MarketScope for Automated Document Factory2.0 Software

Gartner RAS Core Research Note G00163260, Pete Basiliere, Ken Weilerstein, 2 December 2008, R3001 04132009

Automated Document Factory 2.0 software does more thanmanage transaction print and mail operations. Document designand integration that facilitates multichannel publishing are keyelements of ADF 2.0 software.

WHAT YOU NEED TO KNOW

The consequences of not having an automated document factory (ADF) are high. High labor,

material and postage costs, poor quality and document integrity, and low company growth

and departmental value are the burdens that print and mail operations without an ADF bear.

Our MarketScope provides insights into the market and ratings of the ADF 2.0 software

providers that can help make your operation world-class.

MARKETSCOPE

Today, transaction document printing and mailing facilities must be able to produce high

volumes of personalized and relevant communications using the latest equipment and

software while supporting output in other media. Gartner's Automated Document Factory 2.0

(ADF 2.0) architecture is the blueprint upon which enterprises design a state-of-the-art

operation for creating and delivering mission-critical, high-volume documents.

The ADF 2.0 software market is segmented into four groups of providers:

• Mailing-system providers (Bowe Bell+Howell, Kern and Pitney Bowes) that integrate mail

piece quality assurance hardware and software into their equipment and provide the

overarching systems that facilitate composition, control data input and monitor the entire

production process

• High-volume printer technology providers with a strong transaction document focus

(InfoPrint Solutions, Oce and Xerox) that complement their device workflow tools with

software that supports direct mail and other forms of commercial printing

• Printer technology providers with a strong direct mail and commercial printing focus

(Kodak and HP) that is complemented by software tools that support transaction printing

2• Software providers with a strong document composition focus

(Compart, Crawford Technologies, Gandlake, GMC Software

Technology, ISIS Papyrus Group, Rochester Software

Associates, Sefas Innovation, Solimar Systems, StreamServe

and Xenos Group) that integrate their offerings with various

printer and mail inserter providers' hardware and software

Bear in mind that in today's marketplace, most of the ADF 2.0

software technology providers can support more than one form of

printed material. Unlike the early ADF implementations, which

focused on high-volume billing, policy and check output

environments, today's print and mail operations are frequently

producing other forms of marketing collateral. Similarly, the tools

that are typically employed by print service providers focusing on

such collateral are also employed in the production of bills,

statements and checks. Although this MarketScope provides

significant insight into the ADF 2.0 software technology providers

and their product capabilities, it is important to assess their

capabilities based on your specific requirements.

ADF 2.0 Benefits

Gartner surveyed each provider as part of the MarketScope

research, probing for information on their sales and customer base

as well as on the potential savings, quality improvements and

other benefits that typical users experience. The revenue range

was dramatic, with some providers reporting several hundreds of

thousands of dollars in sales that were attributed to the annual

ADF 2.0 software and service. Customers were primarily located in

North America and Western Europe with a small but growing base

in Eastern Europe, Latin America and other regions.

We also interviewed ADF 2.0 software users about the reasons

they implemented an ADF, the selection and implementation

process, subsequent experiences with the provider's training and

service organizations, and the benefits they actually derived from

their ADF 2.0 implementation. Depending on the nature of the

toolset, we found savings ranging from 15% to 100%, where the

latter meant elimination of capital, labor or material. The savings

were also derived from qualitative improvements, such as piece-

level tracking of their customers' transaction documents

throughout printing and mailing, which reduced the cost of

regulatory penalties from mismailings. Interestingly, some

customers did not try to develop a monetary return on their

investment, believing the high levels of document integrity that can

be assured with an ADF 2.0 implementation were necessary for

them to remain competitive.

Reflecting the trends that Gartner research uncovered two years

ago, ADF 2.0 software tools from each provider are able to assist

organizations with enterprisewide, multichannel content distribution

that goes beyond print and mail to include electronic media.

Several market trends are converging with ADF 2.0 to encourage

this approach as document integrity becomes a core requirement

and the ability to dynamically communicate with customers and

prospects in multiple media becomes a key component of firms'

marketing campaigns. Document composition capabilities are also

becoming commonplace as ADF 2.0 providers integrate those

capabilities.

