesli and fall-
fruit parfait, pg. 112
NOW AvAILAbLe ON tHe iPad!
free AcceSS WItH A PrINt
SUbScrIPtION
covermaB1012F.indd 5 8/17/12 12:55 PM
Whole Living aims to inform, entertain and inspire forward thinkers who are passionate about pursuing a better balanced lifestyle for themselves, their families and the planet.
Whole Living
WHAT WE DO: p r in t
magazine, ipad edition, smoothie apps, book
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body+soul in balance
wholeliving.com OctOber 2012
A MArtHA SteWArt PUbLIcAtION
ThE NovElTy FACTor why trying new things may be the secret to long-term happiness
WHAt If ONe SMALL cHANge cOULd IMPrOve yOUr WHOLe LIfe?
NAtUrAL WrINkLe
reMOverS
tHe beSt breAkfASt
recIPeS ever!(ThAT juST
hAPPEN To bE
GluTEN- FrEE)
Gluten-free coconut muesli and fall-
fruit parfait, pg. 112
NOW AvAILAbLe ON tHe iPad!
free AcceSS WItH A PrINt
SUbScrIPtION
covermaB1012F.indd 5 8/17/12 12:55 PM
DemographicsTotal Audience 4,200,000Total Rate Base 750,000Readers Per Copy 6.0Female/Male Ratio 90%/10%Median Age 45 Employed 73% Professional / Managerial 40% Married 66% Children in Household 44% Own a Home 80% Any College 85%
WHAT WE DO
TelevisionMartha Stewart television broadcast worldwide in:
20 countriesDubbed or subtitled in
9 languages
19 InternationalEditions
WHAT WE DO: p r in t
U.S. Tablet Editions Downloaded outside the U.S. 30% MS Living
38% MS Weddings
25% Everyday Food
17% Whole Living
Published in 6 languages
Special InterestPublications
WHAT WE DO: p r in t
WHAT WE DO
BooksMartha has published:
77 booksPrinted in:
10 languagesDistributed:
worldwide
Published in 1982, now in its 30th printing
One of the bestselling craft titles
More than 500,000 copies sold
13 weeks on the New York Times bestseller list
Martha’s 78th book
More than 700,000 copies in print
LIVINg THE gOOD LONg LIFEBy Martha Stewart
Slated for May 2013 Publication
MARTHASTEWART.COM
Total unique visitors
7.4 millionaverage per month
International: 26%
INTERNATIONAL gROWTH
Q1 2012: 1,842,000average per month
Q1 2011: 1,162,000average per month
…and growing
Martha Stewart DigitalWHAT WE DO
% change: +59%
Source: ComScore
Digital and Mobile DevicesCraft Studio App
Everyday Food App
Cocktails App
Smoothies App
Egg Dying App
Cookies App
WHAT WE DO
DOWNLOADS: 364,893 International 43%
DOWNLOADS: 19,909 ipad International 30% 14,390 iphone International 25%
DOWNLOADS: 45,719 ipad International 26% 14,500 iphone International 26%
DOWNLOADS: 23,757 iphone International 25-30%
DOWNLOADS: 30,769 iphone International 48%
DOWNLOADS: 31,884 ipad International 28% 32,348 iphone International 30%
gOOgLE+
Total global followers:
1,315,700+
Total global followers:
3,320,000+International 48% of “clicks”
…and growing
Social MediaWHAT WE DO
Total global followers
350,000+
Total global fans
700,000+ International 36%
Total global followers:
6,500+
FOLLOWERS ACROSS
ALL BRANDS:
5,692,200+
Branded Products
WHAT WE DO
SMALL VERSION 0.5" to 0.75"
Sales in 2011
1 billion+Branded Project Partnerships
31Products in Stores
8,500U.S. Retail Doors
38,000+
WHAT WE DO: b randed produc t s
WHAT WE DO: b randed produc t s
Food Prep Bedding Bath
China Decorative Housewares Holiday
LAUNCH DATE: September 10, 2007DOORS: 658 (US) http://www1.macys.com/shop/for-the-home/martha-stewart-collection?id=42151&edge=hybrid
WHAT WE DO: b randed produc t s / home
LAUNCH DATE: February 1, 2010DOORS: 2,146 (US and Canada) http://www.homedepot.com/webapp/catalog/servlet/ContentView?pn=SPC_BRD_MSL_Decor
Paint Cabinetry Décor Outdoor Living
Garden Furniture Storage & Organization
Soft Flooring
WHAT WE DO: b randed produc t s | c ra ft s
LAUNCH DATE: May 1, 2007DOORS: 11,686 (Worldwide) http://www.eksuccessbrands.com/marthastewartcrafts/
Paper Crafting Paint Yarn
WHAT WE DO: b randed produc t s | pe t s
LAUNCH DATE: July 1, 2010DOORS: 1,232 (US, Puerto Rico & Canada) http://pets.petsmart.com/brands/martha-stewart/
Clothes Grooming Toys Bowls & Feeders
Beds Collars, Leashes, Harnesses
Cleanup
WHAT WE DO: b randed produc t s | of f i c e
LAUNCH DATE: February 12, 2011DOORS: 1,999 (US, Canada, Uk & Australia) http://www.staples.com/sbd/cre/products/martha-stewart-home-office
Binders & Accessories
Dry Erase Decals Filing Journals & Notebooks
Stack+Fit Desk Accessories
Labels, Tags, & Bands Sticky Notes & NoteTabs
WHAT WE DO: b randed produc t s | c l ean ing
http://www.marthastewart.com/271441/martha-stewart-clean
At Martha Stewart, we surprise, delight, inspire, and celebrate the everyday,
EVERY DAY.
