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Marriott Hotels
Brianna DaughertyEmily CroftKelly MarquartKimmy BalzerNicole Sheldon
Outline
Overview of MarriottOrganizational EnvironmentOrganizational CultureOrganizational Structure and DesignManaging Change and Innovation
Marriott’s Vision & Mission
Vision “To become the premiere provider and
facilitator of leisure and vacation experiences in the world.”
Mission “To enhance the lives of our customers by
creating and enabling unsurpassed vacation and leisure experiences.”
Marriot Hotels
Founded in 1927 by Alice S. and J. Willard Marriot
Today it is ran by J.W. Marriott, Jr., is chairman of the board and chief executive officer and William J. Shaw is president and chief operating officer.
Timeline
1927: J. Willard Marriott marries Alice Sheets in Salt Lake City, Utah, and moves to Washington DC with his new bride. That spring, J. Willard and Alice open a nine-stool A&W Root Beer stand, which they later call "The Hot Shoppe."
1929: Hot Shoppes, Inc., officially incorporated. Invents curb service.
1934: Hot Shoppes expands to Baltimore, Maryland. 1939: Marriott lands its first food-service
management contract with the U.S. Treasury During World War II, Hot Shoppes feeds thousands
of workers who move to the nation's capital to work in the defense industry
Timeline
1953: Marriott stock becomes public at $10.25/share and sells out in two hours.
1955: Marriott Food Service lands its first institutional and school feeding contracts at Children's Hospital and American University; Marriott's Highway Division opens several Hot Shoppes on the New Jersey Turnpike.
1957: Marriott opens its 1st hotel, the 365-room Twin Bridges Motor Hotel in Arlington, Virginia.
1964: J.W. Marriott, Jr., is named President.
Timeline
1967: Corporate name is changed from Hot Shoppes, Inc., to Marriott Corporation; the company opens Fairfield Farm Kitchens, a food production and purchasing facility in Beaver Heights, Maryland; In-Flite opens a facility in Venezuela; Marriott acquires Camelback Inn, its first resort property; and buys Bob's Big Boy Restaurants.
1969: Marriott's 1st international hotel opens in Acapulco, Mexico
1972: J.W. Marriott, Jr., is named CEO
Timeline
1973: The company obtains its first hotel-management contracts.
1977: The company celebrates its 50th anniversary; sales top $1 billion.
1982: The company acquires Host International, Inc. 1983: 1st Courtyard hotel opens. 1984: Marriott enters the vacation time-share and
senior-living markets. 1987: Marriott acquires Residence Inn Company
and enters the lower-moderate lodging segment with Fairfield Inn
Timeline
1993: The company splits into Marriott International and Host Marriott Corporation. 1995: Marriott acquires the Ritz-Carlton Hotel Company, LLC. 1997: Marriott acquires the Renaissance Hotel Group and introduces TownePlace Suites, Fairfield Suites, and Marriott Executive Residences brands.
2002: Marriott celebrates its 75th anniversary. The company now has over 2,300 hotels, 156 Senior Living Services Communities, 200,000 associates, and operations in 63 countries and territories with annual sales of $20 billion
Timeline
2005: Marriott announces the sale of Ramada International hotels.
2005: Marriott and Whitbread completed transaction, forming a 50/50 joint venture to acquire Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of over 8,000 rooms. As part of the joint venture agreement, Marriott took over management of the hotels, and the joint venture intends to sell them to new owners subject to long-term Marriott management agreements.
Marriott's size and position in the market
Operates and franchises more than 2600 hotels and resorts, totaling approximately 425,900 rooms and 6,300 vacation ownership villas worldwide.
15 brands Has hotels in 70 countries. It is ranked as the lodging industry’s most
admired company and one of the best places to work for by Fortune® magazine.
Broad idea of the product and services offered
Events Social events
Weddings, Fund-raising parties, sports groups, Anniversaries, etc…
Event planners available that will help you plan that special occasion.
Meetings technology support, global conferencing, small
to grand scale conferencing centers.
Broad idea of the product and services offered
Specials and Packages offeredLast minute weekend package, Design your
own trip, and Escape packages.AAA packages
AAA members enjoy the best available discount on hotel rooms, along with special offers from Marriott just for our AAA patrons.
Senior traveling packagesGovernment & Military packages
Marriott Rewards
Marriott Rewards members enjoy exclusive privileges every time they stay at Marriott brand hotels.
Take advantage of member-exclusive specials, including rate discounts, sweepstakes, and offers from Marriott's travel partners
Earn points and use them in many different ways. Hotel stays, cruises, theme park passes, packages.