Some ADF 2.0 providers have multichannel output but may lack

printer and inserter management control, including real-time piece

tracking and reprints, meaning they must partner with other

technology providers. From the end user's perspective, this is

neither good nor bad. All providers reported not only the

theoretical capability but also actual installations where they

partnered with a firm that could have provided an end-to-end ADF

2.0 solution but was not selected by the user.

Looking ahead, users must be aware that a strong market

consolidation trend has emerged in the past two years. HP's

The MarketScope is copyrighted December 2008 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a spe-cific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorseany vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner dis-claims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbid-den. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness oradequacy of such information. Although Gartner’s research may discuss legal issues related to the information technology business, Gartner does not provide legaladvice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the informationcontained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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acquisition of Exstream and Oracle's purchase of Skywire

Software (with its legacy Docucorp offering) are just two of the

latest. Hardware providers that recognize the need for a deeper

and broader software toolset are driving this trend, which will

become even stronger given the severely negative economic

conditions present in late 2008 and expected for 2009.

Market/Market Segment Description

Gartner's ADF 2.0 architecture gives technology providers the

framework for developing and implementing the strategies and

tools necessary for 21st century communications in any media. By

doing so, the architecture provides the basis for software solutions

that enable end users to ensure print is an integral part of their

enterprise's multichannel, CRM-based approach to disseminating

marketing messages and financial information.

For many enterprises, however, the primary reason for

implementing ADF 2.0 is the desire to reduce operating costs,

improve product quality and ensure document integrity. Indeed, the

global economic downturn experienced in late 2008 provides the

impetus for ADF 2.0 software purchases. Capital expenditures are

frozen or reduced at many companies, while software that

generates immediate or near-term benefits is purchased, often

resulting in a return on investment within a matter of months. ADF

2.0 modules supplied by the technology providers covered in this

MarketScope are one key to the operational savings that

enterprises are seeking.

In this MarketScope, a technology provider is rated as strong

positive or positive when the provider's ADF 2.0 suite is a

comprehensive offering targeted at high-volume transaction print

and mail operations or it actively partners with other providers to do

Table 1. Evaluation Criteria

Evaluation Criteria

Market Understanding

Offering (Product) Strategy

Vertical/Industry Strategy

Innovation

Geographic Strategy

Product/Service

Market Responsivenessand Track Record

Weighting

Standard

High

Standard

Standard

Low

High

Standard

Source: Gartner (November 2008)

Comment

Ability of the vendor to understand buyers' wants and needs and to translatethose into products and services. Vendors that show the highest degree ofvision listen to and understand buyers' wants and needs, and can shape orenhance those with their added vision.

The vendor's approach to product development and delivery thatemphasizes differentiation, functionality, methodology and feature sets asthey map to current and future requirements.

The vendor's strategy to direct resources, skills and offerings to meet thespecific needs of individual market segments, including vertical markets.

Direct, related, complementary and synergistic layouts of resources,expertise or capital for investment, consolidation, defensive or pre-emptivepurposes.

The vendor's strategy to direct resources, skills and offerings to meet thespecific needs of geographies outside the "home" or native geography, eitherdirectly or through partners, channels and subsidiaries as appropriate for thatgeography and market.

Core goods and services offered by the vendor that compete in/serve thedefined market. This includes current product/service capabilities, quality,feature sets and skills, whether offered natively or through OEMagreements/partnerships as defined in the market definition and detailed inthe subcriteria.

Ability to respond, change direction, be flexible and achieve competitivesuccess as opportunities develop, competitors act, customer needs evolveand market dynamics change. This criterion also considers the vendor'shistory of responsiveness.

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Table 2. Descriptions of Ratings

Description

The vendor is a solid, stable provider of products, services and solutions. The vendor's solution setaligns with market demand and the vendor's stated strategy. Customers should continueinvestments. Potential customers should feel comfortable in adding the vendor to their portfolio.

The vendor is strong in several specific areas but is more opportunistic than strategic. Customersshould feel comfortable making continued investments but should consider making themincrementally. Potential customers should shortlist the vendor as a tactical alternative.

