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Marketing Texas for Business Investment
at Home and Abroad
Texas is deep in the heart of Corporate America. The state is at the top of nearly every credible “best
states to do business list” and our investment attraction and job creation numbers are the envy of economic development professionals across the country.
The Texas economy has no equal and the TexasOne™ program has played a key role in the state’s ascent to the top. The program’s unique marketing approaches have boosted the state’s economic development initiative and created global awareness of Texas’ business friendly climate.
The TexasOne™ program is a public-private partnership of the Texas Economic Development Corporation that markets the state in a dynamic and competitive manner.
Texas’ economic development and marketing successes are a direct result of the financial contributions, collaborative input and innovative vision of TexasOne™ supporters.
Through trade and industry events, business recruitment missions, signature events, advertising and public relations, as well as an interactive web presence, TexasOne™ supporters share a simple message— “Texas is Wide Open for Business.”
With the right approach, the right blueprint for success, key players and the full support of Governor Greg Abbott, we can achieve a stronger and more successful economic development campaign.
Marketing Texas for Global Business Investment
Economic development01
Fueled by the support of our partners, TexasOne has activated a high-powered marketing program to share this message with companies worldwide –“Texas is Wide Open for Business.”
It was a stellar year for business and stimulated economic growth in Texas in 2015, with results that well exceeded targets.
Through the joint efforts of the Texas Economic Development Corporation and the Governor’s Office of Economic Development & Tourism, more than 8,000 jobs were created with a total of $13.85 billion in capital investment.
Success in 2015
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2015 Best State for Business for the 11th Straight Year
2015 Gold Shovel Award Winner
Chief Executive Magazine
Area Development Magazine
Best Business Climate
Governor’s Cup Winner
Business Facilities Magazine
Site Selection Magazine
What is TexasOne™? TexasOne™ is a program of the Texas Economic Development Corporation to market and promote Texas as a premier business location. The Corporation, along with the Governor’s Office of Economic Development and Tourism, is one of two interconnected and highly focused organizations which is the cornerstone for Governor Abbott’s economic development agenda.
What is the TexasOne™ Mission? The mission of TexasOne™ is to encourage and nurture economic growth throughout Texas. As the marketing arm for the state, TexasOne™ is tasked with communicating the competitive advantages of doing business in the state.
The program champions the state’s economic development initiatives and creates a surge of national and international awareness that Texas is resetting the bar for business. The results generate leads; increase job creation and retention; and boost capital investment and trade. In pursuit of its mission, TexasOne™ works closely with a statewide network of economic development partners.
How is TexasOne™ funded? TexasOne™ is funded through tiered level contributions by businesses, economic development organizations and individuals committed to the promotion of economic growth, investment and job creation in the state of Texas. Annual commitment levels ranging from $3,000 to $250,000 offer an array of benefits.
How will the funds be used? TexasOne™ will create and execute one of the strongest and most competitive economic development marketing approaches in the country. TexasOne™ is an initiative that will influence decision makers and attract and retain business to the Lone Star State on a global scale. An effort of this magnitude requires a bold, proactive marketing campaign with a unified message.
How do we join? Contributions are deductible as a charitable contribution. Texas Economic Development Corporation is a nonprofit, non-partisan, tax exempt, 501(c)(3) corporation managed by a board of directors. Annual commitment levels ranging from $3,000 to $250,000 offer an array of benefits.
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Join the winning team
Join the TexasOne™ TeamContact Tracye McDaniel at [email protected] or call 512-981-6736 for details on how to join the TexasOne™ Team.
