Marketing Programs and Services Guidepruden.fatcow.com/marketingservices2014.pdf · 2014-06-12 · an exciting newspaper classified advertising program at a very competitive price

Marketing Programs and Services Guide

for Sales Associates and Staff

Carolina OneReal Estate®

Exclusively from Carolina One

180 Days Online on PostandCourier.comIn addition to CarolinaOneRealEstate.com, your house will go online on PostandCourier.com for 180 days

Homes and Homesites MagazineYour home will be in our exclusive Carolina One listing magazine for the entire 180 day listing period

Property BrochuresWe will print out custom property brochures of your home

Just Listed PostcardsThese postcards are professionally printed and direct mailed

Just Sold PostcardsProfessionally printed postcards direct mailedThese postcards generate buyer leads

Post & Courier Photo AdYour home will go in the Post & Courier 12 times over a 30 day period. (Every Friday, Saturday and Sunday for 30 days)

Premium Listing on Trulia.comfor up to 6 months

Carolina OneReal Estate

Property Highlights:

Upper-tier Gem with Stylish Sensibility

Bedrooms: 4

Bathrooms: 2.5

Apx. Sq. Feet: 2,464

Features:

Features:

Features:

Features:

Features:

220 Address StreetSubdivision, City

For more information:

Agent Name HereDirect: 843.974.6028Mobile: 843.324.1633Fax: [email protected]

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ut orci

vitae metus consectetur dictum vitae in lectus. In lorem nulla, vehicula quis

commodo a, sodales a libero. Praesent semper urna vitae eros auctor nec con-

sequat odio fringilla. Curabitur quis mi erat. Sed eu sapien at enim viverra ali-

quam rutrum in est. Mauris varius auctor dictum. Duis rutrum egestas tortor

quis massa nunc.

Offered at:$699,000

We’ve Got the One Marketing Plan You’ll Need for Total Exposure!

”

Quick Facts:

homes homesitesand

Vol 4 • Issue 1

Carolina One Real Estate • Charleston’s Premier Source for Real Estate

www.carolinaone.com

MAGAZINE

Prices and Information on Hundreds of Properties in the Greater Charleston Area

Inside:Inside:New Home Communities& Hundreds of Listings

New Home Communities& Hundreds of Listings

HomesHomesitesCover_Vol4_Issue1_Layout 1 2/6/2012 3:23 PM Page 1

Homes and Homesites

The Carolina One Real Estate Homes and Homesites Magazine is an inventory publication of all new listings that is published periodically throughout the year and is distributed to more than 300 locations in the Metro Charleston Area. The Homes and Homesites Magazine features pictures and prices of new listings, including vacant land (homesites) and commercial listings. For your listing to appear in the magazine you must sign up for the C-180 Program. The listings in the magazine are sorted by price and by area. Also included is a section for new construction.

The Homes and Homesites Magazine is a company program. Agents must sign their listings into the $99 C-180 Program for them to appear in the magazine. Listings for the Homes and Homesites Magazine are downloaded directly from the MLS system.

• Once your new listing goes into the MLS System it can be signed into the C-180 Program online which will automatically submit it into the magazine.• To submit your property into the C-180 program simply sign it up on the Intranet under Marketing select the C-180 Program tab and choose “Sign Up a Listing”.• The description for the property will need to be provided during the C-180 sign up process.

Program Information Participation & Cost Follow These Simple Steps

Homes and Homesites can be found at more than 300 locations in the Metro Area including the following businesses:CVS, Harris Teeter, Sears, Bi-Lo, and Piggly Wiggly.

“Quick Facts:

Carolina One Real Estate’sNew Property Listings Magazine


Carolina One Real Estate’s Sales Associate Website Program

C One WebSolutionCustom Website

”Quick Facts:

Internet www.carolinaone.com

The Carolina One Real Estate Internet site is one of the best real estate websites in the nation. The site allows consumers to search for property by specifying the search criteria that is most important to them. They can choose from price, location, subdivision, zip code, school district, as well as bedrooms, bathrooms and square footage. In addition to our website all listings appear on the these: charleston.com, realtor.com, msn.com, southcarolina.com, relohomesearch.com, trulia.com, homefinder.com and, hotpads.com.