The vendor shows potential in specific areas. However, the vendor or specific vendor initiative needsto evolve and mature before the vendor can be considered positive. Customers should monitor thesituation closely and develop plans of action for best- and worst-case scenarios. Potentialcustomers should be aware of the issues and opportunities and make decisions accordingly.

The vendor is having a tough time responding to challenges in many areas. Customers are advisedto find alternatives and withdraw their business as soon as possible. Potential customers shouldconsider the vendor only if no alternatives exist.

The vendor faces tough challenges in one or more areas. Customers should weigh the potentialrisks to the business and craft contingency plans as needed. Potential customers should note thevendor's challenges in their due diligence.

Rating

Strong Positive

Positive

Promising

Caution

Strong Negative

Source: Gartner (November 2008)

Figure 1. MarketScope for Automated Document Factory 2.0 Software

Source: Gartner (November 2008)

StrongNegative

Caution Promising PositiveStrongPositive

Bowe Bell+Howell xCompart xCrawford Technologies xGandlake xGMC Software Technology xHP xInfoPrint Solutions xISIS Papyrus Group xKern xKodak xOce xPitney Bowes xRochester Software Associates xSefas Innovation xSolimar Systems xStreamServe xXenos Group xXerox x

As of 26 November 2008

RATING

5so. Use the market segmentation to identify which provider(s) meet

your requirements, and then consider the ratings. For example, if

you require a comprehensive software and hardware solution,

engage suppliers that have extensive experience integrating

printers and mail inserters into the ADF 2.0 control and reporting

module. On the other hand, if you have proprietary systems for

managing your print and mail operations, then work with a

provider that can integrate your documents with not only ERP

systems but also CRM software.

Inclusion and Exclusion Criteria

The MarketScope for ADF 2.0 software includes providers that

meet the following criteria:

• Provides software that processes data through three or more of

the ADF 2.0 modules (document design and content

integration; input; transformation; delivery preparation; control

and reporting; and response management) either with its

proprietary software or in partnership with another provider,

AND

• Provides software with the ability to accept and repurpose (if

needed) content from multiple applications written and

exported in multiple file formats, AND

• Integrates with third-party hardware and software as required

by the end user, AND

• Provides needs assessment and/or professional services

(including re-engineering workflows) and technical support,

AND EITHER

• Has at least $2.5 million dollars in annual revenue (in the prior

fiscal year) derived from its ADF 2.0 software only, OR

• Partners with another ADF 2.0 software provider in no fewer

than 25 ADF 2.0 environments

The following draft exclusion criteria were employed:

• Software does not meet the criteria noted above, OR

• Fewer than 50 customers have actually implemented the

software

We excluded Oracle, which recently acquired Skywire Software

and its legacy Docucorp software, because it had no prior ADF

offering and is only now beginning to integrate the acquisition.

Rating for Overall Market/Market Segment

Overall Market Rating: Positive

Gartner rates the overall ADF 2.0 software market as positive.

Although the original ADF software market has matured, the

extended suite of document design and content integration, as well

as response analysis products, has been incorporated by a small

yet growing number of providers and embraced by an increasing

number of enterprises.

Vendor Product/Service Analysis

Bowe Bell+Howell

Product(s): BOWE One

Bowe Bell+Howell's ADF 2.0 offering, known as "BOWE One,"

offers a comprehensive suite with separate modules for production

management, item management, data management and customer

service. Together these perform all of the original ADF functions

(input, transformation, delivery preparation, and control and

reporting) as well as ADF 2.0's new document design and content

integration. The response management function found in ADF 2.0

is provided through partners.

BOWE One is available worldwide and supported in North America

by Bowe Bell+Howell and in Europe by Bowe Systec, each with its

own sales and service organization. Bowe Bell+Howell augments

this with implementation, project management and on-site training

services that the complex, large-scale ADFs spanning a wide range

of documents require. Customers typically operate the full-fledged

production printers from InfoPrint, Kodak, Oce, and Xerox, but

Bowe One can also be used with Canon, Dainippon Screen, HP,

Konica Minolta, Ricoh and Xeikon printers. Besides Bowe

Bell+Howell and Bowe Systec inserters, the other major inserter

brands supported include Kern, Mailcrafters and Pitney Bowes,

with many customers employing more than one brand.