Marriott Brands
Grand Residence ClubExecutive ApartmentsExecuStayThe Ritz-CarltonHorizonsVacation Club InternationalTowne Place SuitesConference Centers
Marriott Brands cont..
Marriott Hotels and ResortsJW Marriott Hotels and ResortsRenaissance Hotels and ResortsCourtyardResidence InnFairfield Inn
Competitors
Top Competitors for MarriottHyattHiltonStarwood Hotels and Resorts
In recent years, Marriott’s brand image has slid a bit and now is trying to rebound.
Cont.
Competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties, so they don't need to persuade other
owners or franchisees to pay for the investment.
To some degree, Marriott is playing catch-up. Westin introduced a higher-quality bed and emphasized design in 1999. Other major competitors such as
Hilton and Hyatt have similar strategies.
Stakeholders
Independent owners Workforce and vendors Customers and communities Franchisees
Marriott manages or franchises the vast majority of its hotels, and owns very few.
Christopher J. Nassetta, chief executive of Host Marriott Corp., a real estate investment trust (REIT) that owns 107 properties under various brand names
Market
Marriott manages or franchises the vast majority of its hotels, and owns very few.
Marriott can be considered a multinational or transnational corporations.
Culture
In the words of J. W. Marriott, Jr., “Culture is the life-thread and glue that links our past, present, and future.”
J. Willard Marriott’s simple goal: To provide “Good Food and Good Service at a Fair Price”
Culture
Four Key Points: “Do whatever it takes to take care of the
customer”Pay extraordinary attention to detailTake pride in their physical surroundingsUse their creativity to find new ways to meet
the needs of customersFinancial impact
Diversity
"Marriott's commitment to global diversity is absolute. Our determination to provide opportunities for our associates and clientele is one of the main reasons people want to work and do business with us."
J.W. Marriott, Jr., Chairman and CEO
Diversity is more than a goal, it's our business. DiversityInc ranked Marriott as one of the Top 50
Companies for Diversity for the past two years.
Leaders and Leadership Style
J.W. Marriott Jr: Chairman and CEO of Marriott InternationalHas taken company from family restaurant business
to $19 billion global companyLeadership resume spans
50+ years in industry
Leaders and Leadership Style
BackgroundHot Shoppes in high school/college1956: Joined company took over
management in first hotel1964: President of company1972: Elected CEO1985: Elected chairman of board
Leaders and Leadership Style
Vision “to be the world’s leading provider of
hospitality servicesTaking care of guestExtensive operational knowledgeDevelopment of highly skilled workforceOffering best brand portfolio
Leaders and Leadership Style
Hands-on leadership style Importance of employees “associates” “Spirit to serve” culture Individual hotel appearances, front desk
workWell respected by employees
Leaders and Leadership Style
Community InvolvementNational Urban League: Board of TrusteesNaval Academy Endowment Trust: DirectorNational Geographic Society: BoardWorld Travel & Tourism Council: ExecNational Business Center: MemberPresident’s Export Council: ChairmanLaura Bush Library Foundation: Chairman
Marriot’s Structure
General Manager, Department Managers (several), Supervisors, Associates
DepartmentalizationFunctional departmentalization
Unity of CommandOne person reports to only one manager
Marriot’s Design
Overall it is mechanisticEach department can be organic
Managing Change
Three Categories of ChangeStructureTechnologyPeople
The Change StructureUnfreezingChanging Refreezing
Managing Change
Change AgentPeople who act as catalysts and assume
the responsibility for changing processTypes of Change Agents
ManagersNon-managersOutside consultants
Innovation
It is turning the outcomes of the creative process into useful products, services, or work methods
3 variables to create the “right” environment for innovationStructuralCulturalHuman resource
Why we chose Marriott…
Our team chose this company because of the way this company is so compassionately operated by the Marriott family. They continue to come up with new and improving brands, ideas, and just ways to improve the company altogether. The major reason we all choose this company was because all of us want to learn more about this fascinating company and how it has been ranked to be one of the best hotels to work for, or even to stay at.
Activity
Crossword
Questions?
References
www.marriott.com www.greaterdiversity.com/profiles/sponsors/fact_sheet
.htm www.detnews.com/2005/business/0503/27/c04-12975
2 Marriott. (2005). Marriott Success You Can
Experience [Brochure]. Marriott, J.W. Jr.: Author. Marriott Internship packet Robbins, Stephen P. and Coulter, Mary. (2005).
Management 8th ed. New Jersey: Pearson Prentice Hall.