Marketplace Merchandising Program - IBM Developer · Link on your Web Properties • 3 words search optimization for 2 weeks ... Mobile Analytics Federal Enterprise app deployment

© 2013 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

Marketplace Merchandising ProgramIBM Confidential

© 2013 International Business Machines Corporation 2IBM Confidential

Summary of business partner program levelsUpdated 10/8 WGS

Feature Standard

Full function marketplace capabilities supporting the full product lifecycle: learn, try, buy, bill, manage ✔

Commerce support, including price management, rating, billing, payment, royalty management and bundling ✔

Systematic Merchandising program to promote your service within the marketplace ✔

Placement among IBM services with ability to nominate “used with” service correlation ✔

Marketing support including PR template, use of “IBM Cloud marketplace” program marks and linkage to other IBM co-

marketing opportunities

✔

Rich service profile capabilities, including videos, multiple editions, keywords, ratings, recommendations ✔

Offer single- or multi-tenant SaaS, patterns, machine images, composable services (Bluemix), downloadable code ✔

Bill via IBM invoicing to accelerate clearance thru enterprise procurement 1Q15

Marketplace administration and support portal. and self-service sales performance dashboard ✔

IBM Cloud Service sellers trained and rewarded on customer marketplace usage 1Q15

Inclusion in IBM Conferences and other activities ✔

Service listed with appropriate solution scenario pages that guide customers on how to use cloud services together to

solve specific business issues

✔

IBM Cloud service sales force training offered on individual Business Partner service. -

Cloud service sellers get credit against revenue target. -

Inclusion in Technical Enablement Scenarios which jumpstart

the service implementation

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Merchandising Program – State Progression (Standard Partners)

• Listed on IBM Partner Marketplace

• Ratings and reviews

• Achieve 3 positive reviews - Featured Service for 2 Week

• Search results banner Placement on keywords (2 weeks)

• Announcement on IBM Social Channels and Blog

• 2 Keyword search on ibm.com/marketplace for 2 weeks

• Eligible to nominate as a complementary service to a marketplace offering (up to 3)

• IBM Cloud service sellers get credit for a marketplace transaction

• Featured Listing (2 Weeks)

Create Offering on

Marketplace

Auto-provisioning

Integration/Free Ed.

E-commerce

Integration

Add Marketplace

Link on your Web

Properties

• 3 words search optimization for 2 weeks

• Eligible to be listed on the solution page (key deliverables required from the partner)

First Sale through

Marketplace

• Placement on home page rotating carousel of ibm.com/marketplace (2 Weeks)

50K in Sales through

Marketplace

• Eligible for selection to premier merchandising capabilities

Top 10% of

Marketplace Revenue

Performers


Level Benefit

Publish for Free Trial Activate Ratings and Reviews

Publish as commercial Appear in new service communication

Search Keyword Banner Placement – 2

Weeks

Eligible for cross sell marketing

Publish link from your website Featured Service – 2 week run

Achieve 3 positive reviews Featured Service – 2 week run

First purchase Featured service – 2 week run

Eligible for placement in Solutions

$50k sales Banner placement – 4 week run

Eligible for Premier Merchandising

Capabilities

Placement in solution scenarios

LDR and Inside Sales training

Merchandising Program


MERCHANDISING OPPORTUNITIES

Partner Portal


Partner Portal – Product Offering Page


Partner Portal– Banner Placement


Partner Portal – Search Result Banner Placement


MARKETPLACE MERCHANDISING OPPORTUNITIES


IBM.COM Marketplace – Products Page


Solution Page Placement – IBM.com Marketplace

View Related

Products


IBM Would like to offer prominence in the newly-redesigned IBM Cloud marketplace

IBM.com Marketplace – Banner Placement

Commerce enablement a necessary criteria: Search results banner

Placement on keywords

Cross-sell spots on

IBM offering pagesPlacement on home page

rotating carousel of

ibm.com/marketplace

12

3


[1380* x 300 px

should span the width of the screen]

Marketplace Carousel rotations

� Commerce integration

necessary, plus qualification

for premier merchandising

capabilities

Solutions

Gaming

DevOps

Startups

IT Management

Mobile

Analytics

Federal

Enterprise app deployment

Capabilities

Business applications (SaaS)

Developer Services (PaaS)

Infrastructure services (IaaS)

Private/Hybrid

Consulting

Security

Open standards

1


Flow fearlesslyCloud-based stream processing solution.

Try it for free

https://marketplace.ibmcloud.com/apps/345#!overview

CloudPassage Halo Professional Secure workload environments for private, public and hybrid clouds.

Get the free edition

https://marketplace.ibmcloud.com/apps/706#!overview

One of over 200 partners in the IBM Cloud marketplace

One of over 200 partners in the IBM Cloud marketplace

Examples of Partner launch carousel modules1


Cross Sell spots on IBM Listing pages

Four spots are available:

� Nominate your offering for consideration/selection

� Preference will be given to commerce enabled Partners

� No additional graphic submissions are needed

2


How to nominate your offering2

Link for the Online Form to nominate your offering: https://greenhouse.lotus.com/forms/landing/org/app/972c81a2-ddb8-4776-82ce-1593ef603be3/launch/index.html


What happens next?

� IBM will do our very best to ensure your cross sell nominations can be met

� IBM will optimize selections based on non-competitive adjacent offerings

� Commerce enabled partners will be given first priority

2


Search Results Banner Placement3

New spots available to appear atop search results:

� Commerce enablement necessary

� Dynamic display based on user search terms

� Your offering can be set to display on certain key words

� A/B testing (of creative) available for experimentation


How to choose keywordsLink to the Online Form to nominate your offering: https://greenhouse.lotus.com/forms/landing/org/app/972c81a2-ddb8-4776-82ce-1593ef603be3/launch/index.html

3

Documents

Marketplace Merchandising Program - IBM Developer · Link on your Web Properties • 3 words search optimization for 2 weeks ... Mobile Analytics Federal Enterprise app deployment