Marketing plan

• Timeframe – 1 month• Target city – Bangalore• Emphasis – Print and digital Space• Target – 20,000 hits / traffic towards website• Leads - TBD

Budget

Detailed plan in the following slides

Print Ad• Budget –Rs. 69,22,890/-• Media - TOI, BM and ET • Inserts – 8• Full page – 5• 600 sq cms – 2• Half page (BM) – 1• Emphasis - Lead traffic to website

Radio• Budget – Rs. 17,72,350/-• Media - Radio City (91.9), Big FM (92.7), Red FM (93.5) • Timeframe – 1 month• Spots – 90 spots (30 spots each)• Date – 4/7/2015 till 2/8/2015

OHH• Budget –Rs. 52,26,060/-• Displays – 41 locations• Display area – 12,564 sq ft• Total Cost – 52,26,060• Billboards

» 29 locations» Rs. 47, 12,772

• Bus Shelters» 12 Locations» Cost – Rs. 5,13,288

Online Marketing

• Campaign - CPM, CPC and FP • Duration – 30 days• Priority to Websites associated

with Social Media, GDN and YDN• Targeted Hits – 20,000• Leads

BTL Activities• Mall Activity

– Target 4-5 top malls– Weekend activity with fabricated stall set up– Approx cost – Rs.2,00,000

• Road Show– Using canter truck with back lit branding– 30 days– Truck will roam in high density areas with a promoter– Approx cost- Rs.3,50,000

• Multiplex screening– Target 4-5 top multiplex– Create a hZn promotional video– 30 days screening– Approx cost – Rs. 2,50,000

• IT Park Activity– Target 10 IT parks / day business working days / Tue, Wed, Thu– 1 day activity each in their cafeteria/ display area– Try and get spot registrations / promote freebies– Approx cost – 2,00,000

Launch Teaser Ad28/06/2015Tracking – Hits via landing page

Landing page 28/06/2015