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• The leading retailers of UK• Stylish, high quality, great value clothing
and home products• Around 75,000 people are employed• M&S is number one among the provider
of women's wear and lingerie in the UK
INTRODUCTION
colloquially as "Marks and Sparks", "Markies", or "M&S",
made its reputation in the early 20th century
Their strategy is to accelerate expansion overseas while continuing to exploit the many opportunities for growth here in the U.K.
HISTORY
St Michael was a brand that was owned and used by Marks & Spencer from 1928 until 2000
The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks
M&S lingerie, women's clothing and girls' uniform were branded under the St Margaret brand
In 2000, Marks & Spencer dropped
the St Michael brand, and replacing it
with the Marks & Spencer brand
PRODUCT LINE HISTORY
With a strong brand, the right products and an experienced and talented management team, they are now:
* Increasing the pace of change and operational execution in the business;
* Leveraging M&S Direct by building more channels to market;
* Building their international portfolio to grow the global customer base; and
* Reinvigorating their brand communications.
BRAND VALUES
DEPARTMENTS
AGE GROUP COVERED BY MARKS& SPENCER
Women’s wear – For all age group M&S have a very nice collection of Tops & bottoms, there are Casual ranges of Denims
Men’s wear - For age group between 25 to 35 M&S have Autograph Collection where they have good party wear shirts and trousers, Slim fit Bottoms, denims and shirts as well
PRICE RANGE
Men’s wear – Casual T-shirts -Rs.395 onwards till Rs 1995.
Formal shirts -Rs.795 onwards till Rs 2395.
Women’s wear – Tops Rs. 495 onwards till Rs 2795/-
DISCOUNT PROMOTION
At present in store Up to 50% discount is there on all departments .In store promotion
1. For e.g.: Men’s Socks – 1 pair is for Rs.125 and 5 pair for Rs.500.
2. For females it’s like buy 2 tops n get 1 free
ACCESSORIOES
Key factor of the store:Product handling and standards of the store are amazing, nicely size wised displayed products, Floor information on what ranges and what type of products does store carries and where it got displayed. Helpful staffs.
The key of success The brand works with its values which are Service, Innovation, Trust, Quality.. Customer is main priority; Brand has a very customer friendly Exchange and refund policy of 35days.
Location600 stores located throughout the UK. largest store is located at Marble Arch on London's Oxford Street and has around 170,000 sq ft of selling space. Head office is located in London and Across the UK.Brand has its own warehouse and corporate office in Delhi.
Branches in India
city storesMumbai 3
Bangalore 2Chennai 1
Delhi 9Hyderabad 1
pune 2Kolkata 1Amritsar 1
At present there are 20 branches in India – The company has overseas sourcing offices in Hong Kong, Thailand, India, Bangladesh, Turkey, Shanghai, Italy, Indonesia and Sri Lanka.
TARGET MARKET:
Concentrate on stylish, trendy young males females, which are in employment
OUTLET STORES
INTRODUCTION
Lifestyle International (P) Ltd is a part of the prestigious Dubai based Landmark Group, it started its operations in India with the launch of the first Lifestyle store in Chennai in 1999.
Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children’s Wear & Toys, Furniture & Home Furnishings, Personal Grooming - offering a convenience of a one-stop shop and a wide choice of national & international brands.
APPARELS
Formals
Denims
Ethnic
Lingerie
Casual
Premium – International
MEN’S WEAR
Formals
Casuals
DENIMS
Innerwear
SPORTS LIFESTYLE
BABY SHOPS
LIFESTYLE HAS INHOUSE BRANDS SUCH AS
ACCESSORIES
PROMOTIONAL ASPECTS
It is done through hoarding , tanglers , offering discount and many more
Key factor to success Its key factor is innovation n it look after all aspect of the customers
Key factor of the storeThe key factor of the store is that it is located in ever par of suburbs, town, all over india and even abroad it covers all type of people
CAREER
India 's total retail market is estimated at Rs. 9,300 billion of which organised retailing is at Rs. 300 billion and it is expected to grow at a compounded rate of 30% over the next 5 years.