Carolina One Real Estate’s Internet site www.carolinaonerealestate.com is a company program. There is no expense to the Sales Associate and all listings are included. Listings for the Internet are downloaded directly from the MLS system and updated 4 times daily.

• Once your listing goes into the MLS system it will automatically appear on the Internet site when the listings are updated.• In the event that the price changes for one of your listings, simply make the change in the MLS system and the new price will be updated on carolinaonerealestate.com the next update.


New tools include: Marketing Videos, Listing Videos, for each property. “

Quick Facts:

Carolina One Real Estate’s all inclusive, easy to use website www.carolinaonerealestate.com


”

Quick Facts:

Carolina One Real Estate offers our sales associates the ability to have a custom website using all of the information from the company website, www.carolinaonerealestate.com. While your site will be displaying all of the company’s listings, all of the listing agents personal contact information will be suppressed. Anyone visiting your website and requesting more information about a property will have the opportunity to send an email to you instead of the listing agent.

Carolina One Real Estate now offers, C One WebSolution, a complete package website. C One WebSolution starts with the five most popular features of our agent websites: MLS Listings, Featured Listings, Personal Shopper, Agent Bio and Contact Me. Other features include: • Broker Reciprocity • Lead Management • Social Networking • Agent Access/Customization • Mobile Website • QR Codes for Your Listings • Listing Videos • Info 24/7 The price for C One WebSolution is $287.50 a year. If you decide to use a unique website name there is also a yearly fee of $22.95 for obtaining and holding your unique URL.

• To sign up for the C One WebSolution website log onto the Intranet at www.myC1RE.com.• Under the Marketing Section select

Websites for Sales Associates then select the Create a New C One Custom Website button and complete the simple online form.

• The website can have a unique URL that you choose.


With the C One WebSolution you can have and advertise your own personal website for potential buyers to visit.

“Quick Facts:

Carolina One Real Estate’s Sales Associate Website Program


C One WebSolutionCustom Website

”Quick Facts:

INFO 24/7

With Carolina One Real Estate’s INFO 24/7 program, callers can get information about any home for sale in MLS. They get more information by dialing 843.619.3100 and inputting the MLS Number/Property Code or house number. If a caller has dialed the number for one of your listings, you will be notified immediately via text and email with the caller’s phone number and the listing they were inquiring about. You also have the ability to register your buyer’s phone number so that anytime they call 843.619.3100 and inquire about a listing you will be notified and not the listing agent.

Info 24/7 is now included in the cost of your Carolina One Agent Website. You can also order a rider for only$3.00 to put in front of the house that gives the caller instructions on how to get more information.

• To participate in the Info 24/7 program, simply go to the Intranet under Marketing and choose INFO 24/7.

• On the following page, you can either sign up for the program or order a rider for one of your listings.

• Once your sign up is received, the Marketing Department will activate your INFO 24/7 account.


Get notified immediately when a buyer calls 843.619.3100 and wants more information on one of your listings.“

Quick Facts:

Carolina One Real Estate’s Interactive Voice Response Program


”

Quick Facts:

Carolina One Real Estate and The Post & Courier offer our sales associates an exciting newspaper classified advertising program at a very competitive price. The deadline for this program is Tuesday at 12 noon. All ads submitted by 12 noon on Tuesday will begin running in the paper the following Saturday. Please anticipate last minute appointments, network traffic and other problems. We cannot accept any ads after the 12 noon deadline for the current week. No exceptions! The 12 day photo ad program is a component of the C180 Program.

The Post and Courier’s 12-Day Photo Ad Program is offered to every other real estate company for $109. Currently, the Carolina One Real Estate program provides our sales associates this same 12-Day Photo ad for $79.50. Additional lines are normally $19, Carolina One Real Estate sales associates pay only $10. As an added bonus, all 12-Day Photo Ads appear on the Internet site PostAndCourier.com for up to 180 days. Optional advertising on Moultrie News, Summerville Journal Scene, Berkeley Independent, Goose Creek Gazette, and Charleston Scene.