Bowe Bell+Howell has offered a comprehensive ADF product suite

for several years, first with its "Jets" and "IntellaCtr" products and

now with the next-generation, integrated BOWE One. The

company's inserting hardware and software expertise make its

offering worth an in-depth evaluation by enterprises seeking an

upgrade of their print and mail operations to ADF 2.0.

Rating: Strong Positive

6Compart

Product(s): DocBridge Suite

Though Compart is best known for transformation software, which

was its first product, DocBridge spans the original ADF modules

(input, transformation, delivery preparation, and control and

reporting) with its partners. Enterprises with strong printing and

mail inserting equipment and expertise that are interested in

enhancing legacy applications by reformatting them into

personalized transpromo documents, as well as creating new

applications, and enabling output to multiple paper and electronic

channels should investigate Compart's offering.

Compart's customer base is predominantly European with a

substantial and rapidly growing presence in North America and

some representation in the other major world regions, as well.

Customers are found in most industries but with banking,

insurance and other financials dominating, as well as

production printing service bureaus, especially outside of its

core European market.

Customers operate DocBridge Pilot with all of the major printer

brands and with inserters from Bowe Systec, Kern, and Pitney

Bowes, while inserters from Bowe Bell+Howell and MegaSpirea

can also be supported. Unlike some of its counterparts,

Compart primarily supports its customers remotely, though

almost always on a one-to-one personal basis, rather than

through Web self-service.

Rating: Positive

Crawford Technologies

Product(s): PRO Suite (Document Re-engineering, Dynamic

Document Archive, Enterprise IMB, Transform, and Workflow

product families)

Crawford Technologies' support of ADF 2.0 begins with the

transformation module and spans delivery preparation to control

and reporting. PRO Suite can be augmented with partners'

document design and input software. The company's approach is

not to make ADF systems but to make ADF systems better.

Instead of selling systems, Crawford goes into environments with

some or all of the ADF 2.0 modules and strives to improve them.

This is an especially compelling sales proposition to transactional

printing operations with a significant investment in a "home grown"

ADF application that they have outgrown (or that they no longer

have the skilled staff to support) or are using software from a

printer or inserter technology provider with limited functionality that

they have outgrown.

Customers use all of the most common production printer brands,

while a few less common ones, such as Dainippon Screen, Riso

and Xeikon can also be supported, and inserters from Bowe

Bell+Howell, Bowe Systec, Kern and Pitney Bowes are found in

some sites.

Most of Crawford Technologies' customers are in North America,

with some in Western and Eastern Europe, and a smaller number

in other regions, such as Latin America and the Pacific Rim.

Financial services and production service bureaus dominate. The

company's main presence is in North America and the U.K., with a

minority of customers in Europe and other regions except the

Middle East and Africa. The predominant industries are financial

services and service bureaus. Crawford Technologies provides

hands-on service but mostly supports its customers remotely,

relying partly on Web-based technology.

Rating: Positive

Gandlake

Product(s): Enterprise Layer Suite

Gandlake has a track record stretching back to the early days of

ADF. The company has provided solutions to the U.K. public

sector, having worked with the central government's departments

and defense agencies for several years. Gandlake also provides

ADF solutions to the largest billing utility in the U.K., as well as

financial services organizations.

Gandlake's ADF 2.0 modules include input, control and reporting,

and response management, with partners filling in most of the

remaining functions. LaserServe is Gandlake's document creation

and distribution engine and the core of its Enterprise Layer suite.

Other components of the suite include electronic bill presentment

7and document management modules. Its customers already use

Bowe Bell+Howell and Pitney Bowes inserters, while Gandlake

can extend its support to support Bowe Systec and Kern.

Partners include HP Exstream, Oce, Pitney Bowes Group 1,

PrintSoft and Sefas Innovation.

Customers can expect a more intimate relationship with Gandlake

than with most competitors that rely on automated Web-based

service; inquiries are answered by e-mail and by telephone.

Gandlake also customizes its software to each customer's specific

needs, an offering that is especially appealing to enterprises with

unique applications or production processes.

