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MARKETING MIX 2.0 (amb permís del Kotler) Del màrqueting tradicional al màrqueting digital

Marketing Mix 2.0

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La variable definitiva del Marketing Mix de Kotler en la economia 2.0

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Page 1: Marketing Mix 2.0

MARKETING MIX 2.0(amb permís del Kotler)

Del màrqueting tradicional al màrqueting digital

Page 2: Marketing Mix 2.0

Direcció d’Empreses de

Serveis per ESADE

Direcció de Màrqueting per

ESADE

Direcció General de l’Empresa per

UPF

Màster en Disseny

Industrial i densenvol. de producte per

UPC

INSPIRACIÓ EN 3 FORCES:INSPIRACIÓ EN 3 FORCES:EXPERTS I AUTORS

PRÒPIA EXPERIÈNCIAOBSERVACIÓ I CONVERSA

[email protected]

Page 3: Marketing Mix 2.0

MÀRQUETING MÀRQUETING

MIXMIX4P1. PRODUCTE2. PREU3. PROMOCIÓ4. DISTRIBUCIÓ

By Philip Kotler

Page 4: Marketing Mix 2.0

MÀRQUETING MÀRQUETING

MIXMIX4P1. PRODUCTE2. PREU3. PROMOCIÓ4. DISTRIBUCIÓ

5. PARTICIPACIÓ5P

By Oriol Brutau


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