To participate in this program, simply log on to the Intranet at www.myC1RE.com then under the Marketing Section select Newspaper Advertising and then select the 12-Day Post & Courier Photo Ad.

Week 1: Sat. Sun.Week 2: Fri. Sat. Sun.Week 3: Fri. Sat. Sun.Week 4: Fri. Sat. SunWeek 5: Fri.


The Post & Courier photo ads are a fantastic listing tool. With a paid weekend circulation of more than 100,000, your client’s home will receive maximum exposure.

“Quick Facts:

Carolina One Real Estate’s Post & Courier Property Photo Ad

Post & Courier12 Day Photo Ads

12-Day Photo Ad Schedule


”

Quick Facts:

Carolina One Real Estate offers a number of postcards that you can have personalized with your own message. You may mix the styles, but the message must be the same. With many different styles, these postcards can convey any message you want...whether it is basic prospecting or targeting a specific group with the perfect message.

The postcards can be ordered online at the rates of:

100 postcards - $29.50200 postcards - $55.00500 postcards - $122.50

The postcards can be ordered in quantities of 100 with a limit of 500 total cards and can be personalized in full color and cut for you. Don’t forget, if you decide to mail them bulk mail the post office requires at least 200 cards.

• To participate in this program simply log on to the Intranet at www.myC1RE.com and under the Marketing Section select Postcard Programs, then select the Blank or Personalized Postcards button.• Next, choose the styles and quantities of postcards that you would like.• Then, if you would like them personalized, submit your image, personal information and message to be printed on the postcards.


Now whenever you order blank postcards you can get them personalized in full color and cut for free.

“Quick Facts:

Carolina One Real Estate’s Personalized Full Color or Blank Postcard Program


Postcard ProgramPersonalized & Blank

”

Quick Facts:

This exciting program is an automated process. You put the listing or sale in MLS and the very next day you will receive an email with the postcard created and ready to be sent... All you need to do is Approve! This program is designed to make it easy for sales associates to notfy residents living near your new and sold listings that you’re hard at work!

The Snapmail JL/JS Postcard program is included in the C180 program. Once you sign the listing up in the c180 program you get 30 Just Listed and Just Sold Postcards at no additional charge. If the listing or sale is not signed up in the c180 program the Postcards are $.80/each.

To participate, check your email after inputting your listing in MLS or changing your listing in MLS to sold status... you should receive a Snapmail order the very next day! Click to Approve and Submit your Order.


The Snapmail JL/JS Postcard Program is the simplest way to reach prospective clients and keep them informed with the happings in their neighborhood.

“Quick Facts:


Carolina One Real Estate’sJL/JS Postcard Programs

SnapmailJust Listed & Just Sold Postcard Program

”Quick Facts:

Carolina One Real Estate presents the new In-Touch Postcard Program. This program allows you to easily stay in touch with your sphere of influence every month. Just upload your contact list and we take care of everything else.

The cost of this unique postcard program is based on your list of contacts. Each person in your contact list will receive a monthly postcard and each postcard costs .69¢

• To participate in the In-Touch Postcard Program, simply go to the Intranet under Marketing and go to Postcard Programs.• Fill out the form with your info that will appear on the back of the card and submit it.• As soon as the Marketing Department receives your completed sign up form they will contact you to get your list of contacts.


The new In-Touch Postcard Program allows you to easily stay in touch with your sphere of influence every month automatically.“

Quick Facts:

Carolina One Real Estate’sMonthly Prospecting Postcard Program

METRO CHARLESTON AREA

*All information provided from Charleston Trident Multiple Listing Service. Information deemed reliable but not guaranteed.

