MarketingAUSTRALIAN GRADUATE SCHOOL OF ENTREPRENEURSHIP

swinburne.edu.au/agse

Why we’re qualified

For me marketing is the most dynamic aspect in the business as marketers need to be on top of any changes in the way consumers interact with their own social groups and with brands.

The AGSE’s Master of Marketing is the first one in the country to have a genuine industry co-creation process from development to delivery. We sit down with our industry partner and investigate what is relevant to them: what they need from future employees, and what industry trends are occurring.

We embed experiential learning – real clients, live projects, interactions with industry partners. It’s a more memorable experience for students and they can quickly incorporate what they’re learning into their workplaces.

DR NIVES ZUBCEVIC-BASIC COURSE DIRECTOR

In 2001, Swinburne founded the Australian Graduate School of Entrepreneurship (AGSE). This makes us Australia’s first dedicated entrepreneurship school. We see change as an opportunity. And that’s the mindset we teach.

Undertaking your degree at the AGSE will provide you with exclusive access to Swinburne’s vibrant entrepreneurship ecosystem. Led by the Faculty of Business and Law, the AGSE is connected to the wider university through our Innovation Precinct, digital innovation labs, business incubator program and entrepreneur-in-residence program.

Building on Swinburne’s longstanding practice of real-world leadership, the curriculum in each AGSE degree is co-created with senior industry leaders. On top of that, you’ll get the best of both worlds: industry practitioners, known as pracademics, teaching alongside Swinburne academics. The practical application of your learning experience is further emphasised with industry speakers, on-site events, real-life case studies, and guest lecturers from industry and academia.

You’ll be building new networks from your first day.

Hone your strategy skills to accelerate business growth. Find audiences where others wouldn’t think to look. Learn to use data and the tools of digital marketing to guide or validate lateral thinking. Then test your strategies with real-world projects. Whether you are onsite for a seminar at an agency or hearing from the creative director in class, the program will have you face-to-face with the people and industries shaping the marketing landscape. When you complete the course, you will confidently navigate and lead change in any environment you find yourself in. That’s the edge you owe yourself.

Course structureEarn your Graduate Certificate by completing the Essentials block. Or finish all three blocks for your Master.

EssentialsDNA: Opportunity, Discovery, Creativity and Design

Strategic and Entrepreneurial Marketing

Data Empowered Marketing

Consumer Behaviour

Deep DiveGlobal Digital Marketing

Branding and Creative Innovation

Services Marketing and Customer Management

AGSE Elective

Applied ProjectsMarketing Strategy and Planning

Marketing Communications Agency

AGSE Advanced Elective, Study Tour or Applied Project

AGSE Advanced Elective, Study Tour or Applied Project

Build your courseDIP A TOEGraduate Certificate of Marketing

4 units of study 6 months FT or PT equivalent

EXIT POINT ONLYGraduate Diploma of Marketing

8 units of study 12 months FT or PT equivalent

OBTAIN THAT MASTERSMaster of Marketing

12 units of study 18 months FT or PT equivalent

INCLUDE A THESISMaster of Marketing (Advanced)

16 units of study 2 years FT or PT equivalent

IMMERSE YOURSELF Master of Marketing (Professional)

16 units of study 2 years FT or PT equivalent

Who you areYou are looking to have strategic and entrepreneurial capabilities in marketing, branding and communications.

Where it can take youYou will be capable of taking a whole-of-business approach to marketing and will be equipped to take on senior roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.

Entry requirementsStandard entryA recognised bachelor degree in a related discipline OR;

A recognised bachelor degree in any discipline PLUS a minimum of 2 years equivalent full-time relevant professional experience

Alternative entryApplicants with a minimum of three years equivalent full-time relevant professional experience* may be admitted to the Graduate Certificate of Marketing. Upon successful completion of this qualification students may then apply for the Master of Marketing with full credit for the units completed.

Industry Partners Southern Cross Austereo MKT 60006 Strategic and Entrepreneurial Marketing

DBM Consultants MKT60011 Data-Empowered Marketing

Zoos Victoria MKT60012 Consumer Behaviour

Facebook MKT70017 Global Digital Marketing

Be BrandsMKT70019 Branding and Creative Innovation

Australia Post MKT70020 Services Marketing and Customer Management

IsobarMKT80010 Marketing Strategy and Planning

Master of Marketing

FURTHER INFORMATION1300 275 794study@swinburne.edu.auswinburne.edu.au/agse

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CRICOS Provider Code: 00111DTraining Organisation Identifier: 3059

The information contained in this course guide was correct at the time of publication, January 2019. The university reserves the right to alter or amend the material contained in this guide. Course information may change, for the most up-to-date information please visit our website.