Marketing Quates

7/28/2019 Marketing Quates

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101awesomMARKETING QUOTE


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You knowwhat we all

love?


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Freemarketingwisdom!


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And we thought you would, to

Here are 101 awesomemarketing quotes.*

*With some special aearance from ouINB
http://www.inbound.com/


5/106

Spending energy tounderstand theaudience and carefullycrafting a message thatresonates with them

means making acommitment of time anddisciplineto theprocess.

Nancy Duarte

President & CEO

SPEAKING AT I


6/106

When you enchant people, yogoal is not to make money frothem or to get them to do wh

you want, but to fillthem with greatdelight.

Guy Kawasaki

Former Chief Ev

Co-founder, Allt


7/106

Great content is the bestsales tool in the world.

Marcus Sher

Author, The S

SPEAKING A


8/106

Remarkable socialmedia content andgreat sales copy arepretty much thesame plain

spoken wordsdesigned to focuson the needs of thereader, listener, or

viewer.

Brian Clar

Founder, C


9/106

Ma

cutheyo

Ann Handley

Chief Content Officer,

SPEAKING AT INBOU


10/106

If you wait untilthere is anothercase study in your

industry, you willbe too late. Seth G

Best-S

SPEAK


11/106

Nobody caresabout yourproducts,

except you.Createinterestingcontent!

David Mee

Best-Sellin

SPEAKING


12/106

The next time you hear asocial media myth, question it.Ask for the proof, and ask out

Dan Zarrella

Social Media Scie

SPEAKING AT IN


13/106

Bring thebest of yourauthentic

selfto everyopportunity.

Image Credit: snre

John Jantsch

Author, Duct T

SPEAKING A


14/106

Your culture is your bra

Ima e Credit: Terr Johnston

Tony

CEO,


15/106

You cant just ask customers whathey want and then try to give thathem.

Steve

Forme


16/106

You must embracethe true value of yourorganization and

develop a referralsystem that allowsyou to bring the bestof your authentic selfto every opportunity.

John Jantsch

Author, Duct T

SPEAKING A


17/106

The only way to put out social media fire is with s

media water."

Image Credit: fox_kiyo

Ramon Deleon

Social Media Marke

SPEAKING AT INB


18/106

For a long time we were taught that our communications was, for the lack of a behow to lie. Lie about what the company

there. Now its more about how do you tcompelling story about your company.

Rick Turoczy

Co-founder, Portland Incubato

SPEAKING AT INBOUND 2013


19/106

More contact means more sharing information, gossiping, exchangingengaging in short, more word of

Gary V

Best-S


20/106

Theres a lot of fear-

about losing controbrand online, when,youve got control omuch as you alwayshow you present yo

business and how y

Ambe

Best-S

SPEA


21/106

There is noblack magic tosuccessfullyattractingcustomersvia the web. Rand

Found

SPEAK


22/106

one way to sella consumersomething in thefuture is simplyto get his or herpermission inadvance.

Seth G

Best-S

SPEAK


23/106

Success is making those whbelieved in you look brillian

Dharmesh Sha

CTO & Co-foun

SPEAKING A


24/106

Let your originality your specialnyour brand personality come throin your online content.

Ann Handley & C.

Author, Content R

SPEAKING AT INB


25/106

When you want to change things, yplease everyone.

Sheryl Sandberg

Chief Operating Officer


26/106

Dont talk about your product like itdad-gum rainbow.

Marcus Sher

Author, The S

SPEAKING


27/106

The weird set an

example for the restof us. They raise thebar; they show usthrough their actionsthat in fact werewired to do the new,not to comply withsomeone a thousandmiles away.

Seth G

Best-S

SPEAK


28/106

Good innovators typically think very bthey think very small. New ideas aresometimes found in the most granula

of a problem where few others bothe

Nate Silver

Founder, FiveT

SPEAKING AT


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No matter what,the very first pieceof social media real

estate Id start withis a blog. Chris BroganFounder, New


30/106

Focus on the core problem yourbusiness solves and put out lots ocontent and enthusiasm, and ideasabout how to solve that problem.

