Marketing Reserch 1st Part

7/30/2019 Marketing Reserch 1st Part

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Objective of the study: To study the consumers acceptance for Cyber game cafes

To know the reason to play games in cyber game caf.

To know the view point about the service quality of cyber game cafes.

To know how much consumers are price sensitive.

Literature Review:

Cyber games caf/ LAN Gaming Center is..(Definition):

A variation on the Internet caf business model is the LAN gaming center, used for

multiplayergaming. These cafs have several computer stations connected to a LAN. The

connected computers are custom-assembled for gameplay, supporting popular

multiplayergames. This is reducing the need forvideo arcades and arcade games, many

of which are being closed down or merged into Internet cafs. ( Source:

http://en.wikipedia.org/wiki/Internet_caf%C3%A9 )

A LAN Gaming Center is a business where one can use a computerconnected over a

LAN to other computers, primarily for the purpose of playing multiplayer computer

games. Some LAN gaming centers offer game consoles only and no computers. Use of

these computers or game consoles costs a fee, usually per hour or minute; sometimes one

can have unmetered access with a pass for a day or month, etc. It may or may not serve as

a regular caf as well, with food and drinks being served. Many game centers have

evolved in recent years to also include console gaming (Xbox, GameCube, PlayStation

2). Other centers offer computer repair and consulting, custom built computers, web

design, programming classes or summer camps, and many other technology related

services. Centers are starting to offer PS3s, Wiis and Xbox 360s that are playable in

store.

(http://en.wikipedia.org/wiki/Internet_caf%C3%A9 )

1
http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Video_gamehttp://en.wikipedia.org/wiki/Video_arcadehttp://en.wikipedia.org/wiki/Arcade_gamehttp://en.wikipedia.org/wiki/Internet_caf%C3%A9http://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Local_Area_Networkhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Computer_gameshttp://en.wikipedia.org/wiki/Computer_gameshttp://en.wikipedia.org/wiki/Caf%C3%A9http://en.wikipedia.org/wiki/Caf%C3%A9http://en.wikipedia.org/wiki/Xboxhttp://en.wikipedia.org/wiki/Nintendo_GameCubehttp://en.wikipedia.org/wiki/PlayStation_2http://en.wikipedia.org/wiki/PlayStation_2http://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/PS3http://en.wikipedia.org/wiki/PS3http://en.wikipedia.org/wiki/Wiihttp://en.wikipedia.org/wiki/Xbox_360http://en.wikipedia.org/wiki/Xbox_360http://en.wikipedia.org/wiki/Internet_caf%C3%A9http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Video_gamehttp://en.wikipedia.org/wiki/Video_arcadehttp://en.wikipedia.org/wiki/Arcade_gamehttp://en.wikipedia.org/wiki/Internet_caf%C3%A9http://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Local_Area_Networkhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Computer_gameshttp://en.wikipedia.org/wiki/Computer_gameshttp://en.wikipedia.org/wiki/Caf%C3%A9http://en.wikipedia.org/wiki/Xboxhttp://en.wikipedia.org/wiki/Nintendo_GameCubehttp://en.wikipedia.org/wiki/PlayStation_2http://en.wikipedia.org/wiki/PlayStation_2http://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/PS3http://en.wikipedia.org/wiki/Wiihttp://en.wikipedia.org/wiki/Xbox_360http://en.wikipedia.org/wiki/Internet_caf%C3%A9


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Structure:

LAN gaming centers can come in various sizes and styles, from the very small (6-8

computers) to the very large (400+ computers). Most have computer systems with higher-

end hardware built specifically for computer gaming. Customers can play games with (or

against) in-house opponents and most also include a high-speed Internet connection to

allow customers to play games with online opponents as well (usually at the same time).

Most also host a number of special events such as tournaments and LAN parties, some

lasting throughout the night. Another typical feature is the ability to browse the Web and

use instant messaging clients. Often these gaming centers allow customers the option of

renting out the whole or part of the store for private LAN parties. LAN centers are

typically decorated in such a way as to enhance the already present gaming atmosphere,

such as adding black-light lightbulbs and gaming paraphernalia and posters around the

center. A standard LAN gaming center will have rows of computers next to each other

with highback leather computer chairs.

There are over 650 LAN centers in the US, while 90% of the LAN Centers in the world

are in China, the largest having over 1777 seats.[1]

It is common for a LAN gaming center to sell the games that they had already installed

for their in-house computers, Most notably MMORPGs and many FPS games.