MARKET STATS

STATS AND MLS AREAS* Dan

iel I

slan

d (7

7)

Berk

eley

Cou

nty

(71,

72,

73,

76)

Goos

e Cr

eek,

Mon

cks

Corn

er, H

anah

an

Dor

ches

ter

Coun

ty (6

1, 6

2, 6

3)

Sum

mer

ville

, Lad

son

Dow

ntow

n Ch

arle

ston

(51)

Insid

e Cr

osst

own

Dow

ntow

n Ch

arle

ston

(52)

Out

side

Cros

stow

nEa

st I

slan

ds (4

3, 4

4, 4

5)

Sulliv

an’s

Isla

nd, I

sle o

f Pal

ms,

Wild

Dun

es

Edis

to I

slan

d (2

6, 2

7, 2

8)

Edist

o Is

land

& B

each

Kiaw

ah &

Sea

broo

k (2

5)M

ount

Ple

asan

t (41

, 42)

Nor

th C

harl

esto

n (3

1, 3

2)W

est I

slan

ds (2

1, 2

2, 2

3, 2

4)

Jam

es Is

land

, Fol

ly B

each

, Joh

ns Is

land

, Wad

mal

aw

Wes

t of t

he A

shle

y (1

1, 1

2, 1

3)

Wes

t Ash

ley, R

aven

el, H

olly

woo

d, M

egge

tt

818

256

197,214

149,700

74

135

94%

195

49

520,509

400,000

163

209

94%

1,280

369

174,117

165,000

77

156

96%

509

67

691,911

475,000

309

284

89%

161

34

252,261

222,000

162

148

95%

368

53

881,696

625,000

390

287

91%

153

23

339,612

290,000

216

512

93%

330

30

610,639

522,500

264

249

91%

1,166

302

353,869

291,500

134

143

95%

583

199

91,679

76,500

59

130

93%

844

220

247,319

184,000

133

168

94%

802

230

208,266

189,450

100

162

96%

Active Listings

Number of Sales

Average Sale Price ($)

Median Sales Price ($)

Avg. Price Per Sq. Ft. ($)

Days on Market

Listing to Sale Price Ratio

JANUARY 2012-APRIL 2012

InTouch Postcard_Aprl12_8.5x5.5.indd 1 4/10/2012 11:08:31 AM

In-Touch PostcardProgram


”

Quick Facts:

Carolina One Real Estate is pleased to be able to offer a virtual tour program with a couple of options. We offer a 100% full service program and a monthly subscription program for heavy users. We are also now offering optional photography with your Visual Tour. Ask your VT photographer for an updated pricing list.

A Visual Tour is $59.95 which consists of 4 moving images and up to 2 additional still shots. The package already includes photographer and processing. An out of area charge will be added to all applicable tours.

• To participate in this program, simply log on to the Intranet at www.myC1RE.com and under the Marketing Section select Order a Visual Tour then select the Visual Tour Order Form button. • Once you place the order for the visual tour, our photographer makes an appointment to meet you at the house, the photographer takes the photos. • You complete the shot sheet giving a description of each photograph and then hand the shot sheet to the photographer. • The Marketing Department will then process the tour and post it to www.carolinaonerealestate.com and the MLS.


In addition to our website, Visual Tours are automatically linked to Yahoo.com, homeseekers.com, and if the property is more than $1 Million, it is linked to worldluxuryestates.com. A optional link to Realtor.com is available for $25.

“Quick Facts:

Carolina One Real Estate’sVisual Tour & Photography

Virtual Tour& Photography


”

Quick Facts:

Carolina One Real Estate is pleased to be able to offer a virtual floorplan program. This is an exclusive program for Carolina One Sales Associates. We have teamed with a full-time service provider that will measure the home and create the virtual floorplan with photos from locations throughout the interior and exterior of the home.

The cost for this service starts at $139 for the first 2,000 measured sq. ft. and $25 per additional 500 sq. ft. The floorplan can then be put on Realtor.com for an additional $25. Upon registering yourself you will receive a free demo that you can use during listing presentations.

• To participate in this program, simply log on to the Intranet at www.myC1RE.com and under the Marketing Tab select Interactive

FloorPlan. • You will be redirected to the Interactive FloorPlan page where

you can choose Place a FloorPlan Order to begin your order.

• Once you have ordered the Interactive FloorPlan, the service provider will contact you to set up a time to complete the measurements and photography. He will take multiple interior and exterior still shots that can be used by you and posted on MLS.