Laura Fitton

Inbound Marketing Evange



31/106

Instead of one-way interruption, marketing is about delivering usecontent at just the precise mome

that a buyer needs it.

David Mee

Best-Sellin

SPEAKING


32/106

Dont find customersfor your products;find products for

your customers

Seth G

Best-SSPEAK


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People shop and learn in awhole new way comparedto just a few years ago, somarketers need to adapt or

risk extinction

Brian Halligan

CEO & Co-foun

SPEAKING AT


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People dont trustbusinesses theway they used to For the first timewe found that the

most trustedsources were aperson such asyourself or a peer.

Steve Rubel

Chief Content Strateg

SPEAKING AT INBOUN


35/106

Social media are tools. Real time is

David Mee

Best-Sellin

SPEAKING


36/106

For B2B Marketers, our bigobstacles are usually comand fear of failure. We nee

be willing to fail.

Ima e Credit: Fr. Ste hen MSC

Tim Washer

Corporate Co

SPEAKING


37/106

Dan Lyons

Marketing Fel

My theory is that in the age of theinternet, its what you write, not wheyou write it, that matters.

SPEAKING A


38/106

It no longer makes economic sensend an advertising message to many in hopes of persuading the

M. Lawrence Light

Former Chief Marketing Offic


39/106

Shifting from buying stuff

tobuying experiences, andfrom spending on yourselfto spending on others, canhave a dramatic impact onhappiness.

Elizab

Best-

SPE

INBO


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In todays informationage of Marketing andWeb 2.0, a companyswebsite is the key to

their entire business.Marcus Sherid

Author, The Sa

SPEAKING A


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Increasingly, the mass maris turning into a mass of ni

Chris A

Best-S


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So as I thought about it,

the most important"tool" you can havetoday in business isinsatiable curiosity.The minute you lose it,

you're dead.Steve Rubel


SPEAKING AT INBOUN

People think focus m


43/106

People think focus myes to the thing you'vfocus on. But that's nmeans at all. It means

to the hundred otherthat there are. You hcarefully. I'm actuallythe things we haven'things I have done. Insaying no to 1,000 th

!

!

Steve

Forme


44/106

When are yougoing to admitthat there issomethingglorious aboutbeing you?

Erika N

Best-S

SPEAK

INBOU


45/106

Dont be afraicreative andexperiment wmarketing.

M

C


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Confidence is thewillingness to be asridiculous, luminous,intelligent, and kind

as you really are,withoutembarrassment.

Susan

Best-S

SPE

INBO

Th d


47/106

The way you can understanthe social media is as the cr

ofa new kind of public spa

Ima e Credit: hirson

Danah Boyd

Social Media Researc

A blog is a great way to conn


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A blog is a great way to connmore deeply with your existwould-be customers, build acommunity around your busi

give a human personality andto an organization, evolve yobusiness and relationships insometimes unexpected or suways, and yes, drive sales.

Ann Handley


SPEAKING AT INBOU


49/106

Marketing today is much

more like sailing thandriving. Your boat is thebrand. If you point your boatin the right direction, followthe winds/currents, and

steer, you will get the boatto go where you want it.Marketers should becomethe wind, but accept thattheyre at the mercy of the

currents and weather

Steve Rubel


SPEAKING AT INBOUN

F k


50/106

For corporate marketers,podcasting is low-hanging f

Paul Gillin

Author, The Ne

Before you c


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Before you cany more gr

content, figuhow you areto market it fi

Ima e Credit:cadfael1979!

Joe Pulizzi & Newt Barret

Co-Authors, Get Content G

The signal is the truth The noise is


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The signal is the truth. The noise is distracts us from the truth.

Nate Silver

Founder, FiveT

SPEAKING AT D!


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Inspiration isthe mostimportant part

of our digitalstrategy. Paull Young

Director of Digital,

SPEAKING AT IN


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Increasingly, search is our mechahow we understand ourselves, oand our place within it.

Image Credit: !MicMacPics1!

