Executive Summary

A one page summary of the entire report. Make sure to include any conclusions that you make.

Table of Contents

1

1.Introduction

1

1.1.Organization and product

1

1.2.History

1

2.Strategic Plan and Focus

1

2.1.Mission Statement

1

2.2.Goals and Objectives

1

2.3.Core Competencies / Competitive Advantage

2

3.Situational Analysis

2

3.1.SWOT Analysis

2

3.2.Industry Analysis

2

3.3.Competitor Analysis

2

3.4.Company brief

2

3.5.Customer analysis

2

3.6.Environment analysis

3

4.Market-product Focus

3

4.1.Marketing and product objectives

3

4.2.Target Market

3

4.3.Points of Difference

3

4.4.Positioning

4

5.Marketing Program Strategy and Tactics

4

5.1.Product Line

4

5.2.Packaging

4

5.3.Promotion

4

5.4.Place

4

5.5.Pricing

5

6.Financial Data and Projections

5

6.1.Expense Distribution

5

6.2.Operating Expenses

5

6.3.Gross Profit per Unit Sold

5

6.4.Expected Market Share

5

6.5.Expected Net Revenue

6

7.Implementation Plan

6

7.1.Gantt chart

6

7.2.Promotion Schedule

7

8.Evaluation and Control

7

8.1.Quality Control

7

8.2.Risk Analysis

7

8.3.Evaluation Analysis

8

References

9

Appendices

Introduction

Organization and product

Your text.

History

Your text.

Strategic Plan and Focus

Your text.

Mission Statement

Your text.

Goals and Objectives

Non- Financial

Your text.

Financial

Your text.

Core Competencies / Competitive Advantage

Your text.

Situational Analysis

SWOT Analysis

Your text.

Industry Analysis

Your text.

Competitor Analysis

Your text.

Company brief

Your text.

Customer analysis

Your text.

Environment analysis

Your text.

Market-product Focus

Marketing and product objectives

Your text.

Target Market

Your text.

Points of Difference

Your text.Positioning

Your text.

Marketing Program Strategy and Tactics

Product Line

Your text.

Packaging

Your text.

Promotion

Your text.

Place

Your text.

Pricing

Your text.

Financial Data and Projections

Expense Distribution

Your text.

Operating Expenses

Your text.

Gross Profit per Unit Sold

Your text.

Expected Market Share

Your text.

Expected Net Revenue

Your text.

Implementation PlanGantt chart

Your text.

Promotion Schedule

Your text.

Evaluation and Control

Your text.

Quality Control

Your text.

Risk Analysis

Your text.

Evaluation Analysis

Your text.

References Your text.

Appendices

Your text.Marketing Plan: Dimsun World

Maria Paz CastroStephen Rivera

Teresita MontesMenchu Gallardo

DIMSUN WORLD

2/15/2010

Marketing Plan: Dimsun World

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