Embed Size (px)
Citation preview
Introduction to the Library Marketing Students
Using the LibraryAccessing Resources
MKT1130
Sheppard Library
Services we provideResources we offer
We’re here to help YOU!
Specialist Desk-1st floorIT help
Librarians
Our Opening Hours
Check hours of opening before you come in!
Getting Started
Library Catalogue
Reading ListsLibrary AccountPlacing Request
Accessing E Books
Reading ListEssentialBest,J,(2001),Damned Lies and Statistics, Berkeley,CA:University of California Press• Bowell,T and Kemp,G, (2005),Critical Thinking:A Concise Guide,2nd ed,
Abingdon:Routledge• Cottrell,S,(2005), Critical Thinking Skills:Developing Effective Analysis and
Argument,Basingstoke:Palgrave MacMillan
RecommendedBegg,D, (2006), Foundations of Economics,3rd ed., McGraw-Hill
Title Search
Understanding the Catalogue
LocationClassmarkLoan Type
StatusDue Date
Placing a Request
Requests
Borrower=Student #
PIN=Date of Birth
Library Account
Marketing Subject Guidehttp://libguides.mdx.ac.uk/marketing
Choose library Subject Guides
Journals and Databases
• Large collections of many journals containing many articles
• Different databases cover different subjects• They all work slightly differently but all have a
Search Box• Financial information, industry reports,
ccountry data• Trade journals,newspaper articles
Planning!
• Have an idea of what you want to find• Write down lots of subject keywords to help
you find it• Include synonyms-words with similar
meanings or different spellings of the same word (eg organization/organisation)
Phrase Searching
• When searching by phrase you might want to try different phrases that have a similar meaning
• Some of the results may be the same but you may also get some new and significant results
Eg.For Market Research try:Market Analysis,Consumer Research,Product
Research
Journals
• Contain articles that discuss current research in very specific areas
• Short academic, ‘magazines’ that are published regularly
• Organised by date, volume and issue number, even when online
• You will use the databases to locate the journal articles using search strategies
Journal Citation
• Here is an example of a typical reference you would find in a database.
• Sengupta,J & Chan.(2010),”Insincere Flattery Actually Works:A Dual Attitudes Perspective”,Journal of Marketing Research,Vol.47,no 1,pp.122-133
Journal Search/Catalogue
Choose Your Date
My StudyPrimary Marketing
DatabasesKeynotes
Business Source Complete
Passport to GMID
Databases/Keynote
• Access to overr 3000 UK and European Market Intelligence Reports
• New titles added or updated every month• Access to Business Ratio Reports which
compare,contrast and analyse the financial performance of the leading companies in each sector
Keynote
Market Research ReportsCompany Profiles
Market SectorsProducts
Market Research Reports
Choose Toiletries
What do we Want?
Executive summary
Keynote/Sidebar
Competitor Analysis
Competitors/Brand Strategy
Major CompetitorsAvon
Estee Lauder
Brand Strategy
Keynote/Company Information
Carphone Warehouse
Carphone Warehouse
Carphone Warehouse UK
Business Sources Complete
Primary Business DatabaseArticles
SWOT analysesVideos
Company information
Business Source Complete
Choose Advanced Search
Search “Mobile Phones”
Place “mobile phones “in Quote Marks
Publication Type=Industry Profile
Results 374-Too Many?
Limit ByFull Text
Geography
Full Text-No Abstracts12 results
Full Text/PDF
Company ProfilesVirgin Atlantic Airways
2012 Company Profile
Passport GMID
Excellent for Global informationRegister first time
Mobile PhonesLimit by Country
UK
August 2011 Report
Articles