John Battelle

Founder, Federated Med


55/106

How da

settle fowhen thhas maeasy fobe rem

Seth G

Best-S

SPEAK

If you have more money than brashould focus on outbound marke


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should focus on outbound markeyou have more brains than moneshould focus on inbound marke

Ima e Credit: Ran erRick!

Guy Kawasaki

Former Chief Ev

Co-founder, Allt

Quit counting fans, followers,


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Quit counting fans, followers,blog subscribers like bottle cThink, instead, about what yo

hoping to achieve with andthrough the community thatactually cares about what youdoing.

Ambe

Best-S

SPEA

INBO


58/106

Creating an interestingpresentation requires a more

thoughtful process thanthrowing together the blatherthat weve come to call apresentation today. Spendingenergy to understand the

audience and carefully craftinga message that resonates withthem means making acommitment of time and

discipline to the process

Nancy Duarte

President & CEO

SPEAKING AT


59/106

Find interesting stories to tell look

your customers or challenges in youindustry.Dont worry so much abouttalking about your products.Build anaudience first with compelling storie

Tim Washer

Corporate Co

SPEAKING A

In a way the web is like your


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In a way, the web is like yourHollywood agent: It speaks fwhenever youre not around

comment.

Image Credit:!

Chris Brogan &

Co-Authors, Tru


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You can

to just whave viscome tothats to

Ima e Credit: Aunt Owwee

Anita Campbell

Founder & CEO, SmallB


62/106

For business,our internetlove affair wasa gift from the

gods.Gary V

Best-S

The best companies win with inbounk ti b d l i d


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marketing by deeply engaging and with their sales department so both the business are more measurable,

and effective.

Mark Roberge

SVP of Sales & Serv

SPEAKING AT INB


64/106

To trust agents,hyperlinks are the21st centuryequivalent of the

name-dropper.Chris Brogan &

Co-Authors, Tru

Dont build links. Build relationship


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p

Rand

Found

SPEAK


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Marketers needto build digital

relationshipsand reputationbefore closing a

sale.Chris Brogan

Founder, New M


67/106

I wanted to reinventcharity. I thought ithad become brokenand stigmatized.The word means'love,' and I truly

believe that givingtime, talent, moneyis whollyredemptive.

Scott

CEO,

SPEA


68/106

To be successful

and grow your businessand revenues, you mustmatch the way youmarket your productswith the way your

prospects learn aboutand shop for yourproducts.

Brian Halligan

CEO & Co-foun

SPEAKING AT


69/106

Spending money onothers provides a biggerhappiness boost thanspending money on

yourself.

Eliza

Best-

SP

IN

Worry less about sounding professiand worry more about creating


70/106

and worry more about creatingremarkable content that other humcan relate to.

Ann Handley


SPEAKING AT INBOU


71/106

Eff

ectiveengagement isinspired by theempathy that

develops simplyby being human. Brian SolisPrincipal, Al

Smartphones are reinventin


72/106

pthe connection betweencompanies and their custom

Rich Mine

Parter, Go

Co-founde


73/106

Marketing without data is like drivwith your eyes closed.

Dan Zarrella

Social Media Scie

SPEAKING AT IN


74/106

Think like a

customer.

Paul Gillin

Author, The New


75/106

Anyonesmatter whposition, being effaccompliscompany

Rand

Found

SPEAK

Were all learning here; the


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glisteners will end up the sma

Charlene Li & J

Co-Authors, Gr


77/106

Marketing isnt

magic. There is ascience to it.

Dan Zarrella

Social Media Scie

SPEAKING AT IN


78/106

Holding back

technology to preservebroken businessmodels is like allowingblacksmiths to veto the

internal combustionengine in order toprotect theirhorseshoes.

Don Tapscott & Anthon

Co-Authors, Wikinomics

The future ofbusiness


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businessis social.


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The difference betweenSales and Marketing is thatMarketing owns themessage and Sales ownsthe relationship.

John Jantsch

Author, Duct T

SPEAKING A


81/106

Keep your eye

out for hottopics andtrends. Themedia isconstantlylooking fortimely stories.

