Mars Global Enterprise Self-Service Analytics Journey

Zee Shah

Global Analytics Lead

Mars Incorporated.

# T C 1 8

Agenda

• Introduction to Mars Incorporated.

• Our journey on Self Service Analytics to date

• Scaling our Self Service capability

• Self Service Analytics Portal

• Lessons Learnt

Can you name a Mars brand?

W

Proudly operatingsince

Operating in morethan

Global HQ

in McLean,

Virginia,U.S.

Creating some of theworld’s

brands andproducts

In excessof

a year in netsalesTen of our brands

are worth morethan

The FivePrinciplesQuality Responsibility Mutuality Efficiency Freedom

guide all we do, uniting Associates acrossgeographies,

cultures andgenerationsdrinks

MARS WRIGLEYCONFECTIONERY

FOOD

DRINKS

MARSEDGE

PETCARE

From humble beginnings in Frank C. Mars’ kitchen

more than a century ago, Mars remains true to our

roots as a family-owned business. We make some of

the world’s best-loved brands, offering diverse

products and services for people and their pets.

Collaborating in

454

We employ

72,000+Associates in

Petcare

We’re made up of morethan

115,000talented individuals

About me

Why we are doing this…

• Market our Digital Mars Incorporated. brand

• Networking with other organizations

• Solving business problems together

• Talent Acquisition

From Traditional to Modern BI & Analytics

• Lots of Excel Spreadsheets!• Complicated Formulae & Pivot Tables

• Excel files almost 1GB!

• Typical List Reports. Lots of Tables!

• Silo BW Systems

• No trusted centralized Data Source

• Copy & Pasting into PowerPoints and emailing across in meetings

Digitization of Mars – Data Analytics

• Data Lake – The new data universe!

• Minimum viable products delivered in Agile 12 week sprints

• “Solving mysteries” through advanced analytics

• User Centricity & Design Thinking

• Using Tableau to build visualizations to help the business understand their data

Our journey on Self Service Analytics to date

Defining Self Service Analytics in Mars

“Self Service Analytics in Mars is a business driven initiative to raise data literacy of our

associates by empowering them with the tools, enablement & an active communityfor them to be able to generate their own

insights on local and enterprise data”.

Key Components for Self Service Enablement

DATA

ACCESSGOV ER NA NCE

COMMUNITY

Community

Self sustaining analytics community creating

culture of analytics

Robust security & data classification policy

GovernanceData Access

An effective Data Catalogue for data

access

PORTAL

Portal

A landing page for users to

access resources

TRAINING

SUPPORT

Support

Self service analytics support

model

Structured skill path video based

learning

Training

Enabling

Self-Service

Analytics

Our journey so far…The birth of Self Service Analytics – 2 man team

Jan

2018

Aug

2018

Tableau On-boarding Calls begin – Bi/Weekly

Tableau Doctor Days Begin

Bootcamp’s delivered on Tableau

Sep

2018

myAnalytics Ambassador Programme Launch

Dec

2017

+ 100 Desktop licenses

Mars & Tableau Workshop in France

Hagenau

Soft Launch – now 8 man team

June

2018

Oct

2018Analytics of Us

Scaling myAnalytics –Ambassador

Programme Live

Zee Shah joins Mars

Oct

2017

50 associates enabled with self service analytics!

April

2018

Go-Live moved from September to June!

“I’ve just unlocked a potential annual saving of

£1.4m!”

Upgrade Server to 32 Core

+ 100 Desktop licenses

Scaling our Self Service Analytics Capability

Visualization Examples – Analytics of Us

XX XX XX XX XX XX

Self Service Ambassadors

Manila

Shanghai

Mexico-City

Seoul

Mumbai

São Paulo

Jakarta

Los Angeles

DelhiOsaka

Calcutta

Moscow

Buenos Aires

London

Cairo

Teheran

Karachi Dhaka

Berlin

ChicagoSan Francisco

Toronto

Washington

Rio de Janeiro

Paris

Istanbul BeijingMadrid

Oslo

Vienna

Sankt-Petersburg

Sydney

Canberra

Perth

AstanaUlaanbaatar

SamaraNovosibirsk

Anadyr

Cape Town Durban

Windhoek

Mogadishu

Asmara

Accra

Dakar

NiameyN‘Djamena

Unalaska

Fairbanks

Seattle

New Orleans

San José

Brasilia

Porto Velho

El Goléa

Benguela

Mbuji-Mayi

Maputo

Gibraltar

Dar es Salaam

HarareLa Paz

Santiago

Quito

Lima Darwin

Melbourne

Wellington

Port Moresby

TokyoNew York

Targeted Site Approach & Standing up Ambassadors Ambassador Approach

+

Self Service Analytics User Journey

1. Self Service Analytics Awareness

2. Log onto myAnalytics Portal3. Generate

Insights & Share4. Community

Word of Mouth

Email

Ambassador

Community Events

Sign-up for On-boarding Call

Get trialLicense

What is myAnalytics?

Best Practices

Web Based Learning

Create Dashboards &

Reports

Publish to Tableau Server

Measuring Success

Post in myAnalytics

Yammer group

Democratization of Data through Minimal Viable Products – Data Assets

SELF-SERVICE REPORTING

ACHIEVING DATA UBIQUITY - DATA ASSETS IN THE LAKE

MVP

Marketing

MVP

HR

MVP

Sales

MVP

Finance

MVP

Supply chain

MVP

Manufacturing

MVP

CRM

MVP

Corporate

MVP go-live

Users to access Tableau and flexibly report on the published Data Assets

below searchable via a Data Catalogue

Support Model for Self Service Analytics

SELF SERVICE

Self Serve Community

Ongoing Training

Tableau Doctor Sessions

Infrastructure/Performance Issue

Mars Service Desk

Fun

ctio

nal

Issu

es

Enablement team after launch to

help drive Tableau adoption

Elite Support

MyAnalytics Portal

T

a

b

l

e

a

u

P

r

e

p

What’s next?Introduce Data

Prep Tools & Data CatalogContinue to Build/Nurture

Ambassadors

Users to

Load Own Data in DLMobile Analytics

Portal Enhancements

Automate Manual

Processes

Democratize Data

Collaboration between Mars and Tableau

• Using Tableau to enable Self-Service at Mars as well as other strategic analytics projects

• Working with Tableau partners (Interworks & Promatix Ltd) to provide modern analytics dashboards

• Working hand in hand with the different departments of Tableau:

• Customer Success – Mars Success Plans for Strategic Projects & Measuring Success

• Professional Service – Providing Specialist Expert & Advice on enabling Self Service using Tableau

• Pre-Sales and Sales Team – Tableau Doctor Days, On-boarding Calls, Hackathon’s, etc.

Self Service Analytics Portal

Self Service Analytics Portal

Tableau Prep

Lessons Learnt

Lessons Learnt

Measure your success

Make data as accessible

as possible. Even if it’s

spreadsheets! Building Internal

Champions Programme

Have a robust ongoing

enablement plan

Don’t be afraid to fail –

apply learnings

continuously

Automate administrative

tasks as much as possible

i.e. Licensing

Think about the

outcomes of what you

want to achieve

Commencing

the journey

Thank you for listening…

…please don’t forget to provide feedback via the App!

LinkedIn: Zee Shah – Global Analytics Lead

Email: zee.shah@effem.com