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Un
aw
are
Ap
plicati
on
Acti
ve
Can
did
ate
sP
ass
ive
Can
did
ate
s
CreateAwareness
CreateInterest
ConsiderOptions
ValidateDecision
TakeAction
Apply on ATS
Social Media
SEO/Search
Recruiters
Job Boards
Content
Glassdoor
The Recruiting Map Don’t Miss Any Steps In The Candidate Journey
Refer afriend
ERP
Most career sites are designed to reach people who already want to apply. Then, they are augmented with ads, job boards and social media for lead generation. By focusing on just the top and bottom of the funnel, most talent acquisition strategies amount to “make them aware of jobs and then let them apply.”
This strategy might work for entry-level jobs, but you aren’t going to hire your next Sales Director or VP of Operations from a tweet or a job board posting. You need to have engaging material at every stage, persuading passive candidates to become active and move them one step closer to applying.
For more on how to build compelling talent acquisition strategies, visit
meshworking.com
Move from passive to active
Ads (PPC/SEM)