C f

Jim Kuk

Author,

Leadership comes when your hope andoptimism are matched with a concrete


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optimism are matched with a concrete the future and a way to get there. Peopfollow you if they dont believe you can

where you say youre going.

Seth G

Best-S

SPEAK


83/106

Traditional me

of sales prospeare grossly ine

Jill Konr

Author,


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Authenticity, honesty, and pvoice underlie much of whatsuccessful on the web.

Rick Levine

Co-Author, The Cluetr


85/106

Many charities go outand just ask people formoney; We ask peoplefor theirvoice.

Scott H

CEO, c

SPEAKIN


86/106

Your organization

is becominghyperlinked. Whetheryou like it or not. Itsbottom-up; its

unstoppable.David Weinberger

Author, Everything is M

The key to making a good forecaslimiting yourself to quantitative info


87/106

limiting yourself to quantitative info

Nate Silver

Founder, FiveT

SPEAKING AT


88/106

Rand

Found

Bestwaytosellsomething:dontsellanything.Earntheawareness,respect,andtrustofthosewhomightbuy.

SPEAK


89/106

UntilFacebookcamealong,therewashardlyanywhereonthepublicinternetwhereyouhadtooperatewithyourrealname.

David Kirkpatri

Author, The Fac

By listening, marketing willre-learn how to talk.


90/106

Doc Searls & David We

Co-Authors, The Cluetr

A thrilled customer is the most potent asset your organization can leverage.


91/106

y g g

John Jantsch

Author, Duct T

SPEAKING A


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Companies ne

connections tmarkets to crelong-term loy

Charlene Li &

Authors, Groun


93/106

Be passionate abculture and the band remain posibecause it inspir

Good is the enemy oThe vast majority of g


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j y gcompanies remain ju

good, but not great.

Jim Collin

Author, Go

On average, peoshould be more


95/106

when they see nThey should be

willing to play arwith the data th

Nate Silver

Founder, FiveT

SPEAKING AT

In this age ofmicroblogging


96/106

second soundalmost no onattention spanto read more sentences.

Tim Frick

Author, Return on E


97/106

Once you have yourquestions and stories, mapthem to the buying process just as your prospectwill experience them.

Ardath Albee

Author, Emarketing Strategies for the C

Internet ord of


98/106

Internet word ofmouth is extremely

important. You seewhat the most vocalconsumers have tosay about you andabout your

competitors -- andthey're saying itwithout necessarilyknowing you'rewatching them.

Steve Rubel


SPEAKING AT INBOUN


99/106

You want toinvent new ideas,not new rules.

Dan Heath

Co-Author

Content is the fuel that powers thinbound marketing machine. Wit


100/106

gyour car can't go anywhere. Witho

car, burning fuel is a dangerous m

Laura Fitton

Inbound Marketing Evange



101/106

Those who build

and perpetuatemediocrity aremotivated more bythe fear of beingleft behind. Jim Collin

Author, Go

f

Image Credit: BlakJakDavy!


102/106

Money follows

passion not the otherway around.

David Site

Host, Rise

In that age of ambient


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In that age of ambientintelligence -- of

informationeverywhere --marketing will need tobe contextual, andbrands will have toalign their interestswith the interests oftheir prospects andcustomers.

Dan Lyons

Marketing Fel

SPEAKING A


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Companies

need to lightenup and takethemselvesless seriously.They need to

get a sense ofhumor.

Doc Searls & David We

Co-Authors, The Cluetr

Faith in yoyour friend


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colleagues

most of all,your abilityour future strategy I k

Seth G

Best-S

SPEAK

COME SEE THESE SPEAKERS MORE AT INBOUND 2013.


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August 19-22, 2013Hynes Convention Center

Seth GodinNate SilverScott HarrisonNancy DuarteMarcus SheridanAnn HandleyMike Volpe

CC ChapmanSteve RubelErika NapoletanoMark RobergeDan ZarrellaLaura Fitton

John JantschAmber NaslundTim WasherDavid Meerman ScottRand FishkinDan Lyons

RamonSusan ElizabePaull YBrian HDharm

SPEAKING AT I
http://www.inbound.com/http://www.inbound.com/

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