Rating: Promising

GMC Software Technology

Product(s): PrintNet T

GMC Software Technology's PrintNet PA provides the framework

for its ADF 2.0 solution, with components incorporating the

document design and content integration, input, control and

reporting, and response management modules. The remaining

modules are provided by partners, including Bowe Bell+Howell,

EFI, Kern, Oce, Xeikon, Xerox and others. Though GMC Software

has customers all over the world, its primary customer bases are

in Western Europe, with a concentration on banking, and in North

America, with a concentration in statement outsourcing and

insurance markets. The company's presence in other regions also

tends to focus on service bureaus and insurance.

GMC Software's products enable its customers to design, compose

and publish personalized communications and transaction documents

in paper and electronic media, with workflow automation and output

management capabilities built in. GMC Software is ISO:9001:2000-

certified and employs Capability Maturity Model Integration (CMMI)

process improvement methodology in its software development.

Enterprises with strong digital printing and mail inserting expertise that

are interested in expanding into the production of personalized

transpromo documents and direct marketing campaigns in multiple

channels should investigate GMC Software's offering.

Rating: Positive

HP

Product(s): HP Exstream

HP's Exstream software focuses primarily on commercial print

applications. The company does support generated output for use

on Canon, Ricoh and Xeikon devices, but there is not a close

partnership arrangement. Rather, HP Exstream is primarily a

content management tool that integrates with ADF 2.0 workflows.

As a result, HP’s software includes the document design and

content integration, input, transformation, and response

management modules.

HP is willing to partner with other print and mail hardware and

software technology providers. It has also demonstrated success

in remaking traditional transactional documents into compelling

communications. These factors make HP Exstream worthy of

consideration for enterprises transitioning to dynamic

multichannel publishing.

HP’s ADF 2.0 customer base includes financial services and

statement outsourcing companies, with almost 90% of them

generating both print and electronic output. Current clients are

mainly located in Western Europe and North America, with a

growing presence in other regions.

Rating: Promising

InfoPrint Solutions

Product(s): InfoPrint Workflow

InfoPrint Solutions has a long but little-known history of major ADF

implementations, starting when the company was an arm of IBM.

The company focused on custom implementations, however, as a

natural extension of its high-volume transaction output printers and

the InfoPrint software tools that ran them. InfoPrint developed the

necessary connectivity to a wide range of printers and inserters,

with the output integrated with InfoPrint's control and reporting

software. Beginning in 2007, InfoPrint "productized" its offering so,

while customization is still available, the basic or "standardized"

software toolset can be implemented by a wider range of users.

8As a result, InfoPrint's toolset covers the original ADF modules:

input, transformation, delivery preparation, and control and

reporting. InfoPrint provides the complete ADF 2.0 suite by

partnering with some of the other technology providers covered in

this MarketScope to provide document design and content

integration, response management, and marketing analytics.

InfoPrint's primary customer base is dominated by banking,

financial services, utility and statement outsourcing companies. It

has customers in nearly every region but primarily in North

America and Western Europe.

InfoPrint Solutions draws on the expertise developed through

numerous, very-large-scale ADF implementations. Enterprises

must evaluate the InfoPrint Workflow product when seeking a

robust ADF 2.0 solution capable of managing the entire

publishing workflow.

Rating: Strong Positive

ISIS Papyrus Group

Product(s): ISIS Papyrus Software Suite

ISIS Papyrus Group's software spans all six of the of ADF 2.0

modules, and most date to well before 2000. Though it operates

in all world regions except for the Middle East and Africa, its

headquarters are in Switzerland, and most of its business by far is

in Europe. Its ADF 2.0 software is used mostly by banks and

service bureaus. Banks often seek partners that understand their

industry, and they find in ISIS Papyrus the relevant expertise

necessary to capitalize on ADF 2.0.

ISIS Papyrus has customers with a wide range of printers and

most of the top brands of inserters, such as Bowe Bell+Howell,

Bowe Systec and Pitney Bowes, installed in customer sites, and

Mailcrafters and MegaSpirea also supported. It supports its

customers in an automated, Web-based fashion, as well as one-

to-one by phone and e-mail, but relies mostly on remote support,

with a fee for on-site visits.

Rating: Positive

Kern

Product(s): MailFactory Suite

Kern's MailFactory Suite is a customizable, modular ADF 2.0

software suite that covers the delivery preparation, control and

reporting, and response management modules. Through

partnerships with other ADF 2.0 software providers, MailFactory

Suite can interface with other document production and

workflow tools.

