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1
MARKETING PACK
2
Contacts p.3
Autumn Tour Dates p. 4
Biographies: Kid Carpet and the Creative Team p.5 - 6
Marketing Tools p.7
Target Market & Key Selling Points p.8
Brochure Copy p.9
Press Release p.10
Press Quotes p.11
Direct Mail sample p.12
Box Office Briefing Sheet p.13
3
CONTACTS
Producer Melanie Zaalof
0117 963 0963
07527 487 098
Technical Stage Manager Chris Collier
07786 080 234
Website www.kidcarpet.co.uk
Facebook www.facebook.com/kidcarpet
Twitter @kidcarpet
4
SPRING TOUR SCHEDULE
31 January Letchworth Arts Centre
1 February Chipping Norton, The Theatre
2 February Peterborough, Key Theatre
8 February Bordon, Phoenix Theatre
15 February Diss, Corn Hall
16 February Lowestoft, The Seagull Theatre
17 February Norwich, The Garage
18 February Banbury, Mill Arts Centre
19 February Newbury, Corn Exchange
20 February Aldershot, West End Centre
21 February Fareham, Ashcroft Arts Centre
22 February Deal, Astor Theatre
23 February Canterbury, The Gulbenkian
1 March Windsor, The Firestation
2 March Didcot, Cornerstone
5
BIOGRAPHIES: KID CARPET & THE CREATIVE TEAM
CONCEPT, CO-DIRECTOR AND COMPOSER: KID CARPET
Ed Patrick (Kid Carpet) makes electronic punk folk pop music out of whatever’s lying around. He
released his first EP in 2003 as a home-made cd, remix and live show requests soon followed. A popular
support act for touring bands, Kid Carpet has opened for Arcade Fire, Art Brut, Badly Drawn Boy, Electric
Six, The Go! Team and Willy Mason to name a few. A regular festival favourite, Kid Carpet has
performed in Japan, Hong Kong, Iceland and throughout Europe. His first full album Ideas & Oh Dears
was released in 2005, followed by Casio Royale in 2008, his tiny concept album Advert Break was
released in 2010 and his current album Songs From Repo Chick is the soundtrack for Alex Cox's latest
feature.
After releasing three albums and performing both nationally and internationally Kid Carpet has
presented a television programme for the BBC and started making theatre. His first work for family
audiences, Kid Carpet & The Noisy Animals, has toured comprehensively since spring 2012, playing in
over 50 venues.
Kid Carpet also composes music for theatre, television and films. Clients include BBC2, Alex Cox, 8
Minutes Idle (feature film) and Tobacco Factory Theatre.
CO-DIRECTOR: EMMA WILLIAMS
Emma trained at Dartington College of Arts and at the University of Bristol. She has directed shows for
South West companies; Pickled Image, The Desperate Men and Stickleback Plasticus and productions
produced by the Bristol Old Vic (Wolf Tales) and the Tobacco Factory Theatre (The Lost Present). Most
recent credit includes Shop of Little Horrors by Pickled Image.
She has directed large outdoor community performances, most recently, Time on Light for Activate
(opening a new bridge in Poole) and The Art of Hiding for Farnham Maltings. For the last five years she
has been Performance Director for The Royal Welsh College of Music and Drama’s Design and Puppetry
course. The most recent being the production The Boy who went Fishing for Compliments by Daffyd
James .
She has also been working with designer/puppeteer Max Humphries (360 theatre, Green Ginger, Little
Bulb) devising a one-man show exploring the mimicking of human consciousness by an artificial
intelligence.
SET & COSTUME DESIGNER: LIESEL CORP
Liesel Corp is a freelance stage and costume designer. Though predominantly designing for theatre,
Liesel designs for a variety of performance genres. Recently as Art Department Supervisor for Endemol
designing studio sets for the themed shows of Deal or No Deal also in 2012 as HOD Costume for SKYPE's
short Polly (premier 2013).
6
She studied Art foundation at Somerset College of Arts and Technology and continued there to study for
a BA Hons in Fashion Textiles.
Liesel took up residence in Bristol as a maker for JAG Props and made costumes for west end and world
tour productions such as Priscilla Queen of the Desert and Batman the Arena Tour. Her costumes are still
on stage today in London and New York. Liesel went on to become the in house stage and costume
designer for Bristol Old Vic Young Company working alongside director Miranda Cromwell. In 2010 their
production of Our Country's Good was selected to attend the National Student Drama Festival where
Liesel won Best Costume Designer. In 2011 their production of Children of Killers was selected to
perform at the Cottesloe, National Theatre as part of the National Connections Festival. They have now
formed their own theatre company with musical director Elizabeth Wescott.
Under the guidance of Tom Morris and Emma Stenning, artistic directors at Bristol Old Vic, Liesel has
assisted and worked with some of the UK's best designers such as Laura Hopkins, Tom Pye, Lizzie
Clachan and Robert Innes Hopkins. Also working with directors such as John Retallack, Simon Godwin
and Amy Leach.
