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Marketing Without Money
Stronger Together - EDEN Network Meeting
23. October 2012 - Brussels
Aivar Ruukel
About myselfAbout myself
Soomaa National ParkSoomaa National Park
PAN Park – European WildernessPAN Park – European Wilderness
RAMSAR area RAMSAR area
What is your Story?
● We are all Excellent in Something
● What is your ONE THING ?
● .What do you believe in?
● ..more questions
Do You believe that ...
...competition is only going to be harder
?
Do You believe that ...
...advertising is dead?
Do You believe that ...
...consumers have got all the power?
?
? is it good or bad
VISION
● Action-oriented Learning Community
● Collaborative Storytelling on Social Media● Shared Target : Travel Influencers (Media,
Bloggers Tour Operators)● „Individual Targets“ - Your Ideal Customers
There is NO Road Map
We will create it together!
Rethink!
You need to rethink the way you do business
Think differently and act differently!