Kern has banking, insurance, financial services, health, utility and

statement outsourcing customers in all regions, via 14 subsidiaries

and 90 distributors. Its customers employ the major printer brands

and even some of its competitors' inserters. Indeed, MailFactory

Suite is designed to accommodate a wide variety of inserter

control file architectures, enabling it to adapt to different

configurations, and user-defined databases.

Kern supports its customers through a combination of direct and

indirect online approaches, including remote access over virtual private

networks, as well as a Web repository. As an inserter manufacturer, it

is also able to take advantage of its on-site staffing. Kern's inserting

hardware and software expertise make its offering worth an in-depth

evaluation by enterprises upgrading their mail operations to ADF 2.0.

Rating: Positive

Kodak

Product(s): Prinergy

Kodak offers a unified workflow that is tuned to the commercial

printing marketplace, typically partnering with Sefas Innovation,

Pitney Bowes' Emtex Software, Compart and others when ADF

2.0 architecture is needed. Nevertheless, a majority of the full-color

pages run on Versamark printers are in transactional environments.

Kodak's Prinergy and Insight tools work well together to provide

ADF 2.0 functionality, providing document design and content

integration, input, and response management capabilities. It

partners with other providers, such as Pitney Bowes' Emtex unit in

the U.S., when ADF 2.0 architecture is being implemented.

9Along with a strong North American presence, Kodak's ADF 2.0

offering is also strong in Asia/Pacific and Japan. The company

finds that service bureaus are among its biggest customers. The

recognition that many of its customers are in a commercial

environment, coupled with a willingness to partner with other

providers in a custom ADF 2.0 implementation, makes Kodak's

offering worth consideration for enterprises transitioning from a

strictly monochrome, transactional print and mail operation to a

multichannel publishing venture.

Rating: Promising

Oce

Product(s): Prisma

Oce, which has a strong production printer offering, currently

focuses on the input, transformation, delivery preparation, and

control and reporting modules. However, it partners with several

companies for the ADF 2.0 tools outside its own hardware. For

example, in October 2008, Oce announced plans to integrate

Sefas Innovation's tools into its Prisma workflow. The continued

development of its software offering, coupled with the depth of its

production printer offering, makes Oce a viable ADF 2.0 provider

for many enterprises, especially ones that are employing high-

speed color printers to produce transpromo documents.

The company has a geographically broad ADF 2.0 customer base,

ranging from Western Europe to North America, Brazil and

Asia/Pacific. Similarly, its customer base is broad with significant

presence among enterprises producing transaction documents,

direct mail and (increasingly) book production.

Rating: Positive

Pitney Bowes

Product(s): DFWorks

Pitney Bowes was one of the first companies to incorporate the

ADF concept into its product line. Today its ADF 2.0 offering spans

the breadth of dynamic, multichannel communication publishing

while also incorporating location intelligence into document

creation. The company offers a complete suite of ADF 2.0 modules

of its own while also partnering with other firms as the customer

dictates. Its Emtex subsidiary, for instance, offers software that

normalizes any printer language so the user may modify, re-create

and/or suppress existing input.

While accepting data output directly from its own and Kern's

inserters, Pitney Bowes' mail piece tracking software also accepts

data captured by camera systems mounted on other devices. For

printed pieces, its software enables scheduling and resource

analysis, as well as job costing, enabling customers in some cases

to completely eliminate certain capital, labor and material costs.

Pitney Bowes' ADF 2.0 tools are used by hundreds of customers,

primarily located in North America and Europe, spanning the

banking, insurance, financial services, healthcare, utility and

statement outsourcing markets. The company employs a dedicated

team of workflow solution analysts who are available to perform

detailed efficiency analyses and then recommend, design and

manage improvements ranging from minor changes to process re-

engineering. Pitney Bowes' expertise, coupled with its hardware and

software toolset, makes its ADF 2.0 software offering a benchmark

against which enterprises should compare other products.

Rating: Strong Positive

Rochester Software Associates

Product(s): Enterprise Workflow System

Rochester Software Associates (RSA) offers a suite of products for

job submission, data stream transformation and output

management that work as a system or separately, and which the

company will tailor to the client's needs. RSA's software also

works with other providers' (such as GMC Software's and XMPie's)

products to provide document composition and ADF 2.0 support.

