6.8 MARKETING STRATEGY AND BUDGET

Promotion is an important element in the marketing department. As a new

entrepreneur, we extremely know that we going difficulties in achieving our planned goals

and objectives if it is lacks of systematic, wide and effective promotion strategies. Kedai

Buah Kipidap (KBK) have focus on product strategy, pricing strategy, place strategy and

promotion in order to attract customers to buy our product and introduced to the public.

1. Product strategy- Kedai Buah Kipidap (KBK) provide the discount to customers- High quality of fruits and our products- Special handmade from our company- Taken straight a way from farm.- Fresh- The fruits is good condition.

2. Pricing strategy- Sold at affordable prices.- Discount price

3. Place strategy- Tourist attraction

4. Promotion strategy

- Business card:

The business card is a symbol or recognition of Kedai Buah Kipidap (KBK) to

the public. As a new business company, we have to inform the public about

our existence in business. Each of our partners will be provided with business

cards to enable them make any indirect promotion. For this business card, it

will contain of important about the name of person with the position level,

company name, motto, logo, personal phone number, fax number and also

email address. So, the customers can contact and deal with us easily. Besides,

we also use an attractive colour and good quality of paper for this business

card.

- Discount

The customers buy up to RM 100 and above will get the discount about 20%.

- Pamphlet:

The pamphlet are used to attract customer to buy our product beside contain

a lot of information about our product such as the type of our product, prices,

phone number, location.

- Banner

The banner is installed in front of the store to promote our products.

- Social network

I. Facebook

II. Twitter

III. Instagram

IV. Blog