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Marketing Plan

Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

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Page 1: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

Marketing Plan

BREA DEMONTIGNY PRESENTATION

Page 2: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

-Social Media

-Re-branding: Website Relaunch

-Email

STRATEGIES

HOW ARE WE GOING TO DO THIS?

Page 3: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

-Take inventory of content across these

three channels, and analyze what content

is working versus what is not.

-Identify who is responsible for each

channel

-Create consistent messaging and content

throughout

REVAMPING

THEIR CONTENT

STRATEGY

REAL TALK

Page 4: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

SOCIAL MEDIA

credit: http://ambergoldmarketing.com/thoughts/identify-platform-create-social-media-calendar/

SOCIAL MEDIA CALENDAR

Create a plan and do it. Just. Do. It.

Page 5: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

WEBSITE

credit: holtermuseum.org

WEBSITE REDESIGN & RELAUNCH

I know you're not updating it the way you should.

This link doesn't even open up to the

right page-- it goes to an event that was

A YEAR AGO.

Page 6: Marketing Plan - cpb-us-east-1-juc1ugur1qwqqqo4 ...€¦ · a N#S cr edi t : hol t er mus eum.or g a N#S ;J N# 8;];J 1 W8 " I know you're not updat i ng i t t he way you s houl d

EMAIL

credit: beinggeeks.com

EMAIL MARKETING

I'm going to assume you need to update it.

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