Tracye McDaniel President and CEO
Sanjiv Yajnik Chairman of the Board
Sanjiv Yajnik, Chairman President of Financial Services Capital One Financial Corporation [email protected]
Steve HeadChancellorLone Star [email protected]
Mark GriffinPresident and General Counsel Rip Griffin Truck Service [email protected]
Alejandro “Alex” MeadeChief Executive Officer Mission [email protected]
Mike RollinsPresident and CEOGreater Austin Chamber of Commerce [email protected]
Nancy Windham President and CEONacogdoches Economic Development Corporation [email protected]
Tracye McDaniel President and CEOTexas EDC and TexasOne [email protected]
Bryan DanielExecutive DirectorOffice of the [email protected]
Tracye McDaniel is President and CEO of Texas Economic Development Corporation and TexasOne™. McDaniel has more than 30 years of state and regional level experience, including her roles as Executive Vice President of the Greater Houston Partnership and, most recently, President and CEO of Choose New Jersey, Inc. McDaniel also serves on the board of the International Economic Development Council (IEDC). A graduate of the University of Texas at Austin, McDaniel is also a Ford Foundation Regional Sustainable Development (RSD) Fellow.
Sanjiv Yajnik is President of Financial Services at Capital One Financial Corporation and has held numerous positions there since 1998. He is chairman and a founding member of the Collin County Business Alliance and is treasurer and a board member of the National Academy Foundation. Yajnik received a Master of Business Administration from the University of Western Ontario and is a graduate of the Stanford Executive Management Program.
OUR Leadership
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Board of Directors and Officers Ex-Officio Members
World Travel & Tourism Council Global Summit April – Dallas, TX
BIO International June – San Francisco, CA
Institute for Professionals in Taxation Annual Conference June – Traverse City, MI
SelectUSA – Foreign Direct Investment Summit June – Washington, DC
Wal-Mart U.S. Manufacturing Summit June – Bentonville, AR
Media Familiarization Tour: Automotive Manufacturing October-November
Operation Expansion Luncheons are being planned for cities across Texas including:
El Paso (Complete)Dallas (Complete)BrownsvilleAustinBryan/College Station
International Investment Attraction Missions are being planned for the following markets in 2016:
Tel Aviv, Israel & Davos, Switzerland (Complete)JapanEurope
Select 2016 Activities
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* International missions are still in flux and may have limited participation from TexasOneTM supporters.
Some events depend upon interest and support from TexasOneTM supporters. All timing and dates are subject to change. Please consult TexasWideOpenForBusiness.com for the most up-to-date calendar.
Site Selectors Guild Annual Conference February – Nashville, TN
SXSW Interactive Festival: Meet Up Event March – Austin, TX
NCAA Men’s Division 1 Basketball Tournament April – Houston, TX
Business Recruitment and Site Selector Mission June – San Francisco, CA
Business Recruitment Mission July – Chicago, IL
Formula One, Circuit of the Americas October – Austin, TX
Business Recruitment and Lead Generation Events
Marketing and Trade Shows
Business Retention and Engagement
International Investment Attraction Missions*
» NEW: Logo display on full page ad placement in Texas Wide Open for Business magazine 2016 issue» NEW: ONE admission at discounted supporters rate to
Special Events and Luncheons» NEW: ONE invited guest to Annual Meeting and
Luncheons » NEW: Opportunity to serve on committees and
advisory boards
» Contributor listing on the TexasOne™ website » Sponsorship branding opportunities in various
annual offerings » Subscription to “TexasOne™ Insiders,” and “Just One
Thing,” e-alerts with the timeliest and most valuable economic development information
Pioneer $3,000
» NEW: TWO admissions at discounted supporters rate to Special Events and Luncheons
» NEW: TWO invited guests to Annual Meeting and Luncheons
» NEW: Access to a streamlined cloud-based customer relationship management system (CRM) for leads
» NEW: One-year subscription to LocationAdvisors.net, a database of 350+ site selection consultants
Patron $5,000
» NEW: Tracye McDaniel and TexasOne™ Board Members are available to speak at your annual meetingEntrepreneur
$10,000
» Waived participation fees to all events for ONE representative per organization
» Additional participants will receive discounted supporter rate» Recognition in Annual Report and other TexasOne™
marketing tools
» NEW: THREE admissions at discounted supporters rate to Special Events and Luncheons
» NEW: THREE invited guests to Annual Meeting and Luncheons
Developer $25,000
» NEW: Print and online ad placement in Texas Wide Open for Business magazine 2016 issue» Special recognition gift: one pair of TexasOne™
Signature Boots » Waived participation fees to all events for a total of
TWO representatives per organization. Additional participants will receive discounted supporter rate.