( Source: http://en.wikipedia.org/wiki/LAN_gaming_center)

Networking Procedure:

In modern computer games, the word multiplayer usually implies that the players play

together by connecting multiple computers via a network, usually either a LAN or the

Internet. This form of multiplayer is sometimes called "netplay" to refine the meaning.

The first popular videogaming title to release a LAN version was Doom in 1993, when

the first network version of the game allowed a total of four simultaneous gamers. [2]

Playing networked multiplayer games via LAN often eliminates problems common in

Internet play, such as lag and anonymity of players. As a result, multiplayer games

2
http://en.wikipedia.org/wiki/LANhttp://en.wikipedia.org/wiki/Broadbandhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Tournamentshttp://en.wikipedia.org/wiki/LAN_partyhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/LAN_gaming_center#cite_note-0http://en.wikipedia.org/wiki/LAN_gaming_center#cite_note-0http://en.wikipedia.org/wiki/MMORPGshttp://en.wikipedia.org/wiki/MMORPGshttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Doom_(video_game)http://en.wikipedia.org/wiki/Multiplayer_video_game#cite_note-1http://en.wikipedia.org/wiki/Laghttp://en.wikipedia.org/wiki/LANhttp://en.wikipedia.org/wiki/Broadbandhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Tournamentshttp://en.wikipedia.org/wiki/LAN_partyhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/LAN_gaming_center#cite_note-0http://en.wikipedia.org/wiki/MMORPGshttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Doom_(video_game)http://en.wikipedia.org/wiki/Multiplayer_video_game#cite_note-1http://en.wikipedia.org/wiki/Lag


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usually are the focus ofLAN parties. Play-by-email games are multiplayer games that use

email as the method of communication between computers. Other turn-based variations

which do not require players to be online at the same time are Play-by-post gaming and

Play-by-Internet.

( Source: http://en.wikipedia.org/wiki/Multiplayer_cybervideo_game)

3
http://en.wikipedia.org/wiki/LAN_partyhttp://en.wikipedia.org/wiki/Play-by-mail_gamehttp://en.wikipedia.org/wiki/Play-by-post_gaminghttp://en.wikipedia.org/wiki/Play-by-Internethttp://en.wikipedia.org/wiki/LAN_partyhttp://en.wikipedia.org/wiki/Play-by-mail_gamehttp://en.wikipedia.org/wiki/Play-by-post_gaminghttp://en.wikipedia.org/wiki/Play-by-Internet


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Research Methodology:

Variables:

For the study we have identified the following variables:

Dependent Variables:Preference toward Cyber Game Cafes.Independent Variables:

Service quality

Facilities

Pricing/ gaming charge

Tangibility

Acceptability

Types and Sources of information:

The study will be performed based on both primary and secondary data.

Data collection method:

The primary data collected through the questionnaire survey by formulating questionnaire

and the secondary data will be collected through the websites and newspapers and

magazines.

Target population:

Our target population will define on the basis ofsocial class (middle class, Higher

middle class & Higher class) and income(19000- 40000 and above) and lifestyle

(youthful, full of excitement, challenging). And the age group of our target population

will be 12 -32.

Sampling frame:

For our research purpose we choose to collect primary data from Mirpur thana,

Mohammadpur thana, Pallabi thana, Dhanmandi thana, Matijheel thana and

Gulshan thana.

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Sampling Method:

There are a huge number of customers. It is not possible to do a survey among of them

all. So we have decided to use clustered sampling in order to pick up our sample.

The customer will be divided into basically two different clusters depending on their age.

One is teenagers (12-17) and another one is young adults (18-29). Then sample will be

picked from each cluster by using simple random sampling. From two different clusters

40% from teenagers and 60% from young adults of the total sample size will be taken.

Sample size:

The sample size of our research will be 72 people.

Scales of measurements:

The scale of measurements will be Nominal scale and Interval scale.

Scaling Techniques:

For our research questionnaire we will choose Likert scale.

Research question:

The research question will be What are the factors that affect the acceptability of Cyber

Game Cafes?

We have developed the following hypothesis for the study:

The acceptability of the customer toward cyber game cafes are influenced by:

H 1: The acceptability of the cyber game caf to the customers depends on the service

quality.

H 2: The acceptability of the cyber game caf to the customers depends on Facilities of

cyber game cafes.

H 3: The acceptability of the cyber game caf to the customers depends on Pricing or

gaming charge of cyber game cafes.

H 4: The acceptability of the cyber game caf to the customers depends on Tangibility of

Cyber game cafes.

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H 5: The acceptability of the cyber game caf to the customers depends on Acceptability

of cyber game cafes.

