Marketing

Today…

What is a market? What is marketing? Role of Marketing Marketing Objectives Marketing Activities

What is a market?

Any place where buyers and sellers meet

What is Marketing

“Marketing is the management process responsible for identifying, anticipating & satisfying consumer requirements profitably”

What is the Role of Marketing

To identify, anticipate and satisfy customers needs

Providing customers with desired goods/services = profits

To ensure customer awareness or goods/services

Marketing Objectives

Target a new market or market segment

Achieve or maintain market share

Develop new range of products

Improve image of product

Marketing Activities

Market Research New Product Development Selling Pricing Promotion and Advertising Preparing Publicity Information