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Observation of Competition
Competing
Brand
Producer
Color UnitCost
Position
Distribution
Advertising
Auto Fly
Auto Aviation Black
and White
10 million BDT 1st Show room
Electronic and Print
Media
FlyerFord Flyer Red
9 million BDT 2nd Show room
Electronic and Print
Media
Super Fly
Ana Fly Black, Red
8 million BDT
3rd Show roomElectronic and Print
Media
Observation of Competition
Market Situation
Buyers & Target Group
Perceived Value
Target Market Segment
Challenge
How We Take These Challenge To Achieve
Implementing The plan
SWOT Analysis
Outlines
3rd position in the market
Trying to acquire 1st position
1st position according to cut cost and make stylish
Market Situation
Attributes & Awareness
Ten years old Brand , Popular brand, Well known brand, very famous brand, different designs, high quality,
best quality good quality Stylish
Perceived value
Creating awareness among people
Attracting existing customers
Proposed Position
After troubled there is a win
Challenges
Implementing The Plan
First Phases (April 2013- Jun 2014)Product launching ,sponsor a concert in Pahela Baisakh
Second Phase (July 2013- September 2014)Sponsor a cricket series
Third Phase (October 2013- December 2014) Sponsor program on victory day
Forth phase (January 2014- March 2015)Sponsor new year program
Pre-Launching ActivatesLaunching Date: 14 April 2014(Friday)
Steps before Launching collect customers view
SurveyCustomers satisfactionCustomers thinkingProblem
Implementing The Plan