DRAMATURG: MIKE AKERS
Mike studied drama at the University of East Anglia. His first play, Holding Hands With Angels, was
produced in Bristol by Theatre West in 1997 at the Alma Tavern and went on to win a national one act
play competition. Since then he has written twenty two plays, including productions at Salisbury
Playhouse, Bristol Old Vic, Cheltenham Everyman, Tobacco Factory Theatre, the Polka Theatre and on
Radio 4. His work for young people includes City of One for Myrtle Theatre Company and Jabberwocky
for Sixth Sense. For Travelling Light Theatre he has been dramaturg on numerous productions directed
by Sally Cookson, including Shadowplay, How Cold My Toes and Boing! His most recent production
include the highly successful adaptation of Treasure Island for Bristol Old Vic, which ran throughout July
and August in a purpose built outdoor theatre in King Street and Hot Air for Myrtle Theatre Company.
He is currently working on an adaptation of Jane Eyre
LIGHTING DESIGNER: CHRIS COLLIER
Chris studied theatre amongst the cow patted fields of Dartington college of arts, graduating in 2007. He
now regards himself as a theatre maker, multimedia artist and photographer, basing himself in Bristol.
In his work he likes to explore the theatrical of the mundane. Chris is an associate artist of the Bristol Old
Vic young company, Twisted Theatre, The Original Spinners and co founder of The Wardrobe Theatre.
ANIMATOR: WILL BISHOP STEPHENS
Will studied foundation art at Falmouth School of Art, followed by a BA in Sculpture at Winchester
School of Art and an MA in Animation at RCA. He makes films working as a writer, director and
animator. He is a published author and illustrator. Past clients include the NHS, BBC, Sunday Best
Record and Band Camp TV. Additionally he lectures at a wide range of universities including RCA, UEL,
Westminster University and West Dean College.
7
MARKETING TOOLS
Print:
A5 flyers
A4 posters
A3 posters
Trailer: http://www.youtube.com/watch?v=cJq4GzqOG-E&feature=youtu.be
Previous company work: http://www.youtube.com/user/kidcarpet/videos
Images:
Selection of pre-show publicity images (Dropbox link)
Production photos will be available from 1 November
PR:
Press release
Credits:
When mentioning BLAST OFF! please use the following credits:
Kid Carpet in association with Tobacco Factory Theatre and house present
BLAST OFF! is supported by Arts Council England and the National Lottery
Image credit:
Publicity image: Kid Carpet
8
TARGET MARKET & KEY SELLING POINTS
Target audience:
Ages 4+ and their families
Arts interested of all ages (there are lots of fun bits for adults too)
Previous Kid Carpet show attendees
Attendees of similar product at your venues
Nurseries, primary schools and after-school clubs
Performing arts schools and youth theatres
Music Schools
Groups for children such scouts and rainbows
Library groups for children
Organisations which work with families such as community and children’s centres
Key Selling Points:
Live music
Funny
Fast-paced
Highly accessible for the whole family
Excellent creative team
A unique rock n roll aesthetic
Long awaited sequel (but it’s not necessary to have seen the first show)
Uses digital technologies in creative and fun ways
The show has colourful and exciting projected animations
There’s lots of puppetry where everyday household objects are transformed into characters
It’s a big adventure story set in space - a theme popular with children and also part of the
national curriculum
The audience are ‘passengers’ in the space rocket
The show has a homemade aesthetic to it which children can relate to easily
9
BROCHURE COPY
The Noisy Animals are THE biggest band in the world. They are about to blast off into outer space on a
mission to find their brand new sound for their latest hit album.
In a super duper really really fast adventure around a rock ‘n’ roll musical universe, our friends
encounter noisy planets, cheesed-off nursery rhyme characters, shooting stars and Shakespeare.
What discoveries will they make on their travels? Will they get lost in a black hole? Why are ping pong
balls flying around the room? Will they ever come back down to Earth?
Kid Carpet and The Noisy Animals are back, with a brand new adventure. BLAST OFF! involves some very
lo-fi technological wizardry, turning ordinary everyday toys into magical superstars with the aid of a
video camera, lots of laughs, silliness and live music.
Bring your rock-out attitude and your astronaut costume (fancy dress optional!) because we’re going to
space.
Running time: 50mins
Age recommendation: 4+
Supported by Arts Council England and National Lottery
“Just go see it” Guide to Bristol (on Kid Carpet and the Noisy Animals)
“Great melodies and infectious pop hooks… if only all pop music could be this fun” iDJ Magazine (on
Kid Carpet)
10
PRESS RELEASE for immediate release
[INSERT DATE]
Kid Carpet in association with Tobacco Factory Theatre
and house present
BLAST OFF!
A new rock n roll musical for kids aged 4+ (and fun adults)
UK TOUR
The long awaited sequel to Kid Carpet and the Noisy Animals is here!
