1

February 2011: Vol. 6, Issue 2

Marketing MonthlyAggies Shine at YMA

Fashion Scholarship Fund NYC Gala!

Continued next page

Dr. Sandi Lampo and her five National Case Competition Winners attended the enormously prestigious YMA Fashion Scholarship Fund (FSF) Gala in New York on January 11, 2011, at the Waldorf Astoria.

2

As reported last month in the MM, our first year of competition at FSF yielded five winners out of five competitors. Mays marketing students’ projects beat out those from Wharton, Cornell, and The Fashion Institute of Technology. The FSF Scholarship Committee told Dr. Lampo that the judges passed around our students’ work as perfect examples of how the case study should be done!

Each winning student was flown to New York City and given accommodations at The Waldorf-Astoria hotel to attend the glamorous $2.2 million

fund-raising 45th Annual Geoffrey Beene National Scholarship Awards Gala--where they were recognized in front of the fashion industry’s leading executives and designers. Each student received a $5,000 scholarship AND was guaranteed a summer internship in the fashion industry in New York City!

Press from this star-studded gala event included media outlets such as The Wall Street Journal, The New York Times, Seventeen.com , Women’s Wear Daily, Harper’s Bazaar, Style.com, NBC New York, V Magazine and many more.

Aggies Shine at FSF (cont.)

Shining stars: Marisol Hernandez, Mary Colligan, Kristin Shelley, YuJin Yong, Alexandra Sinatra, and Dr. Sandi Lampo

Continued next page

3

Aggies Shine at FSF (cont.)

Women’s Wear Daily (1/14/11) reported:

The YMA Fashion Scholarship Fund raised over $2 million at its 45th annual Geoffrey Beene National Scholarship Awards gala, including a generous donation from Lady Gaga — who is also in talks with the organization to set up a recurring scholarship in her name. Over 1,200 guests attended the dinner at the Waldorf-Astoria hotel, which honored Phillips-Van Heusen chairman and chief executive officer Emanuel Chirico, Macys.com president of merchandising Jeff Kantor and Visionaire founders Cecelia Dean, Stephen Gan and James Kaliardos.

Host Mary Alice Stephenson kicked off the evening by strolling onstage in a bathrobe, noting that if it weren’t for the future generation of designers, merchandisers and retailers supported by the YMA FSF, “We’d have nothing to wear.”

On cue, 100 smartly dressed scholarship recipients from schools around the country then marched out from the wings into the grand ballroom to a standing ovation from the assembled crowd, which included Diane von Furstenberg, Isabel and Ruben Toledo, Estee Lauder group president John Dempsey, VF sportswear coalition president Karen Murray and Calvin Klein men’s design director ItaloZucchelli.

Continued next page

4

Aggies Shine at FSF (cont.)At the gala, our students had the

opportunity to meet senior executives from leading fashion organizations, editors of retail media outlets, as well as fashion designers. The whole FSF Scholarship experience was a great opportunity for our students to see their dreams of working in the fashion industry in NYC come one giant step closer to reality.

With such a dramatic and successful entry into this scholarship competition, these students and Dr. Lampo opened the doors to careers and internships for other Aggies in NYC. Leading retailers use this competition to identify top talent. FSF now knows the excellence of A&M’s retailing students!

Continued next page

5

The trip to NYC was an absolutely amazing experience and one that I will never forget. I got to meet the CEO of Macys and the CEO & president from Phillips-Van Heusen at the cocktail reception. People of this stature in the fashion industry were coming up to me and asking me about my ideas and future plans; it's not every day that Tom Hutton gives me his business card and says "Hey if you need a job or internship just let me know, we are very impressed with the work that you guys did on your projects."

It was truly a once in a lifetime opportunity and I am so glad I got to be a part of it.

-- Alexandra Sinatra

Many of my feelings and reactions from the whole experience were due to the fact that it was our first year competing and we didn't really know what to expect. So I was really overwhelmed in a positive way.

Designer Diane Von Furstenberg sat only two feet away from me during the dinner and later visited our table!

I think there is sometimes a negative perception about the fashion industry. The gala really showed how down to earth everyone is. These high level executives, designers and celebrities raised over 2 million dollars for the students. They interacted with us during the cocktail reception offering a multitude of help and advice. Ever since high school, I have been preparing for a career in the fashion industry. Having the opportunity to participate in the Fashion Scholarship Fund and attend the gala put me at ease about my chosen career path.