Tour includes: interactive property photos with detailed floorplans, virtual walk-thru tour, printable floorplan and flyer, area map with satellite views, download the tour to your computer or burn to a cd, and a unique address for your tour.

“Quick Facts:

Carolina One Real Estate’sVisual FloorPlan Program

FloorPlanOnline


”

Quick Facts:

The Fine Properties Marketing Program is specially designed to provide maximum exposure for your high end property to the most qualified buyers. The Fine Properties Marketing Program is specifically tailored for special residential properties. The minimum price for a listing to qualify for the Fine Properties Program is $750,000 for residential listings, condominiums priced over $500/sq. ft, and $400,000 for vacant land.

Through this program the company provides a virtual tour, full-color ad in Fine Properties Portfolio magazine, Fine Properties searchable database on www.carolinaonerealestate.com, 100 special event postcards, The Post & Courier Fine Properties full-color newspaper ad, 25 11x17 custom brochures, and involvement in the regular marketing programs (Homes and Homesites, Internet, Post & Courier, etc.)

Your listing will also be included on: • www.luxuryportfolio.com • LuxuryHomes.com• LuxuryRealEstate.com• WallStreetJournal.com. The fee for this program is $199.95 per listing.

• To participate in this program, simply log on to the Intranet at www.myC1RE.com and under the Marketing Section select the Fine Properties Program and follow the step-by-step instructions to register your listing and order any materials you may need.


The Fine Properties magazine is direct mailed to over 7,500 luxury households and businesses in the Metro Charleston Area.

“Quick Facts:

Carolina One Real Estate’s Exclusive Program for High End Listings


Fine PropertiesProgram

”

Quick Facts:

3541 Henrietta Hartford RoadMount Pleasant, South Carolina

Sales and Marketing by:Kim and Keith Pruitt2713 Hwy 17 NorthMt. Pleasant, SC 29466

Kim's Mobile: 843.345.1537Keith's Mobile: [email protected]@carolinaone.com

®

®

Custom Graphics

Carolina One Real Estate offers a custom 11x17 brochure for your properties that includes property photos, descriptive text, bullet point, agent’s photo and contact information.

11x17 Custom Brochures are printed on a high end printer using a heavy, glossy paper. The brochures are also UV coated and folded with a clean crease.

Custom 11x17 Brochures can be ordered online and are $1.19/copy with a minimum order of 25. There is a $12.50 setup fee for any orders less than 25.

Each 11x17 Brochure is created by our Graphics Designer and a proof is sent to the agent to approve. Once approved the brochure is printed, UV coated, folded and sent to the agent via inner office mail.

• To participate in this program simply log on to the Intranet and under the marketing tab select 11 x 17 Custom Brochure• Next, provide the necessary information to begin the order.• Once the proof is approved, you will receive your completed order via inner office mail


11x17 Custom Brochures are printed on a heavy, glossy paper and are then UV Coated and folded for a professional look.“

Quick Facts:

Carolina One Real Estate’s Personalized, Full-Color, Glossy

Property Brochures


”Quick Facts:

Carolina One Real Estate now offers individual property websites for your listings. With an individual property website you have the ability to help your listing stand out by giving it its own website with a unique url. Your seller will love having a website dedicated entirely to selling their home.

The cost for each property website is $39.95. You can customize this website by adding property details, uploading photos, adding links and much more.

• To participate in this program, simply log on to the Intranet at www.myC1RE.com and under the Marketing Tab select Individual Property Websites. • You will be redirected to the listing domains registration and ordering page where you create an account with your info as well as the info of the property you would like to use this service on.• You can further personalize the website by choosing a layout, color scheme and a domain name.• Make sure you enter the coupon code “CarolinaOne” to get the discounted price.


Make sure you use the coupon code “CarolinaOne” to get the special Carolina One rate.“

Quick Facts:

Carolina One Real Estate’sProperty Website Program

Individual Property Website


”

COneConnect (powered by SharperAgent) is a program that helps you create a wide range of marketing materials. You will be able to plan and execute automatic email campaigns, use an online calendar, track correspondence and marketing histories, drive more traffic to your website and maintain critical info related to your clients’ needs. You can also select from a library of more than 2,000 professionally designed marketing pieces for direct mail and prospecting.

