MarketingResearch-15

8/8/2019 MarketingResearch-15

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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question

Data published by the audit bureau of circulation is an external published data.

Correct AnswerTrue

Your AnswerTrue

Multiple Choice Multiple Answer

QuestionSemantic Differential Scale can be used for :-

Correct AnswerRating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating thesuccess of a new software

Your AnswerRating the service at Hotel Taj , Rating the success of a new software , Understanding thedifferences in two types of cars


QuestionThis question is based on the case study of "THE BOOKSHOP". Who were the majorcompetitors?

Correct AnswerUniversity departmental machines , University library , Tinko's

Your AnswerUniversity library , Tinko's

True/False

QuestionHistogram is a graphical depiction that uses pictures and symbols to display data.


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Correct AnswerFalse

Your AnswerFalse

True/False

QuestionIn trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclicaland irregular.

Correct AnswerFalse

Your Answer

True


QuestionThe methods to decide the number of clusters are :-

Correct AnswerThe distance at which clusters are combined can be used as a criteria. , Relative size of

cluster should be meaningful. , Theoretical or practical consideration may suggest samenumber.

Your AnswerRelative size of cluster should be meaningful. , Optimizing partitioning method.

Multiple Choice Single Answer

QuestionIn Report writing, letter of transmission indicates :-

Correct AnswerTo whom the report is submitted, reason for research and official authorization

Your AnswerTo whom the report is submitted, reason for research and official authorization


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QuestionA town can be classified on the basis of population as

Correct Answer

Class I , ClassIII , Metro

Your AnswerClass I , ClassIII , Metro


QuestionEthics in Marketing Research underline the three basic responsibilities that includes :-

Correct AnswerResponsibility towards the respondent , Responsibility towards the client , Responsibilitytowards the researcher

Your AnswerResponsibility towards the respondent , Responsibility towards the client , Responsibilitytowards the researcher

Select The Blank

QuestionDescriptive research requires the ________ analysis.

Correct AnswerQuantitative

Your AnswerQuantitative


QuestionTranscribing data is involved :-

Correct AnswerTransferring the coded data from the questionnaires , Coding sheet on to magnetic tapes ordirectly into computers , Coding sheet on the disk

Your Answer


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Coding sheet on the disk , Transferring the coded data from the questionnaires , Codingsheet on to magnetic tapes or directly into computers


QuestionMulti dimension scaling method has been used to :-

Correct AnswerMeasure image of the company

Your AnswerMeasure image of the company


QuestionThe objectives of marketing research are

Correct AnswerTo understand the consumer needs and wants , To explore the new markets , To analyzethe competitors

Your AnswerTo understand the consumer needs and wants , To explore the new markets , To analyze

the competitors

Select The Blank

QuestionIn ________ forecast, he collects all information in his mind and based on his vastexperience he makes forecast.

Correct AnswerMunshi

Your AnswerMunshi


Question


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What is the significance of report?

Correct AnswerQuality of report is adjudged by a report , Lead to appropriate actionable policies anddecisions. , For future references as secondary data

Your AnswerLead to appropriate actionable policies and decisions. , For future references as secondarydata

True/False

QuestionIn conjoint analysis ranking involves complex trade offs.

Correct Answer

True

Your AnswerTrue


Question

Verbalization of Attitude is known as :-

Correct Answer

Opinion

Your Answer

Motive


QuestionMarket Research is done to

Correct AnswerExplore the Opportunities

Your Answer


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Explore the Opportunities


Question

Which scale places different entities in relative position?

Correct Answer

Ordinal Scale

Your Answer

Ordinal Scale


Question

Spices Export Promotion World Trade Center is based at

Correct Answer

Cochin

Your Answer

Chennai


QuestionThe respondents in the research of Pharma companies are :-

Correct AnswerDoctors , Patients , Pharmacists

Your AnswerDoctors , Patients , Pharmacists


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Match The Following

Question

Correct Answer

Your Answer

Skewness

Symmetric distribution about mean

Symmetric distribution about mean

Array

Numerical sequence either ascending or descendingRelationship between mean and mode

Simple Tabulation

One variable distributionOne variable distribution

Cross Tabulation

Relationship between two or more variablesRelationship between two or more variables


QuestionWhich of the following are the research obligations to the client?

