PROFESSIONAL ASSOCIATION MEMBERSHIP/CERTIFICATION- Associate Member Chartered Institute of Marketing, (ACIM) UK- Member Advertising Practitioners Council of Nigeria APCON- Member, National Institute Marketing Nigeria NIMN- Prince2 Certified

Saidat L Mohammed is 13+ years’ professional in business  & marketing strategy core marketing, relationship marketing, telecoms marketing, trade marketing, marketing communications, sponsorships, media (traditional and digital) and event management as well as project management.Currently Senior Manager, Consumer Segments for Africa’s largest telecoms network (MTN Nigeria

Marketing Presence…Getting “ME” out there

By Saidat Lawal-MohammedDWM Hijab Mall 319th January, 2014

What is Market presence?These are the messages that a business owner communicates to its customer base or stakeholders

What areas of the market should you look at?

Customers

Value proposition

Macro Environme

nt

Competitor

Channel

What business are you in?What are the Opportunities around you? Products? Services? Idea? Why? For profit only or service to Allah and Humanity Does the service conform with the Hadith & The Holy Quran? What are your guiding principles Have you done your business plan? Asked the right questions?

Marketing Presence: How do you determine?

How do you know what your market presence is or should be?

Research can tell you…. Before starting your business After starting your business Types of research Primary Secondary

Who is your product or service for?Target market and Market segmentation Target Marketing involves breaking a market into segments

and then concentrating your marketing efforts on one or a few key segments.

It can be the key to a small business’s success.

A little bit more on targeting & segmentation Identify your target market. It is difficult to meet everyone's

needs with a single product or service List all potential consumers Can they be in different groups of consumers, such as small

business owner Describe your target market demographically. Compile your results. This is your target market analysis, an in-

depth look at the lifestyle and characteristics of your customers.

Creating Market Presence: How?How can you position your product & send out the right message about your business

What is your Product/ Service? Functional/ Core? Emotional/ Augmented? What value have you added to the lives of your target

customers? Innovation is key to remaining relevant to your customers

PricingCosting and Pricing: is there a difference?

What are your channels of distribution?Distribution channels in a service business enable a firm to market its service products and deliver them to the customer in different ways. Choosing the right distribution channel gives a services firm a competitive advantage and an opportunity to expand its business at a rate that is faster than organic growth. Where do customers find your product or service? (source: www.ehow.com)

How did you choose this? What is different and better about yours? Is it convenient or cumbersome? how will they pay for it? ( opportunities from Online/POS (Cashless) or credit?

Promotion: How do you promote your business? What do you know about your customers? What do they know about you? What are their habits Where and how can you reach them? Traditional versus Social/Mobile Media? Word of mouth?

Customer Service: what does it imply?Why would a customer return to buy from you or use

your services?Did you solve their problem or did you create more

problems for them?What has referral go to do with it?Building trust… is the way to growthRepeat business ... Any one?

A little more on social media… BBM Whatsapp Eskimi Facebook Twitter Pintrest Googleplus Email … Blogs Google ads

Youtube can help…

The Formula to grow your business

= + +

https://www.smemarkethub.com/signup/

www.mtnbusiness.com.ng

https://getlisted.org/static/resources/digital-marketing-options.html

www.smallbusinesses.com

www.mindtools.com

www.google.com

www.youtube.com

   

Some tools to consider…

Ask yourselves these questions… Why? What? Where? Who ? How?