Its AutoFlow product enables jobs to be programmed to run on

various printers based on business rules and printer capabilities.

For example, all monochrome jobs under 50 pages long with

stapling will run on any printer, freeing up operators to print

different jobs or perform other tasks.

10The company sells direct and through distributors. With a very

strong presence in North America and Western Europe, RSA is

seeing growth in China. The company's sales are well-balanced

over the banking, insurance, financial services, healthcare, utility

and statement outsourcing sectors, with a large manufacturing

customer base in Western Europe.

RSA's offering focuses on the document design and content

integration, input, control and reporting, and response

management modules. Coupled with its WebCRD tool for print

ordering, its offering is especially attractive to enterprises with

unique applications to produce, whether on paper or online.

Rating: Positive

Sefas Innovation

Product(s): Open Print Suite

Sefas Innovation's ADF 2.0 software applies to the document

design and content integration, input, control and reporting, and

response management modules. Its suite enables collaboration on

document design, automates document production, supports print

stream enhancement and optimizes the production process from

input through printing, insertion and delivery including real-time

monitoring and control. The Open Print suite enables multichannel

delivery and tracks every document through all channels.

Sefas is a software provider with a significant and viable ADF 2.0

solution set worth in-depth consideration. Bowe Bell+Howell, Oce and

Xerox have integrated Sefas' solution, while the company also

partners with printer provider InfoPrint Solutions and inserter

manufacturers Kern and Pitney Bowes to enable its clients to

implement a comprehensive ADF 2.0 architecture. Customers are

mainly financial services and insurance companies, with the remainder

including service bureaus, utilities and government agencies.

La Poste, the French postal system, recently acquired a majority

share of Sefas with the intent to leverage its software for a

"distribute then print" offering.

Rating: Positive

Solimar Systems

Product(s): Print/Director, SOLsearcher Enterprise

Solimar Systems' enterprise output management offering enables

document re-engineering, transformation and data optimization for

production and distributed print, as well as multichannel

environments. The company's solutions ingest virtually all print data

streams, resources and composition system output into the

Solimar servers. ADF 2.0 modules supported by its PDF-based

workflows are document design and content integration, input, and

control and reporting. Solimar works with other providers, such as

EMC Document Sciences, GMC Software, HP Exstream, Xerox's

XMPie subsidiary and a full range of printer and inserter providers.

The company's customer base is primarily in North America,

Western Europe and Latin America, and expansion into

Asia/Pacific has begun. Solimar is experiencing significant growth,

partly through expansion from customers requiring re-engineering

and data optimization in multiple media. Solimar derives most of its

revenue from the banking, insurance, financial services, healthcare,

utility and statement outsourcing markets.

Solimar's customers typically benefit from improvements in data

mining, enhanced document design (especially for transpromo

printing), device and data stream optimization, and an "any to

any" workflow.

Rating: Positive

StreamServe

Product(s): Persuasion

Although well-known for its document composition and output

management solutions, StreamServe's software also applies to the

ADF 2.0 document design and content integration, input, and

transformation modules. Not constrained by print, the company's

software enables users to output to electronic media, including e-

mail and fax.

StreamServe has a customer base that includes Western and

Eastern Europe, North America, and other regions. While its

11strongest single market is utilities (regardless of region), it has a

significant client base in banking, manufacturing and financial

services. StreamServe leverages these experiences to enable its

customers not only to create new or refine existing applications

but also to lower print production costs.

While other tools will be necessary to implement the delivery

preparation, control and reporting, and response management

modules, StreamServe's software offering is a viable option for

enterprises that are using the ADF 2.0 architecture to expand

beyond simple legacy application output, whether in print or

other media.

Rating: Positive

Xenos Group

Product(s): Xenos Enterprise Server, including d2e Vision,

terminalONE, infoWEB, Integrated Document Solution

Xenos Group has extensive experience in high-volume print stream

transformation. Integrated Document Solution (IDS) is a one-to-one

customer correspondence management solution that integrates

EMC Document Sciences' xPression with Xenos terminalONE

Transform (structured data transformation) and Xenos infoWEB

(multichannel delivery and e-presentment) products, enabling

business users to create, format, control, transform, store and

present variable data documents. IDS is one of the solutions on

the new Xenos Enterprise Server.