Coding, Tabulating and Analysis procedure:

In our research we will use Statistical Package for the Social Science (SPSS) for the

coding , tabulating and analyzing data.

Model:

The basic model of study is following:

Acceptance of cyber game cafe = f ( Service quality, Facilities, Pricing/ Gaming charge,

Tangibility, Acceptability).

OR, y = a + bx1+bx2+bx3+bx4+bx5

Where, y = Acceptance of cyber game cafes.

a= constant

x1= Service quality.

x 2= Facilities.

x3= Pricing.

x4= Tangibility.

x5= Acceptability.

The model is described in the following diagram:

6

Acceptability Tangibility

Pricing/gaming

ChargeFacilitiesService Quality

Acceptance of cyber

game cafes


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Acceptance towards a cyber game caf can be measured by overall satisfaction of the

customer about the game cafes. Using that we can estimate the above regression model to

find out the effect of independent variables on acceptance.

Cost and Time:

The cost of whole research to BDS Game will be about 2800 taka and time will be two

and half months. This research begins from 23 rd January 2010 and will finish at 22 March

2010. A time schedule is given in below:

Time Working Schedule

29th January 2010-

11th

February 2010.

Proposal

Writing12th February 2010-

22nd February 2010

Pre

Testing

23rd February 2010-

2nd March 2010

Data

Collection

3rd March 2010-

10th March 2010

Draft

Report

12th March 2010-

22nd March 2010

Final

Report

Limitation: the most important limitation is time limitation, we face lots of problem while

doing survey.

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Annex 1: Hypothesis, Variables, Constructs and Operational definition:

Hypothesis Constructs Operational

H 1: The acceptability of the

cyber game caf to the

customers depends on the

service quality.

Service quality. 1. Computer literate or highly

trained employee.

2. Employees are polite and

helpful.

3. Providing famous games

(i.e. Command & Conquer,

Call of duty, Xbox etc.)

4. Network portal, 3D glass are

providing while playing.



customers depends on Facilities

of cyber game cafes.

Facilities. 1. Head phone, microphone

facility.

2. Snacks and drinks facility.

3. Membership facility.

4. Tournament organizing and

participation facility.

5. Computer repair and

consulting.

6. Custom built computers,

web design,programming

classes orsummer camps, and

many othertechnology related

services.

8
http://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Consultanthttp://en.wikipedia.org/wiki/Web_designhttp://en.wikipedia.org/wiki/Computer_programminghttp://en.wikipedia.org/wiki/Summer_camphttp://en.wikipedia.org/wiki/Technology


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customers depends on Pricing

or gaming charge of cyber game

cafes.

Pricing. 1. Moderate price.

2. Reasonable

membership fees.

3. Moderate tournament

participation charge.



customers depends on

Tangibility of Cyber game

cafes.

Tangibility. 1. High speed modem/ LAN

cards.

2. Numbers of standard &

modern computers.

3. Airconditioner, sufficient

light system, sittingarrangements etc.



customers depends on

Acceptability.

Acceptability. 1. Prefer mostly for

entertainment.

2. Refers cyber gaming

system to others for

entertainment and

excitement.

3. I again come to any

cyber gaming caf for

excitement and

entertainment.

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Frequency Table:

Age

Frequency Percent Valid Percent

Cumulative

Percent

Valid age= 12-17 years 20 27.8 27.8 27.8

age=17-29 years 50 69.4 69.4 97.2

age=above 29 years 2 2.8 2.8 100.0

Total 72 100.0 100.0

Mostly the Cyber game cafs 1st level target customers age is between 17-29 years. Thefrequency level is 50 and percentage is 69.4%. then second level target customers age is

between 12-17 years. The frequency level is 20 and percentage is 27.8%.

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Gender


Cumulative

Percent

Valid male 55 76.4 76.4 76.4

female 17 23.6 23.6 100.0

Total 72 100.0 100.0

Mostly the Cyber game cafs 1st

level target customer are male. The frequency level is55 and percentage is 76.4%. then second level target customers are female. The

frequency level is 17 and percentage is 23.6%.

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Family Income


Cumulative

Percent

Valid income=10000-20000 1 1.4 1.4 1.4

income=20000-30000 8 11.1 11.1 12.5

income=30000-40000 23 31.9 31.9 44.4

income= above 40000 40 55.6 55.6 100.0

Total 72 100.0 100.0

Most of the customers of the Cyber game cafs family income belong to above 40000

tk. The frequency level is 40 and percentage is 55.6%. the second large family income

group is 30000-40000 Tk. The frequency level is 23 and percentage rate is 31.9%.

