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WHY ARE WE HERE
Negative Image of PakistanBut the story would not end this way..
Businessmen, Artists, Students and many more factors that help!
The idea
A project for a US Export
based entrepreneurialVenture offered at
Enter the US market with
a ‘Made in Pakistan’
product
DanishSaad Awwab Bilal Rameez
An extreme sports wear brand
based in California
T Shirts Hoodies Jeans
And this is why you are here!
To be a part of this endeavor
To inscribe the brand success story
To Design!
T shirts
The animal
• Snake eater
• Rugged, lives in mountains, has beautiful horns
• Hard to keep captive
• Prized hunting trophy
The brand
• Strength and protection
• Makes you look awesome
• For athletic and agile people
• Support animal protection
Why Markhor?
Customer SegmentsPsychographic attributes• Lifestyle
• Experiencers• Non-conformists• Personal progression
• Activities, Interests & Opinions
• Highly active• Skateboarding• Parkour• Snowboarding• Martial arts• Hiking and climbing
Demographics• Based in California• Teenage to adult
Design Specifications
• A 3 Size• 300 DPI (screen printing)• 4 colors maximum• Base colors of t-shirts
• Black• White• Blue• Red
Reasons to participate
• 1st Prize: PKR 5000
• 2nd Prize: PKR 3000
• 3rd Prize: PKR 2000
• Designer’s name on t-shirt
• Certificate of appreciation
• Future employment opportunity with the brand
Join us @ https://www.facebook.com/pages/Markhor-Dare-to-Design/486440908086050
Registration form: https://docs.google.com/a/
consulting106.com/spreadsheet/viewform?fromEmail=true&formkey=dFdudl9vSGJUNW5scGliSW1sa1BwTUE6MQ
Initial sketches (On campus)Thursday, 14 March 13
Final Submission (Online)Friday, 22 March 13
Submission Address
Timelines
Thank You