--Yujin Yong

When I learned that this was the first time Texas A&M was invited to participate in the FSF competition, I knew it would be a really challenging project.

Aggies Shine at FSF (cont.)Three Winners Reflect on the Experience…

Not only was I working on an individual project with the desire to win the competition, but I also felt challenged knowing I would be one of the first students to represent Texas A&M in such a prestigious nationwide competition. There were hard times throughout

the development of my project, but the results made the stressful moments worth it.

Winning this fashion case competition is one of the biggest accomplishments in my college career. I proved to myself that I can achieve something great with a lot of dedication and determination.

I was honored to represent Texas A&M University at the Geoffrey Beene Scholarship Awards Dinner in New York where I discovered that everyone really was truly impressed by our performance, especially with this being TAMU’s first year of competition. My whole experience in New York was a once in a lifetime experience. I had the opportunity to meet top executives from prestigious retail companies, the founders of Visionaire Magazine, and famous designers like Diane Von Furstenburg. I am really thankful to Dr. Lampo for her never ending enthusiasm and encouragement which really helped me go on with my ideas on the project. Above all, I thank God for this wonderful blessing.

--Marisol Hernandez

6

Twenty three MS-Marketing students received their diplomas on December 17. Over 80% of those graduates who were looking for employment have already started in their new

jobs. The average starting salary is $55K with a range of $40K to $75K The following table shows where these new graduates are employed.

Employment Numbers

Master of Science-Marketing December Grads

Last Name First Name Company Job Title LocationAwe Jennifer 7-Eleven Corp. Sr. Cons. Research Analyst Dallas, TXBerry Chelsea Robert Half International Staffing Manager Dallas, TXBurton Lisa Mental Health/Mental Ret. Staff Services Officer Bryan, TXLowery Seth Weatherford International Supply Chain Analyst Fort Worth, TXMarkert Kayla TPN Asst. Account Executive Dallas, TXMcCullough Kevin H-E-B Business Analyst San Antonio, TXOrtmann Karissa H-E-B SORL Mgmt. Trainee San Antonio, TXRai Chowdhury Dia SAP Business Development Consultant Irving, TXRobinson Natalie Brierley+Partners Account Executive Dallas, TXShipp Bradley TAMU, Ctr. for HR Mgmt. Assistant Director College Station, TXSorenson Tyler Caterpillar Technical Mktg. Rep. Houston, TXSouthwell Brant Essilor U.S.A. Senior Assoc. Mktg. Mgr. Dallas, TXStucky Mariel Customer Marketing Group Marketing Manager The Woodlands, TXSubramanyam Vinak Tyco Valves & Controls Pricing Specialist Houston, TXSylvester Tina Linbeck Group, LLC Engineer Ft. Worth, TXThompson Amy 7-Eleven Corp./Freshworks Marketing Manager Dallas, TXWied Heather Bluebag, LLC Brand Mgr. New Orleans, LA

Employment of December 2010 MS-Marketing Graduates

Len Berry and Ann Mirabito were just notified of acceptance of their article, “Partnering for Prevention with Workplace Health Promotion Programs,” in Mayo Clinic Proceedings. This publication has a circulation of over 100,000 readers – mostly M.D.’s.

Abstract: Workplace health promotion (WHP) programs are a centerpiece of the employee benefits landscape for many large firms. Evidence suggests that well-structured programs are

associated with improved employee health indicators, lower healthcare utilization, higher productivity, stronger organizational culture, and a positive return on investment. Spurred by growing awareness that poor lifestyle choices are a major contributor to poor health, premature death, and escalating healthcare costs, more firms are offering the programs. The mechanisms underlying WHP success in facilitating health-related behavior change may be related to employers’ access to employees and their influence with them. Effective WHP programs complement conventional medical care and business-medical collaboration presents an opportunity to improve public health.

Venky Shankar, Rajan Varadarajan, and Gautham Gopal Vadakkepat will be involved in the following presentations at the American Marketing Association’s Winter Educators Conference at Austin in February 2011.