Kid Carpet takes to the road to present a brand new rock and roll, theatre extravaganza for kids.
Over the last 10 years Kid Carpet has garnered himself an international reputation as a pioneer of
catchy, lo-fi electro-pop music. Having released 4 albums, toured with acts like Arcade Fire, Badly Drawn
Boy, Willy Mason and worked with cult film director Alex Cox. He started off his theatre career by
making up songs for his two year old and since then has become one of the most popular children’s
theatre creators around. His following means tickets don’t stick around for long and the reception for
shows is overwhelmingly positive.
Not only are this funky group of musically talented animals back, they’re now THE biggest band in the
world. So big that the only place they can find inspiration for their new album is outer space!
Kid Carpet’s new show is a super duper really, really fast adventure around a rock ‘n’ roll universe, with
noisy planets, cheesed-off nursery rhyme characters and shooting stars! All presented through some
brilliant lo-fi technological wizardry – turning everyday toys into magical superstars with the aid of a
video camera, lots of laughs, silliness and live music!
“Just go see it!” Guide to Bristol (on Kid Carpet and the Noisy Animals)
Kid Carpet is available for radio interviews and the album tracks are available for playlists.
For more information, photos and press tickets and interviews, please contact [INSERT CONTACT
DETAILS]
- Ends -
[Insert here...]
LISTINGS INFORMATION, VENUE DETAILS AND KID CARPET BIOG AND www.kidcarpet.co.uk
11
PRESS QUOTES
“Great melodies and infectious pop hooks…if only all pop music could be this fun” iDJ Magazine (on Kid
Carpet)
“Just go see it!” Guide to Bristol (on Kid Carpet and the Noisy Animals)
‘This is a hugely inventive show. Kid Carpet. Remember that name’. Bristol Culture (on Kid Carpet and
the Noisy Animals)
‘Few things are more intoxicating to a child that a cheeky ‘He’s one of us!’ ally in the adult world and
Ed Patrick is the very personification of this’ Venue (on Kid Carpet and the Noisy Animals)
‘The opening rhythmic section utilizing scissors, stapler, ruler, clothes peg, cardboard tube, mugs and
spoons is mesmerizing for the young audience’ What’s On Stage (Kid Carpet as Musical Director for The
Lost Present)
AUDIENCE FEEDBACK I had parents coming back to me a week later talking about the show I think this alone tells us it was successful.’ Lynn Bell, Deputy Manager, Out of Schools Service 'Band best bit' Rosie, 4 year old ‘I rilly in joyd it!' 5 year old 'he sang really good' 7 year old 'I would say it was really good and funny. I loved it.' Charlie, 8 year old 'I like it when the animals were in the band' Joe, 7 year old 'I think the dancing was the best bit for sure!' 7 year old (My best bit was) ‘When Bear, Gorilla, Hedgehog and Badger performed as the Band’
12
DIRECT MAIL
Hello [INSERT NAME],
Join us on a big adventure as we BLAST OFF! into outer space.
Follow the travels of the charismatic singer Kid Carpet and his band the Noisy Animals (made up of a toy
gorilla, a bear, a hedgehog and a badger) as they play games, contemplate the world and finally rock out
on the sun.
The Noisy Animals are THE biggest band in the world and they are on a mission to find their brand new
sound for their latest hit album.
In a super duper really really fast adventure around a rock ‘n’ roll musical universe, our friends
encounter noisy planets, cheesed-off nursery rhyme characters, shooting stars and Shakespeare.
What discoveries will they make on their travels?
Will they get lost in a black hole?
Why are there ping pong balls flying around the room?
WILL THEY EVER MAKE IT BACK TO EARTH?
This lively and enchanting performance contains a unique mix of theatre, comedy, animation and
original live music, turning everyday toys into magical superstars with the aid of a video camera, lots of
laughs and silliness.
BLAST OFF! Is a fresh and fantastically fun show that serves as a child’s perfect introduction to the world
of live performance. So bring your rock-out attitude and your astronaut costume (fancy dress optional!)
because we’re going to space!
10…9…8…7…6…5…4…3…2…1…BLAST OFF!
[INSERT SIGN-OFF]
[INSERT BOOKING INFO]
13
BOX OFFICE BRIEFING SHEET
Show: BLAST OFF!
Company: Kid Carpet
Age: 4+
Running time: 50 minutes (no interval)
- A brand new show by Kid Carpet
- Fun for the whole family
- Includes lots of live music, projected animations and puppetry
The Story
Kid Carpet is in a band called the Noisy Animals. They’ve become the biggest band in the world and are
seeking some new inspiration for their next album. They decide to head into space to find their new
sound. The show follows their adventures in outer space as they meet a variety of characters , get
sucked into a black hole and play a gig on the sun!
Word Pallete
Fun, silly, quirky, rock n roll, noisy, homemade, lo-fi, interactive, 80s, retro and comic