Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
MarketingCharts’Top 10 Charts of the Month
-April 2014
1. Teens Shift to Instagram
Source article: Instagram Now Tops Twitter, Facebook as Teens’ Most Important Social Network
Takeaway: For the third consecutive survey, teens have reported a new “most-important” platform. Now it’s Instagram.
2. Where Companies Go Wrong
Source article: The Biggest Mistakes Companies Make With Their Customers
Takeaway: 1 in 8 adults would switch providers due to inaccurate targeting, but privacy invasion is the biggest offense.
3. Live TV Still Popular
Source article: Who’s Still Watching Live TV? (Most People.)Takeaway: Despite the rise of on-demand and streaming content, most Americans say they usually watch live TV.
4. Sharing Goes Mobile
Source article: Majority of Content Sharing to Social Networks Now Occurs via Mobile
Takeaway: For the first time, most content sharing occurs via mobile. Note: data does not include copy/paste of URLs.
5. W-O-M Top Purchase Influencer
Source article: US Consumers’ Biggest Purchase Influencers
Takeaway: As other studies have found, word-of-mouth is the biggest purchase influencer, with TV topping paid media.
6. What Drives Word-of-Mouth?
Source article: Marketers’ Most Effective Word-of-Mouth Tactics
Takeaway: Marketers are highly satisfied with word-of-mouth from parties and events; less so from the use of influencers.
7. Facebook Dominates Social Referrals
Source article: Facebook Referring Almost 20 Times More Website Traffic Than Twitter
Takeaway: In March, Facebook referred an impressive 21.3% of traffic to the average site using Shareaholic’s tools.
8. Display Ad Benchmarks:
Source article: Digital Display Ad Benchmarks, by Region, in 2013
Takeaway: Standard banner CTR in North America slipped from 1% in 2012; flash rich media grew from 0.14%.
9. CX to Drive Customer Lifetime Value
Source article: Global Marketers’ Top Tactics for Increasing Customer Lifetime Value
Takeaway: Customer service improvements rated most effective for increasing CLV now, with CX the way of the future.
10. Marketing Budget Shift Slows?
Source article: Marketing Budget Shifts From Traditional to Digital Media Might Be Slowing
Takeaway: The shift from traditional to digital media spend might be slowing, but most feel digital will overtake traditional.
Interested in B2B Buyer Data? Check out our new Debrief:
OO