“An Empirical Analysis of the Effects of Advertising Capital and R&D Capital on Sales Growth, Profit Growth and Market Value Growth”(Gautham Gopal Vadakkepat, Venky Shankar, and Rajan Varadarajan)

“Creating Marketing Science Knowledge that Shapes Practice” in a special session entitled “History and Impact of the ISMS-MSI Practice Prize” (Venky Shankar)

7

Congratulations!

Len Berry and co-authors (Blair Sadler, Robin Guenther, Kirk Hamilton, Frederick Hessler, Clayton Merritt, and Derek Parker) have a new publication in The Hastings Center Report, Vol. 41, No. 1, Jan-Feb 2011. Theirs is the lead article of four essays on how health care design benefits patients and hospitals.

Abstract: “Fable Hospital 2.0: The Business Case for Building Better Health Care Facilities”Despite deep and vocal disagreements over health care reform, virtually everyone believes that the current system is not economically sustainable. We are spending too much and getting too little in return. This recognition has spurred health care leaders to examine every aspect of hospital operations. But what about the health care building itself, the physical environment within which patient care occurs? Too often, cost-cutting discussions have overlooked the hospital structure. Changes in the physical facility provide real opportunities for improving patient and worker safety and quality while reducing operating costs.

8

Congratulations!

A research proposal by Alina and Sorin Sorescu is one of the winners of a recent Marketing Science Institute’s Research Competition on Innovation. MSI received 64 proposals in response to itscall for research on innovation and awarded research

grants to eight of these. Alina and Sorin’sproposal, titled “Epochal Innovation and Stock Market Bubbles”, was awarded an MSI grant with funding of $7,500.

Epochal innovation has been defined by Nobel Prize winning economist Simon Kuznets to be a major breakthrough in the advance of human knowledge, and a dominant source of sustained growth over long periods of time. While stock market bubbles are in general viewed as a negative phenomenon for investors and the economy as a whole, Former Federal Reserve Chairman Alan Greenspan suggested that bubbles fuel the diffusion of innovation by providing much needed capital for its commercialization. Alina and Sorin set out to compile a dataset of epochal innovations and to investigate the extent to which they are associated with asset price bubbles as well as the extent to which their diffusion is indeed facilitated and enhanced by these bubbles.

Dr. Alina Sorescu

.

Gfds sdfgsdfgdfgSandi Lampo, Guest coach

Dr. Sandi Lampo had the pleasure of being invited by her student, MKTG major, SkylarCollins, to be a Guest Coach for the SOLD OUT Texas A&M vs. Baylor game. Her whole family toured the Cox-McFerrin Center for Aggie Basketball, met the team before the game, and sat right behind Coach Blair and the team during the game!

9

Blast from the Past!

This 1988 photo recently came to light. In it, then department head Dr. Paul Busch is awarding the first ever marketing department Doctoral Student “Teaching Effectiveness Award” to Anil Menon. Dr. Menon has gone on to have an illustrious career in marketing—teaching, researching, and practicing. He was an academic and business consultant and served as head of the Department of Marketing at Emory University’s Goizueta Business School. In 1999, Dr. Menon was awarded the American Marketing Association’s prestigious Paul Root/MSI Award for academic research which had the greatest impact in the

practice of marketing. In 2007, the Academy of Marketing Science awarded him the Distinguished Marketing Practitioner Award for innovations in marketing practice. He held several positions as a senior executive at IBM Corporation, most recently as vice president of Corporate Strategy for IBM Growth Markets. Dr. Anil Menon joined Cisco Systems as president of Globalisationand Intelligent Urbanisation in March 2009.

On the left, is Dr. Jeff Conant, who was an assistant professor in 1988. Always interested in the practice of teaching, it was Jeff’s idea to create the teaching award.

Congratulations, Kelly Haws!

10

Congratulations to Kelly Haws on her two recent journal acceptances. Kelly was also invited to participate as a faculty member in the ACR doctoral symposium which will be in St. Louis, in October, 2011.

