Marketing of Financial Services

Dubai Islamic Bank – Consumer Products

Term Report

Presented To: Prof Muddassir Niazi

Presented By: Ayesha KhanZohaib RashidLatif Ahmad Hashmi

AGENDA

Vision / Mission / Values Consumer Product Range Positioning of Product Market Segmentation and Target Market Current Strategies

VISION

Dubai Islamic Bank Pakistan Limited ('DIBPL') will be the leading provider of world class banking – the Islamic way by being the first choice of our customers and our employees.

MISSION & VALUES

MISSION Innovation, Talent and technology.

VALUES Trust Listening Innovation Social Responsibility Fun

CONSUMER PRODUCT RANGE

HOME FINANCE

AUTO FINANCE

HOME FINANCE

HOME FINANCE

FEATURES  There are so many reasons that make Dubai Islamic Home Finance the right

choice! 100% Shariah Compliance  Minimum Financing amount of Rs. 0.5 million.  Maximum Financing of up to Rs. 50 million.  Fastest processing time  Affordable monthly payment amount  Financing of up to 80% of your property value  Finance Enhancement option as per the applicable terms.  Early & Partial settlement options as per the applicable terms

HOME FINANCE

ELIGIBILITY   Pakistani Residents   Overseas Pakistani - UAE only

HOME FINANCE

ELIGIBILITY - Pakistani Residents   Age 25-65. Minimum monthly net income of Rs.15,000. Self-employed Businessmen/Professionals or

Salaried individuals. The qualifying property must be located in Cities

(Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan.

The minimum value of the property must be greater than Rs.800,000.

HOME FINANCE

ELIGIBILITY - Overseas Pakistani - UAE only   Age 25-65. Minimum monthly net income of AED.25,000/-. Self-employed Businessmen/Professionals or

Salaried individuals. The qualifying property must be located in Cities

(Karachi, Lahore, Islamabad, Rawalpindi and Faisalabad) of Pakistan.

The minimum value of the property must be greater than Rs.1, 250,000/-.

AUTO FINANCE

FEATURES Free Tracker Device & Monitoring Lowest Insurance/Takaful Rates Islamic Product No monthly rental payments will be made by the customer before

delivery of the car in Advance Booking cases. Competitive and affordable monthly rentals as per industry

standards. Financing Amount

DIBPL will finance up to 85% of the car value. Minimum financing: Rs.100,000 Maximum financing: Rs.5,000,000

AUTO FINANCE

AUTO FINANCE

ELIGIBILITY Monthly Net Income isRs.15,000  Working

For Salaried 3 Months Self Employed Professional 6 Months Self Employed Businessman 12 Months  

Age For Salaried 21-60 years Self Employed 21-65 years Self Employed Businessman 21-65 years  

AUTO FINANCE

Flexibility New or Used Cars. Local or Imported/Re-conditioned Cars. Payment plan with tenure options ranging from 1-7

years. Ready Delivery and Advance Booking. Income clubbing option.

POSITIONING

Dubai Islamic bank has positioned itself as a world class bank in an Islamic way

Dubai Islamic Bank position and promote there consumer banking product and emphasize on riba free banking…

Auto financing - Kya apki gari soud seh pak hai??? Home financing - Kya apka ghar soud seh pak hai??? 

POSITIONING

MARKET SEGMENTATION

SALARIED A LIST B LIST

BUSINESS MAN FORIEGN EMPLOYEE

CURRENT STRATEGIES

THANKYOU