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Educational stage


Cumulative

Percent

Valid education= high school level 14 19.4 19.4 19.4

education= college level 22 30.6 30.6 50.0

education=university level 36 50.0 50.0 100.0

Total 72 100.0 100.0

The 1st level target customers groups educational stage is university level. Frequency

level is 36 and percentage is 50%. And second level target groups educational stage is

college level. Frequency level is 22 and percentage rate is 30.6%.

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tick mark your location


Cumulative

Percent

Valid location= mirpur 12 16.7 16.7 16.7

location=mohammadpur 12 16.7 16.7 33.3

location=pallabi 12 16.7 16.7 50.0

location=dhanmondi 12 16.7 16.7 66.7

location=motijheel 12 16.7 16.7 83.3

location=gulshan 12 16.7 16.7 100.0

Total 72 100.0 100.0

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We collect our data from 6 areas in the Dhaka metropolitan city . they are Dhanmondi,

Motijheel, Mirpur, Gulshan and Pallabi thana. For each area we surveyed 12

questionnaires out of 72 sample data.

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Hobby


Cumulative

Percent

Valid 1,2,3 1 1.4 1.4 1.4

1,2,3,4 17 23.6 23.6 25.0

1,2,3,5 1 1.4 1.4 26.4

1,2,3,6 4 5.6 5.6 31.9

1,2,3,9 1 1.4 1.4 33.3

1,2,4 1 1.4 1.4 34.7

1,2,4,5 1 1.4 1.4 36.1

1,2,4,6 2 2.8 2.8 38.9

1,2,4,9 1 1.4 1.4 40.3

1,2,6 4 5.6 5.6 45.8

1,2,6,7 2 2.8 2.8 48.6

1,2,6,8 1 1.4 1.4 50.0

1,2,7,10 1 1.4 1.4 51.4

1,3,4,6 1 1.4 1.4 52.8

1,3,7 1 1.4 1.4 54.2

1,4,5,10 1 1.4 1.4 55.6

playing games 2 2.8 2.8 58.3

2,3,4 5 6.9 6.9 65.3

2,3,4,6 5 6.9 6.9 72.2

2,3,4,8 1 1.4 1.4 73.6

2,3,5,6 1 1.4 1.4 75.0

2,3,6 1 1.4 1.4 76.4

2,3,6,7 1 1.4 1.4 77.8

2,4,6 1 1.4 1.4 79.2

2,4,6,8 1 1.4 1.4 80.6

2,5,6 2 2.8 2.8 83.3

2,5,6,8 1 1.4 1.4 84.7

2,5,7 1 1.4 1.4 86.1

2,6 5 6.9 6.9 93.1

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The target customers of BDS game cafes are teenagers and young adults. They are

energeting , exciting loving and challenging in nature. Their hobbies are mostly traveling,

playing games, listening music and watching movie. Frequency level is 17 and

percentage rate 23.6%. And second most preferences are playing games and browsing

and surfing net. Frequency level is 5 and percentage rate is 6.9%.

Descriptive Statistics:

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Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

The game cafe provide

various world best rating

games

72 4.00 5.00 4.5694 .49863

the game cafe have skilled

staff72 2.00 5.00 4.3750 .72067

service was provided

efficiently72 2.00 5.00 4.3472 .67469

network gaming speed is

high72 3.00 5.00 4.3333 .58140

the modern technique tools 72 3.00 5.00 4.2778 .65482

the membership procedureof this cyber game cafe is

easy to understand

72 2.00 5.00 4.2639 .62783

the game cafe arrange

different international and

local cyber gaming

tournament

72 3.00 5.00 4.3472 .67469

the cyber game cafe provide

snake and drink facility72 2.00 5.00 4.1250 .78610

best quality headphone withmicrophone is provided to

keep the game cafe's

environment noise free and

pleasant

72 3.00 5.00 4.1389 .67773

computer repair and

consulting services given

by the cafe

72 2.00 5.00 3.6944 .74378

custom built computers

service facility is given by the

cafe

72 2.00 5.00 3.7361 .85569

Web design and

programming are often

arranged by the game cafe

72 2.00 5.00 3.5972 .94436

price of snacks and games

are reasonable72 3.00 5.00 4.0417 .61524

the gaming charge of this 2.00

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The game caf provide various worlds famous game is accepted where mean value is

4.5694 and std. deviation is .49863.The game caf have skilled staff is appropriate where

mean value is 4.3750 and std. deviation is .72067. Service is provided properly is

appropriate where mean value is 4.3472 and std. deviation is .67469.