COneConnect, powered by SharperAgent, is available to all CORE sales associates. Enrollment is simple and there is a charge of $69.95 a year which is applied to your A/R. The payments include access to all marketing materials, contact manager and free training.

• To participate in this program, simply log on to the Intranet at www.myC1RE.com then select COneConnect (SharperAgent) under the Marketing tab.• Once you have selected your option and registered you will receive a confirmation email.• To access the program click on the COneConnect link under the Marketing tab and you will automatically be logged in.


This exclusive tool is built around a powerful and flexible web based contact management system.

“

Carolina One Real Estate’sOnline Complete Marketing Program

Quick Facts:Quick Facts:


OneConnectPowered By SharperAgent

”Quick Facts:

The Marketing Store

The online marketing store is your one stop shop to order Marketing materials or to help promote your business. Among some of the more popular items on the store are brochure boxes, relocation kits, polos, homeowner portfolios and brochure boxes but there is a lot more and new items are added periodically.

There are over 30 Carolina One items on the Marketing Store which vary in prices. Here are a few of the items that you can find online:

Brochure Boxes - $15Relocation Kits - $5

Polo Shirts - $25

• To get on to the Marketing Store simply log on to the Intranet and under marketing select the Marketing Store.• Once you are in the store you can place orders for multiple items, quantities and sizes. Once your order has been placed you will receive a confirmation email.• The Marketing Department will fill your order and it will be delivered through interoffice mail.


There are over 30 Carolina One Items to choose from and new items are added periodically so check back often.“

Quick Facts:

Carolina One Real Estate’s Online Marketing Store


”Quick Facts:

Yard Signs & Riders

Various yard signs and riders are now available to order on the Intranet. Available items to personalize include yard signs, open house signs, directional signs, magnetic car signs and stock or custom riders.

Cost of signs vary according to size and type:

Aluminum Yard Sign - $29.00 1 Piece Yard Sign - $39.00 Blank Open House - $7.50 Blank Directional - $7.50 Personalized Open House - $15.00 Personalized Directional - $15.00 Riders - $5.00 Car Signs (2) - $30.00 * 4x4 Yard Sign - $149.00 * 4x4 Rider - $15.00

Once a sign or rider is ordered and completed it will be sent Interoffice mail.

* Can be used only in Select Listings

• To order a sign or rider log on to the Intranet and under the Marketing tab choose Signs & Name Badges.• From here you have the option to order yard signs, open house signs, directional signs, magnetic card signs, stock riders and custom riders.• Once order is placed your sign(s) will be completed and sent Interoffice.


Order a yard sign and have it sent to your office within 3 business days. “Quick Facts:

Carolina One Real Estate’s Personalized Yard Sign

and Rider Program


”Quick Facts:

Carolina One Real Estate offers a complete selection of sales and marketing materials, perfect for listing presentations and prospecting. Currently we have flyers for relocation, luxury sales (as well as many other styles and company logos). In addition to the flyers, we have notecards, postcards, and various brochures, including our comprehensive Seller’s Guide.

The flyers are available in your office at no charge. In the event that they are out of stock, ask your office secretary to re-order. Large quantities are available through your broker. There may be an additional charge, depending on quantity.

• The flyers are also available online. Log on to the Intranet at www.myC1RE.com and under the Marketing Section select Marketing Flyers On Demand.• Make your selection—you can either print the flyer, email it to your prospect, or open it and save it directly to your computer.


The flyers represent some of the great features and programs that Carolina One Real Estate offers. “

Quick Facts:

Carolina One Real Estate’s Extensive Collection of Sales

and Marketing Materials


When it’s time to sell your home...

arolina One Real Estate out performs

the competition, not because we are the

largest, but because we have the best

agents with the latest technology and

marketing support working together to get

results. So when it’s time to sell your home, call

Carolina One Real Estate.