Growing through acquisition, the company has become an

enterprise information management software provider with a

strong focus on enabling the leading providers of integrated

document archive and retrieval systems. While enabling print

stream transformation with its d2e product to many large service

bureaus in Europe, North America and Brazil for over 15 years, the

company does not currently have formal partner relationships in

the print/mail space.

Xenos' IDS focuses heavily on the ADF 2.0 document design and

content integration module. Given its design tools, however,

Xenos provides users with the ability to output content

dynamically and in multiple media. As such, the company warrants

consideration when pulling together ADF 2.0 modules from

different technology providers.

Rating: Promising

Xerox

Product Name: FreeFlow Suite

Xerox's ADF 2.0 software focuses on managing workflow through

the printing operation, including the management of devices from

competing suppliers, but not the physical inserting and mailing.

FreeFlow incorporates document design and content integration,

input, transformation and, through its XMPie offering, response

management. Its Process Manager module has the rules capability

to determine how a job will flow and to what equipment.

Xerox's printers and controllers are found in many production

printing centers, some of which have an ADF. So even though

FreeFlow software is intended mainly for direct mail and

commercial printing, it also plays a role in many ADF installations.

Xerox's offering has no inherent ability to link directly to mail

inserters, relying on partners to provide the connectivity. For its

transpromo print offering, the company partners with GMC

Software, Solimar, Pitney Bowes Emtex and others to provide the

necessary ADF 2.0 tools.

The FreeFlow Suite is available globally, with strong presence in

customer sites in the Americas and Europe. From a transaction

document perspective, Xerox's customer base is weighted to

financial services, healthcare, utility and statement outsourcing

companies. Enterprises with a high transaction document output,

whether produced on Xerox or another provider's production

printers, will find the FreeFlow a viable ADF 2.0 software toolset.

Rating: Positive

12Vendors Added or Dropped

We review and adjust our inclusion criteria for Magic Quadrants and

MarketScopes as markets change. As a result of these adjustments,

the mix of vendors in any Magic Quadrant or MarketScope may

change over time. A vendor appearing in a Magic Quadrant or

MarketScope one year and not the next does not necessarily

indicate that we have changed our opinion of that vendor. This may

be a reflection of a change in the market and, therefore, changed

evaluation criteria, or a change of focus by a vendor.

Gartner MarketScope Defined

Gartner's MarketScope provides specific guidance for users who

are deploying, or have deployed, products or services. A Gartner

MarketScope rating does not imply that the vendor meets all, few

or none of the evaluation criteria. The Gartner MarketScope

evaluation is based on a weighted evaluation of a vendor's

products in comparison with the evaluation criteria. Consider

Gartner's criteria as they apply to your specific requirements.

Contact Gartner to discuss how this evaluation may affect your

specific needs.

In the below table, the various ratings are defined:

MarketScope Rating Framework

Strong Positive

Is viewed as a provider of strategic products, services or solutions:

• Customers: Continue with planned investments.

• Potential customers: Consider this vendor a strong choice for

strategic investments.

Positive

Demonstrates strength in specific areas, but execution in one or

more areas may still be developing or inconsistent with other areas

of performance:

• Customers: Continue planned investments.

• Potential customers: Consider this vendor a viable choice

for strategic or tactical investments, while planning for

known limitations.

Promising

Shows potential in specific areas; however, execution is

inconsistent:

• Customers: Consider the short- and long-term impact of

possible changes in status.

• Potential customers: Plan for and be aware of issues and

opportunities related to the evolution and maturity of this vendor.

Caution

Faces challenges in one or more areas.

• Customers: Understand challenges in relevant areas, and

develop contingency plans based on risk tolerance and

possible business impact.

• Potential customers: Account for the vendor's challenges as

part of due diligence.

Strong Negative

Has difficulty responding to problems in multiple areas.

• Customers: Execute risk mitigation plans and contingency

options.

• Potential customers: Consider this vendor only for tactical

investment with short-term, rapid payback.