The membership procedure is easy to understand where mean value is 4.2639 and std.

deviation is .62783. Computer repair and consulting given by the caf is appropriate

where mean value is 3.6944 and std. deviation is .74378.

The gaming charge of this caf is reasonable is appropriate where mean value is 4.2500

and std. deviation is .70711. Membership charge and fees are moderate is appropriate

where mean value is 4.1667 and std. deviation is .82223.

The game caf use high speed LAN card with computers is appropriate where mean value

is 4.0417 and std. deviation is .59191.

The overall service quality of this game caf is excellent is appropriate where mean value

is 4.4444 and std. deviation is .52779.

Descriptive Statistics

N Mean Std. Deviation

service 72 4.3806 .42877

facility 72 3.9861 .45313

price 72 4.1528 .52164

tangibility 72 4.0509 .40598

acceptability 72 4.3472 .47707

Valid N (list wise) 72

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The service quality is very good where mean value is 4.3806 and std. deviation is .42877

and it is agreed by most of the customers.

The acceptability of game cafs mean value is 4.3472 and std. deviation is .47707 and

the price of the game cafes mean value is 4.1528 and std. deviation is .42877. so they are

in good position and neutral by most of the customer.

The service facility of the game cafes are moderate because the mean value 3.9861 and

std. deviation is .45313.

Correlations:

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Correlations

service facility price tangibility acceptability

service Pearson Correlation 1 .427** .249* .351** .441**

Sig. (2-tailed) .000 .035 .003 .000

N 72 72 72 72 72

facility Pearson Correlation .427** 1 .350** .288* .419**

Sig. (2-tailed) .000 .003 .014 .000

N 72 72 72 72 72

price Pearson Correlation .249* .350** 1 .251* .406**

Sig. (2-tailed) .035 .003 .033 .000

N 72 72 72 72 72

tangibility Pearson Correlation .351** .288* .251* 1 .470**

Sig. (2-tailed) .003 .014 .033 .000

N 72 72 72 72 72

acceptability Pearson Correlation .441** .419** .406** .470** 1

Sig. (2-tailed) .000 .000 .000 .000

N 72 72 72 72 72

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

1. Under the pearson bivariate correlation Service quality and acceptability is correlated

at 44.1% where significance level is 99.99 and the no. of respondents are 72 i.e. if we

change the variable under the quality 100% than it will effect the change in Acceptability

at 44.1% and vice versa.

2. Under the pearson bivariate correlation Service quality and tangibility is correlatevard

at 35.1% where significance level was 99.99 and the no. of respondents are 72 i.e. if we

change the variable under service quality 100% than it will effect the change in company

image at 35.1% and vice versa.

3. Facility and price is correlated at 35% where significance level was 99.99 and the no.

of respondents are 72 i.e. if we change the variable under facility 100% than it will effect

the change in price at 100% and vice versa.

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Conclusion

& Recommendation:

Recommendation:

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This research based on acceptance of Cyber Game Cafes in Dhaka Metropolitan City.

from this research we recommend the followings. The company must focus on those for

the betterment of the company and the brand image and increasing customer traffic.

1. The mean value of service facility of the game cafes are moderate because the

mean value 3.9861 and std. deviation is .45313.

2. For increasing the acceptability of Cyber Game cafes , game cafes should give

more emphasize with the followings on the basis of service facility and tangibility

because of they are less good position compared with other independent variables:

Cyber game cafes should arrange more web designing and programming

classes.

They should also providing more consultancy and computer related service

facility.

Cyber gaming zones should have more well equipped i.e. have sufficient 3D

glasses, touch pad for increase the gaming quality, quality microphone etc.

Conclusion:

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As we know that Cyber Game cafs are the playing zone where people can play

various types of games through LAN networking and this is a totally new form of

technology related business for Bangladesh. From the above report we have

learned that in the product life-cycle of the Cyber Game Cafes is in the

introduction stage because they are at present working to build awareness and

knowledge about game cafes to the potential and target customers.

On the other hand we have learned some work while preparing a complete report

such as preparing a sample with the sampling method, making questionnaire for

the survey, some SPSS program for coding the data, analyze the data in a proper

way and most important we experience some practical situation problem while

doing survey and we solve it very carefully with our knowledge and experience

learned from our honorable and respected course teacher Mr. Khondaker

Sazzadul Karim . Thank you very much sir for everything that we have learned

from you.

Documents

Marketing Reserch 1st Part