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Marketing Your SchoolWith Social Media
Felicia Brown ~ Business & Marketing Coach
My Background
Licensed Massage Therapist Have owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing
Coach Articles in Skin Inc,
Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and others
NCBTMB & FL Approved Provider
What is Social Media?
Internet based tools that focus on sharing information, education, interaction and entertainment between people.
It creates a two-way conversation and builds relationships between parties.
Some Social Media Facts
Social networks and blogs are the 4th most popular online activities online above personal email
Used by 60% of the US online community
77% of all active internet users regularly read blogs.
Gathered from Facebook and http://econsultancy.com
Common Social Media Sites
Facebook Linked In Plaxo Twitter YouTube MySpace
School Administrator’s Survey
Why Use Social Media?
Other Reasons
Encourage discussions Save money Help with exam review Share info about licensing Promote on-site clinic Have some fun!
Group Discussion
What are your school’s social media or networking goals?
If you could add one type of social media to your school’s marketing plan, what would it be?
www.facebook.com
“Facebook helps you connect and share with the people in your life.”
Administrator’s Viewpoint
“Students all connect by texting on Facebook. When updates are available about the licensing laws in PA, it's the fastest and most effective way of spreading the word.”
Facebook for Your School
Personal profiles for staff
Groups for Each Class School Fan Page Participate in Industry
Groups and Events Link School’s Blog
Successful Blogging Share relevant information Write consistently – at least
once or twice a week Post links, articles, photos
and videos Make it personal and fun
but… Think before you post!
Blogs Ideas for Your School Feature different instructors as guest
authors Provide a Q&A forum about the Massage
School Experience Have a student journal about their
journey Profile the different modalities you
feature Benefits of massage therapy Tips for career success for graduates
My Blogs
Spalutions Blog – Business Solutions for Spa and Massage Professionals
http://blog.spalutions.com
Spa Clientele – Free Marketing Tips Blog
http://blog.spaclientele.com
www.twitter.com (micro-blogging)
Twitter asks one question, "What's happening?“ Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.
Administrator’s Viewpoint
“I use twitter to allow Alumni, and anyone else, the opportunity to see how events are going for our students. Also it is a great tool to let potential participants know where we are having an event so they can join in the massage event.”
Twitter For Your School Stay connected to your
students/alumni Share information with followers Gather real-time feedback Build relationships with faculty,
education partners, prospective students and others who care about your school.
Events and Appointments
Twitter Tips Use the # sign with your city’s name, or
other subject to attract more local or targeted followers.
Example: #Greensboro NC or #massage
Use twitter to provide information that helps your followers - not just sell them on what you do. Give links to articles, blogs, videos, etc.
www.YouTube.com
Provides video content uploaded by members
Educational, fun and effective
YouTube and Your School
Upload videos of demos, techniques and lectures from your instructors
Offer a virtual tour of campus Assemble a collection of videos to
share with your students/faculty Promote upcoming events and
classes
AMTA and I Used YouTube! Recorded video Emailed to contacts Added to website Posted on Facebook,
Twitter, blogs and various groups
Social Media Boot Camp
Begins in March 22nd 4 weeks will cover:
Determining Social Media Goals Exploring Social Media Tools Creating a Social Media Marketing Plan Implementation and Tracking
Open to all massage and spa professionals Save $50 by pre-registering today for the
FREE preview call on March 10th
Come Follow Me
Just follow the links below!
Facebookhttp://www.facebook.com/people/Felicia-Brown/1158084519
MySpace - http:// www.myspace.com/spalutionsLinkedIn - http://www.linkedin.com/in/feliciaebrownPlaxo - http://feliciaebrown.myplaxo.comTwitter - http://twitter.com/FeliciaBrown
Resources/Bibliography
Inbound Marketing: Get Found Using Google, Social Media & Blogs – Brian Halligan & Dharmesh Shah
The New Rules of Marketing & PR – David ScottSocial Media Marketing: An Hour a Day – Dave
EvansThe Social Media Bible – Lon Safko & David K.
Brake
Websites www.mashable.com (great blog on social media) www.topsy.com (track who is tweeting about you) http://backtweets.com (track who is tweeting your
links) http://www.google.com/alerts (set up auto
searches for your website, company, blog or name)
www.website.grader.com (grades your SEO efficacy and google ratings)