C

choose a company that cares aboutwhat’s important to you.

You can personalize this flyer...log on to the

Intranet and go to Marketing on Demand:

Your Name HereYour OfficeYour [email protected]


When your relocation planscome through...

www.carolinaonerealestate.com

...so will we.Deciding to relocate your family to a new citycan sometimes be a tough decision. At CarolinaOne Real Estate we have the tools to help. Your family will enjoy our Welcome toCharleston Video along with the full colorRelocation Guide and Education Resource Guide.

Our website, www.carolinaonerealestate.com,has the most comprehensive Metro CharlestonRelocation information available on the web.We are confident you’ll see the value of ourRelocation Services.

reloAd:Layout 1 4/17/2008 1:39 PM Page 1


Relax...Now you can search over5,000 homes for sale atonly one address.

www.carolinaonerealestate.com

Find Your Next Home...Search Online.At Carolina One Real Estate, our Internet

website www.carolinaonerealestate.com offersthe most complete and up-to-date real estateinformation available on the web.

The website’s extensive search features allowyou the flexibility to search by area, address, city, subdivision, number of bedrooms and bathrooms, as well as price and days on market.

With the Personal Shopper feature, you canbe automatically notified via email anytime anew listing becomes available that meets yourneeds.

Our website, www.carolinaonerealestate.com,is updated everyday so you are assured of seeingthe latest selection of homes and homesites available for sale in the area.


Sales Materialsfor Prospecting

”

Quick Facts:

Carolina One Real Estate offers you the very best relocation supplies in the Metro Charleston Area. One of the most important features about our Relocation Guide and Education Guide is that both publications contain no advertising from other real estate companies or agents. This is very important when you’re sending information to someone that you may not know very well or someone that you have not yet established a relationship with.

We have a beautiful full color relocation guide, a business and education guide, and a Charleston Map. These items can be purchased together in a mailing envelope for $5 or the items can be purchased separately.

Relocation Guide - $2.00Education Guide - $1.00Charleston Map - $1.25

• To order any or all of these materials, simply go to the online marketing store under the Marketing tab.• All Relocation Materials are located in the CORE Printed Materials section.• Your order will be sent to you via inter-office mail. Once you receive the relocation kit or supplies, you should personalize it with a letter, a new Homes and Homesites magazine, and any other information you like before sending it to your customer.


The Relocation Supplies provide a great overview of Metro Charleston to help your client get a feel for the area.

“Quick Facts:

Relocation Supplies


”

Quick Facts:

Marketing Activity Report

This program allows you to generate a detailed report that shows all of the marketing activity for any of your current listings. This report can then be saved for your records or you can show your client exactly how you are marketing their property.

The Marketing Activity Report is a company program. There is no expense to the sales associate for participating in this program. Anytime a newspaper ad, home show or any other type of ad is placed through marketing this activity will automatically show up on the report for that listing. Other activities that show up on the report are showings and property details views on www.carolinaone.com. This report also allows you to add any activities that you place outside of the intranet as well.

• To view the marketing activity report for one of your listings simply log on to the intranet and under the marketing tab select Marketing Activity Report• From here you can view the activity report for each one of your current listings and either print out the report or email it directly to your client.


The Marketing Activity Report allows you to show your clients how you are marketing their property and provides an all inclusive printable or emailable report.

“Quick Facts:

Carolina One Real Estate’s Complete Activity Report


NewspaperMagazineBillboardSponsorships

Wall Street JournalProfessional PhotographyProperty Brochures

Institutional Advertising

Optional Fine Homes

Special Events

Other ProgramsOffered By Marketing Services

Carolina One Real Estate’sOther Important Marketing Programs

NewslettersCharleston Magazine

Client Follow Up Programs

100% Free...Company ProgramOpen House Advertising

Marketing & Technology TradeshowAwards GalaTop Producer TripsCompany MeetingsCompany Park DayCompany Holiday Party


Documents

Marketing Programs and Services Guidepruden.fatcow.com/marketingservices2014.pdf · 2014-06-12 · an exciting newspaper classified advertising program at a very competitive price