MARKETING & RECYCLING STRATEGIES

RESIDENTIAL. COMMUNITY. COMMERCIAL

Presented by

Marcus Lee

Marketing Manager

City of San Antonio

Solid Waste Management Department

Branding

A MarCom Function without Structure

MarCom Strategy Org Chart

Department Strategy

Messaging Strategy Awareness StrategyVisual Strategy

Collaboration

Consistency Clarity Stewardship

Visual Strategy

Customer Touch Points

Messaging Strategy

Simplified. Positive Behaviors

Companion Reinforcement

Touch Point Consolidation

Nine Down to Three

Awareness Strategy

FY 2018

Annual Report

Residential Recycling

Contamination

Community Outreach & Education.

Commercial Recycling

Reworkssa.org

THANK YOU!

Questions and Comments?