» NEW: Exclusive access to all economic research commissioned by TexasOne™
» NEW: Opportunity to lead committees and advisory boards
» FOUR admissions at discounted supporters rate to Special Events and Luncheons
» FOUR invited guests to Annual Meeting and Luncheons
Executive $50,000
Contribution Levels & Benefits FOR Economic Development Organizations
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Patron level includes all of the Pioneer benefits PLUS
Entrepreneur level includes all of the Patron benefits PLUS
Developer level includes all of the Entrepreneur benefits PLUS
Executive level includes all of the Developer benefits PLUS
Current Supporters
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Ambassador – $250,000Occidental Petroleum
Investor – $100,000AT&TBNSF RailwayBP
CenterPoint EnergyConocoPhilipsCrow Family InvestmentsEnergy Transfer Partners
ExxonMobilGulf States ToyotaHillcorp McLane Group
Oncor Electric Delivery
Executive – $50,000American Electric PowerBaylor Scott & White
Capital One BankExelonGreater Austin Chamber
Greater Houston PartnershipHunt CompaniesMCNA Health Care LLC
Western Refining Company
Developer – $25,000AAA TexasAsel & AssociatesBrownsville EDCCity of Missouri City
City of Sugar LandEl Paso ElectricFrisco EDCGreater Conroe EDC
Greater Irving - Las Colinas Chamber of CommerceL&F DistributorsLubbock EDAMcKinney EDC
Research Valley PartnershipSan Antonio EDFSpec’sYates Construction
Entrepreneur – $10,00010/35 EDACedar Hill EDCCity of GarlandDallas Chamber of Commerce
DX Service Company Foster LLCGreenspoint DistrictGreater San Marcos PartnershipInternational Bank of Commerce
Midland Development CorporationMission EDCPearland EDCPlano EDDRockwall EDC
Ryan, LLC TXU EnergyUnited Healthcare Group
Patron – $5,000Allen EDC Borderplex AllianceCity of ArlingtonCity of Cedar ParkCorpus Christi REDC
EntergyFort Worth ChamberGreater Waco Chamber Kilgore EDCMansfield EDCNacogdoches EDC
Ned S. Holmes Investments, Inc Port of Corpus ChristiRichardson EDPSchertz EDCSkanska USA Building, Inc.Tejon Exploration Co.
Victoria EDCWichita FallsWoodlands EDPYTexas
Pioneer – $1,000Adams & Reese LLPAEP SWEPCOAWSCI LLCBalch Springs EDCBay Area Houston EPBell HelicopterBelton EDCBrenham EDFCelina EDCCity of Converse EDCCity of GonzalesCity of Kyle
City of La Grange EDCCity of RowlettCommerce EDCCommunity Development Associates, LLCCopperas Cove EDCCTA Inc.De Haro Realty GroupDenton EDPEl Campo EDCForney EDCGreenville BODGuadalupe Valley ElectricHahn Public Relations
Harlingen EDCLaredo Development Foundation Little Elm EDCMcWilliams Gov. AffairsMidlothian EDCNocona EDCPKF TexasQuorum Public AffairsRed Media GroupRon HammondsRosenberg Dev. CouncilSan Patricio EDCSCF Partners
Shamrock EDCSoutheast Texas EDFTexas Association of Campground OwnersThe Colony EDCThe Flores GroupTomball EDCTown of Flower MoundUptown Real Estate GroupWaller EDCWhitesboro EDC