Journal: Marketing LettersTitle: Situational and Trait Interactions among Goal OrientationsAuthors: Kelly L. Haws, William O. Bearden and Utpal M. Dholakia

Abstract: Regulatory focus theory has been used to describe and explain a wide range of consumer responses. This goal orientation has been examined both as a chronic difference and a situational variable. Yet, it is unclear how a situational manipulation interacts with the individual’s chronic goal orientation. The present research investigates the potential for interactions and suggests that typical outcomes of regulatory focus are likely to emerge more clearly under circumstances in which promotion focus is manipulated. The studies demonstrate asymmetric effects in the interactions of chronic and situational manipulations of regulatory focus using different manipulations and outcome variables. The implications of these findings are significant for any research involving the manipulation of variables that can also be considered as chronic tendencies.

Journal: Journal of the Academy of Marketing ScienceTitle: Consumer Spending Self-Control Effectiveness and Outcome Elaboration PromptsAuthors: Kelly L. Haws, William O. Bearden (University of South Carolina), Gergana Y. Nenkov(Boston College)

Abstract: Decision making related to finances is of significant importance. A major factor

underlying financial decision making involves differences in consumers’ spending self-control (CSSC). We conceptualize CSSC as an individual difference, distinct from general self-control, develop a parsimonious measure to assess it, and demonstrate important related consequencesand behaviors. Further, we examine how underlying differences in CSSC impact the effectiveness of a self-control strategy that has recently received a lot of attention in public policy legislation – enhancing consumers’ awareness of the future consequences of present behavior through the provision of outcome elaboration prompts. Results from our studies suggest that outcome elaboration prompts (that is, external stimuli used to encourage consumers to consider the future outcomes of their present decisions) differentially impact consumers’ self-control effectiveness depending on their inherent CSSC. Specifically, the presence of outcome elaboration prompts enhances self-control for low CSSC consumers, but does not affect the choices of high CSSC consumers. Furthermore, we provide direct evidence that it is a differential focus on future outcomes that drives the distinct responses of high- versus low-CSSC consumers to the provision of outcome elaboration prompts.

Advisors’ Corner

Leslie Seipp has been busy clearing Spring 2011 degree candidates for graduation. This involved processing 180 students and submitting 75 adjustment forms on their behalf. In addition, Leslie met with dozens of students during Drop/Add week to help with curriculum and scheduling issues.

11

Center for Retailing Studies Spring Calendar

February 1 Executive Professor – Sewell AutomotiveFebruary 2 Retailing Career FairFebruary 2 Visiting Company – Home DepotFebruary 2 Executive Professor – WalmartFebruary 8 Visiting Company – Kohl’sFebruary 8-9 Executive Professor – Sewell AutomotiveFebruary 9 Executive Professor - WisteriaFebruary 10 Executive Professor – H-E-BFebruary 15 SRA Meeting – JCPenneyFebruary 21 Executive Professor – Pareto Marketing

March 1 SRA Meeting – AT&TMarch 2 Visiting Company – Ross StoresMarch 3 Executive Professors – Neiman MarcusMarch 4 Visiting Company – AT&TMarch 12-16 New York City Market TourMarch 22 SRA Meeting – The Integer GroupMarch 24 Executive Professor – Barnes & Noble College BooksellersMarch 29 Executive Professor – Gallery FurnitureMarch 29 Gallery Furniture Interactive Retailing Library Dedication

April 5 SRA MeetingApril 5 Executive Professor – WalmartApril 5 Sponsor ForumApril 6 M.B. Zale Lecture Series & luncheon honoring

Eduardo Castro-Wright, WalmartApril 7 Executive Professor – Barnes & Noble College BooksellersApril 19 SRA Meeting – Ross StoresApril 28 Executive Professor – The Buckle

May 5 Marketing Awards Banquet

Thomas and Fernanda Dotzel are excited and happy to welcome a new member to their family. Leah Isabel Dotzel was born on January 6, 2011, in Montreal, one week earlier than expected. Leah spent a few days in ICU, but is now doing well and allowing her parents a few uninterrupted hours of sleep per night.

On a Personal Note…

12

Jelena Spanjol and Adade Deganus’ sons Gabriel Aleksandar and Mihajlo Joshua.

We want to include your news items in the next issue. Please submit them to Laurie Marshall at lmarshall@mays.tamu.edu,

Newlywed Julie Guidry Moulard recently adopted a

new baby. She’s already taught him to shake, lie

down, and “go to his room” (ie. crate).