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7/29/2019 MARKETING of SERVICES Assignment by- Jitendra Kumar Choubisa
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MARKETING OF SERVICES
ASSIGNMENT: ANALYSIS OF DIFFERENT HOSPITALITY AND
TRAVEL ADVERTISEMENT
Submitted by: JitendrA Kumar Choubisa Submitted to : Prof. M.P Sharma Sir
COURSE : MBA- HM SUBJECT : MOS
ENROLL. NO. : A2701411014 BATCH : 2011-2013
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In this advertisement of Grand Walia Resort there is lack of colour matching.
The advertisement can be improved by matching the colours and making it a bit bright.
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In this ad of Crystal Crown there is no clarity of message and no colour combination. As it is an
international ad so there should not have been use of regional language. This ad could have been better
if there was clarity of message.
In this ad of menu of Imperial hotel and restaurant there is no price mentioned. The categorization of
the items are not so attractive. The colour combination of the ad could be better to make it more
attractive.
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In this advertisement Air Asia came with a tagline Careful, theyre HOT anddemandthat they
are unique by providing hot meals and hot deals and a 15% discount on pre book hot meals
online. They are also promoting that they flies to over 65 destinations across Asia, Australia and
Europe.
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British airways come with a tagline Well take more care of you and demand to give the feel
of flying or traveling in a space where one can discover the true meaning of space travel with
British airways in the spacious comfort of the fast bodied TriStar 500.
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Delta Air Lines come with a tagline Youll love the way we fly. In this advertisement they gave
an open challenge to the major airlines like British Airways, Lufthansa, Air France etc.by
demanding that they only fly nonstop to more cities in Europe.
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The advertisement of Lufthansa which is a German airline comes with a tagline People expect
the world of us. The airline also flies to Australia, India, Japan, Yemen anywhere businesstakes you. They demand that their one aspect will not surprise you that are their usual
commitment no matter whatever the destination is, without any turbulence.
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Air France comes with a tagline Giving life to an ambitious vision. In this advertisement they
have highlighted their facilities they provide on board food, spacious seats etc.
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In this advertisement of Jet Airways they are promoting their facilities like sending e-mails and
sms on board, flat bed, spacious economy seats, and award winning inflight entertainment and
delectable cuisine and best selection of wines.
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Indigo Airlines in this advertisement they are promoting their timeliness, promptness of their
service providing same day return flights from all metros. Need to provide more information
regarding their services and features.
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