Correct AnswerExplanation of Report Conclusions and aiding client's application , Honest and clear

reporting , Briefing regarding study limitation

Your Answer


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Honest and clear reporting , Briefing regarding study limitation , Explanation of Report

Conclusions and aiding client's application

True/False

QuestionMarket Research & Marketing Research can be used interchangeably.

Correct Answer

False

Your Answer

False


QuestionThe first step in data acquisition plan is :-

Correct AnswerFormulating Data Objectives

Your AnswerFormulating Data Objectives


Question

Diagrammatic Rating scale is best used for :-

Correct Answer

Rural Respondents , Children , Illiterate Respondents

Your Answer

Children , Illiterate Respondents


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True/False

Question

Determining the Questionnaire structure is the first step of process of Questionnairedesign.

Correct AnswerFalse

Your Answer

True


Question

Multidimensional scaling consist of :-

Correct AnswerAttribute data , Non attribute data , Similarity and preference

Your AnswerAttribute data , Non attribute data

Select The Blank

Question

________ is the final step of data acquisition plan.

Correct Answer

Data Collection

Your Answer

Data planning

True/False


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Question

Descriptive research is a type of conclusive research.

Correct Answer

True

Your Answer

True

Select The Blank

Question

Research carried out based on the existing data is ________

Correct AnswerSecondary research

Your Answer

Secondary research

Select The Blank

Question

The data must be obtained quickly enough at ________.

Correct Answer

Reasonable costs

Your AnswerAppropriate costs

Select The Blank

Question

Multiple Choice is a ________type of question.


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Correct Answer

Close ended

Your Answer

Close ended


Question

Close ended Questionnaires are structured and closed. They

Correct Answer

are easy to tabulate and analyze

Your Answer

are easy to tabulate and analyze


QuestionWhich are the Export Promotion Councils?

Correct AnswerCashew Export Promotion Council , Handloom Export Promotion Council , Gem &

Jewellery Export Promotion Council

Your Answer

Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council ,

Trade Development Authority


QuestionThe producers in the sellers' market are also forced to take decisions based on the market

information because

Correct Answer


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The resources are scarce

Your AnswerThere is cut throught competition

True/False

Question

The starting point of the semantic differential scale is neutral.

Correct Answer

False

Your AnswerFalse


Question

In the Internet era, qualitative research is possible through :-

Correct Answer

Chat sessions

Your Answer

Focus group discussion

Match The Following

QuestionCorrect Answer

Your Answer

Question response format

Step 4


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Step 4

Typography

Step 7Step 1

Interviewing process

Step2

Step2

Wording of the questionStep 5

Step 5

True/False

Question

Balance Sheet is an internal unpublished data.

Correct Answer

False

Your Answer

False

Select The Blank

Question________are used for National Panel Studies.

Correct Answer

Quota controls


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Your Answer

Quota controls

Select The Blank

Question

Complete________ of respondent and secrecy of data should be maintained.

Correct Answerconfidentiality

Your Answer

Privacy

True/False

Question

The written contract of a research should cover the penalty clause covering deficits such

as delays, inadequate data.

Correct Answer

True

Your Answer

True

Select The Blank

QuestionSpontaneous responses are obtained in ________ questions.

Correct AnswerOpen ended

Your Answer

Open ended


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Question

Where the Railways, Research, Designs & Standards Organisation is based?

Correct Answer

Lucknow

Your AnswerLucknow

True/False

Question

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

Correct Answer

True

Your Answer

True


Question

Data of market research cannot be maintained :-

Correct Answer

Without experienced and educated research staff

Your Answer

Without experienced and educated research staff

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MarketingResearch-15