Marketing Strategies for African Ginners

Regional Training and Dissemination Workshop

EDFIO COTTON PROJECT

“Promoting Low Capital-Intensive Fibre Transformation Technologies”

6th November,2013 Protea Courtyard Hotel Dar es Salaam, Tanzania

Cotton Association of Zambia Plot 4297 Buyantanshi Road Tel: +260 211 241819 Zamseed Premises, Industrial Area Fax: +260 21241841 P O Box 32281 Email: caz@zamtel.zm LUSAKA Website: www.caz@cotton.org.zm

STRUCTURE OF THE PRESENTATION

1. Introduction

2. Cotton Value Chain in Zambia

3. Efforts to Empower Zambian cotton farmers

4. Introduction of the Handloom Industry in Zambia

5. The Role of various stakeholders – ITC

– TEVETA

– COMESA

– Zambian Government

– CAZ

6. Challenges

7. Conclusion

1. Introduction

• Cotton is one success story of Zambia’s turn towards a market economy

• Fast growing sector

• Lack of transparency in the sector

2. Cotton Value Chain in Zambia

Circa 450,000 smallholder farmers

12 Ginning Companies

19 Ginneries, 12 Saw Gins, 7 Roller Gins

Installed capacity 362,000mt

GOT 41%

Average Bale weight 180kg

Textile industry collapsed since 2004

10 spinning mills from over 150 Obsolete equipment Lack of competitiveness Influx of second hand clothes

We

Agrochemical dealers Cotton/Ginning Companies Extension Service providers

Seed Cotton Production

Smallholder Farmers

Seed Cotton

Processing

Ginning Companies

Lint

Fuzzy Seed

Ginning Companies

Cooking Oil Plants

Spinners

Yarn Fabric

Material

Cooking oil

Cotton Cake

Garments Retailers

Weavers

Textile

Seed Cotton by-product processing/manufacturing

COTTON VALUE CHAIN IN ZAMBIA

3. EFFORTS TO EMPOWER ZAMBIAN COTTON FARMERS

Understanding the cotton markets and clients was a pre-requisite for CAZ to become a strong player

CAZ in collaboration with ITC participated in training events in cotton producing countries under South-South cooperation such as: China India Senegal Turkey

3. EFFORTS TO EMPOWER ZAMBIAN COTTON FARMERS

CAZ in collaboration with ITC participated in training events in market related activities in textile producing countries o Bangladesh o China o Thailand o Turkey o Vietnam

Building on these linkages CAZ has been able to change the fundamental structures in the cotton sector o Farmer empowerment. o Transparency and partnership along with value chain o Indigenizing and value addition to cotton o Managing farm inputs

4. INTRODUCTION OF THE HANDLOOM SECTOR IN ZAMBIA

• To foster value addition through the introduction of intensive low cost fiber transformation technologies including handlooms at village level

• Smallholder cotton farmers will be able to add value to their cotton

• Job creation at local level especially for women • Smallholder cotton farmers will earn additional income • Adaptation of the handloom sector will enable weaving of

exclusive intricate fabric and/or mass production of meters of material

5. THE ROLE OF ITC

• Support the setting up of 1 pilot handloom cluster in Zambia • Support community value addition to cotton fibers through traditional

and low cost technology particularly in the form of handloom technology development

• Finance the costs of the team of 3 Indian experts from the Development

Commissioner (Handlooms) in the ministry of textiles.

Mr Manoj Jain, Director, Office of the Development Commissioner for Handlooms

Mr P. Thennarasu, Director, Indian Institute of Handloom Technology, Salem, Tamilnadu

Mr S. Bandyopadhyay, Deputy Director, Weavers’ Service Centre, Koklota,

West Bengal

5. THE ROLE OF ITC

To conduct a feasibility study for development and promotion of the handloom industry in Zambia from 16th-29th November, 2013 to explore the following: • Undertake consultations with cotton as well as textile and clothing

stakeholders in Zambia facilitated by CAZ. The meetings to include the Ministry of Commerce, trade and industry, the Cotton Board of Zambia and The Technical Education, Vocational and Entrepreneurship Training Authority (TEVETA), selected textile mills as well as local communities

• Map the handloom sector and identify potential production clusters in

the country • Assess the potential for introducing handloom development, including

support available from Government, private enterprises and associations

• Identify one location where a handloom cluster could be developed

5. THE ROLE OF ITC

• Assess the needs with regard to building sufficient range of

handlooms with available local materials • Assess the needs at the level of the institutional structure • Assess the training needs of the weavers to start handloom

production. • Assess the potential of setting up local common service centers • Identify market potential; at national level and undertake a gap

analysis of skills needed to tap into existing market potential

6. THE ROLE OF TEVETA

Facilitate the development and implementation of curricula and training systems that will enable acquisition of the technical, business and entrepreneurship knowledge, skills and attitudes of the trainees from the Cotton Association of Zambia through the following activities: 1. Design and mount information, education and communication (IEC)

campaigns to raise awareness among targeted members of the Cotton Association of Zambia on available opportunities for cotton value addition training for handloom equipment operation and maintenance, and cotton value addition business enterprise start-up; (NB. Including local language print and DVD materials).

2. Conduct training needs assessment for handloom equipment selection,

procurement, installation, operation, maintenance and repair.

3. Conduct training needs assessment for growth oriented cotton value addition MSME start-up and expansion.

4. Develop job profiles, tailor made curricula and Qualification Descriptors in response to needs in (2) and (3).

6. THE ROLE OF TEVETA

5. Develop and Implement Operational Standards, Guidelines and procedures for Workplace Based Training Systems-cum-Business startup incubation systems for Cotton Value Addition competence development

6. Construct, equip and commission training-cum-production facilities for Cotton

Value Addition in selected cotton producing areas

7. Construct or rehabilitate training workshops and/or laboratories at selected training institutions

8. Conduct Training of Trainers, Practical Skill Assessors, Theory examiners, and Workplace mentors.

9. Develop Learning materials. 10. Conduct training, assess and certify learners. 11. Facilitate and/or lobby for provision of business startup incubation services. 12. Monitor and evaluate project implementation.

7. THE ROLE OF COMESA

• To support the production of Handlooms

• To strengthen the capacity of the TEVETA institute that will be selected to spearhead the development of the handloom industry in Zambia

• To promote linkages with other MOZaZiMa countries that might decide to develop the handloom

8. THE ROLE OF GOVERNMENT

• To develop rural infrastructure (markets, roads, electricity supply, clusters, etc

• To promote and encourage entrepreneurship training • To remove trade barriers that prevent consumers from

buying sustainable products • To develop institutional frameworks for innovation • To support capacity building efforts • To enable the development of farmers’ organizations as

well as inter sectorial organizations

9. THE ROLE OF CAZ

• To manage the implementation of the project

• To conduct regular (formal) steering committee meetings to review progress and guide the implementation plan

• To submit reports regularly to the Ministry of Commerce, Trade and Industry, Indian High Commission and the International Trade Centre

10. CHALLENGES

• Assured consistent supply of lint

• Availability of spinners to transform lint

• Low technical and entrepreneurship skills

• Low capacity for value addition

• High knowledge gap and appreciation of Handlooms

11. CONCLUSION

• The main actors in sustainable agriculture are small-scale farmers

• Small-scale farming remains an important economic sector • Small-scale farmers are creative and flexible in adapting to

changes • Opportunity to strengthen the position of Smallholder

producers in the market • Opportunity to connect industry to the market and assure

the future of cotton in Zambia and revive textile industry

Thank you